bleed clothing
bleed clothing is a German sustainable apparel and lifestyle brand founded in 2008 in Helmbrechts, selling sweaters, swimwear, bags, denim, and home textiles direct-to-consumer through its own Shopify storefront using an on-demand, locally manufactured model targeting sustainability-conscious and outdoor-active consumers.
- Company typePrivate
- Founded2008
- HeadquartersHelmbrechts, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What bleed clothing does
bleed clothing is a German sustainable apparel and lifestyle brand headquartered in Helmbrechts, founded in 2008, operating with 11–50 employees. The company sells sweaters, swimwear, bags, and adjacent product lines — including denim under the Bleed brand, the SMARTCEL™ zinc-oxide T-shirt line, NXTMERINO® merino wool garments, ECONYL® boardshorts, and Fichtenliebe home textiles — primarily through its own Shopify storefront, with retail pickup available via the Sport-Frank partner in Hof, Germany. Production follows an on-demand model in which items are only manufactured after order placement, avoiding the overproduction typical of an industry that often begins production 18 months in advance.
The underlying technical and operational differentiators are material-science and supply-chain based rather than digital. SMARTCEL™ applies a zinc-oxide finish to 100% natural fibers for odor resistance and skin-friendly wear; NXTMERINO® and ECONYL® are registered brand identities for merino wool and regenerated nylon inputs. Manufacturing is concentrated in Upper Franconia through partnerships with Weberei Wirth (weaving), Stöhr Knitwear, Mützeria, and SYMPATEX, supported by a circular-economy take-back program operated with TURNS. Pricing spans roughly €29.90 for basic T-shirts to €350 for the Franconian Jacket, with bundle options and gift vouchers as deliberate average-order-value levers.
Commercially, bleed clothing runs a direct-to-consumer model targeting outdoor/active-lifestyle consumers and sustainability-conscious buyers — segments that value breathable, natural-fiber, low-impact garments over synthetic fast fashion. There is no disclosed wholesale or B2B channel, no app, no public API, and no AI/ML capability in evidence. Founder and CEO Michael Spitzbarth leads the business; day-to-day product stewardship is signaled through on-site founder messaging under the picea retail brand that hosts the bleed catalog online.
bleed clothing firmographics
Firmographics- Name
- bleed clothing
- Website
- https://bleed-clothing.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bleed clothing is a German sustainable apparel and lifestyle brand founded in 2008 in Helmbrechts, selling sweaters, swimwear, bags, denim, and home textiles direct-to-consumer through its own Shopify storefront using an on-demand, locally manufactured model targeting sustainability-conscious and outdoor-active consumers.
- Ownership category
- akta.pro rank
bleed clothing industry classification
Industry- Product category
- Sustainable Apparel and Home Textiles
- NAICS
- Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Knitting Mills (3151)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Outerwear & Performance Apparel Cut & Sew (IMAOAEAB), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)
Keywords
Where bleed clothing is headquartered
LocationHeadquarters
- HQ city
- Helmbrechts
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
bleed clothing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase model for textiles including T-shirts, pants, jackets, socks, accessories, bedding, and home products. Products are sold at fixed prices with occasional bundle offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic T-Shirts |
| Unit Pricing | Pay-as-you-go | Premium T-Shirts |
| Unit Pricing | Pay-as-you-go | Bottoms |
| Unit Pricing | Pay-as-you-go | Outerwear |
| Unit Pricing | Pay-as-you-go | Bundle Options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
bleed clothing product offering
Product offeringCore offering
Bleed clothing sells sustainable apparel and home textiles directly to consumers through an on-demand manufacturing model, including organic cotton and merino wool T-shirts, jeans, hoodies, flannel jackets, adventure pants and shorts, merino accessories, plus organic bedding, blankets, and camping towels. Production occurs in Upper Franconia, Germany, with items only made after order placement to eliminate overproduction and textile waste, and a circular take-back program via TURNS collects used textiles at checkout.
