Look Good Feel Better Australia
Look Good Feel Better Australia is a national, donation-funded cancer-support charity operating free in-person workshops at 100+ venues, Zoom-based virtual workshops, and home-delivered Confidence Kits to help Australian cancer patients manage treatment-related appearance and wellbeing impacts, delivered by 800 trained volunteers.
- Company typePrivate
- Founded1990
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Look Good Feel Better Australia does
Look Good Feel Better Australia is a national cancer-support charity operated by the Cancer Patients Foundation Limited (ABN 80 051 758 368), delivering a free, non-medical program that helps people undergoing any type of cancer treatment manage the appearance-related and psychological side effects of treatment. Established in Australia in 1990 (originating in the USA in 1989) and based in Alexandria NSW, the program has supported more than 200,000 Australians and is delivered by approximately 800 trained volunteer cosmetic, beauty and hairdressing professionals.
The core service offering consists of three access channels: in-person workshops held at over 100 venues across all Australian states and territories (hospitals, cancer centres, community clubs and wellness hubs), live virtual workshops delivered via Zoom covering skincare, makeup, headwear, breathwork, chair yoga, EFT/tapping, meditation, qigong, reiki, oncology massage, anti-inflammatory nutrition and Pilates, and Home-Delivered Confidence Kits (costing approximately $100 per participant) for those unable to attend in person. Each participant receives a complimentary Confidence Kit containing TGA-approved, brand-neutral skincare and cosmetic products donated by the cosmetic industry. Supporting resources include video guides, written guides and state-by-state headwear supplier directories. The underlying technology stack is deliberately light: Zoom for virtual delivery, DonorBox and PayPal Giving Fund for donations, an i=Change checkout integration, and a standard web-based workshop registration portal.
The business model is a charitable donation-funded model in which the program is provided free-of-charge to participants with no government funding. Revenue is generated from individual donations (including the Confidence Collective monthly giving program at $5/month), corporate sponsorships across tiered levels (Double Diamond, Platinum, Gold, Silver, Bronze, Partner, Supporter), product donations from major cosmetic houses, recurring cause-marketing campaigns (e.g., Revlon International Lipstick Day, Myer and David Jones lipstick promotions, Nivea Moments of Care), flagship fundraising events (Dream Ball, Feel Better Month, Dry July, City2Surf) and planned giving/bequests. Each in-person workshop costs approximately $1,000 to run. Distribution relies on a hybrid model combining health-professional referrals (oncologists, cancer care nurses, GPs, social workers), direct self-service registration via the website, and corporate/community partner channels, with health professionals serving as the primary referral gateway into the program.
Look Good Feel Better Australia firmographics
Firmographics- Name
- Look Good Feel Better Australia
- Legal name
- Cancer Patients Foundation Limited
- Website
- https://lgfb.org.au
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Look Good Feel Better Australia is a national, donation-funded cancer-support charity operating free in-person workshops at 100+ venues, Zoom-based virtual workshops, and home-delivered Confidence Kits to help Australian cancer patients manage treatment-related appearance and wellbeing impacts, delivered by 800 trained volunteers.
- Ownership category
- akta.pro rank
Look Good Feel Better Australia industry classification
Industry- Product category
- Cancer Support Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Makeup Lessons & Coaching (HSALAHAH)
- akta.pro secondary industry
- Makeup Trials & Consultations (HSALAHAI)
Keywords
Where Look Good Feel Better Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Look Good Feel Better Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Individual Donations: One-off and regular donations from individuals. The Confidence Collective is a monthly giving program where donors contribute as little as $5 per month. Donations $2 and over are tax-deductible through the Cancer Patients Foundation Limited (ABN 80 051 758 368).
- Corporate Sponsorship & Partnerships: Financial sponsorship from corporate partners including workplace giving programs, financial sponsorship of workshops, cause-related marketing campaigns, product donation, in-kind support of fundraising events, and regular workplace fundraising activities. Partners are tiered (Double Diamond, Platinum, Gold, Silver, Bronze, Partner, Supporter) based on contribution level.
- Product Donations: The cosmetic and beauty industry donates skincare and cosmetic products for use in Confidence Kits distributed to workshop participants. Product donors include major brands such as L'Oréal, Chanel, Revlon, LVMH, Estée Lauder Companies, La Prairie, Benefit Cosmetics, and many others.
