Cantina Girlan

What Cantina Girlan does

Cantina Girlan (legal entity Kellereigenossenschaft Girlan landw. Ges., also known as Kellerei Girlan) is a wine cooperative founded in 1923 in Cornaiano (Girlan), South Tyrol, Italy, operating from a historic 16th-century farmhouse. It aggregates approximately 200 winzerfamilien (wine-growing families) cultivating roughly 230 hectares of vineyards across the Überetsch and Unterland regions, with three named single-vineyard sites (Mazon, Girlan-Gschleier, Pinzon) at elevations of 360–650 meters. The cooperative produces an average of 1.8 million bottles annually across four quality lines — Classici, Vigneti, Flora, and Solisti — with a flagship six-label Pinot Noir portfolio (Patricia, Flora, Trattmann, Curlan, Vigna Ganger, plus Piz Rosé) complemented by Chardonnay (Curlan, Flora, Marna), Pinot Bianco, Sauvignon, Gewürztraminer and the heritage Vernatsch (Gschleier Alte Reben from 90–110 year old vines). Production relies on gravity-flow winemaking, barrique and large oak aging, and sustainable viticulture including organic methods, mating disruption, drip irrigation, and a phased transition to 410g lightweight bottles (70% in 2024, 100% by 2026) that reduces CO2 emissions by ~29.76%.

The business model is a hybrid of direct-to-consumer, B2B fine-dining, and experience-based wine tourism. Revenue is generated through (i) e-commerce sales via the own website girlan.it (Stripe-processed, minimum €50 / 1 carton of 3 bottles, shipping to Italy and Germany), (ii) on-site Vinothek wine shop and guided tasting experiences at the winery, (iii) a Wine Club membership (launched April 2024) offering welcome gifts, early news and member-only offers, and (iv) Cellar Reserve wines sold exclusively to high-end gastronomy, where each bottle is individually inspected and re-corked by the cellar team under Kellermeister Gerhard Kofler. Distribution is limited to Italy and Germany, with HoReCa and DTC channels handled directly. The leadership team comprises Obmann Oscar Lorandi, Kellermeister Gerhard Kofler (since ~2006), 2. Kellermeister Davide Lucin (since September 2023) and Verwaltungsleiterin Andrea Sparer (since early 2024), supported by a dedicated sales, Vinothek and marketing function across approximately 30 employees.

Name

Cantina Girlan

Legal name

Kellereigenossenschaft Girlan landw. Ges.

Website

https://girlan.it

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Cantina Girlan is a 1923-founded South Tyrolean wine cooperative of ~200 winzerfamilien producing ~1.8 million bottles annually across four quality lines, anchored by a six-label Pinot Noir portfolio. It serves wine enthusiasts, collectors and high-end gastronomy in Italy and Germany through DTC e-commerce, an on-site Vinothek, a Wine Club, and an exclusive Cellar Reserve program.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine production
• Wine cooperative
• South Tyrol wines
• Pinot Noir wines
• Viticulture services

Headquarters

HQ city

Cornaiano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales (Direct-to-Consumer & HoReCa): Direct wine sales to consumers via online shop (with Wine Club membership) and physical vinothek. Cellar Reserve wines are reserved for high-end gastronomy. Sales to Italy and Germany. Minimum order €50, with minimum 1 carton of 3 bottles.
2. E-commerce Retail: Online sales through www.girlan.it with Stripe payment processing. Direct shipment via courier service (Direct from Italy). Prices include Italian VAT; other countries apply local VAT.
3. Vinothek Tastings & Experiences: On-site wine tastings and tours at the winery's vinothek. Customized guided tours and tasting experiences available by booking. Open Monday-Friday 9:00-12:30/14:00-18:30, Saturday 9:00-12:30.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cantina Girlan is an agricultural wine cooperative that pools grapes from approximately 200 member wine-growing families farming roughly 230 hectares of vineyards in South Tyrol (Alto Adige), Italy. It produces, ages, bottles, and sells a portfolio of terroir-driven still wines — including Pinot Noir, Chardonnay, Sauvignon, Gewürztraminer, and Vernatsch (Schiava) — under its own label for consumer and on-premise customers.

