Seeper
- Company typePrivate
- Founded1997
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Seeper firmographics
Firmographics- Name
- Seeper
- Legal name
- Seeper
- Website
- https://seeper.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Seeper industry classification
Industry- Product category
- Immersive Experience Design Services
- NAICS
- Other Motion Picture and Video Industries (512199)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Layout, Matchmove & Camera Tracking (Animation Pipelines) (MPAHACAG)
Keywords
Where Seeper is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Seeper business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bespoke Immersive Experience Design & Production: Full-service project-based delivery from concept through to installation and launch. Covers experience design, content creation (3D animation, film, sound design), technical design, show control, and mechatronics. Revenue is project-based, typically large-scale one-off engagements with brands, attractions, and cultural institutions.
- Ongoing Support & Maintenance: Post-installation services including onsite support, remote diagnostics, service and maintenance, content updates, and usage analytics. Provides recurring revenue from existing client installations.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Seeper product offering
Product offeringCore offering
Seeper is a London-based bespoke immersive experience studio that designs and delivers pioneering interactive experiences for attractions, brand activations, events, and experience centres. Their core work spans projection mapping, XR/VR/AR, real-time animation, show control, and custom hardware/software development, supported by a proprietary technology stack (seeServer, seeMove, ImmersionBOX, PlayKit). They provide full-service project delivery from concept and experience design through content creation, technical build, and installation for enterprise clients across 25+ countries.
Product overview
Seeper is a bespoke immersive experience studio operating across two integrated divisions: custom client projects and proprietary R&D lab products. The client services division delivers tailored immersive experiences across four categories — Attractions (theme park rides, aquarium/museum installations), Brand Activations (marketing experiences for iconic brands), Events (projection mapping shows, live entertainment), and Experience Centres (interactive customer environments using XR/VR/AR). The R&D Labs division develops reusable technology products including Magic Mirror facial tracking, Playkit education framework, ImmersionBox portable interactive system, seeServer projection mapping media server, seeMove gesture control, The Dress responsive LED wearable, Proximity interactive lighting, Nebula Hive kinetic sculpture app, Straws 3D LED display, and Clear Noise EEG emotional visualisation. These internal R&D products are developed through experimentation and inform commercial client projects.
Differentiator
Problem solved
Functional benefit
Brands
- seeServer: Real-time projection mapping media server platform leveraging openFrameworks and OpenGL
- seeMove
- seetouch
- immersionBOX
- PlayKit
Products and services
- Attractions
Quantifiable outcome
- 70%+ increase in visitor engagement through interactive features (experience centres)
- +10 more outcomes
Companies that use Seeper
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles4 records
Seeper technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature9 records
Seeper partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core and minor.
- EnigmacoreCollaborated with Seeper and Netflix to deliver the first-ever Netflix immersive fan experience in Jeddah, transforming Le Chateau Mall into 14 interactive zones showcasing iconic Netflix titles and local content.
- Viacom/NickelodeoncorePartnered to develop an entire Teenage Mutant Ninja Turtles zone at Europe's largest indoor theme park (Dream Island, Moscow), including two rides, queue entertainment, and a theatrical show.
- Tenshi PartnersminorPartnered with Seeper on HoloShip XR, a cutting-edge mixed reality entertainment prototype transporting visitors to a Mars colony.
- Google (YouTube)coreSeeper developed the Geosphere — the first interactive sphere to navigate YouTube content globally — unveiled with Google at Cannes Lions. Project involved real-time YouTube uploads and Twitter messages integrated into the display.
- Glock (Creative Agency)coreCollaborated with Glock creative agency on Dewar's Aberfeldy Distillery immersive experience, blending tactile and digital storytelling to showcase whisky craftsmanship and heritage.
- OgilvycorePartnered with Ogilvy on the Ford Ice Experience — the world's first interactive theatre projection mapping show — for the launch of the Ford S-Max in London and Liverpool.
- Bite CommunicationsminorPartnered with Bite Communications for the AMD Vision APU architectural mapping launch show, delivering dynamic and immersive visuals for AMD staff, partners, and resellers.
- Merlin Magic MakingcoreLong-standing strategic partner for multiple projects including Room on the Broom at Chessington, Figmersive Tattoo at Madame Tussauds, and Grizabella projection at Madame Tussauds New York.
- Belfast City CouncilminorCollaborated on the Titanic Belfast 100th anniversary projection show, working with local historians and Belfast Council to create a 45-minute spectacle across six building facades.
