Auto 7H

What Auto 7H does

Auto 7H is a privately held automotive dealership headquartered in Borås, Sweden, operating since 2003. The company sells new and used vehicles and provides repair and maintenance services, employing between 11 and 50 people. The business model combines retail vehicle sales (both new and pre-owned) with an after-sales workshop offering repairs and maintenance — a structure common among small independent Swedish dealerships that monetize across three revenue streams: new-vehicle margin, used-vehicle reconditioning and gross profit, and workshop labor plus parts. The publicly stated short description and firmographics frame the company exclusively within these core retail and service activities; no adjacent product lines (e.g., financing, insurance brokerage, fleet leasing, parts retail) are documented.

The source data provides minimal further operational detail. No customer segments, named customers, brand/OEM affiliations, supplier relationships, pricing structure, marketing channels, leadership team, ownership structure, or financial disclosures are available. The company's web presence at auto7h.se reportedly returns only a loader/verification screen with no public content describing operations, products, or team. No office locations beyond the Borås headquarters, no subsidiaries, no certifications, and no awards or recognitions are documented in the available material.

Given the absence of further disclosure, any deeper read on differentiation, growth, capital structure, or strategic direction cannot be evidenced from the input. The current evidence base supports a profile of a long-standing, small-scale, single-site independent automotive retailer and service provider operating in western Sweden, with all other strategic, financial, and operational attributes undetermined from available data.

Name

Auto 7H

Website

https://auto7h.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto 7H is a privately held automotive dealership in Borås, Sweden, selling new and used vehicles and providing repair and maintenance services. Founded in 2003, the company employs 11 to 50 people.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

Keywords

• Used car sales
• New car sales
• Auto repair services
• Vehicle maintenance
• Car dealership

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

Auto 7H is an automotive dealership based in Borås, Sweden, that sells new and used cars and provides automotive repair and maintenance services to vehicle owners in the local market.

Differentiator

Problem solved

Functional benefit

Products and services

• New car sales Retail sale of new vehicles to individual consumers from the dealership in Borås, Sweden.
• Used car sales Retail sale of pre-owned vehicles to individual consumers from the dealership in Borås, Sweden.
• Auto repair services Mechanical repair services for vehicles brought in by local car owners needing diagnosis and fix of issues with their cars.
• Vehicle maintenance services Routine maintenance services for vehicles, supporting ongoing reliability and roadworthiness for car owners.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Bilia AB: Largest Swedish automotive dealer group, operating franchised new-car sales, used cars, and service across the country. Directly comparable business model (new + used + service) and overlapping Swedish customer base, but at vastly greater scale.
• Hedin Mobility Group: Large Swedish/European automotive dealer group with multiple rooftops covering new and used vehicle sales plus aftermarket service. Comparable end-to-end dealer offering, but operates as a multi-brand group rather than a single local site.

Regional players

• Ryd Bil: Swedish regional dealer group with new and used vehicle retail plus service. Comparable multi-brand franchised dealer model serving Swedish regional cities, similar to Auto 7H's positioning in Borås.
• Holmgrens Bil: Multi-rooftop Swedish dealer group with strong regional presence including the Västra Götaland / Sjuhärad region where Borås sits. Sells new and used cars and runs service operations, directly overlapping Auto 7H's geographic and product footprint.
• Bilmetro: Swedish dealer group operating multiple sales and service rooftops across Sweden. Same new + used + service mix as Auto 7H, but with broader geographic reach and group-level scale advantages.

Others

• Mobility Sweden (branschorganisation): Swedish automotive industry association representing manufacturers, importers, and dealers. Not a competitor but a direct comparable for understanding the Swedish dealership regulatory and OEM framework Auto 7H operates within.

Emerging players

• Blocket (used-car marketplace): Sweden's leading online marketplace for used vehicles. Not a direct dealer competitor but a structural threat to small dealership used-car economics — exactly the segment Auto 7H relies on alongside new sales.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto 7H