PR In Canada

What PR In Canada does

PR In Canada is an independently-owned B2B media platform and online marketplace serving Canada's communications and public relations industry. Founded in 2007 by Dave "The Connector" Forde and operated under the legal entity DJF Enterprise, the platform is headquartered in Toronto and delivers daily news coverage, weekly wrap-up newsletters, and editorial content covering account wins, campaign case studies, executive moves, and industry trends. The publication claims to reach 7,500+ communications professionals weekly and 20,000+ monthly decision-makers through its owned digital property and affiliated network (The Connected One, which includes sister publication Profectio).

The platform's product portfolio centers on a verified Vendor Directory listing 500–1,000+ Canadian advertising, marketing, and PR agencies searchable by service category and city, layered with three-tiered directory subscriptions (free Basic, $21/month Starter, $27/month Professional) and individual Insider subscriptions ($17.99/month or $179.99/year) plus a corporate Agency Access tier ($499.99/year for up to 5 seats). Built on a WordPress-based content management system with email marketing and membership subscription infrastructure, the platform supplements directory and subscription revenue with job postings ($225 single / $499 three-pack), sponsored advertising ($500–$10,000+ tiers), RFP distribution, awards programs (Top 40 Under 40, Women In Communications Marketing & Technology Awards, Best Performing Canadian PR Agencies Report), and an Agency Growth Program for business development services.

Monetization is diversified across four primary streams — subscriptions, advertising, directory listings, and job board fees — targeting a horizontal mix of PR/communications agencies, agency leadership, individual communications professionals, and brand marketers/CMOs seeking agency discovery and RFP distribution channels. The company's operating footprint is exclusively Canadian, with distribution also syndicated through the Profectio and The Connected One networks into adjacent advertising and marketing audiences.

Name

PR In Canada

Legal name

DJF Enterprise

Website

https://princanada.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

PR In Canada is an independently-owned B2B media platform and vendor marketplace serving Canada's public relations and communications industry, operating a daily news publication, a directory of 500+ agencies, subscription tiers, awards programs, and a job board under DJF Enterprise.

Ownership category

akta.pro rank

Product category

B2B Trade Media

NAICS

Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131), Directory and Mailing List Publishers (513140)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations news
• Industry trade media
• Vendor directory services
• B2B media platform
• Agency marketing services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscriptions: Paid membership tiers providing access to premium content, breaking news, and industry reports. Options include monthly Insider ($17.99), annual Insider Pro ($179.99), and corporate Agency Access ($499.99).
2. Advertising: Sponsored content and advertising placements targeting communications and PR professionals, with budget tiers ranging from $500-$1,000 to $10,000+.
3. Agency Directory Listings: Tiered vendor directory placement for agencies seeking visibility with Canadian brand decision-makers. Pricing ranges from free Basic to Professional tier at $27/month (billed annually).
4. Job Board: Job posting packages for advertising, marketing, and PR positions. Single listing at $225, three-pack at $499, with 45-day visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PR In Canada is a B2B digital news platform and marketplace dedicated to the Canadian public relations and communications industry. It publishes daily industry news coverage on account wins, campaigns, and executive moves, and operates a verified vendor directory of more than 1,000 PR, marketing, and advertising agencies across Canada. The platform monetizes through subscription memberships (Insider, Insider Pro, Agency Access), tiered agency directory listings, job board postings, RFP distribution, and sponsored content.

Product overview

PR In Canada is a digital news platform and business-to-business marketplace serving Canada's communications and public relations industry. The core offering is the PR In Canada News Platform delivering daily industry coverage, supported by a Vendor Directory listing over 1,000 agencies. Additional products include subscription tiers (Insider, Insider Pro, Agency Access) providing premium content access, the Job Board for recruitment, an RFP/RFI Posting Service for agency hiring, and the Agency Growth Program for business development. The portfolio also includes three awards programs: Top 40 Under 40, Women In Communications, Marketing & Technology Awards, and the Best Performing Canadian Public Relations Agencies Report. The Media Marketplace, operated through the affiliated Profectio network, extends the ecosystem to media buyers with additional tools like the Rep Finder.

