Chacomer

Name

Chacomer

Legal name

CHACOMER SAE

Website

https://chacomer.com.py

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Chacomer SAE is a Paraguayan omnichannel retailer selling consumer durables across home, auto, motorcycle, sports, industrial, and apparel categories via e-commerce, a B2B wholesale portal, and nationwide physical branches, supported by multi-bank installment financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from direct sales of physical goods across multiple categories including home appliances, automotive parts, motorcycles, sports equipment, and industrial machinery. Sales are one-time transactions with optional bank installment financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Chacomer SAE is a Paraguayan omnichannel retailer selling home appliances, automotive parts, motorcycles, bicycles, fitness equipment, tools, and industrial machinery through physical stores and an e-commerce platform. The company operates its own Haustec house brand across major home appliance categories (air conditioners, refrigerators, washing machines, kitchen appliances, smart TVs) alongside distributed international brands such as Yamaha, Electrolux, Kenda, Hella, and Husqvarna. A separate B2B wholesale portal (chacomermayoristas.com.py) serves business customers with volume purchasing, complemented by bank installment financing partnerships with up to 18-month terms.

Product overview

Chacomer SAE is a Paraguayan retail company operating as both a consumer-facing e-commerce platform and wholesale distributor. The company offers a diversified product portfolio organized into main categories: HOGAR (home goods including HAUSTEC branded appliances, tools, generators, garden equipment), DEPORTES (sports including bicycles, fitness equipment, sports supplements), AUTO (automotive parts, tires, lubricants), MOTO (motorcycles and parts from KENTON, YAMAHA, TVS, VOGE brands), INDUMENTARIA (clothing and safety gear), MAQUINAS (machines and industrial equipment), and ALIMENTOS (food products). The HAUSTEC house brand covers a significant portion of home appliances including air conditioners, refrigerators, freezers, washing machines, kitchen appliances, and smart TVs, competing with distributed international brands like Electrolux. The company operates multiple physical branches with B2B wholesale operations through a separate platform.

Differentiator

Problem solved

Functional benefit

Brands

• Haustec: Own-brand home appliances including air conditioners, refrigerators, washing machines, ovens, and kitchen equipment
• Kenton
• Grupo Chacomer

