Feref

What Feref does

Feref is a London-based, full-service creative agency specializing exclusively in entertainment marketing, founded in 1968 and operating as Feref Limited (registered in England, company number 14857352, registered office at Unit 25 I.O. Centre, Lea Road, Waltham Abbey). Since 2024 the firm has operated as part of Delta Group, a creative conglomerate focused on "Empowering Imagination." Its core products and services span concept development, social media campaigns, AV production (TV commercials, cinema spots, motion graphics), experiential 360 activations, animation, design, and art direction, delivered as an integrated, project-based offering rather than a modular platform. The technology underlying this offering is conventional creative production tooling across digital, broadcast, and physical channels; there is no disclosed AI/ML, proprietary platform, or recurring SaaS component, and the firm markets itself through its own website, LinkedIn, and Instagram.

Feref's customers are predominantly major entertainment IP owners and adjacent consumer brands: Disney (and Disney+ via MediCinema and Grey's Anatomy Calmbulance), Sky (The Last of Us, House of Kardashian, Boyzone: No Matter What), Spotify (Wrapped 2022 and 2023 global social campaigns), Mattel (Play On TVC, Fisher-Price Mother's Day), Cawston Press (Inside Out 2 collaboration), Secret Mode (Parcel Corps gaming campaign), plus a client-logo roster including Netflix, Paramount, Warner Bros, Marvel, Lucasfilm, Universal, Sony Music, Lionsgate, and Roblox. Engagements are delivered as B2B project work under Engagement Letters covering basic fees plus production costs and expenses, with quote-based, non-public pricing; the explicit GTM motion is enterprise field sales into entertainment brand marketing teams and their agencies.

The revenue model is professional services: project-based creative agency engagements billed per Engagement Letter, with the firm positioned as a direct-to-client supplier (no intermediaries). Operating geographies are described as global. Headcount is in the 11–50 employee range, distribution is direct (enterprise field sales), and there are no disclosed funding rounds, no equity investors, and no publicly disclosed revenue figures — the firm is a private subsidiary-like operating unit within Delta Group.

Name

Feref

Legal name

Feref Limited

Website

https://feref.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

London-based creative agency founded in 1968, specializing in entertainment marketing for major brands including Disney, Spotify, Sky, and Mattel. Part of Delta Group since 2024, it delivers social campaigns, AV production, and experiential activations through project-based client engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Feref generates revenue through project-based creative agency engagements, providing concept development, content creation, production, and campaign management services for entertainment brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Feref is a B2B creative agency that produces integrated marketing campaigns for entertainment brands, spanning concept development, copywriting, design, animation, social media strategy, AV production, and experiential activations. Its work delivers campaigns across social, out-of-home, cinema, and television channels for clients including Disney, Sky, Spotify, and Mattel. Each engagement is delivered as a tailored, project-based service under an Engagement Letter covering creative fees and production costs.

Product overview

Feref is a full-service entertainment marketing agency that operates as a single unified offering rather than a platform with separate modules. Founded in 1968, the agency provides integrated creative services including concept development, social campaigns, AV production, experiential activations, animation, and design for major entertainment brands. The services are delivered as a combined offering tailored to each client's needs, working across clients including Disney, Sky, Mattel, Spotify, Netflix, and Paramount.

Differentiator

Problem solved

Functional benefit

Products and services

• Entertainment Marketing Services

Quantifiable outcome

• Spotify Wrapped campaigns achieved over 20 million views
• +1 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Delta GroupcoreStrategic or Co-development PartnerFeref has become part of the Delta Group, a creative powerhouse focused on 'Empowering Imagination.' This partnership allows Feref to offer Delta Group's award-winning skillset alongside their own entertainment marketing expertise, expanding their creative capabilities.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mother London: Independent creative agency headquartered in London with comparable size and B2B entertainment-adjacent client work (e.g., Stella Artois, KFC). Closest UK-based independent peer in scale and operating model.
• adam&eveDDB: Award-winning London creative agency producing campaigns for major entertainment and consumer brands (John Lewis, Sony, FIFA). Comparable full-service integrated model and London base.
• Anomaly: Independent creative agency with entertainment, consumer, and tech clients and a similar integrated offering (strategy, creative, production). Comparable operating model and entertainment exposure.
• 72andSunny: Global creative agency with a strong entertainment and culture-marketing roster (Google, Activision, Spotify). Directly comparable to Feref in entertainment-vertical specialization and social-first campaign work.
• Bartle Bogle Hegarty (BBH): London-founded creative agency with deep entertainment, media, and consumer-brand work (Netflix, Audi). Comparable in delivering integrated campaigns for entertainment clients from a UK base.

Broad incumbents

• Droga5 (Accenture Song): Globally recognized creative agency, now part of Accenture Song, with significant entertainment, tech, and culture clients (Netflix, The New York Times). Comparable in entertainment creative output but at substantially larger scale and as part of a consulting group.
• Wieden+Kennedy: Independent creative agency with a deep entertainment and culture portfolio (Nike, Netflix, Spotify). Comparable entertainment-vertical credibility but materially larger headcount and global footprint.
• Ogilvy Entertainment: The branded-entertainment arm of Ogilvy, working across film, gaming, and music for major IP holders. Comparable in entertainment-marketing specialization but operates inside a global network rather than as a standalone.

Regional players

• Iris Worldwide: UK-headquartered creative and activation agency with entertainment and consumer clients (Adidas, Samsung). Comparable integrated model and London base, but with broader geographic spread.

Emerging players

• Mekanism: Independent creative agency specializing in entertainment, culture, and purpose-led campaigns with measurable outcomes. Comparable entertainment focus and social-first approach at a similar size band.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/feref
• Instagraminstagram.com/fereflondon
• Xx.com/FerefSoho
• Facebookfacebook.com/ferefsoho

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feref