Sold Out
Sold Out Advertising London is a London-based full-service advertising agency that creates bespoke campaigns for the live entertainment industry, serving artists, promoters, theatre producers, festivals, and comedy performers across stadium tours, West End productions, UK festivals, and immersive experiences.
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sold Out does
Sold Out (legally Sold Out Advertising London) is a London-based full-service advertising agency specializing in bespoke campaigns for the live entertainment industry. Founded in 1993, the firm has accumulated over 25 years of sector experience and operates with a headcount of 11–50 employees from its London headquarters, with no other office locations disclosed.
The agency's service offering covers the full entertainment vertical: live music tours, West End and regional theatre productions, comedy tours, UK music festivals, immersive experiences (Cirque du Soleil, BBC Earth Experience), sporting events, and exhibitions. Campaigns span outdoor, print, and digital channels and are tailored to individual tour and production windows. The agency works with an unusually broad roster of named clients — including stadium-tour anchors such as Coldplay, Adele, Beyonce, the Rolling Stones, Ed Sheeran, and Taylor Swift; major UK festivals such as British Summer Time Hyde Park, All Points East, Reading, Leeds, Latitude, and Isle of Wight; West End productions such as Wicked, Six, Harry Potter and the Cursed Child, and Moulin Rouge; comedy tours by Peter Kay, Ricky Gervais, and Michael McIntyre; and immersive properties including Cirque du Soleil, Spirited Away, and Elvis Evolution.
The business model is professional-services based with project-based, bespoke pricing (not publicly disclosed, contact-based). Client acquisition is sales-led, driven by direct outreach, relationship management, and the agency's portfolio of high-profile past campaigns. There is no disclosed technology platform, no API or SDK offerings, no proprietary AI/ML tooling, and no data flywheel described — the core deliverable is human creative output. The company is privately held, with no funding rounds, M&A activity, ownership structure, or leadership team disclosed in the source data. Forward bookings extending into 2026 and 2027 are visible on the public website, indicating an active pipeline beyond current calendar-year campaigns.
Sold Out firmographics
Firmographics- Name
- Sold Out
- Legal name
- Sold Out Advertising London
- Website
- https://soldout.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sold Out Advertising London is a London-based full-service advertising agency that creates bespoke campaigns for the live entertainment industry, serving artists, promoters, theatre producers, festivals, and comedy performers across stadium tours, West End productions, UK festivals, and immersive experiences.
- Ownership category
- akta.pro rank
Sold Out industry classification
Industry- Product category
- Entertainment Advertising Services
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
- akta.pro secondary industries
- Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where Sold Out is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sold Out business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Services: Revenue is generated through providing bespoke advertising campaign services to entertainment clients including concert tours, theatre productions, comedy shows, festivals, and live events. The agency creates innovative campaigns that create buzz and deliver results for clients.
Go-to-market motion1 record
Distribution channels1 record
Sold Out product offering
Product offeringCore offering
Sold Out is a full-service advertising agency based in London that creates bespoke advertising campaigns for live entertainment events. The agency specialises in promoting concert tours, theatre productions, comedy shows, festivals, immersive experiences, sporting events, and dance productions across the UK market, focusing on outdoor, print, and digital advertising that drives ticket sales and event awareness for entertainment clients.
Product overview
Sold Out is a full-service advertising agency based in London with over 25 years of industry experience. They specialize in creating bespoke advertising campaigns for live events, entertainment, and cultural events. Their service portfolio spans multiple categories including Comedy, Dance, Festival, Immersive experiences, Live Music, Outdoor advertising, Sport, and Theatre. The agency works with a diverse range of clients from individual performers and theatre productions to major music festivals and sporting events, providing tailored promotional campaigns to maximize visibility and ticket sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Concert Tour Advertising Campaigns
Companies that use Sold Out
Customer profileNamed customers405 records
Segments1 record
Ideal customer profiles2 records
Sold Out technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sold Out partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Sold Out competitors and assessment
Company assessmentBroad incumbents
- Wasserman: Global sports, music and entertainment marketing giant operating brand partnerships, talent representation and experiential campaigns. Comparable as a larger, multi-service entertainment-marketing incumbent competing for the same festival and artist spend.