Products and services

• HAUSTEC Home Appliances Chacomer's house brand covering air conditioners (split, cassette, ducted, floor/ceiling, and window units from 12000 to 60000 BTU with inverter and heat pump options), refrigerators and freezers (210-541 liters in various configurations), washing machines (top-load and front-load, 6-20 kg), kitchen appliances (gas stoves, cooktops, built-in ovens, microwaves, air fryers, ice makers, range hoods), and smart Google TVs (32-65 inches in HD, 2K FHD, and 4K UHD). For retail consumers seeking major household appliances in Paraguay.
• HAUSTEC Industrial Equipment HAUSTEC industrial and commercial-grade equipment including ROBUSTA industrial stoves (2-4 burners), ducted air conditioning systems, and larger capacity commercial appliances for industrial and commercial buyers.
• KENTON Motorcycles KENTON motorcycles distributed by Chacomer in Paraguay with warranty coverage and an authorized service network. Targeted at commuters and recreational riders seeking reliable motorcycle transportation.
• YAMAHA Motorcycles YAMAHA motorcycles and related products distributed by Chacomer in Paraguay, including accessories, parts, and authorized servicing.
• KENDA Tires and Tubes Kenda motorcycle, bicycle, ATV, and agricultural tires and tubes (models such as K761, K6309, K270, K488 for motorcycles and K-130, K-846, K-929 for bicycles) sold through Chacomer, with sizes covering different vehicle types.
• HELLA Automotive Accessories HELLA automotive lighting and accessories including LED light bars, wiper blades, horns, voltage testers, beacons, connectors, headlights, and driving lights for cars and motorcycles.
• Electrolux Appliances Electrolux branded appliances including freezers, air fryers, vacuum cleaners, washing machines, microwaves, and refrigerators sold at Chacomer's retail and e-commerce channels.
• Bicycle Products Bicycles and related products including brands SCOTT, CANNONDALE, CALOI, BEST, GT, and MILANO across various MTB and road models, with related bicycle accessories, parts, and fitness equipment.
• Fitness Equipment Home fitness equipment including dumbbells, kettlebells, pull-up bars, trampolines, yoga/pilates mats, exercise balls, resistance bands, and ab wheels under BRAVO and BEST brands, priced PYG 84,200 to PYG 690,400 with online discounts up to 20-47%.
• Automotive Parts and Accessories Auto parts and accessories including tires, wheels, batteries (HELIAR, VARTA), lubricants (ELF, YAMALUBE), audio systems, coolants, safety equipment, Thule roof racks, and tools for vehicle owners and maintenance needs.
• Power Generators Power generators and related equipment for home and industrial use, including HYUNDAI branded generators, marketed for residential backup power and industrial applications.
• Tools and Hardware Tools and hardware products including HUSQVARNA outdoor power equipment for forest and garden, general tools, welding machines, air compressors, and pressure washers.
• B2B Wholesale Distribution Dedicated B2B wholesale platform (chacomermayoristas.com.py) operated by wholly-owned subsidiary Chacomer Mayoristas, providing volume purchasing, business pricing, and inventory procurement services for SMB and mid-market business customers across Chacomer's product categories.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Banco ContinentalcoreOthersMajor Paraguayan bank partnership for installment financing promotions, offering up to 18-month installment plans on purchases.
• Banco AtlascoreOthersParaguayan bank partnership for 12-month installment financing on product purchases.
• Banco Itaú ParaguaycoreOthersMajor Paraguayan bank partnership for 12-month installment financing promotions.
• Banco FamiliarcoreOthersParaguayan bank partnership for 12-month installment financing on product purchases.
• Banco UenocoreOthersParaguayan bank partnership for 12-month installment financing on product purchases.
• Mercado PagominorOthersPayment processing platform ensuring secure online transactions for e-commerce purchases.
• BancardminorOthersPayment security and processing infrastructure for card transactions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magazine Luiza (Magalu): Brazilian multi-category retailer combining physical stores with marketplace and digital commerce across home appliances, electronics, and household goods; a comp for Chacomer's omnichannel, financing-led playbook at scale.
• Casas Bahia (Via / Grupo Casas Bahia): Brazilian multi-category retailer specializing in home appliances, electronics, and motorcycles with installment-financing-led GTM, highly comparable to Chacomer's bank installment model and product mix.
• Ripley (LATAM): LATAM department-store chain with presence in Paraguay, overlapping on home appliances, electronics, and sports/fitness equipment as part of a wider retail assortment.
• Easy Argentina (Cencosud): Home-improvement retailer across the Southern Cone with similar category mix (tools, garden, appliances) but broader geographic footprint and supplier scale, illustrating scaling paths available to Chacomer's Hogar business.
• Falabella (Peru/Chile/LATAM): Large LATAM multi-category department-store retailer present in Paraguay, overlapping with Chacomer on appliances, electronics, and home goods though operating a broader portfolio across fashion and other categories.

Direct peers

• Stock (Paraguay): Paraguayan department-store retailer operating both physical branches and e-commerce, competing with Chacomer across home appliances, electronics, and household goods nationwide.
• MercadoLibre: Dominant LATAM e-commerce marketplace, also operating in Paraguay, competing most directly with chacomer.com.py across electronics, home appliances, auto parts, sports, and fitness categories through its marketplace model.
• Sodimac (Cencosud): Home improvement and construction retailer with operations in Paraguay, directly overlapping Chacomer's Hogar category (tools, generators, garden equipment, appliances) with similar physical-store + delivery model.

Others

• Husqvarna Paraguay dealers / distributors: Brand-level authorized dealer network; Chacomer holds authorized service center status for Husqvarna products, making the brand/peer comparable on outdoor power equipment distribution.
• Mercado Pago: Chacomer's payment-processing partner and an affiliate of MercadoLibre; included to flag the competitive/integration overlap between Chacomer's financing rails and the region's dominant digital wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chacomer
• LinkedInlinkedin.com/company/chacomer-rrhh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chacomer