Bloomhill Cancer Care

What Bloomhill Cancer Care does

Bloomhill Cancer Care is a not-for-profit, community-based integrative cancer care organisation headquartered in Buderim on Australia's Sunshine Coast, operating continuously since 1997. It delivers nurse-led clinical care and allied health services to people impacted by cancer — including patients, carers, family members, and bereaved individuals — across the cancer journey from diagnosis through treatment, survivorship, and end-of-life. Services span clinical nursing assessments, counselling, psychology, exercise physiology, physiotherapy, acupuncture, oncology massage, lymphoedema therapy (BLISS), dietetics, art therapy, yoga, meditation, music therapy, transport, wellness care planning, and disease-specific support groups, coordinated through a centralised Wellness Centre and delivered by a multidisciplinary team that includes a private practitioner network.

Name

Bloomhill Cancer Care

Legal name

The Leukaemia Foundation of Australia Ltd

Website

https://bloomhill.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomhill Cancer Care is a not-for-profit, community-based integrative cancer care centre on Australia's Sunshine Coast, delivering nurse-led clinical, allied health, and wellness services to people impacted by cancer, funded primarily through nine Op Shop retail locations, donations, and fundraising.

Ownership category

akta.pro rank

Product category

Integrative Cancer Care Services

NAICS

Voluntary Health Organizations (813212), Offices of Other Health Practitioners (6213), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Medical Wellness & Integrative Health Retreats (THAGAMAC)

akta.pro secondary industries

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Integrative cancer care
• Cancer support services
• Allied health therapies
• Community health charity
• Oncology wellness programs

Headquarters

HQ city

Buderim

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Op Shop Retail Operations: Bloomhill operates 9 Op Shops across the Sunshine Coast plus an online eBay store and Cotton Tree Markets. 80% of funds raised at stores go directly to supporting clients accessing Wellness Centre services.
2. Donations and Philanthropy: Individual donations from the community. The organisation receives no ongoing government funding and almost 100% of funding comes from entrepreneurial endeavours and community donations.
3. Fundraising Events: Community fundraising events including the Bloomin' Good Swim, BLOOMED Mother's Day Luncheon, workplace initiatives, and school fundraisers.
4. Corporate Partnerships: Partnerships with local businesses including corporate partnerships, event sponsorship, workplace giving, employee volunteering, and in-kind product/service donations.
5. Bequests and Legacy Giving: Gifts in wills to support future generations of clients receiving cancer care services.
6. Government Grants: Grant funding from organisations such as Crosby Foundation and Hand Heart Pocket.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Bloomhill Cancer Care is a community-based integrative cancer care centre on the Sunshine Coast delivering nurse-led clinical support combined with allied health therapies (physiotherapy, psychology, counselling, exercise physiology, acupuncture, dietetics, lymphoedema therapy) and complementary wellness programs (massage, reflexology, yoga, art therapy, music therapy, support groups). It also runs 9 Op Shops across the Sunshine Coast and an online eBay store, which raise approximately 80% of the operating budget to subsidise client services.

Product overview

Bloomhill Cancer Care operates as a single integrated cancer care wellness centre offering a comprehensive portfolio of nurse-led support services. The core offering centers on clinical nursing services coordinated with allied health therapies (exercise physiology, psychology, counselling, acupuncture, physiotherapy, dietetics) and complementary mind-body services (yoga, meditation, art therapy, massage, reflexology). Practical support services include client transport, wellness care planning, and various cancer-specific support groups. The organization operates 9 Op Shops across the Sunshine Coast that fund up to 80% of service delivery, alongside an integrative cancer care centre in Buderim serving as the hub for all clinical and wellness activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Nursing Services Nurse-led cancer care providing personalised support, assessment, and coordination throughout the cancer journey from diagnosis through treatment, survivorship, and palliation. Delivered by qualified Clinical Nurses and the Lymphoedema Nurse at the Buderim Wellness Centre.
• Counselling and Psychology Individual, couples, and family counselling plus clinical psychology provided by qualified counsellors, psychotherapists, and psychologists specialising in psycho-oncology, trauma, grief, anxiety, depression, and adjustment difficulties.
• Exercise Physiology Specialist exercise programming for cancer patients and survivors including individual sessions, gym classes, Pilates, and yoga designed to manage fatigue, rebuild strength, and improve quality of life.
• Acupuncture Traditional Chinese Medicine acupuncture for cancer patients to manage chemotherapy-induced nausea, cancer-related pain, stress, and anxiety. Delivered by qualified practitioners at the Wellness Centre.
• Oncology Massage and Reflexology Specialised touch therapies including oncology massage and reflexology designed to reduce treatment side effects such as pain, nausea, anxiety, and fatigue.
• Nutrition and Dietetics Dietetic services providing nutritional advice and support to manage cancer treatment side effects and maintain healthy weight during recovery. DVA gold card holders are bulk-billed; Medicare Care Plan rebates available.
• Physiotherapy Oncology-focused physiotherapy services including post-surgical rehabilitation, Bradcliff Breathing Method for breathing pattern disorders, and exercise prescription. EPC referrals from GPs welcomed.
• Lymphoedema Support (BLISS) Lymphoedema therapy service providing assessment, manual lymphatic drainage, scar work, compression garment fitting, and education for cancer survivors with secondary lymphoedema.
• Yoga and Meditation Classes Group wellness activities including gentle yoga, meditation, mindfulness programs, and Qi Gong designed to reduce stress and improve physical and emotional wellbeing.
• Art Therapy Groups Therapeutic art groups providing creative expression opportunities for social interaction and emotional processing during the cancer experience.
• Support Groups Various peer support groups including Head and Neck Cancer, Myeloma, Metastatic Breast Cancer, Bereavement, Parents, Men's, and general Cancer Support groups.
• Wellness Care Planning Individualised assessment service evaluating six domains of wellness (physical, emotional, social, intellectual, occupational, spiritual) to create personalised care plans for clients.
• Client Transport Service Volunteer-driven transport service assisting clients in accessing medical appointments and the Wellness Centre, providing safe and compassionate transfer services.
• Private Practitioners Network Network of independent healthcare practitioners (nurse practitioners, dietitians, counsellors, psychologists, acupuncturists, physiotherapists, exercise physiologists, yoga instructors) providing specialised services at the Bloomhill centre.
• Op Shop Retail Network 9 physical Op Shops across the Sunshine Coast (Beerwah, Brightwater, Buderim, Caloundra, Cooroy, Maleny, Maroochydore, Mooloolaba, Nambour) plus a Buderim Distribution Centre, selling donated goods to fund client services.

