Foodservice Australia

What Foodservice Australia does

Foodservice Australia, operating commercially as Food & Hospitality Week, is a privately held Australian trade show organizer founded in 1966 and headquartered in Melbourne. The company produces an annual portfolio of co-located foodservice trade shows — the Restaurant & Foodservice Show (formerly the Foodservice Australia event), the Pizza Pasta & Italian Food Show, and RESTECH: Hospitality Tech Show — with a new Café & Coffee Experience Zone debuting in Melbourne in May 2027. Events rotate across Melbourne (MCEC), Sydney (ICC Sydney), and Brisbane, targeting restaurant operators, QSR brands, cafés, pubs, clubs, bars, hotels, venues, contract caterers, institutional foodservice buyers, F&B managers, and aged care catering operators.

The core product is a physical exhibition platform: exhibitors and sponsors purchase booth space and branding rights, trade visitors pre-register to attend, and the company runs six education stages (Business Stage, Tech Stage, Café Success Stage, Chef's Table, Bakery/Patisserie/Gelato Stage, and Pizza & Pasta Demonstrations) plus prestige competitions including the Australian Professional Chef of the Year, Australian Pizza Championships, Australia's Best Burger, Battle of the Butchers, and Australian Emerging Pâtissier of the Year. The technology stack is conventional trade-show operations — registration systems, event marketing (website, email, LinkedIn, Instagram, Facebook), and venue logistics at major Australian convention centers — with no proprietary software or AI/ML capability disclosed.

The business model is event-driven and four-stream: (1) exhibition and booth fees from suppliers and brands, (2) corporate sponsorship and advertising from named majors including Bidfood, Fonterra, Nestle Professional, Square, Unox, and Kilcoy Global Foods, (3) attendee registration (largely free for qualified trade visitors), and (4) education and conference fees from specialized stages and competitions. Distribution is direct via an "Apply to Exhibit" sales process and pre-registration for attendees, with reach amplified through partnerships with peak industry bodies such as the Australian Culinary Federation and FSAA.

Name

Foodservice Australia

Website

https://foodserviceaustralia.com.au

Company type

Private

Founded year

1966

Headcount range

11–50 employees

Short description

Foodservice Australia operates Food & Hospitality Week, a multi-city Australian trade show portfolio running since 1966 that serves hospitality operators, suppliers, and F&B buyers through co-located shows across Melbourne, Sydney, and Brisbane.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

akta.pro primary industry

Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)

akta.pro secondary industries

Contract Foodservice Management (Outsourced Catering) (THAFAIAH), Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Restaurant & Foodservice Operations Management (EDAOAKAE)

Keywords

• Foodservice trade shows
• Hospitality exhibitions
• Trade show organization
• Restaurant industry events
• B2B event management

Headquarters

HQ city

Toorak

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Exhibition and Booth Fees: Revenue generated from suppliers and exhibitors who purchase exhibition space and booths to showcase their products and services at the trade shows.
2. Sponsorship and Advertising: Revenue from corporate sponsors who pay for brand visibility, logo placement, and promotional opportunities across event materials, digital properties, and physical event spaces. Major sponsors include Bidfood, Fonterra, Nestle Professional, Square, Unox, Kilcoy Global Foods, and others.
3. Attendee Registration: Revenue from trade visitors who register to attend the events, though many events offer free registration for qualified trade attendees.
4. Education and Conference Fees: Revenue from educational sessions, competitions, and specialized stages including Business Stage, Tech Stage, Chef's Table, and Bakery/Patisserie stages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Foodservice Australia operates as a B2B trade show organizer for the Australian foodservice and hospitality industry, currently branded as Food & Hospitality Week. The company produces co-located exhibitions including the Restaurant & Foodservice Show, Pizza Pasta & Italian Food Show, and RESTECH, providing paid exhibition booth space, educational programming, and industry networking platforms that connect food, beverage, equipment, and technology suppliers with restaurant operators, caterers, and hospitality buyers across Australia.

Product overview

Food & Hospitality Week is a major Australian trade event series combining multiple specialized hospitality trade shows under one roof. The portfolio includes: Restaurant & Foodservice Show (formerly Foodservice Australia, Australia's longest-running foodservice event), Pizza Pasta & Italian Food Show (Italian food sector focus with Australian Pizza Championships), RESTECH: Hospitality Tech Show (hospitality technology showcase with Tech Stage), and the debuting Café & Coffee Experience zone (2027). The events feature education stages (Business Stage, Tech Stage, Café Success Stage, Chef's Table, Bakery/Patisserie/Gelato Stage, Pizza & Pasta Demonstrations), competitions (Australian Professional Chef of the Year, Australian Pizza Championships, Australia's Best Burger, Battle of the Butchers, Australian Emerging Pâtissier of the Year), and industry forums like the Aged Care Catering Summit.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant & Foodservice Show A flagship trade exhibition for the Australian restaurant and broader foodservice industry, providing booth space and product showcasing opportunities to suppliers of food, beverage, kitchen equipment, and hospitality services targeting restaurant operators, caterers, and hospitality buyers.
• Pizza Pasta & Italian Food Show A specialized trade exhibition dedicated to the pizza, pasta, and Italian food segment of the Australian foodservice industry, connecting Italian food producers, ingredient suppliers, and equipment vendors with pizzeria and Italian restaurant operators.
• RESTECH A trade exhibition focused on restaurant and hospitality technology, showcasing software, point-of-sale systems, digital ordering, kitchen automation, and back-of-house technology solutions to Australian hospitality operators.
• Food & Hospitality Week The umbrella multi-day event brand that co-locates the Restaurant & Foodservice Show, Pizza Pasta & Italian Food Show, and RESTECH into a single integrated industry exhibition, offering bundled exhibition, education, and networking packages for exhibitors and visitors.

