Bastianich
Bastianich is a family-owned Italian winery founded in 1997, operating 27 hectares in the Colli Orientali del Friuli DOC and selling indigenous Friulian wines directly to consumers via its e-commerce storefront and on-site cellar visits at the Cividale del Friuli estate.
- Company typePrivate
- Founded1997
- HeadquartersCividale Del Friuli, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bastianich does
Bastianich is a family-owned Italian winery founded in 1997, operating 27 hectares of contiguous vineyard across two sub-zones of the Colli Orientali del Friuli DOC in Cividale del Friuli, Udine. The estate produces wine from indigenous Friulian grape varieties — Friulano, Ribolla Gialla, Refosco dal Peduncolo Rosso, and Schioppettino — cultivated on the region's distinctive 'ponca' clay-marly soil using sustainable viticulture practices. The product portfolio is organized into the Linea Cru and Linea Vini Orsone ranges, complemented by Vespa Bianco (€25), Vespa Rosso (€27), Plus (€30), and an entry-level Ribolla Gialla (€15), with non-wine adjacencies including a cosmetics line, wooden gift boxes, and seasonal selections.
The business operates almost exclusively through direct-to-consumer channels: a Shopify-based e-commerce storefront on bastianich.com offering home delivery in Italy (free over €69, with a 10% VINO10 discount code), and on-site cellar visits at the Cividale del Friuli estate that function as a wine tourism and direct sales channel. There is no disclosed wholesale, HoReCa, or distributor infrastructure, and the operating geography is limited to Italy, although the website supports Italian and English. Marketing relies on the owned site, Facebook, Twitter, Instagram, Pinterest, and an email newsletter, with the target customer being Italian domestic wine enthusiasts alongside a secondary international audience.
The company is privately held by the Bastianich family, with no parent organization, no institutional investment, no M&A activity, and no funding rounds disclosed. Headcount sits in the 11–50 employee range, consistent with an artisanal small-estate producer. Legal entity is Bastianich, registered in Italy with P.IVA 02475400301; the operating status is active, with functioning e-commerce and a current 2024 vintage Ribolla Gialla listed for sale.
Bastianich firmographics
Firmographics- Name
- Bastianich
- Legal name
- Bastianich
- Website
- https://bastianich.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bastianich is a family-owned Italian winery founded in 1997, operating 27 hectares in the Colli Orientali del Friuli DOC and selling indigenous Friulian wines directly to consumers via its e-commerce storefront and on-site cellar visits at the Cividale del Friuli estate.
- Ownership category
- akta.pro rank
Bastianich industry classification
Industry- Product category
- Winery / Wine Production
- NAICS
- Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Bastianich is headquartered
LocationHeadquarters
- HQ city
- Cividale Del Friuli
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Bastianich business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Revenue generated through direct sales of wines via e-commerce storefront and on-site cellar visits. Products include multiple wine lines (Linea Cru, Linea Vini Orsone) and price points ranging from €15 to €30 per bottle.
- Wine Tourism and Experiences: Revenue from cellar visits and wine tourism experiences at the winery location in Cividale del Friuli.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ribolla Gialla - Entry-level white wine |
| Unit Pricing | Pay-as-you-go | Vespa Bianco - Premium white blend |
| Unit Pricing | Pay-as-you-go | Vespa Rosso - Premium red blend |
| Unit Pricing | Pay-as-you-go | Plus - Premium white wine |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Bastianich product offering
Product offeringCore offering
Bastianich is a family-owned Italian winery that cultivates 27 hectares of vineyard in the Colli Orientali del Friuli DOC zone and produces, bottles, and sells wines made from indigenous Friulian grape varieties. The portfolio spans two main lines (Linea Cru and Linea Vini Orsone) plus varietal bottlings including Vespa Bianco, Vespa Rosso, Plus, and Ribolla Gialla, sold directly to consumers via the company's e-commerce site and on-site cellar visits, with wine tourism experiences as an ancillary offering.
Product overview
Bastianich is a family-owned winery founded in 1997, cultivating 27 hectares of vineyard on the Colli Orientali del Friuli in Friuli Venezia Giulia, Italy. The estate produces wine from indigenous varieties including Friulano, Ribolla Gialla, Refosco dal Peduncolo Rosso, and Schioppettino. The product portfolio consists of two main wine lines: Linea Cru (premium single-parcel wines) and Linea Vini Orsone, complemented by the Vespa (Bianco and Rosso) and Plus varietal wines. Additional offerings include packaged wine sets, wooden boxes, cosmetics, and seasonal selections. The wines are distributed through the e-commerce shop with direct-to-consumer sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Linea Cru
- Linea Vini Orsone Wine product line from Bastianich named after the Orsone area within the estate's Colli Orientali del Friuli vineyards, part of the winery's core portfolio offered to wine enthusiasts.
