What ANGI Homeservices does

Angi (formerly Angie's List) operates a two-sided digital marketplace that connects US homeowners seeking home improvement, maintenance, and repair services with local service professionals. Founded in 1995 and publicly traded on NASDAQ under ticker ANGI since a 2017 merger with IAC/InterActiveCorp, the company serves two distinct customer bases: homeowners, who search, request quotes, and book professionals through the angi.com website and native iOS/Android applications, and service professionals ("Pros"), who join the platform to receive qualified customer leads and grow their businesses. The marketplace spans more than 50 home service categories organized across interior, exterior, lawn & garden, and miscellaneous segments—including plumbing, electrical, HVAC, roofing, house cleaning, remodeling, landscaping, and pest control—with consumer-facing starting prices ranging from approximately $102 for one-time cleaning to $2,500+ for bathroom remodels.

Angi's core technology is a service-matching algorithm that pairs homeowners with vetted professionals based on service category, geography, and availability, supported by a verified customer reviews and ratings system and an extensive library of free cost guides and educational content. Distribution is layered: top-of-funnel acquisition via SEO, content marketing, an email newsletter, and social channels (Twitter/X, Facebook, Pinterest, YouTube, Instagram); mid-funnel via App Store and Google Play presence; and conversion through self-serve quote requests, including a chat-based "Find Pros" entry point on the homepage. The dedicated Pro Onboarding & Business Center (signup.angi.com/pro) handles supply-side registration and lead management, creating a parallel platform surface for service providers.

The business model is a hybrid marketplace monetization. On the demand side, consumer access is free; on the supply side, Angi generates revenue from lead-generation fees (transaction-based, paid by pros for qualified customer inquiries) and recurring subscription plans that grant enhanced visibility and lead access. Reported scale signals include over 800,000 homeowners expressing interest in top service categories across leading zip codes, and broad geographic coverage within the United States (no international footprint is claimed). The company is actively operating, with no recent disclosed acquisitions, partnerships, leadership changes, or restructuring events in the provided input data.

Name

ANGI Homeservices

Legal name

Angi

Website

https://angihomeservices.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Angi (NASDAQ: ANGI) operates a publicly traded two-sided US marketplace connecting homeowners with vetted local service professionals across 50+ home service categories, monetizing through lead-generation fees and pro subscriptions via website, mobile apps, and a content-driven marketing footprint.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Others

Revenue model

1. Lead Generation Fees: Service professionals pay to receive customer leads and connect with homeowners seeking their services. Pros can pay for leads in their service categories and geographic areas.
2. Subscription for Service Professionals: Service providers can subscribe to the platform for enhanced visibility and lead access features.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Angi operates a two-sided digital marketplace that connects U.S. homeowners seeking home services with local service professionals across more than 50 categories including plumbing, electrical, HVAC, roofing, cleaning, remodeling, landscaping, and pest control. Homeowners search by service and zip code, request quotes, and book professionals via the website or iOS/Android apps; service professionals pay for leads and subscriptions to access customers.

Product overview

Angi operates as a unified marketplace platform connecting homeowners with service professionals across interior, exterior, lawn & garden, and miscellaneous home service categories. The core platform (Angi) enables consumers to find, compare, and hire pros for services ranging from plumbing and electrical to landscaping and remodeling. The offering includes a consumer-facing marketplace, native mobile apps for iOS and Android, a pro onboarding and business management portal, and a library of free cost guides and expert advice content. The platform functions as a two-sided marketplace with revenue generated from both consumer leads and pro subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Angi Platform (Marketplace Website) Digital marketplace website connecting homeowners with verified service professionals across more than 50 home service categories including plumbing, electrical, HVAC, roofing, cleaning, remodeling, landscaping, and pest control. Consumers search by service and zip code, read reviews, request quotes, and book pros.
• Angi Mobile App (iOS and Android) Native iOS and Android applications enabling homeowners to search for service professionals, request quotes, book services, and manage home service projects on mobile devices. Also used by service professionals to manage leads.
• Project Cost Center / Angi Cost Guides Free educational content providing cost estimates and expert advice for home improvement and maintenance projects such as furnace installation, roof snow removal, insulation, plumbing repairs, and deep cleaning, helping homeowners budget and plan projects.
• Pro Onboarding & Business Center Self-serve platform for service professionals to register their business, create profiles, receive customer leads, and manage their Angi presence through a dedicated business center. Paid via lead generation fees and optional subscriptions for enhanced visibility.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Porch: Home services platform connecting homeowners with pros and providing project cost data and home maintenance software. Direct overlap with Angi's pro marketplace and cost-estimation content, targeting the same homeowner-pro transaction workflow.
• TaskRabbit: Marketplace for hourly home tasks including handyman work, cleaning, moving, and furniture assembly, owned by IKEA. Competes with Angi's handyman, cleaning, and moving categories under a gig-economy take-rate model, serving a similar SMB/professional supply side.
• Houzz: Combines home design inspiration content with a pro marketplace for remodeling, design, and home improvement services. Comparable two-sided model targeting the same homeowner use cases (renovation, remodeling, design), with content plus marketplace monetization similar to Angi's cost-guide-plus-leads strategy.
• Thumbtack: Operates a two-sided online marketplace connecting consumers with local professionals for home improvement, maintenance, and similar service categories. Closely mirrors Angi's marketplace model, lead-gen monetization, and category breadth, making it the most direct head-to-head competitor.
• HomeAdvisor: Pre-eminent home services marketplace historically operating as a direct competitor; now a sister brand under the same parent as Angi. Same lead-gen model, overlapping pros and categories, and shared consumer base—effectively a co-owned competitor with deep product overlap.

Regional players

• Checkatrade: UK-based directory and lead-gen platform for vetted tradespeople across home improvement and maintenance categories. Comparable vetting/reviews-based trust model and pro subscription economics, but operates exclusively in the UK rather than competing directly in Angi's US market.
• Bark.com: Online marketplace connecting customers with local professionals across home, wellness, and professional services, primarily in the UK and other international markets. Comparable marketplace and lead-gen model to Angi, but with geographic focus outside the US.
• hipages: Australian marketplace connecting homeowners with tradies for home improvement, repair, and maintenance services. Same two-sided model and lead-gen monetization as Angi, but focused on the Australian market rather than direct US competition.

Broad incumbents

• Yelp: Broader local business reviews and advertising platform with significant presence in home services categories. While not a pure-play home services marketplace, Yelp monetizes the same homeowner-pro connection via advertising and request-a-quote features, overlapping with Angi's mid-funnel demand.
• Amazon Home Services: Amazon's marketplace for pre-priced home services (assembly, cleaning, handyman, etc.) integrated into its broader e-commerce platform. Overlaps with Angi's handyman, cleaning, and installation categories, leveraging Amazon's traffic, payments, and reviews infrastructure to compete for the same homeowner use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/angi_home
• YouTubeyoutube.com/channel/UCzcJolZXhDi6VU77VI2cNDg
• Facebookfacebook.com/Angi
• Instagraminstagram.com/angi
• Pinterestpinterest.com/angi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds8 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANGI Homeservices