- Asian Winter Games / Kazakhstan GovernmentminorDelivered Asia's first projection mapping show for the Asian Winter Games in Kazakhstan, showcasing patriotic icons and international unity through captivating visual storytelling.
- House of FraserminorDesigned and developed a responsive LED dress for House of Fraser, featured on the BAFTA red carpet with millions of views and extensive media coverage.
- House of FraserminorCreated an LED dress for House of Fraser that was featured on the BAFTA red carpet, capturing millions of views on live television and generating widespread media coverage.
- Accept & ProceedminorDelivered the Proximity interactive lighting installation for design agency Accept & Proceed, featuring infrared sensor-activated columns of white light with over 5,000 interactions during its one-month run.
- Merlin EntertainmentscoreOngoing strategic partner delivering immersive experiences across multiple Merlin attractions including SEA LIFE Sydney Aquarium, Madame Tussauds, Chessington World of Adventures, and Alton Towers.
- Dream Island (Moscow)coreDeveloped Teenage Mutant Ninja Turtles zone — Europe's largest indoor theme park — expected to serve 7.5 million visitors annually.
- LEGOLANDcoreMultiple projects including LEGOLAND Ninjago queue entertainment, LEGO Mythica Magical Forest at Legoland Windsor, and LEGO playtables at Discovery Centres across Dino, Arctic, and Underwater themes.
- DreamWorkscoreLicensed DreamWorks IP to bring Shrek's Adventure London to life — the first time DreamWorks animation was brought into the physical realm. Features live performances and 4D bus ride.
- FordcoreFord S-Max launch via Ford Ice Experience — interactive live theatre and projection mapping show transforming buildings into ice towers across London and Liverpool.
- Meta (Facebook)coreDesigned and hosted Queens of the Metaverse — a groundbreaking hybrid physical/digital fashion show for Meta featuring drag artists, VR headsets, AR displays, and Reels Runway, attracting celebrities including Gok Wan and Nicole Scherzinger.
- Merlin EntertainmentscoreCommissioned to create an immersive Great Barrier Reef experience at SEA LIFE Sydney Aquarium with interactive software, 3D projections, and turtle life cycles.
- Magic Light ProductionscoreProvided adapted animated film content for The Gruffalo River Ride Adventure at Chessington, bringing Julia Donaldson's beloved story to life.
- David WalliamscoreCollaborated closely with David Walliams and his team to develop illustrations, animations, sound designs, and music for Gangsta Granny: The Ride at Alton Towers.
- Sunderland CouncilcoreLeading overall experience design of Sunderland Culture House — a landmark public building fostering community development, talent incubation, and cultural celebration. Integration of City Eye real-time data visualisation.
- IAG (International Airlines Group)minorVisualised real-time flight data using MAXscript at IAG global leadership conference, creating dynamic visuals of global aviation dynamics and flight patterns.
- VimeominorCreated the world's first projection mapped awards show for Vimeo, featuring dynamic motion graphics and sound-reactive visuals for the online Oscars attended by New York's elite.
- Google ChromeminorChrome Christmas interactive holiday game at Westfield Shopping Centre, celebrating Christmas and Google Chrome speed through real-time body-tracking graphics and personalised card creation.
- MSAminorPartnered with MSA to create the Chrome Christmas interactive game at Westfield, using real-time graphics and body tracking for festive engagement.
- SnapchatcoreDesigned and built a virtual LEGO Wear store in 3D for Snapchat's AR platform during London Fashion Week 2019, featuring animated Minifigures and interactive shoppers accessible via Snapcode.
- LEGOcoreMultiple collaborations including LEGO Mythica Magical Forest, LEGO Ninjago queue entertainment, LEGO Discovery Centre playtables, and LEGO Wear Snapchat AR experience.
- Bloomberg Media / UBScoreCreated three unique cymatics activations for Bloomberg's Market Rhythms campaign for client UBS, visualising patterns in electronic trading through cymatics.
- Informa / TahalufcoreDelivered AI Art Installation at DeepFest (world's largest attended technology festival) on behalf of Informa and Tahaluf, featuring a realtime animation tower tracking audience members.
- Volkswagen / AutostadtcoreKraftwerk Volkswagen — 3D animated art show on the Volkswagen factory in Wolfsburg for the 10th anniversary of Autostadt, reflecting VW brand values with epic sound design.