- Vespa Bianco White wine from the Bastianich Vespa line, produced in the Colli Orientali del Friuli DOC. Vintage 2021, sold in 0.75L bottles at €25.00 per bottle.
- Vespa Rosso Red wine from the Bastianich Vespa line, produced in the Colli Orientali del Friuli DOC. Vintage 2018, sold in 0.75L bottles at €27.00 per bottle.
- Plus Wine from the Bastianich estate in the Colli Orientali del Friuli DOC, vintage 2021, sold in 0.75L bottles at €30.00 per bottle.
- Ribolla Gialla Autochthonous white wine from the Bastianich estate in the Colli Orientali del Friuli DOC, made from the native Ribolla Gialla grape variety. Vintage 2024, sold in 0.75L bottles at €15.00 per bottle.
- Selezione d'estate Summer seasonal wine selection from Bastianich, featuring curated seasonal offerings from the Colli Orientali del Friuli for warm-weather consumption, gifting, and special occasions.
- Cosmetica Cosmetics product line sold under the Bastianich brand through the winery's online shop, an ancillary offering beyond the core wine portfolio.
- Visita in cantina (Cellar Visit Experience) Wine tourism experience at the Bastianich winery in Cividale del Friuli, allowing visitors to learn about the territory, the winery's history, and the wines, with on-site purchase opportunities. Targeted at wine tourists and consumers seeking an educational tasting experience.
Companies that use Bastianich
Customer profileSegments3 records
Ideal customer profiles3 records
Bastianich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bastianich partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Bastianich competitors and assessment
Company assessmentDirect peers
- Livio Felluga: Iconic Friulian winery based in the Colli Orientali del Friuli DOC, specializing in indigenous varieties and premium terroir-driven wines—the closest direct regional comparable.
- Pieropan: Family-owned Soave estate with similar boutique scale, indigenous-varietal specialization, and a DTC/specialty-retail distribution approach.
- Cantina Terlano: Alto Adige cooperative known for terroir-driven white wines; comparable as a small premium DOC producer emphasizing indigenous varieties and DTC.
- Cantina Girlan: Cooperative winery in the Colli Orientali del Friuli DOC producing autochthonous-varietal wines at premium price points, comparable in regional positioning and varietal mix.
- Jermann: Boutique Friuli winery with similar DTC-led model, indigenous-varietal focus, and premium positioning in the same DOC area as Bastianich.
- Planeta: Family-owned Sicilian producer with comparable boutique scale, indigenous-grape focus, and a strong premium DTC and export footprint.
Broad incumbents
- Frescobaldi: Large Italian wine group spanning multiple Tuscan estates; useful as a broad incumbent benchmark for premium Italian family-owned wine operations.
- Masi Agricola: Listed Italian wine group with a strong foothold in the Veneto/Friuli area (including historic collaborations in the Colli Orientali DOC), serving as a scaled incumbent comparable for indigenous-varietal strategy.
- Ca' del Bosco: Franciacorta premium sparkling-wine producer; comparable as an Italian family-run estate brand with DTC, hospitality, and premium positioning.
- Tenute Lunelli (Cantine Ferrari group): Italian premium sparkling and still-wine producer with family ownership, DTC platforms, and curated hospitality experiences similar to Bastianich's cellar-visit model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bastianich social profiles
Digital presenceBastianich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bastianich leadership team
Management profileNumber of profiles
Bastianich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bastianich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bastianich
What does Bastianich do?
Bastianich is a family-owned Italian winery that cultivates 27 hectares of vineyard in the Colli Orientali del Friuli DOC zone and produces, bottles, and sells wines made from indigenous Friulian grape varieties. The portfolio spans two main lines (Linea Cru and Linea Vini Orsone) plus varietal bottlings including Vespa Bianco, Vespa Rosso, Plus, and Ribolla Gialla, sold directly to consumers via the company's e-commerce site and on-site cellar visits, with wine tourism experiences as an ancillary offering.
Is Bastianich a public or private company?
Bastianich is a private company. It is classified as family owned and is currently operating.
When was Bastianich founded?
Bastianich was founded in 1997. It employs 11 to 50 people.
Where is Bastianich based?
Bastianich is headquartered in Cividale Del Friuli, Italy, in the Europe region.
How does Bastianich make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Tourism and Experiences.
Who are Bastianich's main competitors?
Direct peers on record are Livio Felluga, Pieropan, Cantina Terlano, Cantina Girlan, Jermann and Planeta. Broad incumbents are Frescobaldi, Masi Agricola, Ca' del Bosco and Tenute Lunelli (Cantine Ferrari group).
Does Bastianich have an API?
No public API is recorded for Bastianich.
What industry is Bastianich in?
Bastianich's product category is Winery / Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213.