RUN-CHICKEN
- Company typePrivate
- Founded2018
- HeadquartersOrlando, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
RUN-CHICKEN firmographics
Firmographics- Name
- RUN-CHICKEN
- Legal name
- RUN-TIGER, sales and consulting, d.o.o.
- Website
- https://run-chicken.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Ownership category
- akta.pro rank
RUN-CHICKEN industry classification
Industry- Product category
- Smart Poultry Care Equipment
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Bird Wire, Coil & Post-and-Wire Systems (HSAMAGAC)
Keywords
Where RUN-CHICKEN is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RUN-CHICKEN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Hardware Sales: One-time purchase of automatic coop doors, feeders, coops, and accessories. Products include T50 ($129.90-$139.90), Giant ($289.90), GO Feeder ($189.90), F80 Feeder ($209.90), and Villa Smart Coop ($2,200). Revenue is generated from direct e-commerce sales and marketplace channels (Amazon, eBay).
- Extended Warranty: Optional 1-year extended warranty offered at $19.90 for additional coverage beyond the standard one-year warranty.
- Affiliate Commissions: 10% commission paid to affiliates for successful purchases generated through referral links. Managed through GoAffPro platform with separate programs for USA and EU regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Giant Gray - Large bird door |
| One time/ perpetual license | Pay-as-you-go | T50 Classic - Standard automatic door |
| Unit Pricing | Pay-as-you-go | GO Feeder - Automatic poultry feeder |
| Unit Pricing | Pay-as-you-go | F80 Feeder - Standard feeder |
| Unit Pricing | Pay-as-you-go | Villa Smart Coop |
| Subscription | Annual | 1-Year Extended Warranty |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
RUN-CHICKEN product offering
Product offeringCore offering
RUN-CHICKEN designs, manufactures, and sells smart automated chicken coop doors (T50 Classic, Eternal Bluetooth, and Giant models), automatic feeders (F80 and GO Feeder), smart coops (Villa and Coop 2.0), nutritional supplements (VitalMix), and related accessories for backyard poultry keepers. Products feature battery-powered operation, light sensors, Bluetooth/app control, and weather-resistant construction, manufactured entirely in Slovenia, EU.
Product overview
RUN-CHICKEN is a brand of RUN-TIGER Company offering a portfolio of smart automation products for backyard poultry keeping. The core product line consists of automatic coop doors (T50 Classic, Eternal Bluetooth, and Giant models) that open/close automatically based on light sensors or timers. Complementary products include automatic feeders (F80 and GO Feeder) with app control, smart coops (Coop 2.0 and Villa), nutritional supplements (VitalMix), and accessories. All products are manufactured in Slovenia and supported by a mobile app available on iOS and Android. The company positions itself as the first manufacturer of automatic electric coop doors worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- T50 Classic Automatic Coop Door Current flagship automatic coop door for backyard chicken keepers. Features sunrise/sunset operation via integrated LUX light sensor and timer settings, waterproof design, all-weather construction, battery powered with minimum 1-year battery life, USB-C charging, and optional solar panel compatibility.
- Eternal Bluetooth Automatic Coop Door Automatic coop door with Bluetooth connectivity enabling smartphone control, status monitoring, instant alerts, and remote manual operation via the RUN-CHICKEN mobile app.
- Giant Automatic Coop Door Extra-large automatic door (23.6" x 15.7" x 1.8") for larger birds including Brahmas, Jersey Giants, turkeys, ducks, and small livestock like goats, lambs, and rabbits. Features rechargeable battery with 1-year minimum life, USB-C charging, and solar panel compatibility.
- F80 Automatic Chicken Feeder Automatic feeder with programmable feeding schedules, interlocked lid design to prevent food stealing, elevated structure to reduce raking and mess, and aluminum construction for outdoor durability. Holds food for seven chickens for ten days.
- GO Feeder App-controlled automatic feeder with USB-C charging (once per year), 17.6 lbs capacity feeding five chickens for up to two weeks, interlocked lid design, elevated structure, and side window for feed level monitoring.
- Coop 2.0 Modern chicken coop designed for automation, hygiene, and long-term durability with side-opening access for easy cleaning, reinforced structure for predator protection, and durable materials for all-weather use.
- Villa Smart Coop Premium smart chicken coop featuring modern design, automation capabilities, and smart technology integration for enhanced poultry management, priced at $2,200.
- VitalMix Supplements Nutritional supplements for chickens designed to support flock health, available as a premium add-on product.
- Solar Panel for GIANT Door Solar panel accessory for the GIANT automatic coop door, providing continuous eco-friendly power via USB-C connection.
