Askling Bil

What Askling Bil does

Askling Bil is a privately held, second-generation family-owned authorized Toyota and Lexus dealership group headquartered in Linköping, Sweden, operating five full-service locations across Linköping, Norrköping, Motala, Mjölby, and Nyköping. Founded in 1988, the company sells new and certified pre-owned Toyota and Lexus passenger and commercial vehicles (including hybrids, plug-in hybrids, and fully electric models such as the C-HR+, bZ4X, bZ4X Touring, Proace Electric family, and Hilux), and provides the full after-sales stack: authorized workshop service, body repair, parts, tire hotel, Express Service, hybrid service, loaner vehicles, and roadside assistance through Toyota Eurocare. Underlying technology is entirely Toyota-stack — the MyToyota mobile app for remote vehicle control and battery monitoring, Toyota Multimedia System with Apple CarPlay/Android Auto/Google Street View, Toyota Charging Network access via Laddkort, and Toyota HomeCharge home charging installation.

The business generates revenue across six streams: new vehicle sales, used vehicle sales (Toyota Approved), after-sales service and repairs, financing (Wasa Kredit Toyotakonto, Easy Privatleasing, Easy Billån, Business Lease, Financial Leasing), vehicle rental, and extended warranties/insurance (Toyota Relax up to 10 years/200,000 km, Länsförsäkringar insurance partnerships). Go-to-market is a hybrid retail + enterprise field-sales motion: in-person showroom sales and service across five physical sites, supplemented by digital lead capture (test-drive and service booking forms) and dedicated corporate fleet representatives at each location. Customer base is split between individual B2C consumers (primary) and B2B fleet/commercial buyers (secondary), served across two Swedish counties (Östergötland and Södermanland) with no disclosed international footprint.

Name

Askling Bil

Legal name

ASKLING BIL AB

Website

https://asklingbil.se

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Askling Bil is a family-owned authorized Toyota and Lexus dealership group operating five full-service locations in eastern Sweden, selling new and used vehicles, providing authorized service, financing, insurance, and EV charging solutions to B2C consumers and B2B fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Toyota and Lexus vehicles including passenger cars, hybrids, plug-in hybrids, electric vehicles, and commercial transport vehicles
2. Used Vehicle Sales: Sale of pre-owned Toyota Approved vehicles with certified warranty
3. After-Sales Service and Repairs: Maintenance, repairs, damage inspection, parts replacement, tire services through authorized Toyota workshops
4. Financing Services: Vehicle financing through Toyota Financial products including retail financing, leasing, and Easy Privatleasing
5. Vehicle Rental: Short-term vehicle rental and loaner cars during service visits
6. Extended Warranties and Insurance Products: Toyota Relax extended warranty up to 10 years/200,000 km, vehicle insurance products through partners

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Askling Bil is an authorized Toyota and Lexus dealership operating five full-service locations across eastern Sweden, selling new and certified pre-owned passenger cars, hybrids, EVs, and commercial vehicles (Proace family, Hilux). The company provides vehicle financing and leasing through Toyota Financial Services/Wasa Kredit, authorized workshop service and repairs, body shop and tire services, extended warranty (Toyota Relax) up to 10 years/200,000 km, roadside assistance (Eurocare), EV charging solutions, and dedicated corporate fleet sales.

Product overview

Askling Bil is a Toyota and Lexus authorized dealership offering a comprehensive automotive portfolio. The core offering consists of new Toyota passenger vehicles (Aygo X, Yaris, Yaris Cross, Corolla, C-HR, bZ4X, RAV4), commercial vehicles (Proace family), and Hilux pickups, plus Lexus luxury vehicles. The company provides an ecosystem of connected services including MyToyota app with remote vehicle control, Toyota Relax extended warranty, Toyota Eurocare roadside assistance, Toyota Approved Used certified pre-owned program, and home charging solutions (HomeCharge, Laddkort). Financing is available through Easy Privatleasing, Wasa Kredit Toyotakonto, Toyota Easy Billån, and business leasing options. Service and maintenance is provided through authorized workshops across five locations (Linköping, Norrköping, Motala, Mjölby, Nyköping) with Express Service and hybrid service capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Passenger Vehicles Sale of new Toyota passenger cars including Aygo X, Yaris, Yaris Cross, Corolla, Corolla Cross, C-HR, C-HR+, bZ4X, bZ4X Touring, and RAV4 in hybrid, plug-in hybrid, and fully electric variants for private consumers.
• New Lexus Vehicles Sale of new Lexus luxury vehicles (hybrid and electric models) through the authorized Lexus dealership at Linköping.
• Toyota Commercial Vehicles (Proace Family and Hilux) Sale of light commercial vehicles including Proace, Proace Electric, Proace City, Proace City Electric, Proace Verso Electric, Proace Max Electric, and Hilux pickup in various configurations for business and fleet use.
• Toyota Approved Used Vehicles Certified pre-owned Toyota vehicles at least 24 months old, sold with a comprehensive warranty valid up to 10 years or 200,000 km when serviced at authorized Toyota workshops.
• Authorized Service and Workshop Authorized Toyota workshop services including maintenance, repairs, damage inspection, hybrid service, tire service and tire hotel, body and paint repairs, Express Service, and loaner vehicles across all five locations.
• Vehicle Financing and Leasing Financing and leasing products through Toyota Financial Services/Wasa Kredit including Easy Privatleasing for private customers (fixed monthly cost, 1,500 km/year, service included), Toyota Easy Billån and Toyota Billån for private customers, Business Lease and Financial Leasing for corporate customers, and Wasa Kredit Toyotakonto credit account.
• Toyota Relax Extended Warranty Extended warranty program offering coverage up to 10 years or 200,000 km for new and Toyota Approved Used vehicles, available with each authorized service.
• Vehicle Insurance Products Vehicle insurance products for private and business customers offered through the partnership with Länsförsäkringar, available alongside vehicle sales and financing.
• EV Charging Solutions Home charging box (Toyota HomeCharge laddbox) for convenient overnight charging of EVs and plug-in hybrids, plus the Toyota Laddkort charging card providing access to the Toyota Charging Network for public charging sessions.
• Toyota Eurocare Roadside Assistance Roadside assistance program providing 3 years of emergency road assistance included with the purchase of a new Toyota vehicle.
• Toyota Professional (Commercial Fleet Support) Dedicated service and support program for commercial vehicle customers offering tailored solutions for fleet management, available at all five locations.
• Remote Services Subscription Paid subscription at 59.99 SEK/month enabling remote climate control, door lock/unlock, and hazard light activation via the MyToyota smartphone app.

