What HC Rychenberg does

HC Rychenberg Winterthur (HCR) is a Swiss floorball (unihockey) sports club founded on 13 May 1983 in Winterthur, operating under the legal form of a Verein (registered association). Its product portfolio spans a full competitive pyramid anchored by an L-UPL (formerly NLA) men's first team, elite youth squads (U21 A, U18 A, U16 A), a broader Nachwuchs and Junioren layer (D/E color teams, U12 Grossfeldtraining, U13 Regio), Kinderunihockey (Unihockeyschule and Schnupperunihockey), and recreational Breitensport (3. Liga Grossfeld/Kleinfeld, Plausch, UhfO). Alongside competition, it runs community-facing programs including Inklusion ("Unihockey für alle"), the Leistungszentrum (RLZ) regional performance center, the HCR Academy, Kids-Camps, the Felix & Konrad newsmagazine, the "Uncut" podcast, and a mascot-led fan program (Rychi Berger, Rychi's Leuebandi).

The underlying technology stack is a conventional club digital ecosystem rather than a proprietary platform: the public website runs on TYPO3 CMS with the koch_theme extension, complemented by best-of-breed SaaS tools including SPOND (training communication), Fairgate (member management, newsletter, intern login), Level-Sports (event check-in), Bookinea (ticketing), osp.mein-teamshop.ch (merchandise storefront), portal.helfereinsatz.ch (volunteer coordination), and ricardo.ch (match-worn shirt auctions). Operational infrastructure is anchored by the WIN4-Campus / AXA Arena home venue (~1,950 capacity). The club is data-protection compliant under Swiss DSG/VDSG and GDPR.

HCR's revenue model combines consumer streams (season cards at CHF 83 capped at 1,500 including playoffs, day-of-match tickets tiered CHF 5/10/20, passive memberships at CHF 100, Business & Friends Night hospitality, merchandise, match-shirt auctions, Kids-Camps) with enterprise sponsorship revenue across a tiered structure (Hauptsponsor LLB, three-year Hauptpartner Bank Linth LLB AG, plus IML Robotix, Medbase, AZW, Agentur Koch as further Hauptsponsoren) and a high-value donor program (HCR1000, Gönner). Marketing is community-led, leveraging organic social (Instagram, Facebook, LinkedIn, YouTube, Flickr), owned content (Felix & Konrad, Uncut podcast), events (Golfdate, La Saga, Floorballmania, Cup Final fan travel), and Google Analytics/Tag Manager for site measurement. Operational management is led by Geschäftsführer Mario Kradolfer.

Name

HC Rychenberg

Legal name

HC Rychenberg Winterthur

Website

https://hcrychenberg.ch

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

HC Rychenberg Winterthur is a Swiss floorball (unihockey) club founded 1983, operating a top-tier L-UPL men's team and a full youth pyramid in Winterthur, funded via season tickets, memberships, sponsorship, and community events.

Ownership category

akta.pro rank

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Season ticket sales: Annual season cards priced at CHF 83.00 sold via public online Vorverkauf starting late June; max capacity of 1,500 cards including playoffs. 1,043 loyalty cards sold within 20 days in 2023/24.
2. Match-day ticket sales (Tageskasse): Day-of-match walk-up tickets: adults (16+) CHF 20.00, students/apprentices/AHV/IV CHF 10.00 with ID, youth (6-16) CHF 5.00, children under 6 free. Single-match presale begins mid-August.
3. Passive memberships (Passivmitgliedschaft): Annual passive membership at CHF 100.00 including a season card, official club membership without Helfereinsatz, invitation to Generalversammlung with voting rights, and Felix & Konrad newsmagazine delivery.
4. Active club memberships (Vereinsmitglieder): Active membership cards granting access to all NLA home games; personal and non-transferable. Delivered digitally via email starting 2023/24 season.
5. Sponsorship revenue (Hauptsponsor / Hauptpartner / Sponsoren): Multi-tier sponsorship structure including Hauptsponsor (LLB), Hauptpartner (Bank Linth on three-year deal), and broader sponsor pool (Medbase, IML Robotix, AZW, Agentur Koch, etc.) providing logo presence, event support, and financial backing.
6. HCR1000 donor program: Named patron program ('HCR1000') targeted at high-value donors and supporters.
7. Gönner / Passive supporter donations: Donations and passiv-membership contributions from supporters beyond passive membership tier.
8. Merchandise sales (Fanshop): Team merchandise sold via osp.mein-teamshop.ch storefront operated by third-party platform provider.
9. Business & Friends Night hospitality: Premium hospitality package combining 3-course menu, reserved seat, game ticket, and lounge access during home playoff games in the HCR-Lounge; CHF pricing tiered by event.
10. Match shirt auctions: Auction of original match-worn first-team shirts from past season via ricardo.ch; 2024/25 auction ended 31 May 2025.
11. Gastronomie / Hospitality operations: In-house gastronomy team operating foodboxes and sales stands at AXA Arena, Oberseen, and Rennweg during home matches and junior tournaments.
12. Charity & event revenue: Charity proceeds from Golfdate tournament (proceeds to NLA ball-sport youth departments) and other special events (Greenhope Days, Kids Camps, Cup Final fan travel).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

