AZ Ice Gilbert

What AZ Ice Gilbert does

AZ Ice Gilbert is a dual-sheet ice skating facility located in Gilbert, Arizona, and the headquarters of the AZ Ice network, which also operates sister rinks in Arcadia and Peoria across the Phoenix metropolitan area. The company provides public skating sessions, structured Learn to Skate USA lessons, figure skating programs, and a comprehensive suite of youth and adult hockey offerings including introductory clinics (Try Hockey for Free, Cubs, Learn to Play), youth leagues, a 63-team adult hockey league with pickup and 55+ old-timers sessions, power skating, and private coaching. Customers are predominantly direct-to-consumer recreational users — families, youth athletes, adult hockey enthusiasts, figure skaters, homeschool groups, and corporate or school event organizers — with no membership required to access public skate.

The business operates as a physical recreational facility with no proprietary software platform; core technology is limited to Zamboni ice-resurfacing equipment, LiveBarn third-party live-streaming for remote game viewing, and DaySmart Recreation for online program registration. The facility is differentiated by its integrated on-site amenities — Park Tavern & Market operates the restaurant and tavern, and Pure Hockey operates an embedded retail pro shop — alongside an ESA (Education Savings Account) vendor approval that allows Arizona families to direct state education funds toward lessons. Revenue is generated across eight streams: transactional public skate admissions and skate rentals, recurring lesson and league fees across hockey and figure skating, group event bookings (birthday parties, corporate events, school field trips, private ice and room rentals), seasonal summer camps, on-site food and beverage, and pro shop retail.

AZ Ice Gilbert is a privately held, family-managed business with no disclosed outside investors and no venture or institutional funding. Jim Curley acquired the Gilbert and Peoria rinks in 2014 and assumed full operational leadership in 2020 following founder Jim Rogers' passing, overseeing all three rinks and adjacent food and beverage venues. The company markets through its website, Instagram (@azicegilbertofficial), community events (e.g., Skate with a Cop), and tiered advertising partnerships, with pricing structured per visit, per program, or per league registration rather than via membership.

Name

AZ Ice Gilbert

Legal name

AZ Ice Gilbert

Website

https://azicegilbert.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

AZ Ice Gilbert is a dual-sheet ice rink facility in Gilbert, Arizona, operating public skating sessions, Learn to Skate lessons, youth and adult hockey leagues, figure skating programs, and group events for families, athletes, schools, and corporate clients across the Phoenix metro area.

Ownership category

akta.pro rank

Product category

Ice Skating and Hockey Recreation Facility

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Ice skating facility
• Hockey programs
• Figure skating lessons
• Public skate sessions
• Recreation center

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Public Skate Sessions: Revenue from open public skating sessions where individuals and families pay admission and skate rental fees to use the facility during designated public hours.
2. Learn to Skate & Lessons: Revenue from skating lessons for youth and adults at all skill levels, including free trial classes and private coaching sessions.
3. Hockey Programs & Leagues: Revenue from youth hockey programs (Try Hockey for Free, Cubs, Learn to Play, youth leagues), adult hockey leagues (including beer league), pickup hockey, and power skating classes.
4. Figure Skating Programs: Revenue from figure skating instruction, specialty classes, and freestyle sessions.
5. Group Events & Birthday Parties: Revenue from organized group events including birthday parties, corporate events, school events, private ice rental, and private room rental.
6. Food & Beverage: Revenue from on-site café and tavern operated by Park Tavern & Market, serving food, drinks, and refreshments to rink visitors.
7. Summer Camps: Revenue from seasonal programs like 'Skate, Rattle, and Roll' summer camp for children.
8. Pro Shop & Skate Rentals: Revenue from skate rentals (sizes from children's to adult size 14), skate sales, and hockey equipment available through connected Pure Hockey store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AZ Ice Gilbert operates a dual-sheet indoor ice skating facility offering public skate sessions, structured Learn to Skate and figure skating instruction, youth and adult hockey leagues and pickup play, private coaching, group events and birthday parties, private ice and room rentals, and an on-site restaurant and pro shop. The facility functions as a year-round recreation and ice sports training hub for the East Valley Phoenix community, supplemented by seasonal summer camps and live game streaming.

Product overview

AZ Ice Gilbert is a dual-rink ice skating facility offering public and private skating activities. The core product portfolio includes public skating sessions, structured Learn to Skate programs (following LTS USA curriculum), figure skating training, and comprehensive hockey programs for both youth and adults including leagues, pickup games, and power skating. The facility operates as a family recreation center with additional services including private coaching, group event hosting (birthday parties, corporate events, school events), private ice rentals, and an on-site restaurant (Park Tavern & Market). The business model combines recurring public skating revenue with program registrations, league fees, and ancillary food/beverage sales.

Differentiator

Problem solved

Functional benefit

Brands

• Park Tavern & Market: The neighborhood bar and market located inside AZ Ice Gilbert, serving food and drinks adjacent to the ice rink.

Products and services

• Public Skate
• Learn to Skate
• Figure Skating
• Youth Hockey Programs
• Adult Hockey Programs
• Private Coaching and Lessons
• Birthday Parties
• Corporate Events
• Private Ice Rental
• Summer Camp - Skate, Rattle, and Roll
• Skate Rentals and Pro Shop
• Park Tavern & Market
• Homeschool Skate
• Live Streaming via LiveBarn

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hockey UnioncoreStrategic or Co-development PartnerHockey Union logo appears as a partner, suggesting affiliation with youth hockey organization or league governing body for hockey programs.
• LiveBarncoreTechnology or IntegrationLiveBarn provides live streaming services for all ice rinks, allowing families to watch games remotely. AZ Ice Gilbert uses LiveBarn streaming with code 'azig-live'. This is a key customer experience enhancement partnership.
• Park Tavern & MarketcoreStrategic or Co-development PartnerPark Tavern & Market operates the on-site restaurant and tavern connected to AZ Ice Gilbert. This is an integrated food and beverage partnership located within the facility.
• Pure HockeycoreChannel Partner/ Reseller/ DistributorPure Hockey store is located inside AZ Ice Gilbert, providing hockey equipment, skates, sticks, and gear for purchase. Reviews mention the pro shop has nice selection of hockey sticks and equipment.
• U.S. Figure Skating (ESA)coreStrategic or Co-development PartnerAZ Ice Gilbert is an ESA Vendor Approved facility, meaning families can use education funding (ESA funds) for skating lessons and programs. This is a regulated approval for serving special needs and homeschool students.
• Gilbert Police DepartmentminorGTM or Marketing PartnerAnnual 'Skate with a Cop' community event hosted at AZ Ice Gilbert, where police officers and families skate for free, building community relations.
• Pogo PassminorGTM or Marketing PartnerAZ Ice Gilbert accepts Pogo Passes for admission, providing exposure to pass holders and attracting new customers through the entertainment pass program.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/azicegilbertofficial
• Xx.com/azicegilbert
• Facebookfacebook.com/azicegilbert
• LinkedInlinkedin.com/company/az-ice-gilbert

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZ Ice Gilbert