Craftsman Collision
Craftsman Collision is a family-owned Canadian collision repair chain operating 40+ shops across British Columbia, Alberta, and Saskatchewan, serving individual vehicle owners, commercial fleets, and five major insurance networks with OEM-certified repair, auto glass, and fleet maintenance services.
- Company typePrivate
- Founded1977
- HeadquartersNorth Vancouver, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Craftsman Collision does
Craftsman Collision is a family-owned Canadian collision repair chain founded in 1977 by Bill Hatswell in British Columbia and headquartered in North Vancouver. The company operates 40+ company-owned autobody shops across Western Canada spanning British Columbia, Alberta, and Saskatchewan, and employs more than 600 people, positioning it as the largest independently owned collision repair organization in Canada. Its core offerings include collision repair, auto painting, frame straightening, body and bumper repair, dent repair (including Paintless Dent Repair), aluminum repair in dedicated bays, and hail damage repair. Specialized services are delivered through sub-brands such as Craftsman Auto Glass (windshield repair/replacement and ADAS calibration) and a Fleet Maintenance Program for commercial customers.
The company's technical stack relies on operational repair equipment rather than software platforms: laser-scan frame-straightening systems, nitrogen-charged painting (NitroHeat), anti-static pre-paint treatments (Stat-Gun), digital spectrophotometers for color matching, and OEM-approved diagnostic and calibration equipment. Craftsman holds OEM certifications from 10+ manufacturers (Volvo, FCA/Stellantis, Kia, Genesis, Hyundai, Nissan, Toyota, Lexus, Subaru) and is accredited by Certified Collision Care (CCC) and the ICBC Repair Network, which together govern access to manufacturer-approved repair work and insurance referral volume. Customer-facing digital assets are limited to a 24/7 online booking system and standard social/web presence.
The revenue model is a per-job, unit-pricing model based on hourly labor rates plus parts and materials, billed either directly to consumers or through insurance direct-billing arrangements with ICBC, Economical Insurance, CAA Insurance, SGI, and Intact Insurance. A fleet maintenance program adds a recurring monthly-billing professional services layer for commercial accounts such as Jim Pattison Lease. Pricing for ancillary services is publicly disclosed (e.g., windshield chip repair $60-$120 CAD, full replacement $300-$1,000+ CAD), but core hourly rates are gated behind a downloadable door-rate card. Go-to-market combines direct-to-consumer acquisition (online booking, walk-ins, referrals), insurance channel partnerships, and a sales-led fleet program led by a dedicated VP of Business Development. The company is privately held by the Hatswell family with no disclosed funding rounds, M&A activity, or public listing.
Craftsman Collision firmographics
Firmographics- Name
- Craftsman Collision
- Legal name
- Craftsman Collision Ltd.
- Website
- https://craftsmancollision.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Craftsman Collision is a family-owned Canadian collision repair chain operating 40+ shops across British Columbia, Alberta, and Saskatchewan, serving individual vehicle owners, commercial fleets, and five major insurance networks with OEM-certified repair, auto glass, and fleet maintenance services.
- Ownership category
- akta.pro rank
Craftsman Collision industry classification
Industry- Product category
- Auto Body and Collision Repair Services
- NAICS
- Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Body, Paint, and Interior Repair and Maintenance (811121)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)
- akta.pro secondary industries
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG), Frame & Structural Straightening (Unibody/Chassis) (TLAKAEAE)
Keywords
Where Craftsman Collision is headquartered
LocationHeadquarters
- HQ city
- North Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices44 records
Markets served
Craftsman Collision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Collision Repair Services: Core collision repair services including body work, frame straightening, auto painting, and structural repairs. Revenue generated on a per-job basis through insurance claims and direct customer payments. Pricing based on hourly labor rates and parts costs.
- Auto Glass Services: Windshield repair, replacement, and auto glass services. Can be billed through insurance claims or direct payment. Includes mobile glass service.
- Fleet Maintenance Program: Dedicated fleet repair and maintenance services for commercial customers with monthly account billing. Volume-based commercial relationships with fleet operators.
- Replacement Vehicle Services: Provision of replacement vehicles during repair period. Partnered with Enterprise Rent-A-Car for valet service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hourly labor rates for collision repair services |
| Unit Pricing | Pay-as-you-go | Windshield chip repair |
| Unit Pricing | Pay-as-you-go | Windshield crack repair |
| Unit Pricing | Pay-as-you-go | Full windshield replacement |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Craftsman Collision product offering
Product offeringCore offering
Craftsman Collision provides collision repair, auto painting, frame straightening, auto glass repair and replacement, hail damage repair, aluminum and dent repairs, and commercial fleet maintenance services through more than 40 company-owned shops across British Columbia, Alberta, and Saskatchewan. Services are delivered to individual vehicle owners (largely through insurance claims) and to commercial fleet customers under a dedicated fleet maintenance program with monthly consolidated billing, supported by OEM certifications from more than ten manufacturers and a lifetime guarantee on body and paint repairs.
