CounterPoint
CounterPoint Promo is a Las Vegas-based, American-made manufacturer of custom-printed promotional counter mats, selling exclusively through ASI/SAGE/PPAI-certified promotional products distributors. The company offers proprietary product lines including Vynex, DuraTec, Barely There, Peel&Place, ReTreads, and Origin'L Fabric mats to retail, healthcare, government, and beverage end customers.
- Company typePrivate
- Founded2001
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CounterPoint does
CounterPoint, doing business as CounterPoint Promo, is a Las Vegas, Nevada-based specialty manufacturer of custom-printed promotional counter mats, founded in 2001 and operating with 11-50 employees. The company produces its products domestically in the USA using offset lithography and UV inkjet printing onto proprietary surface materials, with quality-controlled production that includes PDF proof verification. CounterPoint sells exclusively through the promotional products industry's certified distributor networks (ASI/49716, SAGE/66138, PPAI/227346, UPIC/DOYOUPOP) and does not transact directly with end users.
The company's product portfolio is organized into four primary categories: Traditional Hard Surface mats (including Heavy Duty natural rubber and DuraTec latex-free synthetic rubber variants in 1/16" and 1/8" thicknesses with the proprietary Vynex® matte surface), Frame-It® Window mats with changeable insert systems (available in Barely There, Peel&Place, Heavy Duty, and DuraTec versions), Ultra-Thin mats (Barely There™ at approximately half the thickness of a dime, and Peel&Place® with lo-tac repositionable adhesive), and Origin'L Fabric® soft surface mats with antimicrobial properties. Adjacent offerings include calendar counter mats and cross-promotional items (Digispec mouse pads, Visstun cups and containers). Distinctive product features include latex-free formulations for healthcare, recycled-tire-rubber ReTreads® for sustainability-focused customers, and the Frame-It® changeable insert system that extends product lifecycle.
CounterPoint monetizes through one-time product sales with volume-tiered pricing (most popular 11"x17" mat at $4.44-$12.66 per unit depending on product line and quantity), a $75/v initial setup fee (free on reorders), rush order surcharges for 2-6 day expedited production, and separately billed freight. The go-to-market is entirely indirect via promotional product distributors, supported by a secure distributor portal offering pricing calculators, art tools, free sales kits, personalized eFliers, and a case study library. End customers span retail, healthcare, government, automotive, beverage, and entertainment verticals, with named logos including Zippo, Bacardi, USDA, Hasselblad, Case IH, state DMVs, and major pharmacy chains. Revenue is not publicly disclosed and the company remains privately held with no institutional investors.
CounterPoint firmographics
Firmographics- Name
- CounterPoint
- Legal name
- CounterPoint Promo
- Website
- https://counterpointpromo.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CounterPoint Promo is a Las Vegas-based, American-made manufacturer of custom-printed promotional counter mats, selling exclusively through ASI/SAGE/PPAI-certified promotional products distributors. The company offers proprietary product lines including Vynex, DuraTec, Barely There, Peel&Place, ReTreads, and Origin'L Fabric mats to retail, healthcare, government, and beverage end customers.
- Ownership category
- akta.pro rank
CounterPoint industry classification
Industry- Product category
- Promotional Products Manufacturing
- NAICS
- Converted Paper Product Manufacturing (3222), Paper Bag and Coated and Treated Paper Manufacturing (322220)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Papers & Allied Products (2600)
- akta.pro primary industry
- Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL)
- akta.pro secondary industry
- Label Stock, Inks, Coatings & Laminates (Materials Supply) (IMALAKAL)
Keywords
Where CounterPoint is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CounterPoint business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Counter Mat Product Sales: One-time product sales of custom-printed counter mats with volume-based tiered pricing. Orders range from minimum quantities of 25 units (with surcharges for 2-24 units) up to 1,000+ units with per-unit discounts. Pricing varies by product line (Heavy Duty, Barely There, Peel&Place, DuraTec, Window variants), size, and base thickness.
- Setup and Configuration Fees: Initial order setup fee of $75/v covers art preparation and print configuration. Reorder setup is free. Rush order surcharges apply for expedited production (2-6 day rush options with per-unit premiums).
