Magic Records
- Company typePrivate
- Founded1994
- HeadquartersWarszawa, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
Magic Records firmographics
Firmographics- Name
- Magic Records
- Legal name
- Magic Records Sp. z o.o.
- Website
- https://magicrecords.pl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Magic Records industry classification
Industry- Product category
- Recorded Music
- NAICS
- Record Production and Distribution (51225), Music Publishers (512230)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD)
- akta.pro secondary industries
- Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing) (MPAIABAE), Global Rights Representation & Sub-Publishing/Reciprocal Collection Services (MPAIAKAI)
Keywords
Where Magic Records is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Magic Records business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Music Sales and Streaming: Revenue from album and single sales through digital streaming platforms and physical music distribution.
- Publishing Royalties: Publishing revenue through Magic Guesstimate sanah Publishing (MGS Publishing) for songwriters and composers represented by the label.
- Concert and Event Revenue: Revenue from organizing and booking concerts, festival appearances, and stadium tours for signed artists.
- Merchandise Sales: Sales of artist merchandise through dedicated e-commerce shops (merchmusic.pl, sanah.shopmagic.pl, bryska.shopmagic.pl, kids.shopmagic.pl).
- Artist Management Fees: Management fees from Active Rights Management services for roster artists.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Magic Records product offering
Product offeringCore offering
Magic Records is a Polish independent music label that operates a 360-degree model, signing artists and providing artist management (via Active Rights Management), music publishing (via the joint MGS Publishing venture), recorded music production and distribution across digital streaming platforms, concert and festival booking, and direct-to-consumer artist merchandise sales. Its roster spans Polish pop acts such as sanah, Daria Marx, Paula Biskup, Maciej Skiba, Maks Łapiński, TYNSKY, Wiktoria Zwolińska, Mateusz Gędek, and sedguy, plus the Magic Kids children's music division.
Product overview
Magic Records is a Polish music record label founded in 1994, operating in a comprehensive 360-degree model. The company's product portfolio centers on its core label services (Magic Records) for artist management (Active Rights Management), music publishing (Magic Guesstimate sanah Publishing/MGS Publishing), and distribution. The roster includes major artists such as sanah (the most-streamed Polish artist on Spotify over the past decade), Daria Marx, Paula Biskup, Maciej Skiba, Maks Łapiński, Tynsky, Wiktoria Zwolińska, Mateusz Gędek, and sedguy. The company also operates Magic Kids as a specialized children's music division, and maintains artist merchandise stores for sanah, bryska, and Magic Kids brands.
Differentiator
Problem solved
Functional benefit
Brands
- Magic Kids: A division of Magic Records specializing in children's music, creating and releasing educational and entertaining content for young audiences with billions of YouTube views.
Products and services
- Magic Records Label Services 360-degree Polish music label services including artist signings, music production, recorded music distribution across digital streaming platforms, and overall roster management. Operates as the umbrella offering under which all other Magic Records services run.
- Active Rights Management Artist management services for the Magic Records roster, handling bookings, artist relations, and career development. Operates as a wholly owned subsidiary managing all roster artists.
- Magic Guesstimate sanah Publishing (MGS Publishing) Music publishing joint venture representing songwriters and composers including sanah, Paula Biskup, Patryk Kumór, Dominic Buczkowski-Wojtaszek (Hotel Torino), Leon Krześniak, Jakub Krupski, Damian Skoczyk, and Jan Bielecki. Collects and administers publishing royalties.
- Magic Kids
- Magic Records Merchandise Stores
- Concert and Festival Booking Services
Quantifiable outcome
- sanah: 180,000+ stadium concert attendees, 8 albums with diamond/platinum certifications, multiple Fryderyk awards
- +4 more outcomes
Companies that use Magic Records
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Magic Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magic Records partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered former, core and minor.
- Universal Music PolskaformerUniversal Music Polska was previously a shareholder of Magic Records from 2006-2019. Jan Kubicki served as Managing Director of UMP during this period. In June 2022, UMP officially ceased being a shareholder, allowing Magic Records to operate independently.
- Guesstimate (Germany)coreMagic Records partnered with German label Guesstimate along with sanah to create the joint publishing venture Magic Guesstimate sanah Publishing (MGS Publishing), representing authors including sanah, Paula Biskup, and others.
