Active Trowbridge
Active Trowbridge is a Trowbridge Town Council-operated community sports organization delivering holiday camps, after-school clubs, toddler activities, youth programs, adult fitness, school coaching, and events for residents of Trowbridge and West Wiltshire across all age groups.
- Company typePrivate
- Founded2008
- HeadquartersTrowbridge, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Active Trowbridge does
Active Trowbridge is a community sports organization founded in 2008 and operated by Trowbridge Town Council in Wiltshire, England. It delivers sports and physical activity programs across the full age spectrum from 16-month-old toddlers to adults, employing 18 staff including 15 sports coaches and 2 play workers. The service portfolio spans six core product categories: holiday camps (Active Kids Camp, Soccer Schools, Girls Football Camp) for ages 4-12, after-school clubs (Active Extras covering football, dance, cricket) for ages 4-14, toddler activities (Active Kickers, Active Ruggas, Mini Movers) for ages 16 months-4 years, youth programs (Trowbridge Future, Doorstep) for ages 8-18, adult health initiatives (Walking Football, Walking Netball, Soccercise, This Girl Can, Park Yoga), and events/parties (Active Festival, inflatable hire, themed birthday parties). All coaches hold minimum Level 2 sports coaching qualifications with paediatric first aid and enhanced DBS clearance, and the organization is OFSTED registered (EY562185).
The business operates with a multi-channel distribution model combining direct-to-consumer self-service booking via the ClubSpark platform, phone and email inquiries, on-site inflatable delivery across West Wiltshire, and B2B school-based delivery of PPA cover, breakfast clubs, after-school clubs, and wraparound care to at least 11 named schools. Pricing is transactional/unit-based for most services (holiday camps £21.50-£26.90/day, parties £85-£207+, inflatables from £60), with subscription/termly billing for recurring after-school and toddler programs. Revenue is supplemented by Active Festival sponsorship and exhibitor fees, while payment processing runs through Stripe and GoCardless. Marketing relies on the company website, Facebook, Instagram, email newsletters via Campaign Monitor, school referral partnerships, word-of-mouth, and the annual Active Festival as a flagship community engagement event.
The organization is structurally a council-operated leisure service rather than an independent commercial enterprise. It has no external funding rounds, no M&A activity, no subsidiaries, and operates entirely within Trowbridge and West Wiltshire. Trowbridge Town Council serves as parent organization and data controller, with administrative oversight from The Civic Centre headquarters. The technology stack is non-proprietary and limited to standard third-party SaaS tools; there is no proprietary platform architecture or differentiated technology product. Notable partners include national governing bodies (LTA, English Netball, Wiltshire FA), community organizations (Street Games, Trowbridge Future, Wiltshire YFC), and local sports clubs (Trowbridge Rugby Club, Trowbridge Town FC).
Active Trowbridge firmographics
Firmographics- Name
- Active Trowbridge
- Legal name
- Active Trowbridge
- Website
- https://activetrowbridge.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Trowbridge is a Trowbridge Town Council-operated community sports organization delivering holiday camps, after-school clubs, toddler activities, youth programs, adult fitness, school coaching, and events for residents of Trowbridge and West Wiltshire across all age groups.
