Funtura Hyderabad

What Funtura Hyderabad does

Funtura Hyderabad is a family entertainment center (FEC) operated by Lulu International Shopping Malls Pvt. Ltd, located inside Lulu Mall in Hyderabad. It is one of nine Funtura locations across India, with the broader network anchored in Kochi and extending to Bangalore, Trivandrum, Lucknow, Palakkad, Kottayam, Triprayar, and Calicut. The business is an in-house entertainment vertical of the Lulu Group, leveraging the parent mall platform as a captive distribution channel.

The core product is a multi-attraction indoor gaming and experience zone, combining traditional arcade games and bowling with technology-led attractions such as VR rides, a 7D theater, a hurricane VR ride, and a zero-gravity ride. Customer experience is augmented by a mobile app supporting Funtura Card recharges and bookings, plus branded event IP (e.g., Little Chef, Little Star) designed to drive repeat visitation.

Funtura monetizes through individual attraction play, group and birthday-party packages, corporate outing bookings, and a stored-value membership card (Funtura Card). Pricing is positioned at the mass-market Indian middle-class segment, with per-head package rates in the low hundreds of rupees. Target customer segments span school and college students, families, corporate teams, and birthday-party organizers, with revenue structurally tied to Lulu Mall footfall and regional discretionary spending cycles.

Name

Funtura Hyderabad

Legal name

Lulu International Shopping Malls Pvt. Ltd

Website

https://funtura.in

Company type

Private

Operating status

Operating

Short description

Funtura Hyderabad is a Lulu Mall-based family entertainment center in Hyderabad, one of nine Funtura locations in India, offering VR rides, 7D theater, bowling, and arcade games to families, students, and corporate groups via ticket sales, packages, and a stored-value membership card.

Ownership category

akta.pro rank

Product category

Indoor Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Indoor entertainment zone
• Family amusement center
• Arcade gaming venue
• VR experience attractions
• Mall-based entertainment services

Headquarters

HQ city

Kochi (Ernakulam)

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Individual Attraction/Game Play: Pay-per-attraction or game play model where visitors pay for individual rides, arcade games, or VR experiences. Revenue is generated through on-site purchases at each Funtura location within Lulu Mall.
2. Group Packages (Schools, Colleges): Pre-booked group packages for school and college students at discounted per-head rates. Packages include fixed time slots and lunch. Minimum participant requirements apply.
3. Corporate Team Outings: Corporate packages offered at ₹999 per head for team-building events, including meeting hall facilities and flexible options.
4. Birthday Party Packages: Birthday celebration packages at ₹599 per head including themed party hall, rides, games, and food options.
5. Funtura Card Membership: Prepaid membership card offering discounted rates on rides and games. Card holders receive special offers and promotional deals. Revenue generated through initial card purchase and recharges.
6. Mobile App Recharges: Funtura mobile app (iOS and Android) enables card holders to recharge their cards and access exclusive offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Funtura Hyderabad operates an indoor entertainment zone inside Lulu Mall, Kukatpally, providing paid access to arcade games, thrill rides, family rides, children's rides, VR-based attractions (VR Cinema, 7D Theater, Hurricane VR Ride), bowling, and zero-gravity rides. Revenue is generated through pay-per-attraction access, prepaid Funtura Card memberships, and structured group packages for schools, colleges, corporates, and birthday parties.

Differentiator

Problem solved

Functional benefit

Brands

• Funtura Card: A membership card program offering discounted prices on rides and attractions at Funtura entertainment zones.

Products and services

• Funtura Card Membership A prepaid rechargeable membership card available online or at Funtura locations that gives cardholders discounted prices on rides and attractions plus access to special offers and promotional deals.
• School Group Packages (KG to Std 12) Pre-booked structured packages for school students from kindergarten through 12th standard, priced per head by grade level with weekday time slots (10:00 AM - 3:30 PM), lunch inclusion, and 10:1 free teacher ratio.
• College Group Packages Pre-booked recreational group packages for college students priced per head (e.g., Hyderabad ₹700; Kochi ₹850) with minimum participant requirements, available Monday to Saturday.
• Corporate Team Outing Packages Corporate packages priced per head (₹999) that include team engagement activities, flexible options, and access to meeting/party hall facilities for staff outings and team-building events.
• Birthday Party Packages Children's birthday celebration packages priced at ₹599 per head including a kids' theme party hall, access to rides and games, and a variety of food options.
• Walk-in Individual Attraction Play Usage-based access to individual rides, arcade games, and VR attractions for walk-in visitors at the Funtura entertainment zone, with pricing varying by attraction.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lulu International Shopping Malls Pvt. LtdcoreStrategic or Co-development PartnerFuntura operates exclusively within Lulu Mall locations. Lulu International Shopping Malls provides the retail real estate, foot traffic, and brand association. This is a co-branded operation where Funtura is the entertainment brand within Lulu Malls across India.
• Vanitha (Manorama Group)minorGTM or Marketing PartnerCo-sponsor for the Little Chef culinary competition event. Vanitha, a magazine from the Manorama Group, co-brands the talent competition event.
• Lulu EventsminorGTM or Marketing PartnerCo-organizer for Funtura Little Chef and Little Star talent competition events held across Lulu Mall locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wonderla Holidays: Listed Indian amusement park operator (Wonderla Kochi, Bangalore, Hyderabad) with rides, water park, and resort offerings. Comparable on Indian family demographic and ride-based entertainment, though operates larger destination parks rather than mall-anchored zones.

Direct peers

• KidZania India: Indoor edutainment theme park for children with role-play activities. Comparable on Indian mall-based indoor entertainment model targeting kids and families, with structured group packages for schools.
• Smaaash: India-based indoor entertainment and gaming zone operator offering VR, arcade, bowling, go-karting, and dining under one roof. Most directly comparable to Funtura on attraction mix (VR + arcade + sports), mall/standalone venue model, and Indian market positioning.
• Snow World (Hyderabad): Indoor snow-themed entertainment park in Hyderabad by Hari Haran group. Comparable on indoor entertainment model in same geography (Hyderabad), targeting families and group outings.
• Amoeba (PVR Group): Indoor gaming and entertainment centers operated by PVR Group in Indian malls and multiplex locations. Comparable on mall-anchored FEC model, arcade/VR mix, and shared parent conglomerate structure.
• Fun City: Indoor family entertainment centers operated by Landmark Group across Indian malls. Directly comparable on mall-anchored FEC model, arcade and rides mix, and India-based family/kids demographic.
• Magic Mountain (India): Indian indoor amusement park and FEC operator with rides, arcade, and VR experiences across multiple locations. Comparable on indoor amusement model and Indian family demographic.
• Timezone India: Pan-India arcade and family entertainment center chain (part of Timezone Group, Australia/SE Asia). Closely comparable on pay-per-play arcade model, mall-based locations, and Indian family demographic targeting.

Regional players

• Adventure Island (Mumbai/NCR): Indian amusement park operator (Mumbai and Rohini, Delhi NCR) with rides and family attractions. Comparable on Indian family entertainment market but operates outdoor destination parks rather than mall-anchored model.

Emerging players

• Megazone (VR Gaming India): VR gaming and immersive experience centers in Indian malls and urban locations. Comparable on VR-led entertainment proposition and mall co-location, though narrower in scope (no mechanical rides or full FEC offering).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/funtura_
• Facebookfacebook.com/funturapark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funtura Hyderabad