Yaquis de Obregón

What Yaquis de Obregón does

Yaquis de Obregón (legal name: Club de BaseBall Obregón) is a private professional winter baseball franchise based in Ciudad Obregón, Sonora, Mexico, competing in the 10-team Liga Arco Mexicana del Pacífico (LAMP). The club was founded in 1947 and plays home games at Estadio Yaquis (Estadio Tomás Oroz Gaytán), inaugurated in 1971. The franchise has won 8 LMP championships — including a historic tricampeonato from 2010-2013 — and 2 Caribbean Series titles, most notably in 2013. President René Arturo Rodríguez has led the organization through multiple championship windows.

The club generates revenue through three primary streams: ticket sales via Ticket Móvil and Ticket U, merchandise sales through the physical store at the stadium and the tiendayaquis.com e-commerce platform, and corporate sponsorships with major brands including Arco Gasolineras México, Carls Jr México, Comex, and Repsol. A flagship co-branding partnership was established with Mariscos Los Arbolitos de Cajeme in October 2025. Fan engagement is driven by a multi-channel marketing stack — official website, Twitter/X, Instagram, email newsletter, mobile apps, and community programs such as 'Yaquis de Corazón' — supplemented by international preseason participation in Arizona's Fiesta Mexicana de Beisbol and Caribbean Series competition. The current staff of 15 employees is led by manager Gabe Álvarez Morales (effective June 2025) and a coaching team including pitching coach Octavio Tavo Álvarez.

Name

Yaquis de Obregón

Legal name

Club de BaseBall Obregón

Website

https://yaquis.com.mx

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Yaquis de Obregón is a private professional winter baseball franchise based in Ciudad Obregón, Sonora, Mexico, competing in the Liga Arco Mexicana del Pacífico. Founded in 1947, the 8-time LMP champion generates revenue from ticket sales, merchandise, and corporate sponsorships for regional fans and national-brand partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Ciudad Obregón

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from game attendance at Estadio Yaquis and away games
2. Merchandise Sales: Official online store (tiendayaquis.com) selling team merchandise including jerseys, apparel, and memorabilia. Also physical store at stadium.
3. Corporate Sponsorships: Partnerships with sponsors including Arco Gasolineras México, Carls Jr México, Comex, Repsol, and others who advertise on team uniforms, stadium signage, and digital platforms

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Yaquis de Obregón is a professional winter baseball team that competes in the Liga Arco Mexicana del Pacífico (LAMP). The organization offers live baseball games at Estadio Yaquis (Tomás Oroz Gaytán), sells tickets through partner platforms, and operates an official online merchandise store (Tienda Yaquis). Revenue is supplemented by corporate sponsorships with brands such as Arco, Carls Jr, Comex, and Repsol.

Product overview

Yaquis de Obregón operates as a professional baseball organization in the Liga Arco Mexicana del Pacífico (LAMP), offering a digital ecosystem centered around its official website (yaquis.com.mx) which provides comprehensive team information including news, game schedules, roster data, statistics, and standings. The organization complements its web presence with an official online merchandise store (Tienda Yaquis) and mobile applications for iOS and Android. The team's home venue is the Estadio Yaquis (Tomás Oroz Gaytán) in Ciudad Obregón, Sonora. Ticketing services are provided through third-party platforms TicketU and BoletoMovil. The portfolio is focused on fan engagement and team promotion rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Yaquis de Obregón Game Tickets and Live Matches Live professional baseball games featuring the Yaquis de Obregón team competing in the Liga Arco Mexicana del Pacífico (LAMP). Tickets are sold to fans through Ticket Móvil, Ticket U, and the stadium box office. For sports fans, families, and baseball enthusiasts.
• Tienda Yaquis (Official Online Merchandise Store) Official e-commerce store selling Yaquis de Obregón team apparel, jerseys, memorabilia, and branded merchandise. For fans and supporters who want to purchase official team products.
• Yaquis de Obregón Mobile Application Official mobile application available on iOS and Android that provides fans with team news, schedules, rosters, statistics, and exclusive content.

Quantifiable outcome

• Record of 20-2 in Temporada 2025-2026 standing at position 2
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and major.

• Mariscos Los Arbolitos de CajemecoreGTM or Marketing PartnerOfficial alliance between Club Yaquis and Mariscos Los Arbolitos de Cajeme, two brands originating from the region that have transcended borders. The partnership includes branding on team jerseys and joint community initiatives. Announced October 2025.
• Arco Gasolineras MéxicoflagshipGTM or Marketing PartnerMajor sponsor of the team with logo displayed on official website and team materials
• Carls Jr MéxicomajorGTM or Marketing PartnerSponsorship partner with logo featured on team website
• ComexmajorGTM or Marketing PartnerPaint brand sponsor with logo displayed on team materials
• RepsolmajorGTM or Marketing PartnerEnergy company sponsor with logo featured on team website
• Ticket MóvilcoreChannel Partner/ Reseller/ DistributorOfficial mobile ticketing platform for purchasing game tickets
• Ticket UcoreChannel Partner/ Reseller/ DistributorOfficial ticket sales platform for Yaquis games
• Liga Arco Mexicana del Pacífico (LAMP)flagshipStrategic or Co-development PartnerThe winter baseball league that Yaquis de Obregón participates in. Includes 10 teams from various Mexican cities competing annually.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cañeros de Los Mochis: LAMP franchise in Los Mochis, Sinaloa. Direct league peer sharing the same revenue model (gate, merchandise, sponsorship) and competing for Sonoran/Sinaloan fan attention.
• Naranjeros de Hermosillo: Fellow Liga Arco Mexicana del Pacífico winter baseball team based in Hermosillo, Sonora. Direct competitor within the same league, comparable market size, and historical rival of Yaquis with multiple head-to-head championship matchups.
• Algodoneros de Guasave: LAMP team in Guasave, Sinaloa. Direct league peer; Yaquis swept Algodoneros 4-0 in the 2011-2012 LMP finals, illustrating the recurrent head-to-head matchup pattern within the league.
• Venados de Mazatlán: LAMP baseball team in Mazatlán, Sinaloa. Direct competitor whose recent series matches against Yaquis (December 2025) demonstrate the head-to-head competitive dynamics typical among LAMP franchises.
• Mayos de Navojoa: LAMP team based in Navojoa, Sonora. Same-state regional peer serving an adjacent fan market with comparable operational scale, ticket/merchandise/sponsorship revenue mix.
• Águilas de Mexicali: LAMP team based in Mexicali, Baja California. Direct league peer; Yaquis defeated Águilas 4-0 in the 2012-2013 Caribbean Series-preceding championship final, exemplifying the recurring competitive matchups.
• Charros de Jalisco: LAMP expansion team based in Guadalajara, Jalisco. Direct league peer with similar business model and stadium economics, though operating in a larger metropolitan market than Yaquis.
• Tomateros de Culiacán: LAMP winter baseball team based in Culiacán, Sinaloa. Direct league peer with multiple championships and similar business model centered on regional fan engagement, sponsorship sales, and stadium-based revenue.
• Sultanes de Monterrey: LAMP franchise in Monterrey, Nuevo León. Direct league peer operating in one of Mexico's largest metropolitan markets; comparable structure of multi-revenue streams anchored by corporate sponsors.

Broad incumbents

• Diablos Rojos del México: Mexican Baseball League (summer) franchise in Mexico City. Operates in the parallel LMB circuit rather than LAMP, but serves as a broader Mexican professional baseball benchmark with significantly larger market scale and revenue base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yaquis_oficial
• LinkedInlinkedin.com/company/yaquis-de-obreg%C3%B3n

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaquis de Obregón