- Fundraising Events & Campaigns: Revenue raised through events (Dream Ball, Dry July, City2Surf, Feel Better Month), fundraising raffles and auctions, corporate fundraising activities, and cause-marketing promotions (e.g., Revlon International Lipstick Day donating $2 per product sold). Each in-person workshop costs approximately $1,000 to run.
- Planned Giving / Bequests: Bequests left in Wills to Look Good Feel Better / the Cancer Patients Foundation. These planned gifts are described as essential for ensuring the program's longevity into the future.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Look Good Feel Better Australia product offering
Product offeringCore offering
Look Good Feel Better Australia delivers a free national cancer-support program comprising in-person workshops, virtual workshops via Zoom, and Home-Delivered Confidence Kits for any Australian undergoing any type of cancer treatment. Workshops cover skincare, makeup, headwear, grooming, and complementary wellbeing topics, delivered by 800 trained volunteer beauty and hairdressing professionals. Each participant receives a brand-neutral Confidence Kit containing donated cosmetic and skincare products.
Product overview
Look Good Feel Better Australia is a national cancer-support charity offering a unified program of free services to help cancer patients manage the physical and psychological impacts of treatment. The core program consists of In-Person Workshops (held at over 100 venues nationwide) and Virtual Workshops (via Zoom), supplemented by Home-Delivered Confidence Kits for those unable to attend in person. All participants receive a complimentary Confidence Kit containing skincare and cosmetic products. The program is brand-neutral, non-medical, and run by 800+ trained volunteer experts. Supporting resources include Video Guides, Written Guides, and Headwear Contacts. The organization operates under the Cancer Patients Foundation and has no government funding, relying on donations through platforms including DonorBox, PayPal Giving Fund, and the Confidence Collective regular giving program.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Person Workshops Face-to-face workshops held in over 100 venues across Australia, addressing common appearance-related concerns from cancer treatment. Delivered by volunteer experts in a supportive group environment, covering skincare, cosmetics, headwear options, and including a complimentary Confidence Kit. Free to any Australian undergoing any type of cancer treatment.
- Virtual Workshops Live and interactive online workshops delivered via Zoom for Women's, Men's, Unisex, and Teens audiences. Topics include skincare and make-up, wigs and headwear, breathwork, chair yoga, EFT/Tapping, physio-led exercise, meditation, qigong, reiki, self-care coaching, lymphatic and oncology massage, anti-inflammatory nutrition, and Pilates. Participants can attend as many virtual workshops as they like, free of charge.
- Home-Delivered Confidence Kit A kit delivered to cancer patients unable to attend workshops for health, travel, or personal reasons. Contains skincare and cosmetic products, an instructional booklet, and links to practical video guides. Requires referral from a treating Health Professional. Pairs with Virtual Workshops for self-paced learning. Each Home-Delivered Confidence Kit costs approximately $100 per participant to deliver.
- Video Guides A range of video guides available for participants unable to attend workshops or needing a refresher. Available separately for women, men, and teens, covering skincare, make-up, headwear, and grooming techniques.
- Written Guides Informative written guides that are practical and easy to follow, providing basics to help cancer patients face their diagnosis with confidence. Available separately for women, men, and teens.
- Headwear Contacts Directory A compiled list of wig and headwear suppliers in each Australian state (ACT, NSW, NT, QLD, SA, TAS, VIC, WA) to help cancer patients access headwear options following hair loss from treatment.
- Volunteer Program A volunteer program run by 800 trained cosmetic, beauty, and hairdressing professionals who volunteer their time and expertise to deliver workshops across Australia. Requires minimum one-year experience in skincare, make-up, or hair and wigs, and commitment to at least four workshops per calendar year.
- Confidence Collective Monthly Giving A regular giving program inviting supporters to donate as little as $5 per month to help expand the free national program. Members receive regular updates, special offers, and tax-deductible receipts. Donations $2 and over are tax-deductible through the Cancer Patients Foundation Limited (ABN 80 051 758 368).
Quantifiable outcome
- Over 200,000 Australians supported since 1990
- +3 more outcomes
Companies that use Look Good Feel Better Australia
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Look Good Feel Better Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Look Good Feel Better Australia partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered platinum, gold, partner, core, silver and supporter.
- Beiersdorf (Nivea)platinumBeiersdorf (maker of Nivea) holds Platinum tier partnership status. Nivea ran a 'Nivea's Moments of Care' campaign in 2025 targeting $150,000 for the Look Good Feel Better program between May–June 2025. Beiersdorf is also a product donor for Confidence Kits.