- RUN-CHICKEN Mobile App Mobile application available on iOS and Android providing app control and monitoring for compatible smart door and feeder products, featuring instant alerts, remote status monitoring, and emergency notifications.
Quantifiable outcome
- 10-minute installation with no complicated wiring
- +4 more outcomes
Companies that use RUN-CHICKEN
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
RUN-CHICKEN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
RUN-CHICKEN partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GoAffProcoreGoAffPro is the affiliate program management platform used by RUN-CHICKEN to manage their referral program. The platform provides affiliates with unique referral links, discount codes, and performance tracking dashboards. Separate programs operate for USA and EU regions.
- DHL ExpresscorePrimary international shipping partner for non-EU worldwide delivery. Offers On Demand Delivery (ODD) service allowing customers to schedule deliveries, change delivery dates, or pick up from service points. DHL charges no additional fees to customers as shipping is DDP (Delivered Duties Paid).
- GLScoreEuropean shipping partner providing free shipping within all EU countries. Offers similar service options to DHL for delivery flexibility and customer convenience.
- StripecorePayment processing platform handling credit card transactions (Visa, Visa Electron, MasterCard, American Express, Maestro debit cards) and PayPal payments. Provides secure payment gateway with SSL encryption.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
RUN-CHICKEN competitors and assessment
Company assessmentDirect peers
- AdorStore: Sells automatic chicken coop doors and accessories online. Competes head-to-head with RUN-CHICKEN on Amazon and its own storefront for similar backyard poultry automation buyers.
- ChickenGuard: UK-based maker of automatic chicken coop door openers. Closely comparable to RUN-CHICKEN's flagship product, serving the same backyard poultry keeper segment with light-sensor and timer-based automatic doors.
- Coop Tender: US maker of automatic coop door openers with light-sensor and timer features. Directly competes with RUN-CHICKEN T50/Giant for the same hobby-farmer customer.
Broad incumbents
- Omlet: Established brand offering modern chicken coops (Eglu), runs, and poultry accessories. Comparable end-customer (backyard chicken keepers) and overlapping product lines, though broader in category scope than RUN-CHICKEN.
- Premier 1 Supplies: US retailer and supplier of poultry and small-livestock equipment, fencing, and supplies. Comparable customer base of hobby farmers, though distributed rather than branded-automation focused.
- Trixie Pet: Large European pet and small-animal supplies brand including poultry accessories. Overlaps with RUN-CHICKEN's feeder/supplement/accessory lines, especially in EU markets.
- Miller Manufacturing: US-based manufacturer of farm, livestock, and poultry equipment (waterers, feeders, enclosures). Comparable end-users but a much broader catalog with less automation focus.
Emerging players
- Brinsea: UK-based poultry equipment maker known for egg incubators and brooding products. Targets the same small-poultry-keeper audience with adjacent automation/control products rather than direct coop-door competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RUN-CHICKEN social profiles
Digital presenceRUN-CHICKEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
RUN-CHICKEN leadership team
Management profileNumber of profiles
Profiles1 record
RUN-CHICKEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RUN-CHICKEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RUN-CHICKEN
What does RUN-CHICKEN do?
RUN-CHICKEN designs, manufactures, and sells smart automated chicken coop doors (T50 Classic, Eternal Bluetooth, and Giant models), automatic feeders (F80 and GO Feeder), smart coops (Villa and Coop 2.0), nutritional supplements (VitalMix), and related accessories for backyard poultry keepers. Products feature battery-powered operation, light sensors, Bluetooth/app control, and weather-resistant construction, manufactured entirely in Slovenia, EU.
Is RUN-CHICKEN a public or private company?
RUN-CHICKEN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RUN-CHICKEN founded?
RUN-CHICKEN was founded in 2018.
Where is RUN-CHICKEN based?
RUN-CHICKEN is headquartered in Orlando, United States, in the North America region.
How does RUN-CHICKEN make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are extended Warranty and affiliate Commissions.
Who are RUN-CHICKEN's main competitors?
Direct peers on record are AdorStore, ChickenGuard and Coop Tender. Broad incumbents are Omlet, Premier 1 Supplies, Trixie Pet and Miller Manufacturing. Brinsea is listed as an emerging player.
Does RUN-CHICKEN have an API?
No public API is recorded for RUN-CHICKEN.
What industry is RUN-CHICKEN in?
RUN-CHICKEN's product category is Smart Poultry Care Equipment. Its primary akta.pro industry code is HSAMAGAC, Bird Wire, Coil & Post-and-Wire Systems. Its SIC code is 3523.