- Freight and Shipping: Shipping costs are billed separately at actual freight charges, with FedEx and UPS as primary carriers. Residential delivery surcharges may apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Heavy Duty Counter Mats - 1/16" Base + Vynex® Surface |
| Unit Pricing | Pay-as-you-go | Heavy Duty Counter Mats - 1/8" Base + Vynex® Surface |
| Unit Pricing | Pay-as-you-go | Peel&Place® Ultra-Thin Counter Mats |
| Unit Pricing | Pay-as-you-go | Barely There™ Ultra-Thin Counter Mats |
| Unit Pricing | Pay-as-you-go | DuraTec® Counter Mats - 1/16" Base |
| Unit Pricing | Pay-as-you-go | DuraTec® Counter Mats - 1/8" Base |
| Unit Pricing | Pay-as-you-go | Barely There Window Counter Mats |
| Unit Pricing | Pay-as-you-go | Peel&Place Window Counter Mats |
| Unit Pricing | Pay-as-you-go | Rush Order Surcharges |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
CounterPoint product offering
Product offeringCore offering
CounterPoint manufactures custom-printed promotional counter mats across multiple proprietary material platforms including Vynex hard surface, DuraTec latex-free synthetic rubber, Barely There ultra-thin, Peel&Place repositionable adhesive, Frame-It Window with changeable inserts, Origin'L Fabric with antimicrobial properties, and ReTreads recycled rubber. The company sells exclusively through a B2B channel of promotional products distributors who access pricing, art tools, and order management through a secure portal. American-made manufacturing with offset lithography and UV inkjet printing, low 25-unit minimums, and rush production options.
Product overview
CounterPoint is a manufacturer of durable promotional counter mats, offering a comprehensive portfolio of products organized into four main categories: Traditional Hard Surface mats (including Heavy Duty natural rubber and DuraTec latex-free synthetic rubber variants), Frame-It Window mats with changeable insert capability (available in Barely There, Peel&Place, Heavy Duty, and DuraTec versions), Ultra-Thin mats (including Barely There and Peel&Place adhesive-backed options), and Origin'L Fabric Surface mats with antimicrobial properties. The company also offers Calendars as add-on products and distributes complementary promotional items including Mouse Pads and Cups & Containers through partnerships with Digispec and Visstun. All products are American-made with US and global materials.
Differentiator
Problem solved
Functional benefit
Brands
- CounterPoint® Durable Counter Mats: The company's primary brand for counter mat products
- Vynex®
- ReTreads®
- DuraTec™
- Krystex™
- BarelyThere™
- Peel&Place®
- Frame-It®
- Origin'L Fabric®
Products and services
- Traditional Hard Surface Counter Mats Hard surface counter mats printed directly to plastic for superior quality and durability, available in 1/16" and 1/8" thicknesses with Vynex matte surface finish. Includes Heavy Duty (natural rubber base) and DuraTec (latex-free synthetic rubber base) variants. Designed for promotional point-of-purchase marketing at retail and business checkout counters.
- Frame-It Window Counter Mats Window/photo counter mats with changeable inserts using Frame-It technology that extends promotion life by allowing content updates without replacing the mat. Available in Barely There, Peel&Place, Heavy Duty, and DuraTec variants for different thickness, adhesive, and material requirements.
- Barely There Ultra-Thin Counter Mats Ultra-thin counter mats thinner than a dime, featuring a latex-free non-slip base at approximately 0.020 inch thickness. Lowest-priced option with lightweight design and low profile that sits virtually flush with countertop. Designed for promotional use where a low-profile counter presence is desired.
- Peel&Place Ultra-Thin Counter Mats Ultra-thin counter mats using lo-tac repositionable adhesive for easy placement and removal. Can also function as signs, window stickers, and durable labels. 0.015" adhesive base thickness with latex-free formulation.
- Heavy Duty Counter Mats Economical natural rubber base counter mats with durable rubber construction for heavy-use environments. Popular general-purpose option with brilliant image protection under a durable Vynex surface. Available in 1/16" and 1/8" thicknesses.
- DuraTec Counter Mats Latex-free synthetic rubber base counter mats with excellent non-skid properties, designed for hospitals and healthcare promotions. Available in 1/16" and 1/8" thicknesses. Addresses latex-allergy safety requirements in medical environments.
- Origin'L Fabric Surface Counter Mats Soft fabric surface counter mats with antimicrobial properties. Elegant finish suitable for retail displays, high-end product presentations, gaming, salon, and healthcare applications where liquid absorption and hygiene are important.