HC Rychenberg is a Swiss floorball (unihockey) Verein based in Winterthur that operates competitive teams across all age tiers—from an L-UPL first team through Junioren, Aktive, Senioren, Veteranen, Plausch, and Kinderunihockey—and supplements match operations with community programs such as kids-camps, Floorballmania public training, Inklusion Schnuppertraining, hospitality evenings (Business & Friends Night), a fanshop, and the HCR1000 donor initiative.

Product overview

HC Rychenberg Winterthur is a Swiss floorball (unihockey) sports club that operates as a single integrated organization offering competitive teams across multiple age tiers alongside community-oriented programs. Its product portfolio combines a competitive core — the L-UPL (formerly NLA) first team plus the elite youth pyramid of U21 A, U18 A, U16 A, and broader Nachwuchs and Junioren (D, E, U12, U13) teams — with mass-participation offerings such as Breitensport adult leagues, the Kinderunihockey (Unihockeyschule and Schnupperunihockey) entry-level programs, the inclusion initiative "Unihockey für alle," and the HCR Academy's specialized trainings (e.g., U12 Grossfeldtraining). The club also runs community products including Kids-Camp, HCR 5-Kampf, the Felix & Konrad Newsmagazin, the "Uncut" podcast, the Rychi Berger mascot and Rychi's Leuebandi fan program, plus the Fancar/Fanclub supporter travel arrangements and HCR Cycling Club.

Differentiator

Problem solved

Functional benefit

Brands

• Rychi Berger: Named mascot / character of the club, with associated supporters' group 'Rychi's Leuebandi'.
• Felix & Konrad

Products and services

• Season Card (Saisonkarte) Annual season ticket granting entry to home matches of the club's first team; offered to fans in tiered adult, student, and child pricing.
• Match Tickets (Tageskasse / Day Tickets) Single-match tickets for home games, sold via the box office (Tageskasse) and online channels.
• Active Club Membership Annual active membership for individuals who actively participate with the club as players or contributors.
• Passive Membership Annual passive membership for supporters who wish to be part of the club without active playing involvement.
• HCR Kids-Camp Multi-day floorball training camp for children, run by HC Rychenberg during school holidays.
• Floorballmania Public Training Open community floorball training event designed to introduce newcomers to the sport.
• Inklusion Schnuppertraining Inclusion-oriented taster training session aimed at introducing floorball to participants with diverse needs.
• Business & Friends Night Premium hospitality package for corporate guests and club friends combining a match visit with food, drinks, and networking.
• HCR Golfdate Charity Tournament

Quantifiable outcome

• 1,043 loyalty cards sold in 20-day presale window for 2023/24 season
• +6 more outcomes

Named customers8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered major, minor and flagship.

