Craft
Craft is a global production services company founded in 1987 and headquartered in New York, delivering creative media solutions for marketing and advertising to enterprise clients across the world's leading brands.
- Company typePublic
- Founded1987
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Craft does
Craft is a global production services company that delivers creative media solutions for marketing and advertising purposes, headquartered in New York, United States, and founded in 1987. The company operates with a workforce of 1,001-5,000 employees and maintains a presence as a for-profit private firm. Per available data, Craft's production services operate within a broader connected marketing and sales ecosystem that includes nine integrated capabilities: Advertising, Branding, Commerce, Experiential, Health, Media, Precision Marketing, Production, and Public Relations. The Production capability, in which Craft sits, is explicitly referenced alongside these other disciplines.
The underlying technology platform serving this ecosystem is Omni, an AI-driven marketing intelligence platform that unites creativity, media, data, and AI. Omni's architecture includes six named components: Central Orchestration (agent orchestration for unified workflow), Personalized Production at Scale (AI-powered content creation), Predictive Intelligence (forecasting market outcomes), Unified Intelligence Backbone (a single source of truth for decision clarity), Outcome-Driven Activation (media investment linked to business outcomes), and Localized Optimization (geo-optimization for global scale with local precision). AI modality coverage spans generative AI, predictive analytics, autonomous agents, knowledge retrieval, and optimization.
The business model is B2B professional services, with revenue generated through fees for marketing strategy, creative services, media planning and buying, and related production and marketing solutions delivered to enterprise clients ("the world's leading brands"). Pricing is quote-based and not publicly disclosed; new business is directed through dedicated enterprise sales contacts. Recent strategic activity (June 2026) includes first-mover partnerships with NBCUniversal (dynamic contextual CTV ads) and Paramount+ (Dynamic Fixed Ad Units), positioning Craft's production services within the connected TV and streaming advertising channels.
Craft firmographics
Firmographics- Name
- Craft
- Legal name
- Omnicom Group Inc.
- Website
- https://craftww.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Craft is a global production services company founded in 1987 and headquartered in New York, delivering creative media solutions for marketing and advertising to enterprise clients across the world's leading brands.
- Ownership category
- akta.pro rank
Where Craft is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Craft business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing and Sales Services: Omnicom generates revenue through providing integrated marketing and sales services to the world's leading brands. The company operates through connected capabilities including Advertising, Branding, Commerce, Experiential, Health, Media, Precision Marketing, Production, and Public Relations. Revenue is derived from professional service fees for marketing strategy, creative services, media planning and buying, and related marketing solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Craft product offering
Product offeringCore offering
Craft is a global production services company that delivers creative media solutions for marketing and advertising purposes. Founded in 1987 and headquartered in New York with 1,001–5,000 employees, Craft operates as the production arm within its parent group, producing creative content and media assets at scale for the world's leading brands.
Product overview
Omnicom offers a unified AI-driven marketing intelligence platform called Omni, complemented by a broad portfolio of connected marketing capabilities including Advertising, Branding, Commerce, Experiential, Health, Media, Precision Marketing, Production, and Public Relations. Omni serves as the central platform that unifies these capabilities using AI for marketing orchestration, content generation, predictive analytics, and outcome optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Omni: Omnicom's AI-driven marketing intelligence platform that unites creativity, media, data, and AI to help brands grow with greater clarity, speed, and measurable impact in the age of influence.
Products and services
- Creative Production Services
Companies that use Craft
Customer profileSegments1 record
Ideal customer profiles1 record
Craft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Craft partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- NBCUniversalflagshipFirst-mover partnership with NBCUniversal announced at Cannes Lions 2026. The partnership aims to make connected TV advertising more dynamic through contextual ads for content. This represents a significant advancement in Omnicom Media's streaming and CTV advertising strategy.
- Paramount+corePartnership with Paramount+ for Dynamic Fixed Ad Units in the streamer's Premieres. Further advances Omnicom Media's strategy of connecting brand messaging with premium streaming content through first-mover advertising technology.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Craft competitors and assessment
Company assessmentDirect peers
- Hogarth Worldwide: Hogarth is WPP's global production services arm, offering creative production, adaptation, and localization for the world's leading brands. It is Craft's closest direct competitor, running the same production-services model within a competing holding company (WPP vs Omnicom).
- Trailer Park: Trailer Park is a Hollywood-based entertainment marketing and content production agency creating film/TV trailers, digital campaigns, and branded content for major studios and brands. It overlaps directly with Craft's creative production services for marketing clients.
- Tag Worldwide: Tag is Publicis Groupe's global production services company, delivering content adaptation, digital production, and marketing operations for multinational brands. It directly competes with Craft within the holding-company production services category.
Broad incumbents
- Jack Morton Worldwide: Jack Morton is a global brand experience agency within IPG producing experiential marketing, events, and branded content. It is comparable as a broader-scale creative production-for-marketing incumbent adjacent to Craft's core production services offering.
- George P. Johnson Experience Marketing: GPJ is a leading experiential marketing agency producing brand experiences, live events, and activations globally. It shares Craft's orientation of producing creative assets and experiences for major brands at scale.
- MKG: MKG is a creative experience agency producing brand activations, events, and integrated marketing experiences. It is comparable to Craft as a creative production agency serving major brands with content and experiential deliverables.
- WPP: WPP is a major advertising holding company and parent of Hogarth Worldwide, Craft's most direct competitor. It is relevant as the broader competitive context for holding-company production services.
- Publicis Groupe: Publicis is one of the four major advertising holding companies and the parent of Tag Worldwide. It is comparable as the broader ecosystem and competitive context in which Craft operates within Omnicom.
- Sparks: Sparks is a global brand experience agency producing events, exhibits, and experiential marketing programs for major brands. It shares Craft's production-services-for-marketing orientation and similar client base.
- Interpublic Group: IPG is a major advertising holding company with multiple production and brand-experience agencies including Jack Morton and McCann. It operates parallel production capabilities to Omnicom/Craft.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Craft social profiles
Digital presenceCraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craft leadership team
Management profileNumber of profiles
Craft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craft
What does Craft do?
Craft is a global production services company that delivers creative media solutions for marketing and advertising purposes. Founded in 1987 and headquartered in New York with 1,001–5,000 employees, Craft operates as the production arm within its parent group, producing creative content and media assets at scale for the world's leading brands.
Is Craft a public or private company?
Craft is a public company. It is classified as corporate owned and is currently operating.
When was Craft founded?
Craft was founded in 1987. It employs 1,001 to 5,000 people.
Where is Craft based?
Craft is headquartered in New York, United States, in the North America region.
How does Craft make money?
One revenue line is on record: marketing and Sales Services.
Who are Craft's main competitors?
Direct peers on record are Hogarth Worldwide, Trailer Park and Tag Worldwide. Broad incumbents are Jack Morton Worldwide, George P. Johnson Experience Marketing, MKG, WPP, Publicis Groupe, Sparks and Interpublic Group.
Does Craft have an API?
No public API is recorded for Craft.