- Endeavor (WME) Marketing: Global entertainment company whose marketing division services brand experiences, live events, and content promotion for premium entertainment IP. Comparable as a scaled entertainment-marketing incumbent with deep artist relationships.
- Droga5 (Accenture Song): Global creative agency with a strong track record of entertainment, sport and culture campaigns (e.g. for major film and music launches). Comparable as a large-scale creative competitor that regularly handles entertainment-IP marketing briefs.
- Wieden+Kennedy London: Global creative agency with a London office known for entertainment, sport and music-related campaigns. Comparable as a larger creative competitor with strong entertainment credentials competing for premium live-event accounts.
- Mother London: Independent London creative agency that has worked on film, music and cultural campaigns. Comparable as a London-based independent creative agency that competes for entertainment marketing briefs from UK promoters and producers.
- Saatchi & Saatchi (Publicis): Major UK advertising agency within the Publicis network with an established entertainment and live-events portfolio. Comparable as a full-service incumbent that frequently handles campaigns for major UK entertainment brands and tours.
Direct peers
- Feref: London-based independent advertising agency focused exclusively on the entertainment and culture sector, working across film, TV, theatre, music, gaming and publishing. Highly comparable as a London-headquartered entertainment-specialist creative agency of similar scale.
- Trailer Park (Wasserman): US-rooted entertainment marketing agency that designs and executes creative campaigns for film, TV, gaming, and live events. Closest direct peer in terms of being a specialist creative agency whose entire proposition is entertainment-industry marketing campaigns.
- Amplify (M&C Saatchi): London-based creative agency specialising in youth culture, music and entertainment marketing. Comparable as a similarly-sized specialist competitor running campaigns for music artists, festivals and culture-led brands.
Emerging players
- TTDA (The Theatre Design Agency) / dedicated theatre marketing specialists: UK agencies and boutique studios focused on theatrical production marketing in the West End and beyond. Comparable as smaller, sub-vertical specialists competing specifically for theatre-producer advertising budgets that Sold Out also serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sold Out social profiles
Digital presenceSold Out financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sold Out leadership team
Management profileNumber of profiles
Sold Out funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sold Out M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sold Out
What does Sold Out do?
Sold Out is a full-service advertising agency based in London that creates bespoke advertising campaigns for live entertainment events. The agency specialises in promoting concert tours, theatre productions, comedy shows, festivals, immersive experiences, sporting events, and dance productions across the UK market, focusing on outdoor, print, and digital advertising that drives ticket sales and event awareness for entertainment clients.
Is Sold Out a public or private company?
Sold Out is a private company. It is classified as unknown and is currently operating.
When was Sold Out founded?
Sold Out was founded in 1993. It employs 11 to 50 people.
Where is Sold Out based?
Sold Out is headquartered in London, United Kingdom, in the Europe region.
How does Sold Out make money?
One revenue line is on record: advertising Services.
Who are Sold Out's main competitors?
Broad incumbents on record are Wasserman, Endeavor (WME) Marketing, Droga5 (Accenture Song), Wieden+Kennedy London, Mother London and Saatchi & Saatchi (Publicis). Direct peers are Feref, Trailer Park (Wasserman) and Amplify (M&C Saatchi). TTDA (The Theatre Design Agency) / dedicated theatre marketing specialists is listed as an emerging player.
Does Sold Out have an API?
No public API is recorded for Sold Out.
What industry is Sold Out in?
Sold Out's product category is Entertainment Advertising Services. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build), with a secondary code of BPAFALAE, Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings). Its NAICS code is 711 and its SIC code is 7311.