• IML Robotix (iml-robotix.com)majorStrategic or Co-development Partner · 1 September 2025Listed Hauptsponsor of HC Rychenberg with logo placement in footer sponsor section. Industrial automation / robotics partner.
• Medbase (medbase.ch)majorStrategic or Co-development Partner · 1 January 2024Healthcare/medical partner and Hauptsponsor of HC Rychenberg with logo placement across club channels.
• AZW (Ausbildungszentrum Winterthur, azw.info)majorStrategic or Co-development Partner · 1 January 2024Vocational training/education partner and Hauptsponsor of HC Rychenberg.
• Agentur Koch (agenturkoch.ch / koch-k.ch)majorTechnology or IntegrationSponsor and TYPO3 website implementer powering hcrychenberg.ch using the proprietary koch_theme extension; also builds Privacy Policy and other club digital infrastructure.
• Moser ReisenmajorStrategic or Co-development PartnerTravel partner providing fan transportation for away games and Cup Final trips (e.g., cycling club bus to 2026 Cup Final in Kriens; team bus for D-Masters trip to Kirchberg/BE).
• Zone4PerformanceminorStrategic or Co-development PartnerAthletics partner where HCR players such as Flemming Kühl coach youth unihockey athletes.
• Stiftung Greenhope (Greenhope Foundation)minorGTM or Marketing PartnerCharity partner supporting the annual Greenhope Days (23-26 May 2024). Starter Package CHF 20 includes Greenhope-Day Kit; HCR mobilizes community to fundraise for children with cancer and young athletic talents.
• WIN4-Campus / AXA ArenaflagshipStrategic or Co-development PartnerPrimary home venue and infrastructure partner (also called 'zu Hause des HCR'). WIN4 partner consortium includes Bank Linth as financing and sponsoring partner from inception. AXA Arena capacity ~1,950.
• Fairgate (mein.fairgate.ch/hcrychenberg)majorTechnology or IntegrationMember management and newsletter platform powering the club's login intern area and newsletter subscriptions.
• Bookinea (shop.bookinea.app)majorTechnology or IntegrationTicketing and Business & Friends Night booking platform powering online ticket sales and hospitality reservations.
• osp.mein-teamshop.chminorChannel Partner/ Reseller/ DistributorThird-party-operated merchandise storefront powering the HCR fanshop.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tigers Langnau: L-UPL opponent that drew a 1,950-spectator sellout at AXA Arena for the 15 March 2026 playoff home game. Directly comparable as a top-tier Swiss floorball club with similar regional catchment and youth development model.
• UHT Eggiwil: Swiss floorball club competing at the top national tier; comparable in league level, youth pathway, and community-driven sponsorship model, though with a smaller regional catchment.
• Ad Astra Sarnen: L-UPL floorball club operating a similar pyramid from elite juniors to senior team in the same top Swiss league; directly comparable on competitive positioning and cup ambitions.
• SV Wiler-Ersigen: One of the most successful Swiss floorball clubs historically, competing in the L-UPL and Champions Cup. Directly comparable in league tier, youth pyramid depth, sponsorship model and Champions Cup 2026/27 participation.
• Floorball Thurgau: Swiss L-UPL floorball club that beat HCR 4-2 in the 2026 Cup Final at Pilatus Arena, Kriens. Direct competitor in the same top-tier league, comparable team structure, regional sponsorship base, and competing for the same Swiss cup and Champions Cup slots.
• Chur Unihockey: L-UPL floorball club with a comparable regional community model, youth pyramid, and sponsorship-driven revenue structure in the same top Swiss league as HCR.
• Zug United: L-UPL floorball club and direct competitor; the two teams played a 4-5 shootout match in the 2025/26 season. Comparable in commercial structure, AXA-style home arena, and youth-to-pro pathway.
• UHC Alligator Malans: Established L-UPL floorball club competing in the same top Swiss league with a similar pyramid from elite juniors to senior team. Comparable on sporting tier, cup competition, and Champions Cup ambitions.
• Waldkirch-St. Gallen: Top-tier Swiss floorball club from Eastern Switzerland competing in the L-UPL; comparable in league tier, regional sponsorship pool (overlapping with Bank Linth's catchment) and youth development focus.
• Red Ants Winterthur: Other Winterthur-based floorball club and direct local competitor for talent, sponsors, and matchday fans in the same catchment. Comparable in club size, regional sponsorship base, and reliance on Winterthur community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HCRychenberg
• Facebookfacebook.com/HCRychenberg
• LinkedInlinkedin.com/company/hc-rychenberg
• Instagraminstagram.com/hcrychenberg
• Xx.com/HCRychenberg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HC Rychenberg