Product overview
Picea is a sustainable textile brand offering high-quality, on-demand manufactured products. The portfolio spans clothing (T-shirts, hoodies, jackets, pants, jeans, shorts), bedding (blankets, bed linen sets, pillows), home and living items (towels, placemats, multifunctional cloths, cups), and accessories (socks, hats, beanies, scarves). Key product lines include SMARTCEL™ T-shirts with zinc-oxide finish, NXTMERINO® merino wool garments, ECONYL-based boardshorts, the Bleed denim series (176 and 499), and EU-phoric adventure pants/shorts. The company differentiates through on-demand manufacturing, local Upper Franconia production, and sustainable partnerships with TURNS for textile recycling, SPORT FRANK for retail, SYMPATEX for materials, and regional manufacturers like Weberei Wirth and Stöhr Knitwear.
Differentiator
Problem solved
Functional benefit
Products and services
- SMARTCEL™ T-Shirt Zinc-oxide finished T-shirt made from 100% natural fibers with odor-resistant, skin-friendly, and breathable properties for everyday wear without synthetic additives. Available in men's and women's fits, priced at €59.00.
- Classic Fit Quality Basic T-Shirt Organic cotton basic essential T-shirt with a classic fit, available in multiple colorways including Schwarz and Salbei grün, priced from €29.90.
- Fichtelmountains 12 Summits Tour T-Shirt Regional print T-shirt featuring the Fichtelmountains 12 Summits Tour design in Schwarz, sold at €39.90 as a sustainability-themed graphic top.
- Your Daily Sunset T-Shirt New print design T-shirt in Salbei Grün from the Neue Print Design Shirts release, available at €39.90.
- Hill T-Shirt Hill collection T-shirt in white priced at €39.90, part of the picea tops range.
- NXTMERINO® Longsleeve Long-sleeve garment made from NXTMERINO® merino wool, designed for natural temperature regulation and everyday comfort, offered in women's Dunkellila and other colorways.
- Hill Hoodie Hooded sweatshirt from the Hill collection in grey blue and grey mint colorways.
- Bleed Jeans 176 Series Functional Bleed brand jeans from the 176 series in Dark Denim and Stone Washed finishes, positioned as a core sustainable denim offering.
- Bleed Jeans 499 Series Active Bleed brand jeans from the 499 series available in Black and Dark Denim colorways, designed for versatile everyday wear.
- Franconian Denim Jeans Regional Franconian identity jeans made from denim with sustainable production methods, offered in Dark Denim among other finishes.
- EU-phoric Lightweight Adventure Pants Lightweight outdoor adventure pants designed for hiking, biking, and active use, available in Braun and other colors in men's and women's versions, priced from €119.90.
- EU-phoric Lightweight Adventure Shorts Short-length version of the EU-phoric adventure pants for warm-weather and active pursuits.
- ECONYL Max-Flex Boardshorts Swim shorts made from ECONYL® regenerated nylon, offering maximum flexibility for water sports and outdoor activities, available in Lila/Schwarz.
- Flannel Jacket Navy Flannel jacket in navy providing warmth and classic styling, priced at €120.00.
- Functional Tennis Socks Athletic socks designed for tennis and other sports in organic cotton, offered in RAUS and Tree Twins collaboration designs.
- NXTMERINO® Multifunktionstuch Multi-functional neck gaiter or loop scarf made from NXTMERINO® merino wool, available in Dunkellila.
- Chunky Knit Beanie Knitted beanie with chunky construction, available in multiple colors including Cappuccino.
- Fichtenliebe Multifunctional Hat Versatile hat from the Fichtenliebe collection that can be worn in multiple ways, available in Black and other colorways.
- Fichtenliebe Premium Bedding Set Organic cotton bed linen set designed for healthy and restorative sleep, produced sustainably on demand, available in Navy among other colors.
- Premium Fichtenliebe Blanket Premium organic cotton blanket with high-quality weaving and chemical-free finishing, available in Beerenlila and other colors.
- 3D Forestfibre Camping Towel Quick-drying camping towel made from Forestfibre material, offered in Hügel and Fichtenliebe branded versions including a Blau colorway.
- Gift Voucher Picea gift voucher allowing recipients to choose their own preferred products from the storefront catalog.
Quantifiable outcome
- Products manufactured only after order placement, avoiding overproduction typical of textile industry which often begins 18 months in advance
- +1 more outcomes
Companies that use bleed clothing
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
bleed clothing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
bleed clothing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Weberei WirthcoreWirth weaving mill in Helmbrechts serves as a key manufacturing partner for picea products. Described as a trusting business relationship with plans to develop more textile value-added products together in coming years.