- David JonesplatinumDavid Jones is a Platinum tier corporate partner. In September 2024, David Jones ran a campaign where $1 was donated to Look Good Feel Better for every lipstick, pencil, or gloss purchased. The partnership leverages David Jones's retail customer base for cause-marketing.
- The Estée Lauder Companies Inc.platinumThe Estée Lauder Companies Inc. holds Platinum tier partnership status and provides financial support to the program. One board member (Emmerentia Wilding, Managing Director ANZ) sits on the Cancer Patients Foundation board.
- MyerplatinumMyer is a Platinum tier corporate partner. Multiple Myer lipstick promotions have been run — in February–March 2025 and again in February 2026 — with $1 donated per lipstick and lip gloss purchased in store or online during the campaign period.
- RevlongoldRevlon is a Gold tier partner. Revlon and Chemist Warehouse partnered for International Lipstick Day campaigns to help Australians face cancer with confidence, donating $2 per Super Lustrous lip product purchased before 19 August 2026. Revlon also donates products for Confidence Kits.
- ChanelgoldChanel holds Gold tier partnership status as both a financial supporter and product donor. One board member (Lucie Juhel, Managing Director ANZ) sits on the Cancer Patients Foundation board.
- L'Oréal GroupepartnerL'Oréal Groupe is listed as a Partner tier supporter and is a major product donor for Confidence Kits. L'Oréal products are used in workshops and distributed in participant kits.
- Canberra Southern Cross ClubpartnerCanberra Southern Cross Club is a Partner tier supporter. The club donates 7.5% of food and beverage spend to Look Good Feel Better when patrons nominate the charity. The club also hosts in-person workshops on its premises.
- PayPal Giving FundcorePayPal Giving Fund allows supporters to add Look Good Feel Better (Cancer Patients Foundation Limited) as their favourite charity. Each time users shop using PayPal, they have the option to add a small donation to the program.
- LVMH BeautysilverLVMH Beauty holds Silver tier partnership status and is a product donor for Confidence Kits. One board member (Ashley Powell, General Manager ANZ & Country Lead LVMH Beauty) sits on the Cancer Patients Foundation board.
- CotysilverCoty holds Silver tier partnership status and is a product donor for Confidence Kits. One board member (Rajiv Chinniah, Managing Director ANZ) sits on the Cancer Patients Foundation board.
- La Prairie Group AustraliasilverLa Prairie Group Australia holds Silver tier partnership status and is a product donor for Confidence Kits. The Chair of the Cancer Patients Foundation board (Rosi Fernandez, Managing Director ANZ of La Prairie Group Australia) leads the board.
- Benefit CosmeticsgoldBenefit Cosmetics holds Gold tier partnership status. Through the 'Bold is Beautiful' program in May, Benefit Cosmetics donated to Look Good Feel Better to empower girls and women.
- Jas FashionpartnerJas Fashion is a Partner tier supporter. With each purchase from Jas Fashion, $1 is donated to Look Good Feel Better.
- CelRev SkincarecoreCelRev Skincare proudly donates 2% of sales to Look Good Feel Better, providing ongoing percentage-of-sales revenue support.
- Amy Jean (Areola & Nipple Tattoo Services)coreAmy Jean generously donates 10% of every areola and nipple tattoo service to Look Good Feel Better, supporting cancer survivors who have undergone mastectomy surgery.
- Hair for HatscoreHair for Hats is a Partner tier supporter. With each purchase, Hair for Hats donates $2 to Look Good Feel Better.
- i=Changecorei=Change is a Partner tier supporter. Shoppers with selected i=Change brands have $1 or more donated to Look Good Feel Better with every sale, embedded at checkout of partner e-commerce sites.
- Jane IredalecoreJane Iredale donated $10 to Look Good Feel Better with each purchase of their limited-edition 'Just Kissed' Lip and Cheek Stain, supporting the program's Confidence Kits.
- Three WarriorssupporterThree Warriors donated $1 from every transaction on their website to Look Good Feel Better. Listed as a Supporter tier partner.
- Go-To SkincaresupporterGo-To Skincare (founded by Zoë Foster Blake, LGFB ambassador) is a Supporter tier partner. The brand has facilitated donations of Go-To product for the benefit of program participants.
- Benefit CosmeticsgoldBenefit Cosmetics holds Gold tier partnership status. Through the 'Bold is Beautiful' program in May, Benefit Cosmetics donated to Look Good Feel Better to empower girls and women.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Look Good Feel Better Australia competitors and assessment
Company assessmentBroad incumbents
- Cancer Council Australia: Australia's leading national cancer charity, providing a much broader mandate of research, prevention, and support services. Competes for the same donor and government-advocacy dollars; LGFB's workplace giving and corporate sponsors overlap with Cancer Council's partner base.
