LePrivé
LePrivé is a New York-based direct-to-consumer women's fashion brand founded in 2021, operating a Shopify e-commerce storefront and physical boutiques. It sells dresses, tops, swimwear, and accessories under LE PRIVÉ, plus activewear under Le Sport Club, targeting fashion-conscious women in 100+ countries.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What LePrivé does
LePrivé is a direct-to-consumer women's fashion brand founded in 2021 and headquartered in New York, operating primarily through a Shopify-based e-commerce storefront (leprive.eu) supplemented by physical boutiques. The company runs two lines: the flagship LE PRIVÉ brand, which offers dresses, tops, outerwear, pants, jumpsuits, swimwear, sets, and accessories across collections such as Resort, Basic, and SS26; and Le Sport Club, an activewear sub-brand featuring sport bras, leggings, hoodies, shorts, sweatpants, and outerwear. Products are priced individually in the roughly $125–$158 USD range, with periodic promotional discounts of 19–39%, and the brand does not operate a subscription model.
The business model is pure-play DTC retail with no disclosed wholesale or B2B channel. The storefront supports multi-language (English, French, Spanish, Polish) and multi-currency checkout, shipping to over 100 countries, while physical boutiques provide an in-person retail touchpoint. Customer acquisition is driven predominantly by organic social media — Instagram, Facebook, and TikTok — anchored by the #leprivegirlsclub user-generated content community, with email newsletter (offering 5% off first order) supporting mid-funnel retention and promotional re-engagement. The target customer is fashion-conscious women seeking feminine, versatile day-to-night wardrobe pieces suited for warm-weather, vacation, resort, and beach settings.
Source material does not disclose ownership structure, investors, management beyond the founder (Tanya Prive), revenue figures, funding rounds, or partnerships. The company appears to be independently operated at a small scale (1–10 employees) with no documented AI/ML capabilities, patents, or formal technology beyond the Shopify platform.
LePrivé firmographics
Firmographics- Name
- LePrivé
- Legal name
- Le Privé
- Website
- https://leprive.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LePrivé is a New York-based direct-to-consumer women's fashion brand founded in 2021, operating a Shopify e-commerce storefront and physical boutiques. It sells dresses, tops, swimwear, and accessories under LE PRIVÉ, plus activewear under Le Sport Club, targeting fashion-conscious women in 100+ countries.
- Ownership category
- akta.pro rank
LePrivé industry classification
Industry- Product category
- Women's Apparel and Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where LePrivé is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
LePrivé business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Product Sales: Direct retail sales of apparel and accessories through e-commerce website and physical boutiques. Products include dresses, tops, swimwear, outerwear, pants, jumpsuits, sets, and accessories. One-time purchase model with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with periodic sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
LePrivé product offering
Product offeringCore offering
LePrivé designs, markets, and sells women's fashion apparel and accessories directly to consumers worldwide through an owned e-commerce storefront and boutiques. The product range spans dresses, tops, outerwear, pants, shorts, sweaters, jumpsuits, sets, swimwear, and accessories under the LE PRIVÉ mainline, alongside the Le Sport Club activewear line featuring sport bras, leggings, hoodies, and similar athletic pieces.
Product overview
LePrivé is a fashion e-commerce brand operating two distinct sub-brands: LE PRIVÉ serves as the primary fashion line offering dresses, tops, outerwear, pants, shorts, skirts, sweaters, jumpsuits, sets, swimwear, and accessories across collections such as Resort, Basic, and SS26 (Spring/Summer 2026); Le Sport Club is the athletic and activewear division providing sport bras, tops, hoodies, jumpsuits, dresses, leggings, shorts, sweatpants, skirts, outerwear, and accessories. The company sells directly to consumers through its Shopify-based e-commerce platform, with boutique store locations and international shipping to countries including the United States, United Kingdom, and throughout Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Le Sport Club: Sportswear line offering sport bras, tops, hoodies, jumpsuits, dresses, leggings, shorts, sweatpants, skirts, outerwear, and accessories.
Products and services
- LE PRIVÉ mainline collection Core women's fashion line offering dresses, tops, outerwear, pants, shorts, sweaters, jumpsuits, sets, swimwear, and accessories sold through the LePrivé e-commerce storefront and boutiques.
- Le Sport Club Athletic and activewear sub-brand featuring sport bras, tops, hoodies, jumpsuits, dresses, leggings, shorts, sweatpants, skirts, outerwear, and accessories designed for sport and fitness activities.
