Catalyst Coaching Institute
Catalyst Coaching Institute is a privately held, bootstrapped U.S. training organization that delivers NBHWC-approved health and wellness coach certification (CWC, MCWC), continuing education, and an annual retreat to individual healthcare professionals, career changers, and practicing wellness coaches.
- Company typePrivate
- Founded2007
- HeadquartersLittleton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Catalyst Coaching Institute does
Catalyst Coaching Institute is a privately held, founder-owned U.S. training organization that has delivered health and wellness coach certification and continuing education since 2007, operating out of the Denver/Littleton, Colorado area with a team of 1-10 employees. The company's core offering is a two-tier certification pathway: the Certified Wellness Coach (CWC) program as the foundational entry point, and the Master Certified Wellness Coach (MCWC) program as the advanced pathway to the National Board-Certified Health & Wellness Coach credential through the NBHWC. It is positioned as the only FSBPT-approved organization offering wellness coaching certification and continuing education units to physical therapists, and holds additional accreditations from AOTA, WELCOA, ACSM, NANP, and NTA, giving it regulatory-style reach into multiple healthcare professions.
The underlying platform is a blended learning stack combining live virtual sessions, recorded webinars, interactive skills practice, and mentor-coach assessments, with Motivational Interviewing and evidence-based coaching methodologies integrated throughout. Programs are delivered through multiple formats — the At Home Fast Track (CWC) at $2,323, the MCWC add-on at $2,122, a bundled National Board Package at $3,945 with a 6-month no-interest payment plan, and an annual in-person Rocky Mountain Coaching Retreat & Symposium at YMCA of the Rockies priced $465-$599 plus lodging. Supporting the paid programs is a free, top-of-funnel content ecosystem anchored by The Coaching Lab podcast (top-10 health & wellness, #1 health & wellness coaching), a YouTube channel, blog and toolkit resources, segmented email newsletters, and organic social channels.
The go-to-market is direct-to-consumer via the company website, with self-service registration, free consultations, and event-driven acquisition through the annual retreat. Revenue is generated primarily from one-time certification bundle sales, supplemented by retreat registration fees and a recurring continuing education/specialty certificate layer that monetizes the existing alumni base. Customer segments are primarily individual healthcare professionals (PTs, OTs, chiropractors, nurses, nutritionists) seeking to integrate coaching into clinical practice, with secondary segments of career changers and established wellness coaches. The company is bootstrapped, with no disclosed external funding, no M&A history, and no subsidiary structure.
Catalyst Coaching Institute firmographics
Firmographics- Name
- Catalyst Coaching Institute
- Legal name
- Catalyst Coaching Institute
- Website
- https://catalystcoachinginstitute.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Catalyst Coaching Institute is a privately held, bootstrapped U.S. training organization that delivers NBHWC-approved health and wellness coach certification (CWC, MCWC), continuing education, and an annual retreat to individual healthcare professionals, career changers, and practicing wellness coaches.
- Ownership category
- akta.pro rank
Catalyst Coaching Institute industry classification
Industry- Product category
- Health and Wellness Coach Certification Training
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coach Education, Certification & Clinics (HSADAEAO)
- akta.pro secondary industries
- Health Coaching & Lifestyle Coaching Education (EDAAAHAG), Behavior Change & Motivational Coaching (HSADAGAF), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where Catalyst Coaching Institute is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Catalyst Coaching Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Certification Programs: Revenue from CWC and MCWC certification programs sold as one-time bundled packages or add-on purchases. The CWC program costs $2323 for At Home Fast Track, MCWC add-on is $2122, and the National Board Package combining both is $3945.
- Retreat Events: Annual Rocky Mountain Coaching Retreat & Symposium generating revenue through registration fees ($465-$599) and optional pre-retreat sessions ($79-$179). Accommodations and meals are booked separately through YMCA of the Rockies.
- Continuing Education: NBHWC-approved CE courses and specialty certificate programs providing ongoing revenue from certified coaches seeking continuing education credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | At Home Fast Track - Certified Wellness Coach (CWC) |
| One time/ perpetual license | Pay-as-you-go | Master Certified Wellness Coach (MCWC) Add-on |
| One time/ perpetual license | Pay-as-you-go | National Board Package (CWC + MCWC) |
| Unit Pricing | Pay-as-you-go | Rocky Mountain Coaching Retreat & Symposium |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Catalyst Coaching Institute product offering
Product offeringCore offering
Catalyst Coaching Institute sells health and wellness coach certification training programs, primarily the Certified Wellness Coach (CWC) and Master Certified Wellness Coach (MCWC) pathways leading to NBHWC national board certification. It also offers NBHWC-approved continuing education courses, specialty certificate programs, an annual Rocky Mountain Coaching Retreat & Symposium, and bundled National Board Packages. Programs are delivered through blended live virtual sessions, recorded webinars, interactive skills practice, Mentor Coach assessments, and periodic in-person events.