Product overview
Craftsman Collision operates a network of 40+ autobody shops across Western Canada as the largest independently owned collision repair chain in Canada, founded in 1977. The company offers a unified suite of collision repair services built around core offerings including Collision Repair, Auto Painting, Frame Straightening, Auto Glass Repair (Craftsman Auto Glass), and Hail Damage Repair. These core services are supported by specialized capabilities in Body Repair, Bumper Repairs, Dent Repairs, and Aluminum Repairs. The company also provides a Fleet Maintenance Program for business customers and the Craftsman Experience program featuring lifetime guarantees and replacement vehicles. An online booking tool enables 24/7 appointment scheduling with support for insurance claims. The company maintains OEM certifications from multiple manufacturers including Volvo, FCA, Kia, Genesis, Hyundai, Nissan, Lexus, Toyota, and Subaru, as well as Certified Collision Care (CCC) accreditation. Services are delivered through a network of 40+ locations spanning British Columbia (including Lower Mainland, Vancouver Island, Southern BC, and Northern BC), Alberta, and Saskatchewan.
Differentiator
Problem solved
Functional benefit
Brands
- Craftsman Auto Glass: Specialized auto glass repair and replacement division operating since 1988, serving Lower Mainland and Okanagan regions with mobile and in-shop services.
Products and services
- Collision Repair Comprehensive collision repair services including damage assessment, structural repair, body repair, bumper repair, and full vehicle restoration following OEM manufacturer specifications. Delivered through 40+ company-owned shops across Western Canada.
- Auto Painting Vehicle refinishing services using OEM-approved paint systems, digital spectrophotometer color matching, NitroHeat nitrogen-charged spray equipment, and Stat-Gun anti-static pre-paint treatments to deliver factory-quality finishes.
- Frame Straightening Advanced laser-scan frame-straightening service that measures virtually any frame and restores unibody and conventional frames to original factory specifications, with computer-generated repair reports.
- Auto Glass Repair and Replacement (Craftsman Auto Glass) Comprehensive auto glass services including windshield chip repair, crack repair, full windshield replacement, and ADAS sensor calibration for vehicles with Advanced Driver Assistance Systems. Operated since 1988 with both mobile service and in-shop service across Lower Mainland and Okanagan.
- Hail Damage Repair
Quantifiable outcome
- 96% customer satisfaction rate
- +4 more outcomes
Companies that use Craftsman Collision
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Craftsman Collision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Craftsman Collision partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and minor.
- Jim Pattison LeasecoreLong-standing fleet maintenance partnership. Jim Pattison Lease serves as both customer and supplier. Craftsman provides collision repair services for their fleet vehicles.
- Dilawri GroupcoreMajor automotive dealership group referring customers to Craftsman Collision for vehicle repairs. 20+ year relationship with positive feedback from referred customers.
- Enterprise HoldingscoreVehicle rental company partnership for replacement vehicle provision during customer repair periods. Valet service provided to return customers to Craftsman.
- BASF Automotive RefinishcorePaint supplier providing refinish products for collision repairs. BASF recognizes Craftsman as an exceptional partner aligned on delivering superior customer experience.
- Color Compass CorporationcoreBusiness partner since 1981 providing paint and technology solutions. Nearly 40-year relationship supporting Craftsman's quality standards.
- ICBC (Insurance Corporation of British Columbia)coreICBC Repair Network certified partner. Policyholders can bring vehicles directly to Craftsman without prior ICBC appraisal. Streamlined claims process.
- Economical InsurancemajorPreferred partner for collision repair services for Economical Insurance policyholders.
- CAA InsurancemajorPreferred partner for collision repair services for CAA Insurance policyholders.
- SGI (Saskatchewan Government Insurance)majorAuthorized repair shop partner for SGI policyholders in Saskatchewan.
- Intact InsurancemajorPreferred partner for collision repair services for Intact Insurance policyholders.
- Certified Collision Care (CCC)coreNationally recognized certification program managed by Canadians. Craftsman maintains CCC accreditation meeting standards for business, technical capability, and best practices.
- BCIT (British Columbia Institute of Technology)majorCash and vehicle donations to School of Transportation including F-150 pickup for trailer. Supports technician training and recruitment.
- Lions Gate HospitalmajorPhilanthropic partnership with nearly $1.5 Million in donations supporting healthcare in North Vancouver community.
- Heart & Stroke FoundationmajorOver $150,000 donated to Canadian Heart & Stroke Foundation.
- Salvation Army Food BankmajorOver $300,000 raised in groceries, cash and equipment for the Salvation Army Food Bank.
- JDRF (Juvenile Diabetes Research Foundation)majorOver $200,000 donated to JDRF.