- Microsoft XboxcoreLaunched Microsoft Kinect in Europe with interactive body-tracking projection mapping spectacle on an ancient arch, despite not having access to pre-launch hardware.
- Target NeutralminorInteractive carbon offset experience at London 2012 Olympic Games using motion-tracking game where participants' carbon emissions were offset by Target Neutral.
- Ivan Black (Artist)minorCreated 'INK Base Product' iOS app for Ivan Black's kinetic light sculpture, enabling control of luminosity, speed, direction, and rotation patterns with remote monitoring.
- Airside (Creative Agency)minorCreated interactive experience for agency anthology launch using animated games and Seeper's seetouch hardware, engaging VIPs and global online audience.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Seeper competitors and assessment
Company assessmentDirect peers
- teamLab: Tokyo-born interdisciplinary digital art collective producing permanent immersive art experiences (teamLab Borderless, Planets, etc.) and large-scale installations for museums, brands and attractions worldwide. Closest peer in scale, ambition and visitor-experience focus.
- The Famous Group: UK/US-based studio delivering immersive fan experiences for sports venues, brands and entertainment clients (Premier League, MLB, Fox Sports). Comparable service offering across sports federations, brand activations and live events.
- Leviathan: Chicago-based creative studio specialising in immersive brand experiences, large-scale projections and experiential design for major brands (Nike, Samsung, Under Armour). Comparable bespoke immersive studio model and brand-activation clientele.
- Moment Factory: Montreal-based immersive experience studio that designs and delivers multimedia environments and projection-based installations for attractions, public spaces and global brands. Operates at the same intersection of art, technology and bespoke production as Seeper, with comparable global footprint and brand-activation work.
- Marshmallow Laser Feast: London-based experiential art and technology studio creating immersive VR and large-scale sensory installations (e.g., "In the Eyes of the Animal", "Hold the World"). Direct UK competitor with overlapping client base and similar creative-technologist studio model.
- Idle Motion: UK animation and immersive content studio producing projection shows and immersive storytelling for brands and attractions. Direct UK peer with overlapping motion-graphics and themed-entertainment work.
- Cinimod Studio: London-based creative technology studio producing lighting installations and immersive design projects for events, retail and public spaces. UK competitor with overlapping motion-graphics, projection and lighting-design capabilities.
- Optimist: Los Angeles-based experiential creative agency designing immersive brand activations, retail experiences and installations for global brands. Direct competitor for the same brand-activation RFPs as Seeper.
- Projection Artworks: UK-based specialist studio in projection mapping and large-scale immersive brand activations. Direct overlap with Seeper's projection-mapping heritage and similar client base across brands and events.
Broad incumbents
- Framestore: Major UK VFX and immersive experience studio (Harry Potter, Marvel, Paddington) with an established immersive/AR/VR division. Wider portfolio spanning film, advertising and broadcast, but competes directly with Seeper for high-end immersive brand and museum work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Seeper social profiles
Digital presenceSeeper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seeper leadership team
Management profileNumber of profiles
Profiles16 records
Seeper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seeper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seeper
What does Seeper do?
Seeper is a London-based bespoke immersive experience studio that designs and delivers pioneering interactive experiences for attractions, brand activations, events, and experience centres. Their core work spans projection mapping, XR/VR/AR, real-time animation, show control, and custom hardware/software development, supported by a proprietary technology stack (seeServer, seeMove, ImmersionBOX, PlayKit). They provide full-service project delivery from concept and experience design through content creation, technical build, and installation for enterprise clients across 25+ countries.
Is Seeper a public or private company?
Seeper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seeper founded?
Seeper was founded in 1997. It employs 11 to 50 people.
Where is Seeper based?
Seeper is headquartered in London, United Kingdom, in the Europe region.
How does Seeper make money?
Two revenue lines are on record. Bespoke Immersive Experience Design & Production is the primary driver. The others are ongoing Support & Maintenance.
Who are Seeper's main competitors?
Direct peers on record are teamLab, The Famous Group, Leviathan, Moment Factory, Marshmallow Laser Feast, Idle Motion, Cinimod Studio, Optimist and Projection Artworks. Framestore is listed as a broad incumbent.
Does Seeper have an API?
No public API is recorded for Seeper.
What industry is Seeper in?
Seeper's product category is Immersive Experience Design Services. Its primary akta.pro industry code is MPAHACAG, Layout, Matchmove & Camera Tracking (Animation Pipelines). Its NAICS code is 512199 and its SIC code is 7819.