What Águilas de Mexicali does

Águilas de Mexicali is a private professional baseball franchise operating in the Liga Mexicana del Pacífico (LMP), Mexico's premier winter baseball league, based in Mexicali, Baja California. The team's legal entity is Grupo Águilas de Mexicali Y Espectaculos S.A.P.I de C.V., and it plays home games at Estadio Casas Geo (also referenced as Estadio B'Aero / Estadio Gelacio Ruiz). The franchise dates to 1948, employs 51-100 people, and serves the local Mexicali metropolitan area and broader Baja California region, with broader Mexican visibility through its representation in international competitions such as the Serie del Caribe 2025.

The company's product portfolio centers on the live game experience and ancillary fan engagement products: a dedicated online ticketing platform (tickets.aguilasdemexicali.mx) selling single-game and season tickets, an e-commerce merchandise storefront (shop.aguilasdemexicali.mx) for team apparel and memorabilia, the "Socio Emplumado" season-ticket membership program (booked through Timify), and a news/content platform distributed via Mailchimp. The technology stack is commodity SaaS — no proprietary AI, ML, or data systems are disclosed. Revenue is generated across three streams: ticket sales (transactional), merchandise sales (one-time retail), and corporate sponsorship (licensing/placement), with a partnership base of eight sponsors spanning fast food, fuel, paint/coatings, gaming, audio, banking, pharmacy, and state government.

The go-to-market motion is event-driven: customer acquisition and retention track game performance, standings, and community engagement, supported by email marketing, social media, content on the team website, and community/charity events. Customer concentration is tilted toward the sponsorship side, with the Gobierno de Baja California identified as the single core public-sector partner, while the fan-facing business is highly distributed across individual consumers and families. The business model is characteristic of a mid-tier regional professional sports franchise: seasonal, locally anchored, and dependent on a small portfolio of corporate sponsors and gate revenue.

Name

Águilas de Mexicali

Legal name

Grupo Águilas de Mexicali Y Espectaculos S.A.P.I de C.V

Website

https://aguilasdemexicali.mx

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Águilas de Mexicali is a private professional baseball franchise in Mexico's Liga Mexicana del Pacífico, based in Mexicali, Baja California. It generates revenue from ticket sales, merchandise, and corporate sponsorships, serving local baseball fans and regional sponsors in the Baja California market.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

Keywords

• Professional baseball team
• Winter baseball league
• Sports entertainment
• Team merchandise sales
• Game ticketing services

Headquarters

HQ city

Las Fuentes

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single-game tickets and season tickets for home games at Estadio Casas Geo. Tickets are sold through online platform (tickets.aguilasdemexicali.mx) and at the venue.
2. Merchandise Sales: Sales of team merchandise including apparel, memorabilia, and branded products through the online store (shop.aguilasdemexicali.mx) and potentially at the stadium.
3. Sponsorship: Corporate sponsorship deals with multiple brands including Arco, Carls Jr, Gobierno de Baja California, Comex, Caliente, Audiorama, BanCoppel, and Benavides. Sponsors receive logo placement on website, stadium signage, and promotional materials.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Águilas de Mexicali is a professional baseball franchise in the Liga Mexicana del Pacífico that delivers live winter-season baseball games as its core product. The franchise monetizes the in-stadium experience through ticket sales, a season-ticket and fan membership program (Socio Emplumado), team merchandise sold via an online store, and corporate sponsorship activations across the team's digital and physical venues.

Product overview

Águilas de Mexicali is a professional baseball team in the Liga Mexicana del Pacífico (LMP) operating as a sports entertainment organization. The company's product portfolio consists of four main offerings: (1) an online ticket sales system for game attendance, (2) an e-commerce merchandise store for team apparel and fan merchandise, (3) a membership program called "Socio Emplumado" for season ticket holders and dedicated fans, and (4) a news/magazine content platform covering team activities and community events. The core product experience centers on game attendance and fan engagement, supported by retail and membership revenue streams.