- Ownership category
- akta.pro rank
Active Trowbridge industry classification
Industry- Product category
- Community Sports Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), RV (Recreational Vehicle) Parks and Recreational Camps (7212)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth Adventure Camps & Summer Programs (THAAAOAB)
- akta.pro secondary industry
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where Active Trowbridge is headquartered
LocationHeadquarters
- HQ city
- Trowbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Active Trowbridge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Holiday Camps: Day camps for children aged 4-12 during school holidays including Active Kids Camp and Soccer Schools, with standard and extended day options
- After-School Clubs: Termly sports clubs for children aged 4-14 including football, dance, cricket delivered at John of Gaunt School
- Toddler Activities: Pre-school sports sessions for children 16 months to 4 years including Active Kickers, Active Ruggas, Mini Movers at Longfield Community Centre
- Birthday Parties: Themed party packages and inflatable hire for children and adults, with pricing varying by Trowbridge residency and package type
- Inflatable Hire: Unstaffed inflatable hire including bouncy castles, assault courses, slides starting from £60
- Tennis Court Bookings: Booking of tennis courts and MUGA at Trowbridge Park through Active in Your Park platform
- School Coaching Services: PPA cover, breakfast clubs, after-school clubs, wraparound care, and lunchtime supervision delivered to schools
- Minibus Hire: Transportation service for school and community groups - 83 minibus hires delivered in 2022
- Adult Fitness Sessions: Low-cost adult fitness activities including Soccercise, Walking Football, Walking Netball, This Girl Can sessions
- Active Festival: Annual community festival attracting 5,000+ visitors with exhibitor and sponsorship fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Active Kids Camp Standard Day - ages 4-12 |
| Unit Pricing | Pay-as-you-go | Active Kids Camp Extended Day - ages 4-12 |
| Unit Pricing | Pay-as-you-go | Active Kids Camp - The Den |
| Unit Pricing | Pay-as-you-go | Soccer Schools - ages 4-14 |
| Unit Pricing | Pay-as-you-go | Weetabix Wildcats - girls ages 5-11 |
| Subscription | Annual | Active Kickers - ages 2-4 |
| Unit Pricing | Pay-as-you-go | Active Ruggas - ages 18 months-4 years |
| Unit Pricing | Pay-as-you-go | Mini Movers - ages 16 months-4 years |
| Subscription | Annual | Cricket - ages 7-11 |
| Unit Pricing | Pay-as-you-go | Shorter Day - Holiday Camps |
| Unit Pricing | Pay-as-you-go | Extended Day - Holiday Camps |
| Unit Pricing | Pay-as-you-go | Inflatable Hire - unstaffed |
| Unit Pricing | Pay-as-you-go | Main Theme Parties - Trowbridge residents |
| Unit Pricing | Pay-as-you-go | Main Theme Parties - Non-residents |
| Unit Pricing | Pay-as-you-go | Large Inflatables - Trowbridge |
| Unit Pricing | Pay-as-you-go | Large Inflatables - Non-residents |
| Unit Pricing | Pay-as-you-go | Party Packages - Trowbridge |
| Unit Pricing | Pay-as-you-go | Party Packages - Non-residents |
| Unit Pricing | Pay-as-you-go | Seymour Led Walk |
| Subscription | Annual | Soccercise |
| Unit Pricing | Pay-as-you-go | This Girl Can |
| Unit Pricing | Pay-as-you-go | Walking Netball |
| Unit Pricing | Pay-as-you-go | Walking Football |
| Freemium | Pay-as-you-go | Free Park Tennis |
| Unit Pricing | Pay-as-you-go | Park Yoga |
| Unit Pricing | Pay-as-you-go | Active Dance - ages 7-11 |
| Unit Pricing | Pay-as-you-go | Active Dance - ages 4-7 |
| Freemium | Pay-as-you-go | Free Park Tennis - all ages |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Active Trowbridge product offering
Product offeringCore offering
Active Trowbridge delivers community sports and activity services across Trowbridge and West Wiltshire, including school holiday camps, termly after-school clubs, toddler sports sessions, youth groups, low-cost adult fitness sessions, themed birthday parties, unstaffed inflatable hire, and school sports coaching (PPA cover, wraparound care). Operations are run by qualified Level 2 coaches from community venues, schools and parks, with bookings processed online via ClubSpark.
Product overview
Active Trowbridge is a community sports organization operated by Trowbridge Town Council offering a comprehensive portfolio of sports and leisure services. The core offering includes holiday camps (Active Kids Camp, Soccer Schools, Girls Football Camp), after-school clubs (Active Extras), toddler activities (Active Kickers, Active Ruggas, Mini Movers), youth groups (Trowbridge Future, Doorstep), and adult fitness programmes (Healthier Communities with Walking Football, Walking Netball, This Girl Can, Park Yoga). The organization also provides party entertainment (Active Parties with various themes, Inflatable Hire), school coaching services (PPA cover, breakfast clubs, wraparound care), community facilities management, and events (Active Festival, Sport Roadshows). Booking is handled through Clubspark for most activities, with Stripe and GoCardless for payments, and marketing via Campaign Monitor.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Activities (Active Kids Camp and Soccer Schools) School-holiday day camps run by qualified coaches at John of Gaunt School for children aged 4-12, including Active Kids Camp (standard and extended day) and Soccer Schools focused on football development through technique, passing, dribbling, shooting and small-sided games. Weetabix Wildcats and Girls Football Camp variants offer girls-only football pathways.
