21 Brix
21 Brix Winery is a family-owned estate winery in Portland, NY, producing award-winning wines from a 450-acre third-generation vineyard. It serves regional consumers through a tasting room, online store, wine club subscriptions, private events, and wholesale distribution across Western New York.
- Company typePrivate
- Founded2011
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 21 Brix does
21 Brix Winery is a privately held, family-owned estate winery located in Portland, Chautauqua County, New York, operating on the Jordan family's third-generation farm, Olde Chautauqua Farms. Founded in September 2011 by Mike and Marion Jordan alongside their son Kris Kane, the winery produces estate-grown wines from a 450-acre vineyard planted with 18 grape varieties including Riesling, Chardonnay, Cabernet Sauvignon, Concord, Vidal, Noiret, and others. Grapes travel less than a mile from the vineyard to the press, supporting vertical integration and consistent quality. The head winemaker Kris Kane, named one of the Top 100 Most Influential Winemakers in the United States by IntoWine, brings prior winemaking experience from Presque Isle Wine Cellars (2005-2015) and international harvest experience from Stuart Wine Company in Australia. Most of the portfolio (excluding dry reds) is sealed with screw caps rather than cork to preserve flavor and aroma.
The product portfolio spans four core categories: red wines (Cabernet Sauvignon, Pinot Noir, Noiret, Merlot, Blaufränkisch, Dornfelder), white wines (Chardonnay, Riesling, Pinot Grigio, Grüner Veltliner, Sauvignon Blanc, Gewürztraminer), a branded 'Ella's Series' of house wines (Ella's Red, Ella's White, Ellatawba, Thirsty Elephant, Barry's Red, Barry's Blush), and specialty wines including sparkling Brutella, Champella, ice wines, and fruit wines (Apple, Blueberry, Cherry, Raspberry, fortified Portland). Canned wine 4-packs (Dry Rose, Ella's Red, Marquis, Thirsty Elephant) retail at $26. The company has accumulated 400+ competition medals including 50+ Double Gold/Best of Class distinctions.
Revenue is generated across four streams: direct wine sales through the on-site tasting room and a Shopify-based online store (shipping to CA, CO, DC, FL, MN, MO, NY, NC, OH, PA); a quarterly wine club subscription in three tiers priced $55-$65 per quarter; private event hosting for weddings, showers, birthdays, and corporate gatherings; and wholesale distribution to liquor stores and restaurants across Western New York. Customer acquisition relies on experiential and event-driven marketing, including the monthly Beats at the Brix music series, Sippin' Sundays, Soupin' Sundays, seasonal festivals, and participation in the Lake Erie Wine Country cooperative trail (20+ wineries). The company has no disclosed external funding, no parent company, and operates as a fully bootstrapped family business with no technology or AI/ML capabilities evident in the input data.
21 Brix firmographics
Firmographics- Name
- 21 Brix
- Legal name
- 21 Brix Winery
- Website
- https://21brix.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 21 Brix Winery is a family-owned estate winery in Portland, NY, producing award-winning wines from a 450-acre third-generation vineyard. It serves regional consumers through a tasting room, online store, wine club subscriptions, private events, and wholesale distribution across Western New York.
- Ownership category
- akta.pro rank
21 Brix industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where 21 Brix is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
21 Brix business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Direct Wine Sales: On-site tasting room sales, online orders, and shipped wine purchases. Wines sold by glass, bottle, and case with volume discounts (10% off 6+ bottles, 15% off 12+ bottles).
- Wine Club Subscriptions: Quarterly wine club memberships ($55-$65 per quarter) delivering curated wine selections with recipe cards and vintage notes, plus member benefits including discounts and complimentary tastings.
- Event Hosting: Private event venue rentals for weddings, showers, birthdays, and corporate events. Additional revenue from event tickets and food service.