Differentiator

Problem solved

Functional benefit

Products and services

• Tickets (Sistema de Boletos) Online and box office ticketing for attending live Liga Mexicana del Pacífico home games of Águilas de Mexicali, targeted at local baseball fans and sports entertainment consumers.
• Tienda (Shop) E-commerce storefront selling official team apparel, memorabilia, and fan gear to baseball fans and supporters of Águilas de Mexicali.
• Socio Emplumado Season ticket and membership program for dedicated fans of Águilas de Mexicali, providing priority booking, exclusive benefits, and ongoing engagement with the team.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• ArcominorGTM or Marketing PartnerCorporate sponsor receiving logo placement on the team website. Arco is a fuel brand operating in Mexico.
• Carls JrminorGTM or Marketing PartnerCorporate sponsor receiving logo placement on the team website. Carls Jr is a fast-food restaurant chain operating in Mexico.
• Gobierno de Baja CaliforniacoreGTM or Marketing PartnerGovernment sponsor representing the state of Baja California. Receives prominent logo placement indicating a significant public-private partnership supporting the team.
• ComexminorGTM or Marketing PartnerCorporate sponsor, a paint and coatings brand in Mexico. Receives logo placement on the team website.
• CalienteminorGTM or Marketing PartnerCorporate sponsor, a gaming/entertainment brand in Mexico. Receives logo placement on the team website.
• AudioramaminorGTM or Marketing PartnerCorporate sponsor, likely an audio/entertainment company in Baja California. Receives logo placement on the team website.
• BanCoppelminorGTM or Marketing PartnerCorporate sponsor, a banking institution in Mexico. Receives logo placement on the team website.
• BenavidesminorGTM or Marketing PartnerCorporate sponsor, a pharmacy chain in Mexico. Receives logo placement on the team website.
• Liga Mexicana del Pacífico (LMP)coreStrategic or Co-development PartnerThe official winter baseball league in which Águilas de Mexicali competes. The team participates in regular season games, playoffs, and represents the league in international competitions like Serie del Caribe.
• Fundación Mujeres Que VivenminorOthersCharitable foundation partnership for community events. The team supported the 9th Carrera Paso Rosa event organized by this foundation for breast cancer awareness.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• San Diego Padres: MLB franchise geographically closest to Mexicali, with significant cross-border fan engagement in Baja California. Provides a high-end benchmark for business model elements (corporate sponsorships, premium ticketing, merchandise) that could eventually scale at Águilas.
• Tigres de Quintana Roo: Historically one of Mexico's most storied baseball franchises (LMB). Comparable in brand heritage and franchise economics, though operating in a different league. Useful for benchmarking long-tenured Mexican baseball franchise valuations.

Direct peers

• Mayos de Navojoa: LMP franchise with comparable historical standing and revenue model. Competes in the same league with similar regional dynamics, providing a relevant comparable for franchise valuation and sponsorship pricing.
• Venados de Mazatlán: LMP peer franchise with similar market size, revenue model, and international exposure (Serie del Caribe participant). Comparable in scale and operating dynamics to Águilas de Mexicali within the same league.
• Cañeros de Los Mochis: LMP franchise operating in a similar mid-sized Mexican market. Directly comparable in scale, attendance dynamics, and sponsorship profile — useful as a like-for-like benchmark for Águilas de Mexicali.
• Diablos Rojos del México: Mexico's most prominent professional baseball franchise, competing in the Liga Mexicana de Béisbol (LMB). Comparable business model: ticket sales, merchandise, sponsorships, and membership programs. The benchmark for Mexican baseball franchise economics and a direct competitor for sponsorship budgets and fan attention.
• Tomateros de Culiacán: Direct LMP competitor and historically one of the league's most successful franchises. Same league, same revenue model (tickets, merch, sponsorships), and overlapping sponsorship categories. Provides the most direct comparable for LMP-specific economics.
• Charros de Jalisco: LMP franchise based in Guadalajara, a larger market than Mexicali. Same league, same revenue mix, and comparable digital infrastructure (online ticketing, merchandise store, membership program). Useful for benchmarking upside potential in larger Mexican markets.
• Yaquis de Obregón: LMP franchise with comparable history and operational footprint in a mid-sized Mexican city. Same league structure, same sponsorship and ticketing model, making it a directly relevant benchmark for regional attendance and merchandise trends.

Regional players

• Leones de Yucatán: Liga Mexicana de Béisbol (LMB) franchise with a strong membership and ticketing operation. Comparable in leveraging fan engagement and digital infrastructure, though operating in a different league and region (Yucatán vs. Baja California).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AguilasDeMxli
• Facebookfacebook.com/aguilasdemxli

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Águilas de Mexicali