Scenic Fabrication and Design Shop

What Scenic Fabrication and Design Shop does

SFDS (Scenic Fabrication and Design Shop) LLC is a privately held, full-service custom fabrication company founded in 2005 by Eric J. Winston and headquartered in an 18,000 sq ft facility at 239 Java Street in Brooklyn, NY. The company provides end-to-end physical fabrication services across 12 disciplines — carpentry, CNC routing and laser cutting, scenic painting, 3D printing, design and rendering, creative engineering, metalwork, foam carving with polyurethane hardcoat, installation and transport, chroming, custom props, and custom lighting — under a strict in-house-only policy with no subcontracting. Clients include tier-1 fashion and retail brands (Nike, Dior, Hermès, Ralph Lauren, Macy's, Sephora, Target, Bloomingdale's), entertainment and media companies (Sony/Pixar, Warner Brothers, LEGO, ESPN, Nickelodeon), cultural institutions (MoMA PS1), and consumer brands (HelloFresh, Marriott, Crayola, Vitamin Water, Pandora).

The underlying technology stack combines traditional craftsmanship (carpentry, scenic painting, metalwork) with advanced manufacturing equipment (two 5'x10' CNC routers for wood and metal, a 4'x8' deep-bed CNC for foam carving, a hot wire CNC, and a 4'x8' laser cutter for wood and acrylic) and one of the few in-house polyurethane spray booths in NYC for hardcoat finishing. SFDS operates four wholly-owned subsidiaries — Brooklyn Foam (EPS foam supply), Brooklyn Chrome (chrome finishing), 3D Printed NYC (3D printing services), and Giant Props (oversized prop fabrication) — which extend capabilities and create internal supply dependencies. Creative engineering capabilities enable mechanized and illuminated installations (props that fly, float, retract, or spin; programmable light displays).

SFDS generates revenue through project-based custom fabrication services, with pricing quoted individually based on complexity, materials, scope, and design inclusion; one source references multi-year contract billing cadence. The go-to-market is enterprise direct sales, primarily acquired through portfolio showcase (sfdshop.com), case-study-driven content marketing, and referral networks within the experiential marketing, retail, and entertainment industries. The company serves a horizontal segmentation of customer use cases — Fashion & Retail, Arts & Exhibitions, Pop Ups & Experiential as primary, and Stage & Screen, Custom Signage, and Oversized Props as secondary. No external funding or institutional investment has been disclosed; the company has grown organically over 20 years to an 11–50 employee base.

Name

Scenic Fabrication and Design Shop

Legal name

SFDS LLC

Website

https://sfdshop.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SFDS is a Brooklyn-based, full-service custom fabrication shop founded in 2005 that designs, builds, and installs props, scenic elements, and experiential installations end-to-end in-house for enterprise clients across fashion, retail, entertainment, and museum sectors.

Ownership category

akta.pro rank

Product category

Custom Scenic Fabrication Services

NAICS

Office Furniture (including Fixtures) Manufacturing (33721), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industries

Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Custom scenic fabrication
• Experiential marketing fabrication
• Retail display fabrication
• Prop fabrication services
• CNC routing services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Fabrication Services: Project-based custom fabrication services spanning props, scenic elements, retail displays, event installations, and experiential marketing activations. Revenue is generated through design, fabrication, and installation of custom creations for diverse industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SFDS is a full-service custom fabrication shop in Brooklyn, NY that designs, builds, and installs physical props, scenic elements, retail displays, brand activations, and experiential marketing installations entirely in-house. The shop combines traditional craftsmanship (carpentry, metalwork, scenic painting) with advanced manufacturing capabilities (CNC routing, laser cutting, 3D printing, foam carving) across an 18,000 sq ft facility. Services span the full project lifecycle from concept design and rendering through fabrication, finishing, installation, and transport for enterprise clients in fashion, retail, entertainment, and museum sectors.