- Global RecordsminorInternational distribution partnership for releasing music in global markets.
- Kontor RecordsminorInternational distribution partnership for music releases and licensing.
- Sota RecordsminorInternational distribution partnership for music releases.
- Primus TunesminorInternational distribution partnership for music releases.
- Roton MusicminorInternational distribution partnership for music releases.
- Active Rights ManagementcoreActive Rights Management provides artist management services for Magic Records roster, handling bookings, artist relations, and career development. All artists on the Magic Records roster are managed through this entity.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Magic Records competitors and assessment
Company assessmentEmerging players
- My Music Poland: Polish independent label and music distributor, comparable as a domestic independent operator offering label and distribution services to Polish artists within the same market as Magic Records.
- Kartel Music Group: Independent music group offering label, management, and live services to roster artists, comparable as a multi-service independent operator competing for artist talent outside the major-label system.
Broad incumbents
- Agora SA: Major Polish media group with significant music industry presence through Helios and music publishing assets. Comparable as a Polish-headquartered media company with recorded music and live entertainment operations.
- Believe Music: Global independent music distribution and label services company comparable in its 360-degree artist services model (distribution, marketing, publishing) at international scale. Magic Records could leverage Believe for non-Polish distribution.
- BMG: Global music publisher and record label owned by Bertelsmann, comparable in its integrated rights management and recorded music services across multiple territories. Operates with similar 360-degree artist partnership approach but at international scale.
Direct peers
- Universal Music Poland: Polish division of Universal Music Group and Magic Records' former shareholder (2006-2022). Direct competitor for top Polish artist signings and market share, with substantially larger global distribution and marketing resources.
- Kayax: Polish independent record label founded in 1999, comparable to Magic Records as one of Poland's leading independent labels with a roster spanning pop, alternative, and electronic music. Operates a similarly broad catalog and artist development model within the Polish market.
- Mystic Production: One of Poland's largest independent music labels with a 30+ year history, comparable as a long-tenured Polish independent label handling multiple genres, distribution, and concert promotion. Both labels compete for Polish artist signings and live event programming.
- Warner Music Poland: Polish division of Warner Music Group, comparable as a competing major-label affiliate in the Polish recorded music market for artist signings, distribution, and live event programming.
- Sony Music Poland: Major-label affiliate operating in Poland with comparable roster size and A&R ambitions. Competes directly with Magic Records for Polish pop talent and chart position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magic Records social profiles
Digital presenceMagic Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Records leadership team
Management profileNumber of profiles
Profiles1 record
Magic Records subsidiaries and ownership
Company hierarchySubsidiaries3 records
Magic Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Records
What does Magic Records do?
Magic Records is a Polish independent music label that operates a 360-degree model, signing artists and providing artist management (via Active Rights Management), music publishing (via the joint MGS Publishing venture), recorded music production and distribution across digital streaming platforms, concert and festival booking, and direct-to-consumer artist merchandise sales. Its roster spans Polish pop acts such as sanah, Daria Marx, Paula Biskup, Maciej Skiba, Maks Łapiński, TYNSKY, Wiktoria Zwolińska, Mateusz Gędek, and sedguy, plus the Magic Kids children's music division.
Is Magic Records a public or private company?
Magic Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magic Records founded?
Magic Records was founded in 1994. It employs 11 to 50 people.
Where is Magic Records based?
Magic Records is headquartered in Warszawa, Poland, in the Europe region.
How does Magic Records make money?
Five revenue lines are on record. Music Sales and Streaming is the primary driver. The others are publishing Royalties, concert and Event Revenue, merchandise Sales and artist Management Fees.
Who are Magic Records's main competitors?
Emerging players on record are My Music Poland and Kartel Music Group. Broad incumbents are Agora SA, Believe Music and BMG. Direct peers are Universal Music Poland, Kayax, Mystic Production, Warner Music Poland and Sony Music Poland.
Does Magic Records have an API?
No public API is recorded for Magic Records.
What industry is Magic Records in?
Magic Records's product category is Recorded Music. Its primary akta.pro industry code is MPAIAKAD, Music Rights Administration & Royalty Processing (Admin, Accounting, Statements), with a secondary code of MPAIABAE, Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing). Its NAICS code is 51225 and its SIC code is 7900.