Differentiator

Problem solved

Functional benefit

Products and services

• PR In Canada News Platform Daily digital news publication covering the Canadian communications and public relations industry, featuring account wins, campaign spotlights, executive moves, interviews, and industry research. Free access with partial content; full access via paid Insider subscription.
• Vendor Directory An online, verified directory listing over 1,000 advertising, marketing, and public relations agencies across Canada. Allows brand decision-makers and CMOs to discover, filter, and vet Canadian PR agencies by service category (Public Relations, Social Media, Crisis Management, etc.) and city (Toronto, Calgary, Montreal, Ottawa, Vancouver).
• PR In Canada Subscriptions Three subscription tiers — Insider ($17.99/month), Insider Pro ($179.99/year), and Agency Access ($499.99/year) — offering access to breaking news, eNewsletter, full site archives, the AOR New Business Report, On the Move Recap, partner event discounts, and corporate benefits such as job listings and speaking opportunities.
• Job Board Recruitment listing service for advertising, marketing, and PR positions across Canada. Single job listing priced at $225 and a three-listing package at $499, with each listing live for 45 days, mobile-optimized and SEO-optimized.
• RFP/RFI Posting Service A free service allowing organizations to post requests for proposals for communications, public relations, marketing, and technology solutions, distributed across the network of B2B sites including Profectio.
• Agency Growth Program A business development service helping agencies gain visibility, build authority, and connect with brand decision-makers through media exposure, thought leadership opportunities, RFP database access, and trend intelligence reports.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ProfectiocoreOthersSister publication within the DJF Enterprise network covering marketing and advertising industry news. Profectio produces Canadian Ad Insider and the Media Marketplace, providing integrated content and directory services across the marketing ecosystem. Both platforms share audience and content synergies.
• The Connected OnecoreOthersParent network of business sites launched by founder Dave Forde, connecting buyers to sellers across B2B markets. PR In Canada and Profectio are flagship properties within The Connected One network, which also includes the Agency Scoreboard and business development tools.
• Canadian Ad InsiderminorOthersCo-produced by PR In Canada and Profectio, covering advertising and marketing industry news. Produces joint awards programs including Women in Communications, Marketing & Technology Awards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• CommunicationsMatch: Agency search and RFP platform connecting brands with PR, communications, and marketing firms. Direct overlap with PR In Canada's vendor directory and RFP posting functionality, though with a U.S./global footprint.
• AgencySpy: Ad/PR industry news site covering account wins, hires, and campaigns. Smaller-scale, digital-only trade media with similar content categories to PR In Canada, primarily U.S.-focused.

Direct peers

• Ragan Communications: B2B media company covering PR, communications, HR, and marketing with daily news, training, awards (PR Daily Awards), and a directory. Highly comparable content-and-community business model serving communicators.
• PR Daily (Ragan): Daily news and resource site for PR and communications professionals, part of the Ragan network. Closely overlaps with PR In Canada on content categories (account wins, on the move, campaigns) and target persona.
• PRovoke Media (formerly The Holmes Report): Global PR industry publication providing news, agency rankings, and the SABRE Awards. Direct competitor in editorial coverage of the PR agency industry with comparable content and award-program monetization.
• PR News (accessintel): Long-running trade publication covering PR and communications with newsletters, conferences, and awards. Comparable subscription-driven media model targeting the same PR professional buyer.
• O'Dwyer's PR: Independently-owned PR trade publication covering the U.S. PR industry with daily news, a directory of PR firms, and editorial rankings. Closest direct analog to PR In Canada in terms of business model, content focus, and independent ownership structure.

Broad incumbents

• Adweek: Major advertising and marketing trade publication with news, awards, and agency rankings. Sister vertical to PR In Canada via the Profectio / Canadian Ad Insider relationship — comparable editorial and directory business model at larger scale.
• PRWeek: Global flagship trade publication covering the PR industry with news, awards (PRWeek Awards), and agency rankings. Operates at much larger scale than PR In Canada but competes for the same audience of PR professionals and brand marketers.

Regional players

• Marketing Magazine (Canada): Canadian marketing trade publication covering agencies, brands, and campaigns. Regional Canadian peer with overlapping audience of brand marketers, though broader marketing rather than PR-specific focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/princanada
• LinkedInlinkedin.com/in/daveforde
• Facebookfacebook.com/princanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR In Canada