Horan Wealth Management
Horan Wealth Management is an independent, privately-held wealth management practice in Baldwinsville, NY, founded in 1995. It delivers financial planning, investment management, retirement, estate, insurance, tax, and 401(k) services to individuals and businesses via Cetera-affiliated brokerage and advisory channels, supported by a Dave Ramsey SmartVestor referral partnership.
- Company typePrivate
- Founded1995
- HeadquartersBaldwinsville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Horan Wealth Management does
Horan Wealth Management is an independent, privately-held wealth management practice headquartered at 63 E Genesee Street in Baldwinsville, New York, founded in 1995. The firm provides personalized financial planning, investment management, retirement planning, estate planning, insurance, tax planning, and 401(k) management services to individual and business clients in a regional (Central New York) service area. It operates a 1-10 person practice with a sales-led, relationship-based go-to-market model anchored on long-term advisor-client engagement and custom financial roadmaps.
The firm does not build or operate any proprietary technology platform; its website, resource center content (articles, videos, calculators), and marketing infrastructure are powered by FMG Suite, a third-party template provider for financial advisors. To deliver regulated brokerage and advisory services, Horan is dually registered through Cetera Wealth Services, LLC (broker-dealer, FINRA/SIPC) for commission-based transactions and Cetera Investment Advisers LLC (RIA) for fee-based advisory engagements, meaning core revenue is generated as a combination of transaction commissions and asset-based advisory fees routed through the Cetera network.
Horan also participates as a Dave Ramsey SmartVestor provider, which functions as a referral-based lead channel into Ramsey Solutions' consumer financial planning audience. Customer acquisition combines this national referral pipeline with local community reputation built over 30+ years of operation, supported by content marketing and email newsletter engagement. The firm does not disclose pricing, AUM, client counts, revenue, leadership team bios, or any institutional ownership in the available source material.
Horan Wealth Management firmographics
Firmographics- Name
- Horan Wealth Management
- Legal name
- Horan Wealth Management
- Website
- https://horanfinancial.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Horan Wealth Management is an independent, privately-held wealth management practice in Baldwinsville, NY, founded in 1995. It delivers financial planning, investment management, retirement, estate, insurance, tax, and 401(k) services to individuals and businesses via Cetera-affiliated brokerage and advisory channels, supported by a Dave Ramsey SmartVestor referral partnership.
- Ownership category
- akta.pro rank
Horan Wealth Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)
- akta.pro secondary industries
- Private Client/High-Net-Worth Advisory (FSAEAAAN), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Horan Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Baldwinsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Horan Wealth Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Financial Planning & Advisory Services: The firm provides personalized financial planning and investment advisory services to individuals and businesses, likely generating revenue through a combination of advisory fees based on assets under management and/or hourly/flat-fee planning engagements.
- Brokerage Services: Securities transactions are executed through Cetera Wealth Services, LLC. Registered Representatives receive transaction-based compensation (commissions) for brokerage services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom financial planning services with personalized roadmap development |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Horan Wealth Management product offering
Product offeringCore offering
Horan Wealth Management is a Baldwinsville, NY-based financial consulting firm offering personalized financial planning, investment management, and 401(k) administration services to individuals and businesses. Operating since 1995, the firm develops customized financial roadmaps covering retirement, estate, insurance, and tax planning. Securities and advisory services are delivered through affiliations with Cetera Wealth Services, LLC and Cetera Investment Advisers LLC.
Product overview
Horan Wealth Management offers a unified suite of wealth management services centered around personalized financial planning, investment management, and 401(k) administration. The firm provides these core advisory services alongside a SmartVestor program (based on Dave Ramsey's philosophy) and multiple resource areas covering retirement, estate, insurance, tax, money, and lifestyle planning. Financial tools and calculators are available through their online resource center. The company operates as a FINRA-registered broker-dealer through Cetera Wealth Services, LLC, offering both brokerage and investment advisory services.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning
- Investment Management
- 401(k) Management
- Retirement Planning
- Estate Planning
- Insurance Services
- Tax Planning
- Brokerage Services
Companies that use Horan Wealth Management
Customer profileSegments2 records
Ideal customer profiles2 records
Horan Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Horan Wealth Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cetera Wealth Services, LLCcoreSecurities are offered through Cetera Wealth Services, LLC, a registered broker-dealer and member of FINRA/SIPC. This affiliation enables Horan to offer brokerage services with transaction-based compensation through registered representatives.
