ProColor Collision

What ProColor Collision does

ProColor Collision is a franchised network of independently owned collision repair facilities operating primarily across Canada (180+ locations) with a growing United States presence, headquartered in Blainville, Quebec. The brand offers six core service lines — collision repair and restoration, paintless dent removal, paint scratch repair, bumper repairs, wheel alignment, and air conditioning service — supplemented by 24/7 towing, a National Limited Lifetime Warranty, and the PRO Satisfaction customer experience program. The network is held to I-CAR Gold and OEM-aligned repair standards, with centralized operations tooling (PitStop portal, Operations Binder, KPI dashboards) provided to franchisees.

ProColor operates under parent company Fix Network (Mondofix Inc.), which acquired the network in 2019 when it had 170+ shops, originally founded in 2001 as ProColor Prestige. Fix Network's broader platform spans 2,000+ points of service across 15 countries and handles 1.8M+ vehicle repairs annually, supplying ProColor franchisees with global supplier agreements, training infrastructure, and brand support that independent shops could not replicate alone. US operations are conducted through a separate entity, ProColor Collision USA LLC.

Revenue is generated via two primary streams: recurring franchise fees and network membership revenue (subscription-style), and transaction-linked income from insurance company preferred-provider referrals and fleet partnerships. Customer acquisition targets both franchisee recruitment (the growth engine) and end-consumer routing through insurer and fleet relationships. Geographic expansion is staged, with five US states currently restricted (Maryland, Nebraska, North Dakota, Rhode Island, South Dakota), and recent growth has been driven by individual franchise openings (Rawdon, Quebec in May 2025), an MSO-led acquisition (Shawinigan in April 2026), and US entries including Myrtle Beach, SC and St. Paul, MN.

Name

ProColor Collision

Legal name

Mondofix Inc.

Website

https://procolor.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

ProColor Collision is a Canadian-headquartered franchise network of independently owned collision repair shops, offering standardized repair services across 180+ Canadian locations and expanding into the United States under parent company Fix Network.

Ownership category

akta.pro rank

Product category

Automotive Collision Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG), Body Shop Mechanical & Suspension Repair (Post-Collision) (TLAKAEAH)

Keywords

• Automotive collision repair
• Auto body services
• Franchise repair network
• Vehicle restoration services
• Insurance claims repair

Headquarters

HQ city

Bainville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees and Network Membership: ProColor Collision generates revenue through franchise fees charged to independent collision repair shops that join the ProColor network. Franchisees pay for brand access, operational support, training, and marketing resources. The company also benefits from centralized purchasing power with insurers and suppliers that drive volume to franchise locations.
2. Insurance Company Referrals: ProColor leverages established relationships with insurance companies to direct collision repair work to franchise locations. This creates a steady stream of customer referrals through insurer relationships and preferred provider arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ProColor Collision operates a franchise network of independently owned collision repair facilities that deliver a portfolio of auto body repair services to individual vehicle owners, fleets, and insurance-referred customers. Core services include collision repair and restoration, paintless dent removal, paint scratch repair, bumper repair, wheel alignment, and air conditioning system service, complemented by 24/7 towing, a National Limited Lifetime Warranty, and the PRO Satisfaction Program. The network is supported by Fix Network's global infrastructure, supplier agreements, and insurer relationships.

Product overview

ProColor Collision is a franchise network of locally owned and operated collision repair facilities that offers a unified portfolio of collision repair services under one brand. The core offering includes six interconnected service lines: Collision Repair and Restoration, Paintless Dent Removal, Paint Scratch Repair, Bumper Repairs, Wheel Alignment, and Air Conditioning Systems Service. These services are complemented by 24/7 Towing Service, a National Limited Lifetime Warranty, and the PRO Satisfaction Program. ProColor Collision operates as part of Fix Network (Mondofix Inc.), providing franchisees access to streamlined operational processes, management tools, training programs, insurer relationships, and global supplier agreements. The network started as ProColor Prestige in Quebec in 2001, rebranded in 2010, was acquired by Fix Network in 2019, and now operates 180+ locations in Canada with expansion into the United States. Fix Network collectively operates 2,000+ points of service worldwide and repairs 1.8M+ vehicles annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Collision Repair and Restoration Complete accident repairs and vehicle restoration services using advanced equipment and technologies that comply with auto manufacturer requirements; handles minor to major impact damage for individuals, fleets, and management companies.
• Paintless Dent Removal (PDR) Specialized technique for fixing small dents, door marks, and hail damage without affecting the vehicle's original paint finish, using advanced techniques and latest equipment.
• Paint Scratch Repair Paint repair, touch-ups, and respraying services for all vehicle parts using high-tech equipment ensuring uniform paint application and perfect color matching.
• Bumper Repairs Repair services for fenders and bumpers made of metal, aluminum, or composite materials, addressing damage to underlying structural parts.
• Wheel Alignment Wheel alignment services ensuring better road control, optimum gas mileage, and tire usage, while preventing damage to suspension parts.
• Air Conditioning Systems Service Repair services for vehicle AC systems damaged in collisions, including fixing malfunctions, leaks, and ecological disposal of used freon.
• 24/7 Towing Service Round-the-clock emergency towing service available for customers needing roadside assistance after accidents or breakdowns.
• Franchise Opportunities Franchise program allowing independent auto body shops to join the ProColor Collision network, gaining access to operational processes, management tools, training programs, and insurance/insurer relationships.