Quantifiable outcome

• 7,120 clients welcomed over 8 years
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Leukaemia Foundation of AustraliacoreStrategic or Co-development Partner · 1 January 2024Bloomhill became part of the Leukaemia Foundation of Australia in 2024. The Leukaemia Foundation is Australia's blood cancer charity, offering wraparound health services, funding research, and campaigning for change. Together they address the evolving needs of the Sunshine Coast community providing comprehensive services regardless of cancer type or postcode. The Leukaemia Foundation delivers practical, emotional and psychological support to more than 5,300 people with blood cancer each year.
• Cooke & DowsettcoreGTM or Marketing PartnerCooke & Dowsett provided extraordinary in-kind contribution to help create Bloomhill's Recreation and Wellness Studio. Together with their industry partners, they helped create a welcoming space where people impacted by cancer can build strength, improve wellbeing and find connection.
• SpecsaversminorGTM or Marketing PartnerCorporate partner supporting Bloomhill's community initiatives.
• Sunshine Coast University HospitalcoreStrategic or Co-development PartnerKey organisational partnership for referral pathways and integrated care delivery.
• Sunshine Coast UniversityminorStrategic or Co-development PartnerAcademic partnership for research collaboration and student placements.
• CanteenminorStrategic or Co-development PartnerPartnership for supporting young people (12-25 year olds) dealing with cancer diagnosis in family.
• Queensland Cancer CouncilcoreStrategic or Co-development PartnerPartnership aligned with mission for cancer support and education.
• National Alliance for Cancer WellnesscoreStrategic or Co-development PartnerNational network partnership for cancer wellness and survivorship.
• PHN Integrated Care Alliance GroupminorStrategic or Co-development PartnerPrimary Health Network partnership for integrated care coordination.
• Cancer Wellness SupportcoreStrategic or Co-development PartnerNew South Wales centre built upon Bloomhill's principles and practices, demonstrating model replication.
• COUCH (Cairns Organisation for United Cancer Health)coreStrategic or Co-development PartnerCairns centre built upon Bloomhill's principles and practices, demonstrating model replication.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Canteen Australia: National charity supporting young people (12-25) affected by cancer. Listed as a Bloomhill partner; comparable as an Australian cancer support charity, though focused on a narrower age cohort.
• Peter MacCallum Cancer Centre: Australia's largest dedicated cancer hospital, operating extensive supportive care and wellness programs. Overlaps on integrative oncology services but at vastly greater scale and as a hospital-based provider.
• Cancer Council Queensland: State-wide cancer charity offering information, support and fundraising across Queensland. Overlaps with Bloomhill on supportive care and survivorship services, but with a much broader remit including research funding and prevention.
• Leukaemia Foundation of Australia: National blood cancer charity and Bloomhill's parent entity since 2024. Comparable as a large-scale Australian cancer charity with fundraising, advocacy, and wraparound supportive services, but operating at a much broader national scale.

Direct peers

• Olivia Newton-John Cancer Wellness Centre: Hospital-adjacent cancer wellness centre offering complementary therapies, counselling and survivorship programs to cancer patients. Direct comparator on multidisciplinary supportive oncology, anchored within a major Melbourne hospital.
• Cancer Wellness Support: NSW-based integrative cancer wellness centre (Blue Mountains and Penrith) explicitly modelled on and replicating Bloomhill's principles and practices. Closest like-for-like comparator on service model and funding approach.
• Solaris Cancer Care: WA-based not-for-profit providing complementary therapies, counselling and support groups to cancer patients. Comparable community-led integrative cancer care model with multiple regional centres.
• COUCH (Cairns Organisation for United Cancer Health): Cairns-based community cancer wellness centre built directly upon Bloomhill's model. Comparable nurse-led integrative oncology service offering in a different Australian region.

Others

• McGrath Foundation: Major Australian cancer charity funding breast cancer nurses across the country. Adjacent ecosystem participant - comparable fundraising and charity scale, and partly overlapping with Bloomhill's cancer nursing mission.

Regional players

• Look Good Feel Better Australia: Cancer-support charity running wellness-focused workshops for people undergoing cancer treatment. Adjacent service mix (community wellness programs for cancer patients) but more limited clinical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bloomhillcancercare
• LinkedInlinkedin.com/company/bloomhill-cancer-care
• Instagraminstagram.com/bloomhillcancercare
• Xx.com/bloomhillc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomhill Cancer Care