- Cetera Investment Advisers LLCcoreInvestment advisory services are offered through Cetera Investment Advisers LLC, a registered investment adviser. This partnership enables Horan to provide fee-based advisory services alongside brokerage offerings.
- Dave Ramsey SmartVestorcoreHoran Wealth Management is a Dave Ramsey SmartVestor provider, connecting the firm with individuals seeking vetted financial advisors through Ramsey Solutions' referral network.
Scale indicators1 record
Recent moves4 records
Horan Wealth Management competitors and assessment
Company assessmentBroad incumbents
- LPL Financial: LPL is the largest independent broker-dealer in the U.S., supporting thousands of independent advisors with brokerage, advisory, and back-office services. Highly comparable business model to Horan's Cetera-affiliated arrangement, just at vastly larger scale.
- Commonwealth Financial Network: Commonwealth is a privately held independent broker-dealer supporting thousands of financial advisors. Comparable to Horan's Cetera affiliation in providing the institutional plumbing behind an independent advisor practice.
- Wealth Enhancement Group: Wealth Enhancement Group is an RIA acquirer that has bought up many independent wealth management firms. Highly comparable as both a competitor for advisor talent and as a potential consolidator of firms like Horan.
- Ameriprise Financial: Ameriprise has a large advisor force offering financial planning, investment, insurance, and retirement services. Directly comparable product breadth (planning, investment management, insurance, retirement) to Horan's offering.
- Raymond James Financial: Raymond James offers wealth management through both employee advisors and independent contractor channels. Comparable to Horan in offering financial planning, investment management, and retirement services to individuals and businesses.
- Cambridge Investment Research: Cambridge is a major independent broker-dealer serving independent financial advisors with both brokerage and RIA channels. Like Cetera/LPL, it hosts advisor practices of comparable scale and service mix to Horan.
- Fidelity Wealth Services: Fidelity offers personal investment advisory and wealth management services to individuals. Comparable in targeting retail/mass-affluent clients with personalized financial planning and investment management offerings.
- Edward Jones: Edward Jones is a large, decentralized U.S. financial advisory firm focused on individual investors. Comparable to Horan in delivering personalized, relationship-based financial planning and investment advice to retail and mass-affluent clients.
- Creative Planning: Creative Planning is a large, fast-growing independent RIA providing holistic financial planning and investment management. Comparable service mix (planning, investment management, retirement, tax, estate) to Horan at much larger scale.
Direct peers
- Cetera Financial Group: Cetera is the parent broker-dealer/RIA network that Horan operates through (Cetera Wealth Services, LLC and Cetera Investment Advisers LLC). It is the most direct comparator because Horan's offering is delivered inside Cetera's IBD-and-RIA platform model with affiliated advisor firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Horan Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horan Wealth Management leadership team
Management profileNumber of profiles
Horan Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horan Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horan Wealth Management
What does Horan Wealth Management do?
Horan Wealth Management is a Baldwinsville, NY-based financial consulting firm offering personalized financial planning, investment management, and 401(k) administration services to individuals and businesses. Operating since 1995, the firm develops customized financial roadmaps covering retirement, estate, insurance, and tax planning. Securities and advisory services are delivered through affiliations with Cetera Wealth Services, LLC and Cetera Investment Advisers LLC.
Is Horan Wealth Management a public or private company?
Horan Wealth Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Horan Wealth Management founded?
Horan Wealth Management was founded in 1995. It employs 1 to 10 people.
Where is Horan Wealth Management based?
Horan Wealth Management is headquartered in Baldwinsville, United States, in the North America region.
How does Horan Wealth Management make money?
Two revenue lines are on record. Financial Planning & Advisory Services are the primary driver. The others are brokerage Services.
Who are Horan Wealth Management's main competitors?
Broad incumbents on record are LPL Financial, Commonwealth Financial Network, Wealth Enhancement Group, Ameriprise Financial, Raymond James Financial, Cambridge Investment Research, Fidelity Wealth Services, Edward Jones and Creative Planning. Cetera Financial Group is listed as a direct peer.
Does Horan Wealth Management have an API?
No public API is recorded for Horan Wealth Management.
What industry is Horan Wealth Management in?
Horan Wealth Management's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAE, Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers), with a secondary code of FSAEAAAN, Private Client/High-Net-Worth Advisory. Its NAICS code is 523940 and its SIC code is 6282.