Quantifiable outcome
- Counter mats are proven cost-effective marketing tools for brand awareness and sales increase
Companies that use CounterPoint
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles1 record
CounterPoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
CounterPoint partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- DigispecminorDigispec is referenced as a source for mouse pad products, with CounterPoint directing customers to Digispec for mouse pad purchases. This appears to be a complementary product cross-promotion rather than direct integration.
- VisstunminorVisstun is referenced as a source for cups and containers, with CounterPoint directing customers to Visstun for these promotional products. Cross-promotional relationship between complementary promotional product suppliers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
CounterPoint competitors and assessment
Company assessmentBroad incumbents
- 4imprint: 4imprint is one of the largest North American promotional products distributors (NYSE: FFFF), offering thousands of promo categories including custom counter mats; it competes with CounterPoint at the distributor level rather than as a direct counter-mat manufacturer.
- Discount Mugs: Discount Mugs is a large US promotional products manufacturer and online retailer offering custom-printed merchandise across many categories; comparable in operating model (US-based custom promo manufacturing) though with broader product range.
- PCNA (Polyconcept): PCNA is a major North American supplier of branded promotional products owned by Polyconcept, offering apparel, drinkware, bags, and accessories; comparable as a broad-line promo products supplier competing for distributor mindshare and end-buyer wallet share.
- HALO Branded Solutions: HALO is a large US promotional products distributor and manufacturer serving enterprise accounts with custom-branded merchandise including counter mats; comparable in channel strategy and end-customers though far larger and broader in scope than CounterPoint.
Direct peers
- Hit Promotional Products: Hit Promotional Products is a US importer and wholesaler of promotional products offering thousands of items including counter mats and similar desktop signage; competes in the same distributor-supplier ecosystem as CounterPoint.
- Crown Products: Crown is a US-based promotional products supplier offering custom-branded merchandise including desktop and counter signage products; comparable as a competitor for distributor orders in the promotional products channel.
- Quality Logo Products: Quality Logo Products is a US-based promotional products distributor selling custom-branded items directly and through resellers, including counter mats and similar desktop point-of-sale promotional goods; comparable in product mix and target end-buyers.
Others
- SanMar: SanMar is a US apparel and accessories supplier to the promotional products industry; while not a counter mat maker, it is a critical supplier-distributor in the same ASI/PPAI ecosystem that CounterPoint relies on, making it ecosystem-comparable rather than directly competitive.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CounterPoint social profiles
Digital presenceCounterPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
CounterPoint leadership team
Management profileNumber of profiles
CounterPoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CounterPoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CounterPoint
What does CounterPoint do?
CounterPoint manufactures custom-printed promotional counter mats across multiple proprietary material platforms including Vynex hard surface, DuraTec latex-free synthetic rubber, Barely There ultra-thin, Peel&Place repositionable adhesive, Frame-It Window with changeable inserts, Origin'L Fabric with antimicrobial properties, and ReTreads recycled rubber. The company sells exclusively through a B2B channel of promotional products distributors who access pricing, art tools, and order management through a secure portal. American-made manufacturing with offset lithography and UV inkjet printing, low 25-unit minimums, and rush production options.
Is CounterPoint a public or private company?
CounterPoint is a private company. It is classified as unknown and is currently operating.
When was CounterPoint founded?
CounterPoint was founded in 2001. It employs 11 to 50 people.
Where is CounterPoint based?
CounterPoint is headquartered in Las Vegas, United States, in the North America region.
How does CounterPoint make money?
Three revenue lines are on record. Counter Mat Product Sales are the primary driver. The others are setup and Configuration Fees and freight and Shipping.
Who are CounterPoint's main competitors?
Broad incumbents on record are 4imprint, Discount Mugs, PCNA (Polyconcept) and HALO Branded Solutions. Direct peers are Hit Promotional Products, Crown Products and Quality Logo Products. SanMar is listed as an others.
Does CounterPoint have an API?
No public API is recorded for CounterPoint.
What industry is CounterPoint in?
CounterPoint's product category is Promotional Products Manufacturing. Its primary akta.pro industry code is IMALACAL, Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating), with a secondary code of IMALAKAL, Label Stock, Inks, Coatings & Laminates (Materials Supply). Its NAICS code is 3222 and its SIC code is 2670.