- Wholesale Distribution: Wine sales through liquor stores and restaurants throughout Western New York via wholesale accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Dry But Humorous Club - Quarterly subscription for dry wine enthusiasts |
| Subscription | Pay-as-you-go | Mixed Loyalties Club - Quarterly subscription with diverse wine selection |
| Subscription | Pay-as-you-go | Sincerely Sweet Club - Quarterly subscription for sweet wine lovers |
| Unit Pricing | Pay-as-you-go | Wine Flights |
| Unit Pricing | Pay-as-you-go | Glass Pour |
| Unit Pricing | Pay-as-you-go | Retail Wine Bottles |
| Unit Pricing | Pay-as-you-go | Canned Wine 4-Packs |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
21 Brix product offering
Product offeringCore offering
21 Brix Winery produces and sells estate-grown wines from its 450-acre third-generation family vineyard (Olde Chautauqua Farms), offering red, white, house, and specialty wines including ice wines and fruit wines. Beyond wine production, the winery operates a tasting room with food service, a quarterly wine club with three subscription tiers, and hosts private events such as weddings and corporate gatherings. Sales occur through the on-site tasting room, e-commerce store, wine club subscriptions, and wholesale distribution to liquor stores and restaurants in Western New York.
Product overview
21 Brix Winery operates as a single-location winery producing estate-grown wines from its 450-acre vineyard. The core product portfolio consists of four wine categories: Red Wines (Cabernet Sauvignon, Pinot Noir, Noiret, Merlot, Blaufränkisch, Dornfelder, Tren Red Blend), White Wines (Chardonnay, Riesling, Pinot Grigio, Grüner Veltliner, Sauvignon Blanc, Gewürztraminer), House Wines branded as Ella's series (Ella's Red, Ella's White, Ellatawba, Thirsty Elephant, Barry's Red, Barry's Blush), and Specialty Wines (Brutella sparkling Chardonnay, Champella sparkling Muscat, ice wines, fruit wines, fortified Portland). Supplementary services include a Wine Club subscription (quarterly deliveries in three tiers from $55-$65), on-site tasting room with food offerings, and private event hosting. The winery also sells merchandise including gift cards and apparel.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Wines Bold, spicy, smooth and tannic estate-grown red wines with intense aromatic characteristics and full yet balanced flavors. Varieties include Cabernet Sauvignon, Pinot Noir, Noiret, Merlot, Blaufränkisch, Dornfelder, and the Tren Red Blend, priced $14.55-$25.99.
- White Wines Crisp, tart, refreshing and clean estate-grown white wines with bright characteristics and snappy finishes. Varieties include Chardonnay, Riesling, Pinot Grigio, Grüner Veltliner, Sauvignon Blanc, and Gewürztraminer, priced $12.99-$21.01.
- House Wines (Ella's Series) Fruity, approachable house wines named after Ella the Elephant, including Ella's Red, Ella's White, Ellatawba (formerly Pink Catawba, renamed in 2012), Thirsty Elephant, Barry's Red, and Barry's Blush. Priced from $12.99.
- Specialty Wines Fruit-centric, bubbly, and fortified wines including Brutella (sparkling Chardonnay), Champella (sparkling Muscat), Vidal Ice Wine, and fruit wines such as Apple, Blueberry, Cherry, Raspberry, and Portland (fortified). Priced $15.99-$38.47.
- Wine Club Membership Quarterly wine subscription delivering curated wine selections with recipe cards and vintage notes in March, June, September, and December. Three tiers: Dry But Humorous Club ($65/quarter), Mixed Loyalties Club ($60/quarter), and Sincerely Sweet Club ($55/quarter). Member benefits include 10% discount, complimentary tastings, and discounted event tickets.
- Tasting Room Experience On-site wine tasting experience with views of vineyards and cherry orchard. Offers local craft beers on tap, wine slushies, hard cider, and food including cheese platters, Bavarian pretzels, personal pizzas, and charcuterie platters. Wine flights available for $14+ tax with six predetermined options (Dry, Mixed, Sweet, Specialty, Craft Beer, Slushie).
- Private Event Hosting Private event venue hosting for showers, rehearsal dinners, birthday parties, weddings, and corporate events. Features timed private event space with customizable catering options and scenic vineyard grounds.
- Canned Wines Canned wine 4-packs featuring Dry Rose, Ella's Red, Marquis, and Thirsty Elephant varieties, priced at $26 per 4-pack. Canned Marquis and Canned Thirsty Elephant have won Gold and Best of Class medals respectively.
- Gift Cards Gift cards available in denominations of $10, $25, $50, $100, and $250, redeemable for online purchases.
Quantifiable outcome
- 400+ medals including over 50 Double Gold/Best of Class distinctions
- +2 more outcomes
Companies that use 21 Brix
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
21 Brix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
21 Brix partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Lake Erie Wine Countrycore21 Brix is one of 20+ wineries participating in Lake Erie Wine Country, a regional wine trail organization. The winery participates in all wine trail events including Wine and Chocolate (February) and Harvest Celebration weekends (November).