- Active Extras After-School Clubs Termly after-school sports clubs for children aged 4-14 offering football, dance, cricket, multi-sports and the Weetabix Wildcats girls football programme, delivered at John of Gaunt School by qualified coaches.
- Toddler Activities (Active Kickers, Active Ruggas, Mini Movers) Pre-school sports sessions for children aged 16 months to 4 years including Active Kickers (football), Active Ruggas (rugby) and Mini Movers (music and dance), delivered at Longfield Community Centre and Studley Green Community Centre.
- Youth Activities (Trowbridge Future and Doorstep) Free youth provision including Trowbridge Future (craft, games, sport and community projects for ages 8-18) and the Doorstep youth sports group for ages 10+, delivered in partnership with Street Games and Wiltshire Council.
- Healthier Communities Adult Fitness Sessions Affordable adult fitness sessions including Walking Football, Walking Netball, Soccercise, This Girl Can, Park Yoga and the free Seymour Led Walk, targeted at residents of the Longfield, Studley Green and Seymour estates aged 16+.
- Active Parties (themed birthday parties) Themed birthday party packages for children including Active Tots, Active Sports Pick & Mix, Party Games, Football Frenzy, Dodgeball, Inflatable Fun and the Trowbridge Ted mascot party, with residency-tiered pricing for Trowbridge and West Wiltshire.
- Inflatable Hire Hire of bouncy castles, assault courses, slides and playzones suitable for toddlers through to adults, with delivery, setup and collection across Trowbridge and the West Wiltshire area, starting from £60.
- School Coaching and Wraparound Care Sports coaching, PPA cover, breakfast clubs, lunchtime supervision, after-school clubs, wraparound care and minibus hire delivered on-site at local schools in Trowbridge and West Wiltshire by qualified Level 2 coaches.
- Active Festival Annual free community festival showcasing local sports clubs, organisations and businesses, regularly attracting 5,000+ visitors and offering exhibitor and sponsorship opportunities.
- Sport Roadshows Free community sports roadshows delivered in Trowbridge Park and other venues during summer school holidays, providing drop-in sports activities for children and families.
- Community Leisure Facilities Management and booking of community sports facilities in Trowbridge, including tennis courts, the MUGA, skate park and play areas, bookable through the Active in Your Park platform.
Quantifiable outcome
- 6900 school coaching hours delivered in 2022
- +3 more outcomes
Companies that use Active Trowbridge
Customer profileNamed customers14 records
Ideal customer profiles4 records
Active Trowbridge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Active Trowbridge partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Trowbridge Town CouncilcoreParent organization and data controller for Active Trowbridge. Active Trowbridge is part of Trowbridge Town Council located at The Civic Centre, St. Stephen's Place. Council provides administrative oversight and governance.
- John of Gaunt SchoolcorePrimary venue for holiday camps, soccer schools, after-school clubs, summer schools. Ongoing relationship for school sports programs.
- English NetballminorNational governing body partnership for netball programs including Walking Netball sessions.
- Lawn Tennis Association (LTA)minorPartnership for Free Park Tennis sessions at Trowbridge Park courts. Booking through ClubSpark platform.
- Wiltshire and Swindon Sport (WASP)coreActive Partnership for Wiltshire working to get more people active. Provides funding opportunities, education, training, local insight, and networking. Has worked closely with Trowbridge Town Council.
- Wiltshire FAminorCounty football association partnership for Walking Football and Soccer Schools programs.
- Street GamesminorNational charity partnership for Doorstep youth sports program delivering accessible sports to young people aged 10+.
- Trowbridge FuturecoreYouth organization partnership delivering free youth group services since 2016 for ages 8-18. Provides variety of activities including craft, games, and sports.
- Park YogaminorCommunity yoga partnership delivering outdoor yoga sessions at Trowbridge Park on Sundays (May-September).
- Wiltshire YFCminorYouth for Christ partnership for monthly Pop-Up Youth Cafe at Studley Green with games, drinks, snacks and activities.
- Trowbridge Rugby ClubminorLocal sports club partnership for community sporting activities and venue sharing.
- Trowbridge Town Football ClubminorLocal football club partnership for community football activities.
- ClubSparkcoreBooking platform provider for tennis courts, MUGA, coaching sessions, and camp bookings. Sends booking confirmations via email.