- Breast Cancer Network Australia (BCNA): Australia's peak national breast cancer consumer organisation. Offers patient support, advocacy, and information services — overlapping with LGFB's women-undergoing-cancer segment and competing for the same cause-marketing dollars.
- National Breast Cancer Foundation (NBCF): Australia's leading national breast cancer research and support charity. Competes for individual donations, workplace giving, and corporate sponsorships in the same cancer-cause fundraising space as LGFB.
- McGrath Foundation: Funds breast care nurses across Australia and runs extensive corporate partnerships and cause-marketing campaigns. A high-profile competitor in the Australian cancer charity space, especially for corporate CSR and sporting event sponsorships.
Direct peers
- Canteen Australia: Provides free support services to young people (12-25) impacted by cancer, including appearance-related and wellbeing support. Directly overlaps with LGFB's teens/young adults segment and shares the charity/donor ecosystem.
- Look Good Feel Better Canada: Canadian affiliate of the Look Good Feel Better global program. Runs workshops and Confidence Kits for Canadian cancer patients using the same volunteer beauty professional model and cosmetic industry partnerships.
- Look Good Feel Better UK: UK affiliate of the Look Good Feel Better program. Delivers the same free beauty workshops and Confidence Kits to cancer patients in the UK, with the same volunteer beautician model and corporate cosmetic sponsorship structure.
- Hello Beautiful Foundation: UK-based charity providing beauty and confidence-restoring treatments to anyone going through the physical and emotional effects of cancer treatment. Directly comparable mission, model, and target audience to LGFB.
- Look Good Feel Better Foundation (USA): The original Look Good Feel Better program founded in 1989 in the USA. Operates the same workshop, Confidence Kit, and volunteer-led model for cancer patients, serving as the global parent/basis for the Australian program.
Regional players
- Ovarian Cancer Australia: National ovarian cancer support organisation providing psychosocial support services to women with ovarian cancer. Operates in the same cancer-patient support ecosystem domestically and competes for similar wellness/appearance-related support funding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Look Good Feel Better Australia social profiles
Digital presenceLook Good Feel Better Australia compliance and trust
Trust signalCompliance3 records
Look Good Feel Better Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Look Good Feel Better Australia leadership team
Management profileNumber of profiles
Profiles25 records
Look Good Feel Better Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Look Good Feel Better Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Look Good Feel Better Australia
What does Look Good Feel Better Australia do?
Look Good Feel Better Australia delivers a free national cancer-support program comprising in-person workshops, virtual workshops via Zoom, and Home-Delivered Confidence Kits for any Australian undergoing any type of cancer treatment. Workshops cover skincare, makeup, headwear, grooming, and complementary wellbeing topics, delivered by 800 trained volunteer beauty and hairdressing professionals. Each participant receives a brand-neutral Confidence Kit containing donated cosmetic and skincare products.
Is Look Good Feel Better Australia a public or private company?
Look Good Feel Better Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Look Good Feel Better Australia founded?
Look Good Feel Better Australia was founded in 1990. It employs 11 to 50 people.
Where is Look Good Feel Better Australia based?
Look Good Feel Better Australia is headquartered in Sydney, Australia, in the Oceania region.
How does Look Good Feel Better Australia make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorship & Partnerships, product Donations, fundraising Events & Campaigns and planned Giving / Bequests.
Who are Look Good Feel Better Australia's main competitors?
Broad incumbents on record are Cancer Council Australia, Breast Cancer Network Australia (BCNA), National Breast Cancer Foundation (NBCF) and McGrath Foundation. Direct peers are Canteen Australia, Look Good Feel Better Canada, Look Good Feel Better UK, Hello Beautiful Foundation and Look Good Feel Better Foundation (USA). Ovarian Cancer Australia is listed as a regional player.
Does Look Good Feel Better Australia have an API?
No public API is recorded for Look Good Feel Better Australia.
What industry is Look Good Feel Better Australia in?
Look Good Feel Better Australia's product category is Cancer Support Services. Its primary akta.pro industry code is HSALAHAH, Makeup Lessons & Coaching, with a secondary code of HSALAHAI, Makeup Trials & Consultations. Its NAICS code is 81211 and its SIC code is 2844.