- TURNS®coreFranconian company TURNS operates the circular economy program. At checkout, customers can select 'Go circular' and TURNS collects used textiles for every product in the shopping cart, saving them from incineration and export in Germany and flowing them into a new value chain.
- SPORT FRANKcoreRegional partner in Hof, Germany offering physical retail pickup location for online orders. Located at Lorenzstr. 22, 95028 Hof.
- MützeriaminorManufacturing partner contributing to sustainable textile production.
- Stöhr KnitwearminorKnitwear manufacturing partner part of the sustainable supply chain transformation initiative.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
bleed clothing competitors and assessment
Company assessmentDirect peers
- Stanley/Stella: Belgian sustainable blanks and ready-to-wear brand with strong organic cotton basics portfolio and B2B/B2C dual distribution. Comparable on sustainability certifications, basics/T-shirt category, and European DTC + wholesale model.
- ARMEDANGELS: Cologne-based DTC sustainable apparel brand with a similar organic/basics catalog, premium pricing, and German sustainability positioning. Closely comparable on go-to-market model, target customer, and brand-story narrative.
- LANIUS: German sustainable womenswear brand producing GOTS-certified apparel with a comparable sustainability narrative and premium price points. Comparable on German market focus, natural-fiber positioning, and DTC premium positioning.
- Nudie Jeans: Swedish sustainable denim brand with free repair program and organic cotton sourcing. Comparable on denim category, sustainability story, and European DTC distribution with a comparable price-to-value positioning.
- Recolution: German sustainable basics brand producing T-shirts, hoodies, and trousers from organic cotton and recycled materials. Directly comparable on product mix, sustainability story, and DTC distribution.
- MUD Jeans: Dutch circular denim brand offering leased and recycled jeans with strong sustainability narrative. Comparable on circular-economy positioning, denim product line (overlapping with Bleed Jeans 176/499 series), and European DTC model.
- Knowledge Cotton Apparel: Danish sustainable apparel brand offering organic cotton basics, denim, and outerwear with comparable price positioning. Comparable on natural-fiber sourcing, basic/essential product mix, and European DTC distribution.
Broad incumbents
- hessnatur: Pioneer of the German sustainable apparel segment with a broad natural-fiber catalog across womenswear, menswear, and home textiles. Comparable on sustainability positioning and natural-fiber sourcing, but operates at significantly larger scale and broader category depth.
- VAUDE: German sustainable outdoor brand with deep functional apparel and equipment catalog. Comparable on sustainability credentials and outdoor/adventure positioning, but VAUDE's scale, wholesale distribution, and outdoor category breadth exceed picea's current scope.
- Patagonia: Global sustainable outdoor apparel incumbent with deep functionality, repair/reuse programs (Worn Wear), and supply-chain transparency. Comparable on sustainability ethos, functional outdoor apparel, and durability-led value proposition, but operates at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
bleed clothing social profiles
Digital presencebleed clothing financial estimates
Financial estimateRevenue estimate
Valuation estimate
bleed clothing leadership team
Management profileNumber of profiles
Profiles1 record
bleed clothing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bleed clothing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bleed clothing
What does bleed clothing do?
Bleed clothing sells sustainable apparel and home textiles directly to consumers through an on-demand manufacturing model, including organic cotton and merino wool T-shirts, jeans, hoodies, flannel jackets, adventure pants and shorts, merino accessories, plus organic bedding, blankets, and camping towels. Production occurs in Upper Franconia, Germany, with items only made after order placement to eliminate overproduction and textile waste, and a circular take-back program via TURNS collects used textiles at checkout.
Is bleed clothing a public or private company?
bleed clothing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bleed clothing founded?
bleed clothing was founded in 2008. It employs 11 to 50 people.
Where is bleed clothing based?
bleed clothing is headquartered in Helmbrechts, Germany, in the Europe region.
How does bleed clothing make money?
One revenue line is on record: direct Product Sales.
Who are bleed clothing's main competitors?
Direct peers on record are Stanley/Stella, ARMEDANGELS, LANIUS, Nudie Jeans, Recolution, MUD Jeans and Knowledge Cotton Apparel. Broad incumbents are hessnatur, VAUDE and Patagonia.
Does bleed clothing have an API?
No public API is recorded for bleed clothing.
What industry is bleed clothing in?
bleed clothing's product category is Sustainable Apparel and Home Textiles. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 31525 and its SIC code is 2300.