Product overview
Catalyst Coaching Institute offers a comprehensive portfolio of health and wellness coaching certification programs centered around two complementary training pathways: the Certified Wellness Coach (CWC) program as the foundational entry point, and the Master Certified Wellness Coach (MCWC) as the advanced pathway to national board certification through NBHWC. The portfolio includes remote learning options (At Home Fast Track), continuing education courses, specialty certificate programs, and the bundled National Board Package for combined training. Supporting offerings include the Rocky Mountain Coaching Retreat & Symposium annual event, The Coaching Lab podcast (ranked #1 in health & wellness coaching), the Wellness Coaching Toolkit, Business Planning Checklist, and the Coaching Library—collectively providing comprehensive training, credentialing preparation, professional development resources, and ongoing community support for wellness coaching careers.
Differentiator
Problem solved
Functional benefit
Brands
- The Coaching Lab: The #1 podcast in Health & Wellness Coaching, bringing best-selling authors, world-renowned researchers, elite athletes and respected coaches in a highly engaging format
Products and services
- Certified Wellness Coach (CWC) Training Program Comprehensive wellness coach certification training program priced at $2,323 (At Home Fast Track), serving as the foundation for health and wellness coaching careers and the first step toward national certification. Designed for individuals wanting a new career as a health and wellness coach or those who want to enhance their current career with additional skills. Approved for 40 contact hours in over 40 states for physical therapists and 4.0 CEUs (Intermediate level) through AOTA for occupational therapists.
- Master Certified Wellness Coach (MCWC) Training Program Advanced training program priced at $2,122 as a CWC add-on that fulfills the requirements to take the National Board Exam through NBHWC. Includes 84.5 contact hours of training, a 2-day virtual core training weekend, 8 interactive sessions, skills practice, and 28 recorded wellness webinars. Designed for individuals seeking to become a nationally certified coach through the National Board for Health & Wellness Coaching.
- National Board Package (CWC + MCWC Bundle) Combined CWC and MCWC program bundle priced at $3,945, offering a $500 discount versus purchasing individually. Includes a six-month no-interest payment option via PayPal. Designed for students who want to complete both the foundational and national-certification-aligned training in a single purchase.
- NBHWC-Approved Continuing Education (CE) Courses
- Specialty Certificate Programs
- Rocky Mountain Coaching Retreat & Symposium Annual 3-day wellness coaching retreat and symposium at YMCA of the Rockies in Estes Park, Colorado, featuring expert speakers, breakout sessions, coaching pairs, nature activities, and 14 NBHWC-approved CE credits (CEA-100193-1). Registration priced from $465 (Super Early Bird) to $599 (Standard), with optional pre-retreat sessions at $79-$179; group discount of 10% off for 3+ registrants.
Quantifiable outcome
- 84.5 contact hours of training for MCWC program
- +2 more outcomes
Companies that use Catalyst Coaching Institute
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Catalyst Coaching Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Catalyst Coaching Institute partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- YMCA of the RockiescoreYMCA of the Rockies in Estes Park, Colorado hosts the annual Rocky Mountain Coaching Retreat & Symposium. The partnership provides the venue for the 3-day retreat including conference facilities, lodging accommodations, and meal services. Single room rates approximately $280/night including all meals.
- National Board for Health & Wellness Coaching (NBHWC)coreNBHWC is the certifying body that approves Catalyst's training programs for national board certification eligibility. Catalyst offers MCWC program that fulfills requirements to take the National Board Exam through NBHWC. Retreat approved for 14 CE hours through NBHWC (CEA-100193-1).
- Wellness Council of America (WELCOA)minorWELCOA recognizes Catalyst's certification programs and continuing education units, providing national credibility to graduates.
- American College of Sports Medicine (ACSM)minorACSM recognizes Catalyst's certification programs, enhancing credibility for coaches pursuing exercise and sports-related wellness coaching.
- American Occupational Therapy Association (AOTA)coreAOTA has approved Catalyst as an Approved Provider of professional development. Course approval ID # 0823. The CWC Blended/Hybrid course offers 4.0 CEUs at Intermediate level for OTs.
- Federation of State Boards of Physical Therapy (FSBPT)coreCatalyst is the only FSBPT-approved organization to offer wellness coaching certification and CEUs to physical therapists. CWC program approved in over 40 states for 40 contact hours.