Quantifiable outcome

• Toyota won AutoIndex 2026 - Sweden's most satisfied car owners based on 11,562 respondents
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Toyota Sweden ABcoreChannel Partner/ Reseller/ DistributorAuthorized Toyota and Lexus dealership operating under franchise agreement with Toyota Sweden. Receives vehicles, marketing support, technical training, warranty administration, and access to Toyota Financial Services products.
• LänsförsäkringarcoreStrategic or Co-development PartnerInsurance partnership providing comprehensive vehicle insurance products for business customers. Offers tailored insurance solutions alongside vehicle sales and financing.
• Toyota Motor CorporationcoreTechnology or IntegrationVehicle manufacturer providing vehicles, genuine parts, technical specifications, warranty programs, connected services technology (MyToyota), and brand standards.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Mekonomen: Mekonomen is a leading Nordic automotive aftermarket service and parts chain. Comparable to Askling Bil's workshop and parts business as an authorized-light service alternative; not a franchise dealer but competes for the same service wallet.

Direct peers

• Bilia AB: Bilia is the largest automotive dealer group in the Nordics, operating multiple brands across Sweden, Norway, and Germany. Directly comparable to Askling Bil as a multi-brand, multi-location authorized dealer with sales, service, and financing, but at significantly greater scale.
• Hedin Mobility Group: Hedin Mobility Group is one of Europe's largest privately-held automotive dealer groups with extensive Swedish operations across multiple brands. Directly comparable as a multi-location authorized dealer offering sales, service, fleet, and financing solutions similar to Askling Bil's model.
• Volkswagen Group Sverige retail (e.g., Hedin Bil, Bavaria): Hedin Bil and other VW Group retail partners are direct competitors to Askling Bil for new-vehicle buyers in Sweden, operating multi-brand showrooms with similar sales, financing, and service offerings. Comparable in business model though not Toyota franchise.
• Ryd Bil (Rydgruppen): Ryd is a Swedish family-owned automotive dealer group with multiple brand franchises across Sweden. Comparable to Askling Bil in operating model (family-owned, regional dealership, sales + service) though typically larger and broader in brand coverage.
• Holmgrens Bil: Holmgrens Bil is a major Swedish automotive dealer group operating multiple brands and locations, with full sales, service, and parts operations. Highly comparable business model and customer base to Askling Bil's Toyota/Lexus dealership.

Others

• Lexus Sverige: Lexus Sverige is the premium brand sibling of Toyota Sweden, distributed in part through Askling Bil's Linköping location. Relevant as the franchisor whose product positioning and retail standards define Askling Bil's luxury channel.
• AD Nordic (AutoDelta): AD Nordic is a major Swedish automotive parts distributor serving independent workshops. Comparable to Askling Bil's parts operations as a competing supply channel for the aftermarket, particularly relevant for service business competition.
• Toyota Sweden AB: Toyota Sweden is the OEM franchise partner supplying Askling Bil's vehicles, technology, financing, and brand standards. Not a competitor but a critical supplier whose strategic decisions (e.g., agency sales model, EV rollout cadence) directly shape Askling Bil's economics.

Regional players

• Bilmetro: Bilmetro is a Swedish automotive dealer group with multiple brand franchises primarily in the Mälardalen and central Sweden regions. Comparable dealership model with overlapping geographic footprint to parts of Askling Bil's catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asklingbil
• LinkedInlinkedin.com/company/askling-bil-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Askling Bil