- Southern Tier Brewing CompanyminorLocal craft brewery whose beers have been served on tap at the 21 Brix tasting room.
- Hamburg Brewing CompanyminorLocal craft brewery whose beers have been served on tap at the 21 Brix tasting room.
- 42 North BrewingminorLocal craft brewery whose beers have been served on tap at the 21 Brix tasting room.
- Ellicottville Brewing CompanyminorLocal craft brewery whose beers have been served on tap at the 21 Brix tasting room.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
21 Brix competitors and assessment
Company assessmentDirect peers
- Penn Shore Winery: Small family-owned Lake Erie Wine Country winery with tasting room, wine flights, and estate-grown grape production. Closely comparable in size, customer base, and product mix to 21 Brix.
- Arrowhead Wine Cellars: Family-owned Lake Erie Wine Country winery producing estate wines with a tasting room and direct-to-consumer focus. Comparable in scale, regional footprint, and estate-grown production model.
- Mazza Vineyards: Multi-generation family winery in Lake Erie Wine Country with a portfolio of dry, sweet, and fruit wines, plus a tasting room and wine club. Direct competitor in the same regional wine trail and event circuit.
- Presque Isle Wine Cellars: Lake Erie Wine Country winery where head winemaker Kris Kane worked for ten years (2005-2015). Directly comparable as a regional Pennsylvania estate winery producing traditional vinifera and ice wines from the same Lake Erie growing region.
- Johnson Estate Winery: Family-owned founding member of Lake Erie Wine Country, producing estate-grown wines from a similar third-generation farm operation. Comparable in scale, business model (tasting room + retail + wine club), and regional positioning.
Regional players
- Dr. Konstantin Frank Wine Cellars: Established Finger Lakes winery with a much larger national reputation and broader distribution. Comparable as a New York estate winery producing vinifera wines, but operates at a larger scale and in a different growing region.
- Hermann J. Wiemer Vineyard: Premium Finger Lakes estate winery focused on Riesling and Chardonnay with estate-grown production and a tasting room. Comparable in estate-grown, single-region positioning though serving a different New York growing area.
- Ravines Wine Cellars: Finger Lakes estate winery with tasting room, wine club, and limited wholesale distribution. Comparable business model (estate-grown, DTC-focused) but serves a different New York region.
- Glenora Wine Cellars: Long-established Finger Lakes winery with tasting room, wine club, inn, and restaurant. Comparable as a destination winery with multi-channel revenue but operates in a different New York region at larger scale.
Broad incumbents
- Wagner Vineyards: Larger, established Finger Lakes winery with broader product portfolio, restaurant, and lodging. Comparable as a New York wine country destination but operates at significantly larger scale and broader product mix.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
21 Brix social profiles
Digital presence21 Brix financial estimates
Financial estimateRevenue estimate
Valuation estimate
21 Brix leadership team
Management profileNumber of profiles
Profiles3 records
21 Brix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
21 Brix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 21 Brix
What does 21 Brix do?
21 Brix Winery produces and sells estate-grown wines from its 450-acre third-generation family vineyard (Olde Chautauqua Farms), offering red, white, house, and specialty wines including ice wines and fruit wines. Beyond wine production, the winery operates a tasting room with food service, a quarterly wine club with three subscription tiers, and hosts private events such as weddings and corporate gatherings. Sales occur through the on-site tasting room, e-commerce store, wine club subscriptions, and wholesale distribution to liquor stores and restaurants in Western New York.
Is 21 Brix a public or private company?
21 Brix is a private company. It is classified as family owned and is currently operating.
When was 21 Brix founded?
21 Brix was founded in 2011. It employs 11 to 50 people.
Where is 21 Brix based?
21 Brix is headquartered in Portland, United States, in the North America region.
How does 21 Brix make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions, event Hosting and wholesale Distribution.
Who are 21 Brix's main competitors?
Direct peers on record are Penn Shore Winery, Arrowhead Wine Cellars, Mazza Vineyards, Presque Isle Wine Cellars and Johnson Estate Winery. Regional players are Dr. Konstantin Frank Wine Cellars, Hermann J. Wiemer Vineyard, Ravines Wine Cellars and Glenora Wine Cellars. Wagner Vineyards is listed as a broad incumbent.
Does 21 Brix have an API?
No public API is recorded for 21 Brix.
What industry is 21 Brix in?
21 Brix's product category is Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.