- National Association of Nutritional Professionals (NANP)minorNANP recognizes Catalyst's certification programs for nutrition-focused wellness coaches.
- Nutritional Therapy Association (NTA)minorNTA recognizes Catalyst's certification programs for wellness coaches specializing in nutritional therapy.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Catalyst Coaching Institute competitors and assessment
Company assessmentBroad incumbents
- American Council on Exercise (ACE): Major fitness certification body offering a Health Coach Certification as part of a broader personal training and group fitness portfolio; competes for the same career-changer buyer with stronger brand recognition in fitness.
- National Academy of Sports Medicine (NASM): Established fitness and wellness credentialing organization with a Health Coach Certification; larger brand and broader portfolio but less specialized in coach-training depth than Catalyst.
- Mayo Clinic Wellness Coaching: Hospital-affiliated wellness coach training program leveraging the Mayo Clinic brand; competes in the same NBHWC-aligned space with significantly stronger institutional credibility.
Emerging players
- Precision Nutrition: Nutrition-focused coach certification (Pn1/Pn2) competing for career-changers and fitness professionals; overlapping customer base with Catalyst's nutrition-segment prospects.
- Duke Integrative Medicine: Offers health and wellness coach training aligned with NBHWC standards under the Duke brand; smaller enrollment volume than Catalyst but premium institutional positioning.
Direct peers
- Functional Medicine Coaching Academy: NBHWC-approved health coach certification with a functional medicine lens, directly competing for healthcare-professional enrollees who want national board-eligible training.
- Wellcoaches: One of the original NBHWC-approved health and wellness coach certification programs, directly competing with Catalyst for the same career-changer and healthcare-professional customer segments through similar contact-hour, mentor-led training.
- Institute for Integrative Nutrition (IIN): Large-scale health coach certification program with a similar career-changer target market, broader curriculum (nutrition-focused), and significantly larger marketing footprint — the most direct competitive overlap with Catalyst's CWC program.
- Dr. Sears Wellness Institute: Offers health and wellness coach certification programs targeted at career changers and healthcare professionals, with similar NBHWC-aligned positioning and continuing education offerings.
Others
- National Board for Health & Wellness Coaching (NBHWC): The certifying body that approves Catalyst's MCWC pathway; not a direct competitor but a critical ecosystem participant whose standards and exam structure shape Catalyst's curriculum and go-to-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Catalyst Coaching Institute social profiles
Digital presenceCatalyst Coaching Institute compliance and trust
Trust signalCompliance4 records
Catalyst Coaching Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catalyst Coaching Institute leadership team
Management profileNumber of profiles
Profiles3 records
Catalyst Coaching Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catalyst Coaching Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catalyst Coaching Institute
What does Catalyst Coaching Institute do?
Catalyst Coaching Institute sells health and wellness coach certification training programs, primarily the Certified Wellness Coach (CWC) and Master Certified Wellness Coach (MCWC) pathways leading to NBHWC national board certification. It also offers NBHWC-approved continuing education courses, specialty certificate programs, an annual Rocky Mountain Coaching Retreat & Symposium, and bundled National Board Packages. Programs are delivered through blended live virtual sessions, recorded webinars, interactive skills practice, Mentor Coach assessments, and periodic in-person events.
Is Catalyst Coaching Institute a public or private company?
Catalyst Coaching Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Catalyst Coaching Institute founded?
Catalyst Coaching Institute was founded in 2007. It employs 1 to 10 people.
Where is Catalyst Coaching Institute based?
Catalyst Coaching Institute is headquartered in Littleton, United States, in the North America region.
How does Catalyst Coaching Institute make money?
Three revenue lines are on record. Certification Programs are the primary driver. The others are retreat Events and continuing Education.
Who are Catalyst Coaching Institute's main competitors?
Broad incumbents on record are American Council on Exercise (ACE), National Academy of Sports Medicine (NASM) and Mayo Clinic Wellness Coaching. Emerging players are Precision Nutrition and Duke Integrative Medicine. Direct peers are Functional Medicine Coaching Academy, Wellcoaches, Institute for Integrative Nutrition (IIN) and Dr. Sears Wellness Institute. National Board for Health & Wellness Coaching (NBHWC) is listed as an others.
Does Catalyst Coaching Institute have an API?
No public API is recorded for Catalyst Coaching Institute.
What industry is Catalyst Coaching Institute in?
Catalyst Coaching Institute's product category is Health and Wellness Coach Certification Training. Its primary akta.pro industry code is HSADAEAO, Coach Education, Certification & Clinics, with a secondary code of EDAAAHAG, Health Coaching & Lifestyle Coaching Education. Its NAICS code is 611430 and its SIC code is 8200.