Walls and Floors
UK-based tile and wall panel specialist retailer operating online and through showrooms in Kettering and Swindon, serving homeowners, tradespeople, retailers, and specification clients via proprietary brands including Trepanel acoustic panels and LuxeLine composite outdoor products.
- Company typePrivate
- Founded1987
- HeadquartersKettering, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Walls and Floors does
Walls and Floors Ltd is a privately held, UK-based specialty retailer of tiles and wall panels, founded in 1987 and headquartered in Kettering, Northamptonshire. The company sells a catalog of more than 705 tile SKUs (porcelain, ceramic, marble effect, wood effect, stone effect, metro, patterned, mosaic, Victorian, slate, terrazzo) and more than 138 wall panel SKUs, including proprietary brands Trepanel (acoustic wood panels with Trepanel Lite, Trepanel XL, and Trepanel Design variants) and LuxeLine (composite fence panels, garden gates, and shiplap wall cladding). Supporting categories include porcelain paving slabs, outdoor tiles, vinyl flooring, shower panels, and installation accessories.
The business operates a dual online-plus-physical model: a nationwide e-commerce storefront at wallsandfloors.co.uk, the Kettering flagship showroom (which claims the largest in-store wall panel selection in the UK), and a dedicated Trepanel showroom in Swindon. Order fulfillment includes free cut samples, free delivery over £399, and next-day delivery on orders placed before 3pm, with PayPal Pay-in-3 available at checkout.
Revenue is generated primarily through one-time product sales across four distinct go-to-market motions: direct-to-consumer for UK homeowners; trade accounts for tilers, bathroom fitters, and contractors; wholesale accounts for retailers; and a specification service for architects, designers, and developers working on larger projects. The customer base is highly diversified across these segments, with no single named enterprise anchor disclosed, and pricing is unit-based ranging from approximately £4/sqm for entry-level ceramic tiles to £63/sqm for premium outdoor porcelain slabs and up to £111/panel for premium wall panels. The firm employs 51-100 staff and remains independent of any disclosed institutional investor, parent company, or acquisition activity.
Walls and Floors firmographics
Firmographics- Name
- Walls and Floors
- Legal name
- Walls and Floors Ltd
- Website
- https://wallsandfloors.co.uk
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UK-based tile and wall panel specialist retailer operating online and through showrooms in Kettering and Swindon, serving homeowners, tradespeople, retailers, and specification clients via proprietary brands including Trepanel acoustic panels and LuxeLine composite outdoor products.
- Ownership category
- akta.pro rank
Walls and Floors industry classification
Industry- Product category
- Home Improvement Retail (Tile and Wall Panel Specialist)
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)
- akta.pro secondary industries
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)
Keywords
Where Walls and Floors is headquartered
LocationHeadquarters
- HQ city
- Kettering
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Walls and Floors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Tiles: One-time product sales of tiles including porcelain, ceramic, natural stone effect, marble effect, wood effect, metro, patterned, and mosaic tiles. Revenue generated through direct consumer purchases via website and showrooms.
- Product Sales - Wall Panels: One-time sales of wall panels including acoustic panels, shower panels, slat wall panels, and decorative panels. Includes Trepanel branded acoustic wood wall panels.
- Product Sales - Outdoor Products: Sales of outdoor products including porcelain paving slabs, composite fence panels, composite gates, and shiplap cladding.
- Trade and Wholesale Accounts: Special pricing and priority service for trade customers (tradespersons) and wholesale customers (retailers).
- Specification Services: Dedicated service for architects, designers, and developers for special projects and contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile products priced per square meter |
| Unit Pricing | Pay-as-you-go | Wall panel products priced per panel |
| Unit Pricing | Pay-as-you-go | Outdoor paving slabs priced per square meter |
| Unit Pricing | Pay-as-you-go | Composite fencing and gates |
| Unit Pricing | Pay-as-you-go | Trade account pricing |
| Unit Pricing | Pay-as-you-go | Wholesale account pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Walls and Floors product offering
Product offeringCore offering
Walls and Floors is a UK-based tile and wall panel specialist retailer selling ceramic and porcelain tiles, acoustic and decorative wall panels (including the proprietary Trepanel brand), shower panels, vinyl flooring, and outdoor products such as porcelain paving slabs and composite fencing and cladding (under the LuxeLine brand). The company operates an e-commerce website serving the whole of the UK alongside two physical showrooms in Kettering and Swindon, with separate trade, wholesale, and specification service channels.
Product overview
Walls and Floors is a UK-based tile and wall panel specialist offering a comprehensive range of surface covering products. The core offering includes over 700 ceramic and porcelain tile varieties (marble effect, wood effect, stone effect, metro, patterned, Victorian, mosaic styles) alongside wall panel systems. The product portfolio is organized around two main categories: tiles for walls and floors in various rooms (bathroom, kitchen, outdoor) and wall panels including the Trepanel acoustic panel brand and LuxeLine composite outdoor products (fencing, cladding, gates). Supporting accessories and tools round out the offering for DIY and trade customers.
Differentiator
Problem solved
Functional benefit
Brands
- Trepanel: Acoustic wood wall panel brand including Trepanel, Trepanel Lite, Trepanel XL, and Trepanel Design collections for sound absorption and decorative wall applications
- LuxeLine
- LuxeLine Composite
Products and services
- All Tiles Over 700 ceramic and porcelain tile varieties in multiple styles and finishes suitable for wall and floor applications in bathrooms, kitchens, living areas, and outdoor spaces. Sold per square metre to UK homeowners, tradespeople, and specifiers.
- Trepanel Acoustic Wall Panels Wood slat acoustic wall panels with felt backing for sound absorption and feature walls. Sold per panel across multiple proprietary collections including Trepanel, Trepanel Lite, Trepanel XL, and Trepanel Design.
