DuraPanel

What DuraPanel does

DuraPanel is a UK-based manufacturer and direct-to-consumer retailer of bathroom wall panels, operating from a 40,000 sq. ft. purpose-built factory in Perth, Scotland. The company produces and sells waterproof PVC and plywood wall panels as an alternative to traditional ceramic tiling, marketed through the durapanel.uk e-commerce storefront to UK homeowners undertaking DIY renovations and to tradespeople fitting client bathrooms. The product range is structured into five core panel lines (Tile Effect, Natural, Classic, Premium, and PVC Wide Panels), supported by installation kits, extrusions, sealant, and complementary flooring products, with all panels carrying a 25-year warranty covering cracking, delamination, and watertight performance.

The business is organised as a family partnership between Ross Warwick Anderson and Braden Clyde Anderson, trading under the DuraPanel name, with 11-50 employees and no external investors or parent company disclosed. Manufacturing is fully in-house, with FSC Chain of Custody certification applied to the plywood core, enabling vertical control over quality, lead time, and unit cost. Distribution is single-channel (own UK website), with marketing executed through category navigation, downloadable brochures, installation guides, and FAQs.

Pricing is not publicly disclosed and the company does not publish revenue figures. The operating geography is concentrated in Scotland and the wider UK domestic market, with no international sales channels or partnerships documented in the input data. Overall the business is a niche, vertically integrated, single-channel DTC manufacturer whose growth levers are SKU breadth (e.g., the flooring adjacency), geographic reach within the UK, and trade-channel penetration rather than technology differentiation.

Name

DuraPanel

Legal name

Ross Warwick Anderson and Braden Clyde Anderson trading as DuraPanel

Website

https://durapanel.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

DuraPanel is a UK-based manufacturer and direct-to-consumer retailer of waterproof PVC bathroom wall panels, produced in-house at its Perth, Scotland factory and sold through its own e-commerce site to UK homeowners and tradespeople.

Ownership category

akta.pro rank

Product category

Bathroom Wall Panels

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (326130)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Gypsum Board & Drywall Panels (IMADAEAA)

akta.pro secondary industry

Bathroom Painting, Drywall & Ceiling Repair (Moisture/Mold-Resistant) (HSAPABAL)

Keywords

• Bathroom wall panels
• PVC wall cladding
• Shower wall panels
• Waterproof wall panels
• Bathroom renovation products

Headquarters

HQ city

Perth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom Panel Sales: DuraPanel generates revenue through the sale of bathroom wall panels and related products including kits, extrusions, sealant, and flooring. Products are sold directly through their e-commerce platform to consumers and tradespeople in the UK bathroom market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DuraPanel manufactures and sells waterproof bathroom wall panels as a tile alternative, producing all panels in-house at its 40,000 sq. ft. purpose-built factory in Perth, UK. The company distributes directly to UK consumers and tradespeople through its own e-commerce website, offering five panel ranges (Tile Effect, Natural, Classic, Premium, and PVC Wide Panels) plus installation accessories such as kits, extrusions, sealant, and flooring, all backed by a 25-year warranty.

Product overview

DuraPanel is a UK-based manufacturer and distributor of bathroom wall panels, serving the UK bathroom market from a 40,000 sq. ft. purpose-built factory in Perth. The product portfolio centers on bathroom wall panels as an alternative to traditional tiles, comprising five distinct panel ranges (Tile Effect, Natural, Classic, Premium, and PVC Wide Panels) backed by a 25-year warranty. The company also offers complementary products including installation Kits, Extrusions, and Sealant for complete bathroom wall solutions, as well as Flooring products. All plywood core panels are manufactured using sustainably sourced timber.

Differentiator

Problem solved

Functional benefit

Products and services

• Tile Effect Panels

Quantifiable outcome

• 25 year warranty from date of purchase, covering cracking, delamination and panels remaining watertight

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Tile Mountain: UK direct-to-consumer tile and bathroom surfacing retailer with strong e-commerce presence. Comparable to DuraPanel as a competing online-first UK bathroom surfacing brand, even though its core category is tiles rather than wall panels.
• Walls and Floors: Large UK online retailer selling tiles, bathroom wall panels, flooring and accessories direct to consumers and trade. Comparable to DuraPanel as a competing UK DTC channel for bathroom wall panels, though operating at much broader category scale.

Direct peers

• Multipanel (Grant Westfield): UK-based manufacturer of bathroom wall panels sold under the Multipanel brand via trade and consumer channels. Highly comparable to DuraPanel on waterproof panel product, bathroom wet-room use case and UK distribution focus.
• Mermaid Panels: One of the best-known UK bathroom wall panel brands, selling waterproof tile-alternative panels to consumers and trade through their own website and retail partners. Directly comparable to DuraPanel on product category, target customer and waterproof wall-panel value proposition.
• Bushboard Nuance: UK bathroom wall panel range from Bushboard offering waterproof, tile-alternative panels with a focus on bathroom and shower installations. Closely comparable to DuraPanel on product category, warranty-led positioning and UK retail/trade distribution.
• ProClad: UK supplier of PVC hygienic wall cladding and bathroom panels sold into commercial and residential projects. Comparable to DuraPanel on PVC panel technology, bathroom/wet-room application and UK trade channel.
• Splashwall: Bathroom wall panel brand selling easy-fit waterproof panels and shower kits through UK merchants and online. Comparable to DuraPanel on waterproof panel product, kit/accessory bundling and bathroom renovation use case.
• Wetwall Panels: UK distributor of waterproof bathroom wall panels positioned as a tile alternative. Comparable to DuraPanel as a direct competitor in the UK bathroom panel market with similar consumer and trade customer base.

Others

• IDS: UK distributor of decorative surfaces including bathroom wall panels and related building products to trade customers. Comparable to DuraPanel as a panel-distribution channel in the UK market, serving some of the same installer and trade customers.

Emerging players

• Fibo Wall Systems: Norwegian-headquartered manufacturer of waterproof laminate bathroom wall panels with growing UK presence. Comparable to DuraPanel on waterproof panel technology and bathroom application, though currently a smaller UK footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jaylux

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DuraPanel