- Gift Cards LePrivé-branded gift cards sold through the e-commerce storefront, allowing customers to purchase prepaid credit for use on apparel and accessories.
Companies that use LePrivé
Customer profileSegments1 record
Ideal customer profiles1 record
LePrivé technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LePrivé partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
LePrivé competitors and assessment
Company assessmentEmerging players
- Outdoor Voices: Outdoor Voices is a DTC activewear brand targeting women with technical and lifestyle athletic apparel. Comparable to Le Sport Club in target customer and brand-led community marketing, though it has a more established identity and broader assortment of technical performance wear.
Direct peers
- Reformation: Reformation is a DTC and retail women's contemporary fashion brand emphasizing feminine, sustainable, occasion-driven apparel at premium price points. It is a direct peer to LePrivé in target customer (fashion-conscious women), price band ($100–$300 dresses), and DTC-plus-boutique distribution model.
- Cult Gaia: Cult Gaia is a contemporary women's fashion and accessory brand known for occasion-driven and lifestyle pieces sold DTC and via boutiques. Comparable to LePrivé in target demographic, premium price band, and emphasis on social-media-driven brand-building.
- Miaou: Miaou is a contemporary women's fashion brand known for bodycon dresses, denim, and feminine separates distributed DTC and through select boutiques. Comparable to LePrivé in dress-led assortment, premium positioning, and influencer-led marketing approach.
- Lisa Says Gah: Lisa Says Gah is a DTC contemporary women's apparel brand offering feminine dresses, tops, and accessories sold globally via Shopify. It is comparable in target demographic, price tier, and reliance on Instagram/TikTok-driven community content.
- Ganni: Ganni is a Danish contemporary women's fashion label with strong DTC e-commerce and global boutique presence, offering feminine, playful pieces. Comparable to LePrivé in target customer, price tier, multi-channel retail strategy, and international shipping footprint across Europe and beyond.
- Realisation Par: Realisation Par is a DTC contemporary women's fashion label built on Instagram-driven community marketing and printed dresses, with strong celebrity/influencer placements. It directly mirrors LePrivé's social-media-led acquisition, feminine aesthetic, and global e-commerce distribution.
- Farm Rio: Farm Rio is a Brazilian contemporary womenswear brand with bold prints, dresses, and resort wear sold DTC and through boutiques globally. Comparable to LePrivé in feminine aesthetic, colorful prints, dress-led assortment, and international DTC distribution.
Broad incumbents
- Lululemon: Lululemon is a global leader in women's premium athletic apparel and activewear. It is the most relevant incumbent for LePrivé's Le Sport Club sub-brand, serving the same female fitness customer at premium price points across DTC, retail, and global markets.
- Aritzia: Aritzia is an established multi-brand women's fashion retailer with proprietary labels (Wilfred, Babaton, TNA) sold through boutiques and a global e-commerce site. It serves the same fashion-conscious female customer as LePrivé but at a larger scale and broader assortment, including activewear (TNA).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LePrivé social profiles
Digital presenceLePrivé financial estimates
Financial estimateRevenue estimate
Valuation estimate
LePrivé leadership team
Management profileNumber of profiles
Profiles1 record
LePrivé funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LePrivé M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LePrivé
What does LePrivé do?
LePrivé designs, markets, and sells women's fashion apparel and accessories directly to consumers worldwide through an owned e-commerce storefront and boutiques. The product range spans dresses, tops, outerwear, pants, shorts, sweaters, jumpsuits, sets, swimwear, and accessories under the LE PRIVÉ mainline, alongside the Le Sport Club activewear line featuring sport bras, leggings, hoodies, and similar athletic pieces.
Is LePrivé a public or private company?
LePrivé is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LePrivé founded?
LePrivé was founded in 2021. It employs 1 to 10 people.
Where is LePrivé based?
LePrivé is headquartered in New York, United States, in the North America region.
How does LePrivé make money?
One revenue line is on record: product Sales.
Who are LePrivé's main competitors?
Outdoor Voices is listed as an emerging player. Direct peers are Reformation, Cult Gaia, Miaou, Lisa Says Gah, Ganni, Realisation Par and Farm Rio. Broad incumbents are Lululemon and Aritzia.
Does LePrivé have an API?
No public API is recorded for LePrivé.
What industry is LePrivé in?
LePrivé's product category is Women's Apparel and Fashion Retail. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 458110 and its SIC code is 5621.