- Keeva TravelminorEvent sponsor for Active Festival 2026. Independent family travel agency based in Trowbridge, established 2018.
- Local Schools NetworkcorePartnership with schools including Newtown Primary, Clarendon Academy, Staverton Primary, Southwick Primary, Paxcroft Primary, North Bradley Primary for sports coaching and PE delivery.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Active Trowbridge competitors and assessment
Company assessmentEmerging players
- Goals Soccer Centres: Goals operates small-sided football centres and holiday football camps for children across the UK. Comparable in football-focused coaching and youth camp delivery, though with a more facilities-led model.
- Premier League Kicks / Charitable Fund: Premier League charitable programmes deliver free community sports sessions in underserved areas, similar to Active Trowbridge's Trowbridge Future/Doorstep youth outreach. Comparable as youth community sports provider.
Regional players
- Brio Leisure: Brio Leisure is a community interest company operating leisure facilities and sports/activity programmes in Cheshire. Similar community sports and holiday club model but different geographic territory.
- BH Live: BH Live is a non-profit leisure and cultural trust operating across the South of England, delivering community sports, fitness, and family activity programmes. Overlapping service portfolio with Active Trowbridge but southern-region focus.
- Highlife Highland: Highlife Highland is a charitable leisure trust delivering community sport, fitness, and outdoor activity programmes in the Scottish Highlands. Comparable community trust model but distinct geography.
Direct peers
- Parkwood Leisure: Parkwood Leisure operates leisure facilities, sports coaching, and community programmes on behalf of local councils. Highly comparable in operating community sports services under a council-aligned structure.
- Everyone Active: Everyone Active manages council leisure facilities, sports coaching, children's activity programmes, and holiday clubs across England. Operates a similar multi-site community leisure model serving families and schools.
- Freedom Leisure: Freedom Leisure is a not-for-profit leisure trust running community sport and physical activity programmes for local authorities. Comparable in delivering council-affiliated sports, fitness, and youth services.
- GLL (Better): GLL operates as a charitable social enterprise running community leisure facilities, sports programmes, and holiday activities across the UK on behalf of local councils. Closest structural analogue to Active Trowbridge's council-operated, multi-activity community sports model.
- Fusion Lifestyle: Fusion Lifestyle manages council-affiliated leisure facilities and community sports/activity programmes across the UK. Comparable as a community sports delivery partner for local authorities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Active Trowbridge social profiles
Digital presenceActive Trowbridge compliance and trust
Trust signalCompliance1 record
Active Trowbridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Trowbridge leadership team
Management profileNumber of profiles
Profiles13 records
Active Trowbridge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Trowbridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Trowbridge
What does Active Trowbridge do?
Active Trowbridge delivers community sports and activity services across Trowbridge and West Wiltshire, including school holiday camps, termly after-school clubs, toddler sports sessions, youth groups, low-cost adult fitness sessions, themed birthday parties, unstaffed inflatable hire, and school sports coaching (PPA cover, wraparound care). Operations are run by qualified Level 2 coaches from community venues, schools and parks, with bookings processed online via ClubSpark.
Is Active Trowbridge a public or private company?
Active Trowbridge is a private company. It is classified as state government owned and is currently operating.
When was Active Trowbridge founded?
Active Trowbridge was founded in 2008. It employs 11 to 50 people.
Where is Active Trowbridge based?
Active Trowbridge is headquartered in Trowbridge, United Kingdom, in the Europe region.
How does Active Trowbridge make money?
Ten revenue lines are on record. Holiday Camps are the primary driver. The others are after-School Clubs, toddler Activities, birthday Parties, inflatable Hire, tennis Court Bookings, school Coaching Services, minibus Hire, adult Fitness Sessions and active Festival.
Who are Active Trowbridge's main competitors?
Emerging players on record are Goals Soccer Centres and Premier League Kicks / Charitable Fund. Regional players are Brio Leisure, BH Live and Highlife Highland. Direct peers are Parkwood Leisure, Everyone Active, Freedom Leisure, GLL (Better) and Fusion Lifestyle.
Does Active Trowbridge have an API?
No public API is recorded for Active Trowbridge.
What industry is Active Trowbridge in?
Active Trowbridge's product category is Community Sports Services. Its primary akta.pro industry code is THAAAOAB, Youth Adventure Camps & Summer Programs, with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 71394 and its SIC code is 7990.