Porro
- Company typePrivate
- Founded1925
- HeadquartersComo, Italy
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Porro firmographics
Firmographics- Name
- Porro
- Legal name
- Porro S.p.A.
- Website
- https://porro.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Porro industry classification
Industry- Product category
- High-end Designer Furniture
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Closet Systems & Storage Built-Ins (HSAPAIAI), Closet & Wardrobe Storage Systems (Non-Construction) (HSAFAHAA), Closet & Wardrobe Furniture Retail (Freestanding Wardrobes, Closet Systems, Dressers/Chests) (CRAIAAAH)
Keywords
Where Porro is headquartered
LocationHeadquarters
- HQ city
- Como
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Porro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Furniture Products: Porro generates revenue through the sale of high-end Italian furniture including modular systems (storage closets, shelving, partition systems), collections (beds, sofas, chairs, tables, containers, bookshelves, accessories), and contract projects. Products are sold through a network of company-owned showrooms, authorized retailers, and sales agents. The company also offers bespoke/customization services for tailored projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bespoke/Custom Furniture |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Porro product offering
Product offeringCore offering
Porro S.p.A. designs, manufactures, and sells high-end Italian furniture across two principal divisions: Systems (modular storage closets, cabinet collections, partition systems, and modular shelving) and Collections (beds, containers/sideboards, bookshelves, chairs, sofas and armchairs, tables, complements, and accessories). The company also offers bespoke custom-furniture services and dedicated contract/project services for hospitality, residential, office, retail, museum, and institutional clients.
Product overview
Porro S.p.A. is an Italian furniture design company founded in 1925 in Brianza, specializing in high-quality furniture systems and collections. The product portfolio is organized into two main divisions: Systems (modular furniture including Storage Closets, Modern Cabinet Collection, System Modular Collection, Boutique Mast System, and Glide Partition Collection) and Collections (individual furniture pieces including Beds, Containers, Bookshelves, Chairs, Sofas and Armchairs, Tables, Complements, and Accessories). The company collaborates with renowned designers including Piero Lissoni (Art Director since 1989), Dordoni Studio, Piergiorgio Cazzaniga, Elisa Ossino, and Iaco Design Studio. Products feature extensive customization options with various wood finishes, lacquers, marbles, fabrics, and leathers. Additional offerings include Bespoke custom furniture services and Contract project services for hospitality, residential, office, and institutional markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Storage Closets System Modular storage closet system for wardrobes, walk-in closets, and open storage solutions including hinged, pull-out sliding, and walk-in closet configurations with various handle options.
- Modern Cabinet Collection Sectional and flexible container system for living spaces with 45-degree connection details, including TV/HI-FI units and various handle options.
- System Modular Collection Versatile modular furniture system for bookcases, media units, office areas, and room dividers, with a wide variety of finishes for diverse settings from classic to contemporary.
- Boutique Mast System New generation modular system for day and night areas, designed by Piero Lissoni in 2015, featuring clean architectural lines for contemporary living.
- Glide Partition Collection Sliding and pivoting partition system with multiple design variants (Solid, Kyoto, Miru, Samurai, Shanghai) featuring L-shaped metal profiles and various transparent/matte material options.
- Bookshelves Collection Wooden bookshelf systems including Endless shelf, Ex-Libris, Load-it, and Slider with innovative technical solutions and wall fixing systems.
- Beds Collection Bed collection featuring designs by Piero Lissoni and other designers, including Byron, Iro, Lipla, Makura, and Shin beds with various sizes and finishes.
- Containers Collection Container and sideboard collection including Acquario, Boxes, Gallery, Hub, Inlay, Linea, Maggio, Offshore, Schermo, Tiller, and Twin designs.
- Chairs Collection Chair collection featuring Brina, Frank, Garda, Nebbia, Neve, Pioggia, Romby, Sixte, Spindle, and Voyage designs by various designers.
- Sofas and Armchairs Collection Seating collection including Biscuit, Cargo, Frank Club, Ghiaccio, Jade + Shahan, Kite, Lullaby, Moulage, Prie, Tobu, and Traveller designs.
- Tables Collection Table collection featuring Ferro, Fractal, Galileo, Join, Materic, Materic Ovale, Metallico, Minimo Light, Pascal, Ryoba, Synapsis, and Ventiquattro designs.
- Complements Collection Complement pieces including Balancing Boxes, Comodino Byron, Comodino Offshore, Cubovo, Gap, Groove, Modern Light, Modern Panca, Origata, Panca Left, Reflection, Sidewall, and Web.
- Accessories Collection Accessories including Enigmi rugs (by Kasthall) and P-Light chandelier (by Vistosi of Murano).
- Bespoke Service Custom furniture service allowing personalization of surfaces, finishes, and configurations, including consultation and appointment requests.