- Vancouver Symphony OrchestraminorSponsorship and support for Vancouver Symphony Orchestra as part of community giving.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Craftsman Collision competitors and assessment
Company assessmentDirect peers
- Apple Auto Glass: Western Canadian auto glass repair and replacement chain that directly competes with Craftsman Auto Glass in the Lower Mainland and Okanagan for windshield repair, replacement, and ADAS calibration work.
- Boyd Group Services (Fix Network / Assured Automotive): Public Canadian multi-shop operator (TSX: BYD) and parent of Fix Network and Assured Automotive; the largest collision repair MSO in North America with a multi-province footprint and aggressive acquisition strategy that directly competes with Craftsman for DRP status, OEM certifications, and technician talent across Canada.
- CARSTAR (Fix Auto Canada): Canada's largest collision repair franchise network, also owned by Boyd Group; competes head-to-head with Craftsman for insurer DRP volume in BC, Alberta, and Saskatchewan through franchisee operators with comparable OEM certification programs and similar customer value propositions.
- Fix Auto: Global collision repair franchise network with significant Canadian presence (part of Boyd Group ecosystem); competes directly with Craftsman for insurer-direct repair volumes and OEM-certified work in shared geographies.
Broad incumbents
- Caliber Collision: Largest U.S. collision repair MSO with 1,800+ locations; operates at significantly greater scale than Craftsman but is a comparable business model (OEM-certified, insurer DRP-driven, fleet services) and a benchmark for what scaled Canadian MSO consolidation could look like.
- Maaco: Franchise-based North American paint and collision repair network (Driven Brands) with broad geographic reach; overlaps with Craftsman's auto painting and collision services but typically competes in a more value-tier segment of the market.
- Service King Collision: U.S. collision repair MSO with national footprint, OEM certifications, and insurance DRP relationships; comparable in business model and customer mix to Craftsman, representing the kind of scaled competitor that could expand into Western Canada or compete for OEM/insurer mindshare.
- Crash Champions: U.S.-based MSO with 600+ collision repair centers; PE-backed and rapidly consolidating; comparable in service mix (collision, paint, frame, glass, ADAS calibration) and serves as an example of how private-capital-backed consolidation can pressure independent operators like Craftsman.
Others
- BASF Automotive Refinish: Major automotive refinish paint supplier and existing Craftsman partner; adjacent ecosystem participant whose technology choices and commercial terms influence shop-level economics across the collision repair industry.
Emerging players
- Speedy Auto Service / Midas: Canadian general automotive repair franchise network with comparable multi-shop footprint; broader mechanical focus but provides partial overlap and competitive pressure on the body-shop-adjacent service lines (e.g., post-collision mechanical, suspension) that Craftsman also offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Craftsman Collision social profiles
Digital presenceCraftsman Collision compliance and trust
Trust signalCompliance11 records
Craftsman Collision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craftsman Collision leadership team
Management profileNumber of profiles
Profiles11 records
Craftsman Collision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craftsman Collision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craftsman Collision
What does Craftsman Collision do?
Craftsman Collision provides collision repair, auto painting, frame straightening, auto glass repair and replacement, hail damage repair, aluminum and dent repairs, and commercial fleet maintenance services through more than 40 company-owned shops across British Columbia, Alberta, and Saskatchewan. Services are delivered to individual vehicle owners (largely through insurance claims) and to commercial fleet customers under a dedicated fleet maintenance program with monthly consolidated billing, supported by OEM certifications from more than ten manufacturers and a lifetime guarantee on body and paint repairs.
Is Craftsman Collision a public or private company?
Craftsman Collision is a private company. It is classified as family owned and is currently operating.
When was Craftsman Collision founded?
Craftsman Collision was founded in 1977. It employs 101 to 250 people.
Where is Craftsman Collision based?
Craftsman Collision is headquartered in North Vancouver, Canada, in the North America region.
How does Craftsman Collision make money?
Four revenue lines are on record. Collision Repair Services are the primary driver. The others are auto Glass Services, fleet Maintenance Program and replacement Vehicle Services.
Who are Craftsman Collision's main competitors?
Direct peers on record are Apple Auto Glass, Boyd Group Services (Fix Network / Assured Automotive), CARSTAR (Fix Auto Canada) and Fix Auto. Broad incumbents are Caliber Collision, Maaco, Service King Collision and Crash Champions. BASF Automotive Refinish is listed as an others. Speedy Auto Service / Midas is listed as an emerging player.
Does Craftsman Collision have an API?
No public API is recorded for Craftsman Collision.
What industry is Craftsman Collision in?
Craftsman Collision's product category is Auto Body and Collision Repair Services. Its primary akta.pro industry code is TLAKAAAK, Collision Repair, Bodywork & Paint (Light-Duty), with a secondary code of TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks). Its NAICS code is 81112 and its SIC code is 7600.