- Shower Panels Waterproof wall panels for shower enclosures available in PVC, WPC, SPC, and laminated materials with various finishes. Sold per panel to homeowners and trade customers fitting bathrooms.
- LuxeLine Composite Fence Panels Composite fence panels in Light Grey, Walnut, and Teak finishes for outdoor garden boundaries and decorative screening. Sold per panel under the proprietary LuxeLine brand.
- LuxeLine Composite Gates Composite garden gates in multiple sizes and colours for outdoor garden access. Sold per gate under the proprietary LuxeLine brand.
- LuxeLine Shiplap Composite Wall Cladding Embossed shiplap composite wall cladding in four colour finishes for outdoor wall applications. Sold per cladding board under the proprietary LuxeLine brand.
- Porcelain Paving Slabs Outdoor porcelain paving slabs in stone effect, concrete effect, and slate effect finishes. Weather-resistant and low maintenance for patios and pathways. Sold per square metre.
- Vinyl Flooring Vinyl flooring products for residential and commercial floor applications, extending the company's surface covering offering beyond tiles and panels.
- Fixing, Tools and Accessories Installation tools, fixing materials, grouts, and accessories sold to support tile and panel installation projects for DIY and trade customers.
- Trade Account Service Dedicated account service for tradespeople (tilers, bathroom fitters, kitchen installers, contractors) offering priority service, exclusive trade pricing, and dedicated account managers.
- Wholesale Account Service Wholesale account programme for retailers looking to source tiles and panels for resale to their own end consumers, with dedicated wholesale account management.
- Specification Service Dedicated specification service for architects, interior designers, and developers handling larger residential developments, commercial buildings, and bespoke design projects requiring project-specific consultation and consistent supply.
Quantifiable outcome
- Over 44,000 positive customer reviews demonstrate high satisfaction rates
- +2 more outcomes
Companies that use Walls and Floors
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Walls and Floors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Walls and Floors partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Walls and Floors competitors and assessment
Company assessmentDirect peers
- Topps Tiles: UK's largest specialist tile retailer with ~220 stores and a broad tile offering across wall, floor, mosaic and outdoor. Direct comparable on core tile category, showroom-led retail, and trade/consumer customer mix.
- Tile Giant: UK tile specialist retailer with multiple showrooms and a wide porcelain/ceramic tile range. Closely comparable product assortment, showroom distribution, and trade/retail customer focus.
- Tile Mountain: UK online-led tile retailer with strong e-commerce presence and competitive pricing. Comparable in tile focus and online-first GTM, though with lighter physical showroom investment.
- Mandarin Stone: UK natural stone and tile specialist with showrooms across the country. Comparable premium tile assortment and showroom experience model, particularly overlapping on stone-effect and porcelain lines.
- Porcelain Superstore: UK online specialist in porcelain and ceramic tiles with showrooms. Comparable product depth on porcelain tile lines and online-plus-showroom go-to-market.
- Stone Superstore: UK tile retailer focused on natural stone, porcelain, and designer tile ranges. Comparable premium tile assortment, with overlap in marble-effect, stone-effect and patterned tile SKUs.
Broad incumbents
- B&Q: UK's largest home improvement retailer with broad tile, flooring, bathroom and outdoor ranges. Overlaps on tile and wall panel categories but as part of a much wider home improvement portfolio.
- Wickes: UK home improvement retailer serving DIY and trade customers with kitchen, bathroom, tiling and outdoor products. Comparable in trade-account model and tile/panel offering, with broader portfolio.
- Travis Perkins (Tile & Flooring Division): UK builders' merchant group serving trade customers with tile, flooring and building materials. Comparable in trade-account model and specification service, though as part of a much larger merchant group.
Emerging players
- Victorian Plumbing: UK online bathroom retailer with growing tile and wall panel offering. Comparable in showroom-free, online-first model and bathroom tile/panel category, though broader bathroom focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Walls and Floors social profiles
Digital presenceWalls and Floors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walls and Floors leadership team
Management profileNumber of profiles
Walls and Floors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walls and Floors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walls and Floors
What does Walls and Floors do?
Walls and Floors is a UK-based tile and wall panel specialist retailer selling ceramic and porcelain tiles, acoustic and decorative wall panels (including the proprietary Trepanel brand), shower panels, vinyl flooring, and outdoor products such as porcelain paving slabs and composite fencing and cladding (under the LuxeLine brand). The company operates an e-commerce website serving the whole of the UK alongside two physical showrooms in Kettering and Swindon, with separate trade, wholesale, and specification service channels.
Is Walls and Floors a public or private company?
Walls and Floors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Walls and Floors founded?
Walls and Floors was founded in 1987. It employs 51 to 100 people.
Where is Walls and Floors based?
Walls and Floors is headquartered in Kettering, United Kingdom, in the Europe region.
How does Walls and Floors make money?
Five revenue lines are on record. Product Sales - Tiles are the primary driver. The others are product Sales - Wall Panels, product Sales - Outdoor Products, trade and Wholesale Accounts and specification Services.
Who are Walls and Floors's main competitors?
Direct peers on record are Topps Tiles, Tile Giant, Tile Mountain, Mandarin Stone, Porcelain Superstore and Stone Superstore. Broad incumbents are B&Q, Wickes and Travis Perkins (Tile & Flooring Division). Victorian Plumbing is listed as an emerging player.
Does Walls and Floors have an API?
No public API is recorded for Walls and Floors.
What industry is Walls and Floors in?
Walls and Floors's product category is Home Improvement Retail (Tile and Wall Panel Specialist). Its primary akta.pro industry code is CRAIAFAJ, Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms, with a secondary code of CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.