Quantifiable outcome

• Access to thousands of hospitality decision-makers at a single event

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered major, core and minor.

• BidfoodmajorGTM or Marketing Partner · 1 January 2026Major sponsor of Food & Hospitality Week 2026. Bidfood is a leading food and beverage distributor in Australia serving the hospitality sector.
• FonterramajorGTM or Marketing Partner · 1 January 2026Major sponsor of Food & Hospitality Week 2026. Fonterra is a major dairy cooperative and supplier to the foodservice industry.
• Nestle ProfessionalmajorGTM or Marketing Partner · 1 January 2026Major sponsor of Food & Hospitality Week 2026. Nestle Professional provides food and beverage solutions to the hospitality industry.
• SquaremajorGTM or Marketing Partner · 1 January 2026Major sponsor of Food & Hospitality Week 2026. Square provides payment and point-of-sale solutions relevant to hospitality operators.
• UnoxmajorGTM or Marketing Partner · 1 January 2026Major sponsor of Food & Hospitality Week 2026. Unox is a manufacturer of professional cooking equipment for hospitality.
• Kilcoy Global FoodsmajorGTM or Marketing Partner · 1 January 2026Major sponsor of Food & Hospitality Week 2026. Kilcoy Global Foods is a protein and food products supplier.
• ACTA (Australian Camp Oven Association)coreGTM or Marketing Partner · 1 January 2026Official partner of Food & Hospitality Week 2026. ACTA represents camp oven cooking enthusiasts and culinary professionals.
• Australian Culinary FederationcoreGTM or Marketing Partner · 1 January 2026Official partner of Food & Hospitality Week 2026. Peak professional body for chefs in Australia, involved in competitions including Australian Professional Chef of the Year.
• Food Industry ForesightminorGTM or Marketing Partner · 1 January 2026Industry partner providing food industry insights and analytics for Food & Hospitality Week.
• Restaurant BusinessminorGTM or Marketing Partner · 1 January 2026Media partner providing industry coverage and news for Food & Hospitality Week 2026.
• Dairy Institute of AustraliaminorGTM or Marketing Partner · 1 January 2026Industry association partner representing dairy producers and processors in Australia.
• FSAA (Foodservice Suppliers Association Australia)coreGTM or Marketing Partner · 1 January 2026Proud member partner representing foodservice suppliers in Australia.
• Hello LeadersminorGTM or Marketing Partner · 1 January 2026Leadership development partner for Food & Hospitality Week 2026.
• Care CominorGTM or Marketing Partner · 1 January 2026Partner for the Aged Care Catering Summit at Food & Hospitality Week.
• Robot CoupeminorGTM or Marketing Partner · 1 January 2026Equipment sponsor for Food & Hospitality Week 2026. Robot Coupe manufactures food preparation equipment for professional kitchens.
• Rolo RoboticsminorGTM or Marketing Partner · 1 January 2026Technology sponsor showcasing robotics innovation for hospitality at Food & Hospitality Week 2026.
• Sanremo Coffee MachinesminorGTM or Marketing Partner · 1 January 2026Equipment sponsor for Food & Hospitality Week 2026. Sanremo manufactures professional coffee machines.
• VossminorGTM or Marketing Partner · 1 January 2026Beverage sponsor providing premium water products at Food & Hospitality Week 2026.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diversified Communications: International B2B trade show and conference organizer with a portfolio spanning food, seafood, and hospitality events (e.g., Seafood Expo, Casual Dining Show). Closely comparable in business model and target buyer profile, though with different geographic reach.
• Questex: Mid-sized B2B events and information services company running food, hospitality, and travel trade shows globally. Closely comparable in event-driven B2B model and target industries, with similar mid-market scale.
• National Restaurant Association Show (US): Largest restaurant and foodservice trade show in the United States, organized by the National Restaurant Association. Closely comparable as a flagship national foodservice event serving operators and suppliers, though at significantly larger scale and in the US market.

Broad incumbents

• Emerald (Emerald Holding): US-listed B2B events and media company operating trade shows and conferences across multiple industries including food and hospitality. Comparable in event-driven revenue model and trade show organization, though with broader category mix.
• Sirha (GL Events): Organizer of Sirha Lyon (host of Bocuse d'Or and international hospitality trade show) under GL Events, a global events group. Comparable in foodservice trade show focus and culinary competition programming, though operating primarily in Europe.
• Informa (Informa Markets): Global B2B events and exhibitions giant operating massive food and hospitality trade shows worldwide (e.g., FHA-Food & Beverage in Singapore). Comparable as a diversified trade show operator targeting foodservice and hospitality buyers, though at vastly larger scale and broader portfolio.
• Koelnmesse (HOST Milano, Anuga): Major international trade fair organizer running HOST Milano (hospitality equipment and foodservice) and Anuga (food). Comparable in running major foodservice/hospitality exhibitions globally, though with European base and broader food categories.
• Reed Exhibitions (RX): One of the world's largest exhibition organizers, running international foodservice and hospitality shows. Comparable in business model (B2B exhibitions, sponsorship, attendee registration) but at a global scale and across many verticals.
• Messe Frankfurt (ProWein, Ambiente): Global trade fair organizer operating ProWein and Ambiente — leading international food, beverage, and hospitality trade shows. Comparable as a multi-vertical international event organizer targeting foodservice buyers, though at much larger scale.

Emerging players

• Specialty Food Association (Fancy Food Show): US-based trade association running the Fancy Food Show and Winter Fancy Food Show, the largest specialty food industry events in North America. Comparable as a foodservice and food industry event organizer with a similar operator/supplier marketplace model, though focused on specialty food products rather than hospitality operations.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FoodserviceShow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodservice Australia