What TackleBox does

TackleBox is a privately-held, for-profit company founded in 2000 and headquartered in San Francisco, California, operating at a micro scale with 1-10 reported employees. Per available firmographic data, the company's stated function is to aggregate options and provide routing recommendations that weigh price, timing, historical accuracy, and weather — a positioning consistent with a decision-support or routing/recommendation product rather than a transactional marketplace. The company is led by CEO Martin Reed and CTO Kylor Hall.

The underlying product architecture, as described, combines data aggregation across multiple option sources with a recommendation layer that scores alternatives on four variables: price, timing, historical accuracy, and weather. The framing of "historical accuracy" as a recommendation input implies some form of track-record or feedback loop, though the available data does not specify whether this is implemented via rule-based scoring, operations-research optimization, or learned models. No technology stack, integration partners, API surface, or proprietary model disclosures are present in the source material, and the primary corporate web property (tacklebox.us.com) returns only a CAPTCHA/robot-challenge screen, blocking deeper inspection.

The business model, pricing mechanics, customer segments, and go-to-market approach are not disclosed in any available source. No funding rounds, investors, customer references, partnerships, awards, or revenue figures are documented. The 25-year operating history combined with a 1-10 headcount band is consistent with a lean, bootstrapped or lifestyle-stage entity rather than a venture-backed growth business, though this inference cannot be confirmed absent financial disclosure.

Name

TackleBox

Website

https://gotacklebox.com

Company type

Private

Founded year

2000

Headcount range

1–10 employees

Short description

TackleBox is a privately-held, San Francisco-based micro-company that aggregates options and provides routing recommendations based on price, timing, historical accuracy, and weather.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Core offering

TackleBox aggregates shipping and logistics options and provides routing recommendations based on price, timing, historical accuracy, and weather conditions. The platform enables users to select optimal shipping/logistics options by simultaneously evaluating multiple decision factors, reducing manual comparison effort.

Product overview

TackleBox appears to operate a web-based product or service at tacklebox.us.com. The available source data is limited to a security verification/robot challenge screen, which does not contain sufficient information to detail the company's product portfolio, offerings, or related technology capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• TackleBox Routing Platform Software platform that aggregates options and provides routing recommendations based on price, timing, historical accuracy, and weather; targeted at shippers and logistics decision-makers.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Shippo: Shipping software aggregator that compares carrier rates and routes across parcel and freight, primarily serving SMB shippers. Comparable to TackleBox in its core function of aggregating shipping options and presenting routing/rate recommendations.
• Uber Freight: Digital freight brokerage and transportation management platform that matches shippers to carriers and optimizes routing/booking decisions. Directly comparable to TackleBox as both aggregate capacity options and recommend routing choices for shippers, though at vastly greater scale.
• Turvo: Cloud-based TMS for shippers, 3PLs, and carriers covering booking, routing, and execution. TackleBox's recommendation-based routing product is functionally adjacent to the carrier selection and shipment planning modules Turvo provides to logistics teams.
• MercuryGate: Transportation management system offering carrier selection, rate optimization, and routing logic for shippers and 3PLs. Comparable to TackleBox as a software-driven layer for choosing among freight options and recommending optimal transport decisions.
• Loadsmart: Freight technology company offering automated brokerage, routing, and capacity matching across truckload and intermodal. TackleBox's price/timing/accuracy/weather-based routing recommendations overlap with Loadsmart's algorithm-driven matching and pricing tools.

Broad incumbents

• FourKites: Real-time transportation visibility and predictive ETA platform across modes. TackleBox's historical-accuracy-based routing recommendations overlap with FourKites' predictive shipment timing capabilities for shippers managing freight decisions.
• Descartes Systems Group: Logistics technology vendor offering routing, scheduling, and freight broker solutions including its Datamyne and Portpass products. Comparable as a routing and freight-arrangement software provider, though operating at a much larger enterprise scale.
• Flexport: Large digital freight forwarder offering ocean, air, and truck brokerage plus supply chain software. TackleBox's option aggregation and routing logic fall into the same broader category of technology-enabled freight arrangement, even though Flexport focuses on international forwarding.
• Project44: Supply chain visibility platform with deep carrier network integrations and shipment execution APIs. While broader in scope, Project44 overlaps with TackleBox in helping shippers choose and manage transport options using real-time data signals.

Regional players

• Freightos: Online freight marketplace and rate-management platform primarily for international ocean and air freight. TackleBox's option aggregation parallels Freightos's marketplace comparison approach, though TackleBox's described scope appears more general rather than ocean-only.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TackleBox