- Contract Services Project and setup services for contract markets including restaurants, bars, hotels, residential buildings, museums, institutions, offices, showrooms, shops, and private houses.
Companies that use Porro
Customer profileSegments6 records
Ideal customer profiles6 records
Porro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Porro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Iaco Design StudiominorIaco Design Studio, founded in 2015 by Giacomo Cattaneo, supported CRS Porro in the engineering of the Glide sliding partition system. The studio brings expertise in industrial design and engineering from the Brianza design district.
- VistosicoreVistosi of Murano glasswork is the exclusive manufacturer of the P-Light chandelier shape. This partnership combines Porro's furniture design expertise with Vistosi's centuries-old Murano glass craftsmanship tradition.
- KasthallcoreKasthall is the exclusive producer of the Enigmi rug collection for Porro. The Swedish brand contributes its expertise in producing carpets combining craftsmanship, design, and natural raw materials, particularly pure New Zealand wool.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Porro competitors and assessment
Company assessmentDirect peers
- Lema: Italian luxury furniture maker with strong modular wardrobe and living systems business, including the Lema wardrobe program and Made-to-Measure service. Lema competes head-to-head with Porro in custom closet systems and bespoke residential furniture for high-end homes.
- Poliform: Italian high-end furniture manufacturer offering modular wardrobes, systems, and designer-led seating, dining, and bedroom collections. Poliform's Systems business and contract capabilities overlap directly with Porro's Boutique Mast and Modern Cabinet Collection lines.
- Boffi: Italian luxury brand focused on high-end kitchens, bathrooms, and storage systems with strong architectural specification channel. Boffi's modular storage and bespoke cabinetry compete with Porro's Custom Cabinet Design capability, particularly in upscale residential and contract projects.
- Rimadesio: Italian high-end manufacturer specializing in modular storage systems, sliding doors, walk-in closets, and partition systems. Rimadesio is the closest comparable to Porro's Storage Closets, System Modular Collection, and Glide partition lines, serving both residential and contract markets with a similar made-in-Italy, design-led positioning.
Broad incumbents
- Minotti: Italian luxury furniture maker known for contemporary seating, dining, and bedroom collections with strong designer partnerships (Rodolfo Dordoni, Marcio Kogan, Christophe Delcourt). Minotti competes directly with Porro's Sofas, Tables, and Beds Collections in upscale residential and hospitality.
- B&B Italia: Major Italian luxury furniture group with deep designer collaborations (Maxalto, Azucena, B&B Italia Outdoor) and strong presence in residential and hospitality projects. B&B Italia competes with Porro for premium contract specifications and architect-led residential projects.
- Flexform: Italian luxury upholstered furniture specialist with strong made-in-Italy craftsmanship and contract project capability. Flexform's sofas and dining collections overlap with Porro's seating and tables, particularly in the contract hospitality segment.
- Scavolini: Large Italian manufacturer of kitchens, bathrooms, and modular living systems with deep residential distribution and growing contract business. Scavolini competes with Porro in custom modular cabinetry and storage systems, especially in the residential building segment.
- Molteni&C: Established Italian luxury furniture group encompassing Molteni&C furniture, Dada kitchens, and Unifor contract systems. Competes with Porro across wardrobes, modular living systems, and contract office/hospitality fit-outs, with a much larger owned-retail and international footprint.
- Cassina: Heritage Italian furniture brand (now part of Haworth) producing designer-driven seating, tables, and systems including modular cabinetry. Cassina competes with Porro's Collections and Systems divisions, particularly in the contract and high-end residential markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Porro social profiles
Digital presencePorro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Porro leadership team
Management profileNumber of profiles
Profiles1 record
Porro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Porro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Porro
What does Porro do?
Porro S.p.A. designs, manufactures, and sells high-end Italian furniture across two principal divisions: Systems (modular storage closets, cabinet collections, partition systems, and modular shelving) and Collections (beds, containers/sideboards, bookshelves, chairs, sofas and armchairs, tables, complements, and accessories). The company also offers bespoke custom-furniture services and dedicated contract/project services for hospitality, residential, office, retail, museum, and institutional clients.
Is Porro a public or private company?
Porro is a private company. It is classified as family owned and is currently operating.
When was Porro founded?
Porro was founded in 1925. It employs 101 to 250 people.
Where is Porro based?
Porro is headquartered in Como, Italy, in the Europe region.
How does Porro make money?
One revenue line is on record: furniture Products.
Who are Porro's main competitors?
Direct peers on record are Lema, Poliform, Boffi and Rimadesio. Broad incumbents are Minotti, B&B Italia, Flexform, Scavolini, Molteni&C and Cassina.
Does Porro have an API?
No public API is recorded for Porro.
What industry is Porro in?
Porro's product category is High-end Designer Furniture. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAPAIAI, Closet Systems & Storage Built-Ins. Its NAICS code is 3371 and its SIC code is 2510.