Product overview

SFDS is a full-service custom fabrication shop offering a comprehensive suite of physical fabrication services rather than a unified software product. The company provides 12 core services including Carpentry, CNC & Laser Cutting, Scenic Painting, 3D Printing, Design & Rendering, Creative Engineering, Metalwork, Foam Carving & Hardcoat, Install & Transport, Chroming, Props, and Custom Lighting. SFDS operates subsidiaries including Brooklyn Foam (EPS foam supplier), Brooklyn Chrome (chrome finishing), 3D Printed NYC (3D printing), and Giant Props (large-scale props). The shop has an 18,000 sq ft facility in Brooklyn and handles projects of all sizes from single props to complete turn-key pop-up event installations, serving clients from small local businesses to international corporations.

Differentiator

Problem solved

Functional benefit

Brands

• Brooklyn Foam: EPS foam supplier offering 1lb and 2lb blocks and sheets, serving as Brooklyn's #1 EPS foam supplier.
• Brooklyn Chrome
• 3D Printed NYC
• Giant Props

Products and services

• Carpentry Expert carpentry services for custom wood fabrication, handling projects of any size or complexity with skilled carpenters for enterprise clients in retail, entertainment, and brand activation.
• CNC & Laser Cutting In-house CNC department with two 5' x 10' CNC routers for wood and metal, a 4' x 8' deep-bed CNC for foam carving, a large-format hot wire CNC for foam production, and a 4' x 8' laser cutter for wood and acrylic, offered to enterprise fabrication clients.
• Scenic Painting

Quantifiable outcome

• Hundreds of custom creations and events completed
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Brooklyn FoamcoreOthersSubsidiary company operating as Brooklyn's #1 EPS foam supplier. Located at 239 Java St, Brooklyn, NY 11222. Offers 1 lb and 2 lb EPS foam blocks and sheets, custom blocks and sheets. SFDS uses Brooklyn Foam for internal foam fabrication needs and distributes foam materials to other customers.
• Brooklyn ChromecoreOthersSubsidiary company specializing in chrome finishing services for fabricated pieces. Extends SFDS's surface finishing capabilities.
• 3D Printed NYCcoreOthersSubsidiary company focused on 3D printing services. Complements SFDS's internal 3D printing department.
• Giant PropscoreOthersSubsidiary company specializing in oversized prop fabrication. Extends SFDS's capabilities for large-scale prop work.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Jack Morton Worldwide: Global experiential marketing agency producing brand experiences, events, and installations for enterprise clients. Competes with SFDS for the same brand-experience budgets, often subcontracting scenic fabrication work to shops like SFDS.
• PRG (Production Resource Group): Global leader in scenic and event production services covering concerts, theatre, TV/film, and corporate events. Comparable as a scenic fabrication and staging provider to enterprise brand clients, though operating at significantly greater scale than SFDS.
• Sparks: Global experiential marketing agency specializing in brand experiences, pop-ups, and events for major brands. Comparable buyer-side counterpart to SFDS — Sparks often sources scenic fabrication from shops with SFDS's profile.

Direct peers

• Factory Settings: Design-build firm producing custom retail displays, fixtures, and brand environments. Overlaps with SFDS in retail fixture fabrication and brand activation builds, with comparable turnkey project delivery.
• Clickspring Design: New York-based custom fabrication and exhibit design shop serving museums, retail, and brand experience clients. Direct overlap with SFDS in scenic fabrication, custom builds, and multi-disciplinary in-house craft work.
• Lexington Scenic: Scenic fabrication shop producing custom scenery, props, and set pieces for theatrical, corporate, and event clients. Highly comparable in core capability mix — scenic painting, carpentry, props, and CNC-supported fabrication.
• MIO Culture: Custom prop and brand experience fabrication studio serving retail, fashion, and entertainment clients. Direct overlap with SFDS in fabricating store installations, window displays, and pop-up activations for enterprise brands.
• Bazelmans Pop Up & Display: Specialist in pop-up retail and display fabrication, producing custom temporary retail environments and brand activations. Comparable in pop-up/scenic build work for global brands, though headquartered in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sfds-bk

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scenic Fabrication and Design Shop