Quantifiable outcome

• Over 1.8 million vehicle repairs handled annually across Fix Network

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• TGR Haas F1 TeamflagshipGTM or Marketing Partner · 19 January 2026Fix Network announced a multi-year partnership with TGR Haas F1 Team ahead of the 2026 FIA Formula 1 World Championship season. The collaboration reflects alignment in precision, discipline, and high standards. Fix Network branding appears on the VF26 car and team apparel, with drivers Esteban Ocon and Ollie Bearman. This partnership provides global brand visibility and reinforces Fix Network's commitment to innovation and operational excellence.
• Fix Network (Parent Company)coreOthersProColor Collision is owned by Fix Network (Mondofix Inc.), a global leader in collision, glass, mechanical, and restoration services. Fix Network provides the parent infrastructure, global brand portfolio, operational support, and expansion resources that enable ProColor's franchise network growth.
• Insurance CompaniescoreStrategic or Co-development PartnerProColor Collision maintains established relationships with insurance companies at national and global levels. These partnerships direct customers to franchise locations through preferred provider arrangements, providing a steady stream of collision repair referrals across the network.
• Global SupplierscoreStrategic or Co-development PartnerFix Network leverages global supplier agreements that benefit all brands including ProColor Collision. These agreements provide franchisees with better purchasing power for equipment, parts, and materials than independent shops could achieve alone.
• Fleet CompaniesminorStrategic or Co-development PartnerProColor Collision leverages relationships with fleet companies to direct vehicle repair work to franchise locations. These partnerships provide additional customer volume beyond individual vehicle owners and insurance referrals.
• Nico Hulkenberg (TGR Haas F1 Driver)flagshipGTM or Marketing PartnerFormula 1 driver Nico Hulkenberg serves as Global Brand Partner for Fix Network and the face of their first global campaign 'LIFE PUT RIGHT'. On track, he relies on precision and teamwork; off track, he counts on Fix Network's repair services. This partnership showcases the brand's commitment to precision, performance, and quality craftsmanship.
• OEMs (Auto Manufacturers)coreStrategic or Co-development PartnerProColor Collision aligns body repair operating standards to OEM specifications. Technicians are trained on OEM repair methodology and facilities meet manufacturer standards, enabling shops to earn OEM certifications and deliver repairs according to vehicle manufacturer requirements.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Maaco: US/Canada franchised auto body and paint network owned by Driven Brands. Targets a similar independent-shop franchisee base with comparable paint and body repair services, directly competing with ProColor in shared North American markets.
• Fix Auto: Sibling brand within Fix Network offering franchised collision repair under a similar operational model. Overlaps directly with ProColor on services, target customers, and parent-company economics, with Fix Auto primarily positioned outside Quebec.
• Crash Champions: US collision repair chain operating company-owned and franchise locations with strong DRP relationships. Directly comparable on core services and customer base; represents one of the most aggressive US roll-up strategies ProColor must compete against.
• Abra Auto Body Repair: US franchised auto body repair network with comparable services (collision repair, paint, dent removal) and customer base. Operates primarily in the US Midwest, directly competitive in geographies where ProColor is beginning to expand.
• CARSTAR: North American franchised collision repair network operated by Boyd Group Services, with a similar franchise model, insurer DRP relationships, and multi-brand portfolio. CARSTAR is ProColor's most direct head-to-head competitor in Canada and increasingly in the US.

Broad incumbents

• Caliber Collision: Largest US collision repair chain, owned by private equity (Hellman & Friedman). Operates at far greater scale than ProColor across the US, with similar insurer DRP focus and OEM-aligned capabilities — sets the upper-bound benchmark for US density ProColor is trying to build.
• Boyd Group Services: Publicly traded parent company of CARSTAR and other collision brands. Provides a comparable corporate structure to ProColor's Fix Network parent and is the most relevant publicly observable benchmark for franchise-network economics in this category.
• Service King Collision: US-based collision repair chain (private equity-backed) with broad geographic reach and strong insurer relationships. Comparable to ProColor on DRP-driven model and OEM-aligned repair standards; a relevant US-side reference point for scale ambitions.

Regional players

• Speedy Auto Service / Speedy Collision: Canadian multi-brand auto service franchise group including Speedy Collision. Comparable franchise-driven collision repair model in Canada, providing a regional benchmark for unit economics and franchise recruitment dynamics.
• Craftsman Collision: Canadian-owned collision repair chain operating multiple locations across Western Canada. Comparable on services, customer segments, and DRP model, but operates primarily in western Canadian provinces versus ProColor's stronger Quebec and Eastern footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Carrossier3221
• Facebookfacebook.com/ReseauCarrossierProColor
• LinkedInlinkedin.com/company/r%C3%A9seau-carrossier-procolor
• Instagraminstagram.com/procolorcanada
• Xx.com/procolorc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProColor Collision