GVM Society for Packaging Market Research

What GVM Society for Packaging Market Research does

GVM Gesellschaft für Verpackungsmarktforschung mbH (GVM Society for Packaging Market Research) is a privately held German B2B market research firm headquartered in Mainz. The company specialises exclusively in the packaging industry, providing an industry-unique proprietary database covering packaging consumption, waste volumes, and recycling rates in Germany, complemented by long-standing tested research methodologies, multi-year forecasts, customer orientation studies, consulting services, and ready-to-order research publications. Its core technology is the combination of the proprietary Datenbanken (database), Methoden (proprietary analytical frameworks), and Prognosen (forecasting models), forming a vertically integrated data-to-insight stack focused on the German packaging value chain.

The firm operates on a sales-led, direct-engagement go-to-market targeting businesses, government agencies, and research institutions that need reliable packaging market figures for investment decisions, conflict resolution, and market-context analysis. Revenue is generated through engagement-based pricing on commissioned studies (e.g., Umweltbundesamt and EU Commission contracts), recurring-style database access, and sales of off-the-shelf studies. Notable customer relationships include the German Federal Environment Agency (Umweltbundesamt / UBA), the EU Commission (via Öko-Institut subcontract), and RWI – Leibniz-Institut für Wirtschaftsforschung for academic co-publication.

GVM also participates in the BMEL-funded RePack-Netzwerk — a multi-stakeholder network led by Institut für ökologische Wirtschaftsforschung (IÖW) that evaluates twelve innovation projects on plastic reduction in food packaging — positioning the firm within the German regulatory and sustainability-research ecosystem. Leadership is concentrated under Managing Director and partner Kurt Schüler (Geschäftsführender Gesellschafter). With a staff of 11–50 and no disclosed outside funding or parent company, GVM is a focused, founder-led niche research consultancy rather than a scaling technology company.

Name

GVM Society for Packaging Market Research

Legal name

GVM Gesellschaft für Verpackungsmarktforschung mbH

Website

https://gvmonline.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GVM is a privately held, Mainz-based B2B market research firm specialising in the German packaging industry, providing an industry-unique database, forecasting, methodology development, and commissioned studies to government agencies (UBA, EU Commission) and corporate clients needing reliable packaging-market figures.

Ownership category

akta.pro rank

Product category

Packaging Market Research

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Packaging market research
• Market data analysis
• Packaging forecasts
• Waste recycling studies
• Industry research consulting

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Market Research Services: GVM generates revenue through providing market research services including database access, methodological analysis, forecasts, customer orientation studies, consulting, and deliverable studies on packaging markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GVM provides B2B market research services focused on the packaging industry, built around an industry-unique data base covering packaging markets, waste volumes, and recycling rates. The company delivers proprietary research methodologies, market forecasts, customer orientation studies, consulting, and ready-to-order studies to businesses, government agencies, and research institutions needing reliable packaging market figures for investment decisions, conflict resolution, and market context.

Product overview

GVM offers a unified portfolio of B2B market research services focused on the packaging industry. The core offering consists of an industry-unique database combined with proprietary research methods and forecasting capabilities. These foundational services are complemented by customer orientation studies, consulting services, and ready-to-order research publications. GVM also contributes to the RePack-Netzwerk initiative, a government-funded network for sustainable packaging innovation, where it provides project evaluation and market analysis support.

Differentiator

Problem solved

Functional benefit

Brands

• RePack-Netzwerk: A networking and transfer initiative for plastic reduction in food packaging, funded by the German Federal Ministry of Food and Agriculture (BMEL), in which GVM participates as one of five research institutions evaluating innovation projects.

Products and services

• Packaging Market Database (Datenbanken) Industry-unique data base providing comprehensive data on packaging markets, waste volumes, and recycling rates for analysis and decision-making by B2B clients.
• Research Methods (Methoden)
• Market Forecasts (Prognosen)
• Customer Orientation Studies (Kundenorientierung)
• Consulting Services (Beratung)
• Available Studies (Lieferbare Studien)
• UBA Study on Packaging Waste 2023 Commissioned study for the German Federal Environment Agency (UBA) reporting on the generation and recycling of packaging waste in 2023.

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and major.

• Institut für ökologische Wirtschaftsforschung (IÖW)coreStrategic or Co-development PartnerIÖW leads the RePack-Netzwerk initiative. GVM participates as one of five research institutions evaluating twelve innovation projects focused on sustainable food packaging and plastic reduction. The network is funded by BMEL and aims to develop sustainable packaging solutions.
• Bundesanstalt für Landwirtschaft und Ernährung (BLE)coreStrategic or Co-development PartnerBLE funds the RePack-Netzwerk initiative (Vernetzungs- und Transfermaßnahme Kunststoffreduktion) which focuses on sustainable food packaging and plastic reduction along the value chain.
• Öko-InstitutmajorStrategic or Co-development PartnerÖko-Institut serves as the main contractor for the UBA study evaluating the Single-Use Plastics Directive. GVM supports with market analyses as a subcontractor.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Öko-Institut: Öko-Institut is a leading German applied ecology research institute and a documented GVM partner (acting as main contractor on UBA work where GVM is a subcontractor). It is comparable as a German research provider serving public-sector environmental and packaging mandates.
• RWI – Leibniz-Institut für Wirtschaftsforschung: RWI is a German economic research institute that has co-published with GVM on packaging-tax effects. It is a comparable research partner in producing policy-relevant empirical research, though its scope is broader than packaging.

Broad incumbents

• Statista: Statista is a global data and business intelligence platform aggregating market and industry statistics. It is comparable as a subscription-based B2B data provider, though its packaging coverage is broader and shallower than GVM's specialized datasets.
• Mintel: Mintel is a global market research firm publishing reports on packaging, food, and consumer goods. It competes for the same private-sector packaging intelligence budgets as GVM but with a global footprint and broader category coverage.
• Euromonitor International: Euromonitor is a global market research firm covering consumer goods, packaging, and sustainability topics. It is a broad incumbent that overlaps with GVM in packaging market data but at much larger scale and global geographic coverage.
• Kantar: Kantar is a global market research and insights firm serving consumer goods and retail clients. It is comparable to GVM as a B2B research buyer in packaging-adjacent categories, though at significantly larger scale and with broader methodological scope.
• S&P Global: S&P Global (incorporating the legacy IHS Markit) is a large incumbent provider of commodity, chemical, and packaging market intelligence. It overlaps with GVM in industrial market research and could expand further into packaging-specific sustainability data.

Direct peers

• Fraunhofer IVV: The Fraunhofer Institute for Process Engineering and Packaging is Germany's flagship applied research institute for packaging, conducting market-relevant research on materials, recycling, and packaging systems. It is comparable to GVM in being a German-language authority on packaging research with strong public-sector funding ties.
• Smithers: Smithers (including the legacy Smithers Pira business) is a leading provider of testing, consulting, and market intelligence for the packaging industry. It is the closest direct competitor to GVM in B2B packaging market research, with overlapping services in market data, forecasts, and material/waste analysis.
• Conversio: Conversio is a German consulting and research firm focused on packaging and recycling markets, producing market studies and waste analyses similar to GVM's portfolio. It is a direct niche peer competing for packaging market research mandates in German-speaking markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GVM Society for Packaging Market Research