VITULO & CO

What VITULO & CO does

VITULO & CO is a private creative technology studio headquartered in Rio de Janeiro, Brazil, founded in 2021. The firm operates at the intersection of art, design, and immersive technology — including augmented reality — building experiential installations, interactive campaigns, and retail activations for enterprise brand clients. Its customer roster includes Heineken, Merz Aesthetics, Itaú, Nubank, and Coca-Cola, spanning beverage, financial services, fintech, and healthcare/aesthetics verticals.

The studio's deliverables are bespoke physical and digital installations — gallery experiences, interactive photobooths, large-format event installations, and AR-driven brand activations — delivered as project-based engagements rather than as a packaged SaaS or licensed product. Pricing is not publicly disclosed, but the operating model is direct enterprise engagement: the studio sells custom creative work to brand and marketing teams, with marketing conducted primarily through a portfolio-style website showcasing completed projects.

The business is small (11–50 employees) and remains privately held with no disclosed funding rounds, ownership structure, or management team information in the available source data. Revenue, headcount trends, and corporate history details are likewise undisclosed, which materially limits financial visibility. Note that the primary project portfolio surfaced in the input (Heineken Galeria Lado B 2024, Merz Pulsar 2024, Itaú Web Summit Rio 2023, Nubank Pedacinho/NuSócios 2023 and FIFA Qatar 2022, Coca-Cola Kapo Photobooth 2023) appears to be sourced from a studio trading as "unflat studio"; the relationship between VITULO & CO and unflat studio is not clarified in the input.

Name

VITULO & CO

Legal name

VITULO & CO

Website

https://vitulo.work

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

VITULO & CO is a Rio de Janeiro-based creative technology studio, founded in 2021, that designs and builds immersive AR-driven installations, interactive campaigns, and retail activations for enterprise brands including Heineken, Nubank, Itaú, Merz Aesthetics, and Coca-Cola.

Ownership category

akta.pro rank

Product category

Immersive Experience Design

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Immersive experience design
• Creative technology studio
• Augmented reality installations
• Interactive brand activations
• Experiential design agency

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

VITULO & CO is a Brazil-based global creative studio that designs and develops immersive technology experiences for major enterprise brands. The studio combines art, design, and technical implementation to create interactive installations, augmented reality activations, retail experiences, and large-scale cultural installations. Their client work spans gallery projects for Heineken, brand activations for Merz Aesthetics, conference installations for Itaú, FIFA World Cup campaigns for Nubank, and in-store retail photobooths for Coca-Cola.

Product overview

The source data provided pertains to "unflat studio", a creative studio focused on art, tech, and design, rather than the requested company "VITULO & CO". The unflat studio content describes various projects including installations, interactive experiences, retail activations, and art & culture work for clients such as Heineken, Merz Aesthetics, Itaú, Nubank, and Coca-Cola.

Differentiator

Problem solved

Functional benefit

Products and services

• Immersive Brand Installations Custom immersive installation design and build for brands seeking to create gallery-style or signature physical-digital installations for cultural venues, festivals, and branded spaces. Evidenced by work on the Heineken Galeria Lado B gallery project.
• Interactive Brand Experiences Design and development of interactive technology-driven experiences that allow audiences to engage directly with a brand through touch, motion, or input. Evidenced by the Merz Aesthetics Pulsar installation and Nubank's Pedacinho and FIFA Qatar interactive projects.
• Retail Technology Activations In-store and retail-focused technology installations designed to drive consumer engagement at point of sale, including branded photobooths and interactive kiosks. Evidenced by the Coca-Cola Photobooth Kapo project.
• Event and Cultural Installations Large-scale installations for major conferences, festivals, and cultural moments, combining branded content with public-facing art. Evidenced by the Itaú Web Summit Rio activation and the Pôster 'Onde dá samba' cultural project.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights4 records

Broad incumbents

• Wieden+Kennedy: Major global creative agency that runs large-scale experiential and interactive campaigns for brands like Nike and Heineken — comparable as it serves the same enterprise clients but operates at significantly larger scale and broader scope.
• Fake Love (Deloitte Digital): Acquired by Deloitte Digital, Fake Love produces immersive brand experiences, interactive installations, and experiential campaigns — overlapping capability set now backed by a global consultancy.

Regional players

• DPZ&T: Leading Brazilian advertising agency working with major local enterprise brands — comparable as a Brazil-based creative partner to the same enterprise brand segment, though broader in offering than VITULO & CO's immersive focus.
• GUT São Paulo: Independent Brazilian creative agency producing award-winning campaigns for major LatAm enterprise brands — comparable geography and target client base, with overlapping capability in creative campaign execution.

Direct peers

• Observatory: Independent creative agency producing experiential and interactive campaigns for major brands, with deep expertise in technology-driven activations — comparable in offering and client profile.
• Tool of North America: Los Angeles-based creative studio known for experiential marketing, interactive installations, and AR campaigns for major brands — similar model of combining creative direction with technology execution.
• HUSH: Brooklyn-based creative studio that designs and builds immersive brand experiences, interactive installations, and AR-driven campaigns for major global brands — directly comparable in offering and target customer to VITULO & CO.
• Moment Factory: Montreal-based multimedia entertainment studio specializing in immersive installations and experiential environments for brands, cultural institutions, and public spaces — comparable in combining art, technology, and design for immersive storytelling.
• Seeper: UK-based immersive experience studio combining art, technology, and creative direction to deliver interactive installations and brand experiences — directly comparable offering and category.
• Local Projects: New York-based design studio creating interactive, technology-driven experiences and installations for museums, brands, and cultural institutions — overlapping with VITULO & CO's gallery and brand activation work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VITULO & CO