Product overview

Cantina Girlan (Kellerei Girlan) is a wine cooperative founded in 1923, now representing approximately 200 winzerfamilien (wine-growing families) cultivating around 230 hectares in the Überetsch and Unterland regions of South Tyrol, Italy. The winery operates a multi-tiered portfolio organized into four quality lines—Classici (classic varietals), Vigneti (estate wines), Flora (premium single-vineyard wines), and Solisti (single-varietal expressions)—alongside a flagship Pinot Noir program featuring six distinct labels (Piz Rosé, Patricia, Flora, Trattmann, Curlan, Vigna Ganger) from three single-vineyard sites. The winery also produces Chardonnay (Curlan, Flora, Marna), Pinot Bianco, Sauvignon, Gewürztraminer, and Vernatsch (Schiava), including the acclaimed Gschleier Alte Reben from 90-110 year old vines. Beyond bottle sales, the company operates a Wine Club membership, an on-site Vinothek (wine shop and tasting room), a Cellar Reserve program for aged wines, and a Light-Weight sustainability initiative using 410g bottles. The annual production averages 1.8 million bottles.

Differentiator

Problem solved

Functional benefit

Brands

• Solisti: Premium wine line featuring limited edition single-vineyard wines
• Flora
• Vigneti
• Classici
• Wine Club
• Cellar Reserve
• Light-weight

Products and services

• Cantina Girlan Pinot Noir line

Quantifiable outcome

• 29.76% reduction in CO2 emissions via lightweight bottles (228.07 tonnes annually)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Südtirol Wein (Vino Alto Adige)coreStrategic or Co-development PartnerRegional wine consortium promoting South Tyrol wines internationally. The winery is a member, displaying the Südtirol Wein logo on its website footer.
• Südtiroler WeinstrassecoreStrategic or Co-development PartnerOfficial wine route association connecting South Tyrol wineries. Displayed on website footer with link to wine route.
• Eppan WeincoreStrategic or Co-development PartnerLocal wine consortium of the Eppan/Girlan area. Displayed with logo link on website.
• Direct from ItalyminorChannel Partner/ Reseller/ DistributorShipping/logistics partner handling all wine shipments from Italy. Ensures punctuality and safety in delivery. Contact point for delivery issues.
• Raiffeisenverband SüdtirolcoreStrategic or Co-development PartnerAgricultural cooperative association that calculated the CO2 reduction (29.76%) from lightweight bottle adoption. Co-developed sustainability metrics.
• ÖkoinstitutcoreStrategic or Co-development PartnerIndependent sustainability institute (since 1989) supporting companies in sustainability. Partnered with Raiffeisenverband to calculate environmental benefits of lightweight bottles.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Franz Haas: Alto Adige family winery specializing in Pinot Noir, white wines, and high-end single-vineyard bottlings. Comparable for premium Pinot Noir positioning, family ownership scale, and DTC plus HoReCa distribution.
• Alois Lageder: Family-owned Alto Adige producer renowned for biodynamic viticulture and premium single-vineyard wines. Directly comparable as a South Tyrolean fine wine house targeting gastronomy and DTC channels with strong sustainability positioning.
• J. Hofstätter: Historic Alto Adige producer renowned for Pinot Nero (Pinot Noir) from single vineyards in Mazon and Tramin. Directly comparable for Pinot Noir excellence, single-vineyard portfolio, and premium gastronomy positioning.
• Cantina Terlano: Alto Adige wine cooperative producing premium whites and Pinot Noir. Comparable cooperative structure, regional terroir focus, and award-winning quality positioning targeting similar fine wine and gastronomy customers.
• Cantina Tramin: Alto Adige cooperative famous for Gewürztraminer and Pinot Noir. Comparable cooperative model, premium single-vineyard wines, and high-end gastronomy/HoReCa distribution across Italy and Germany.
• Tasca d'Almerita: Historic Sicilian wine producer with cooperative-like family ownership and premium single-estate portfolio. Comparable for family/multi-generational ownership of a premium Italian wine brand with strong DTC and gastronomy channels.
• San Michele Appiano: One of the largest Alto Adige wine cooperatives, producing premium Pinot Noir, Chardonnay, and Gewürztraminer. Comparable cooperative structure, similar member-family model, and broad portfolio across quality tiers.
• Elena Walch: Leading Alto Adige premium wine producer with a portfolio spanning Pinot Noir, Chardonnay, and Gewürztraminer from single vineyards. Comparable for its premium single-vineyard focus, DTC emphasis, and high-end gastronomy distribution model.

Broad incumbents

• Marchesi Antinori: One of Italy's largest and most prestigious wine families with broad multi-region premium portfolio and global distribution. Comparable as a benchmark for what scaled, internationally distributed Italian premium wine can become; serves as a ceiling aspiration for brand and geographic expansion.

Regional players

• Bründlmayer: Austrian premium wine producer from Kamptal specializing in Riesling, Grüner Veltliner, and Pinot Noir. Comparable for fine wine DTC focus, sustainability credentials, and multi-tier quality portfolio serving gastronomy across German-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cantina_girlan
• Xx.com/KellereiGirlan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cantina Girlan