Sensity
Sensity is a Luxembourg-based strategic design consultancy with offices in Luxembourg City and Cologne, Germany. Founded in 2012, it offers research, UX, branding, communication design, and citizen participation services to European enterprises and public-sector clients.
- Company typePrivate
- Founded2012
- HeadquartersLuxembourg, Luxembourg
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sensity does
Sensity S.à r.l. is a privately held strategic design consultancy founded in 2012 in Luxembourg by Guido Wolff and Marcel Befort. The firm operates from a Luxembourg City headquarters (39, rue de Bonnevoie) and a Cologne, Germany office (Bismarckstraße 30), employing 22 researchers, designers, and consultants as of 2023. Its service portfolio spans Innovation & Design, UX & CX Design, Research & Strategy, Content & Quality, Communication & Brand, Project & Design Management, and Cities & Governments, with named flagship products including SensityCity (citizen participation for municipalities), The New Participation (Die neue Beteiligung, a citizen-voices methodology), and Explain (information design for public projects).
The business is built on project-based consulting engagements with durations ranging from 3 weeks to 3 years, delivered on a direct sales model against RFPs and inbound enterprise demand in Luxembourg and Germany. Clients span industrial manufacturing (ABB, Viessmann, Busch-Jaeger), telecommunications (Deutsche Telekom), publishing (Bundesanzeiger Verlag), and a deep roster of public-sector buyers including the Luxembourg Parliament (Chambre des Députés), three Luxembourg ministries, Ville de Luxembourg, Ville de Dudelange, Hessen Mobil, and klima:agentur. Sensity holds TISAX certification, declares GDPR-compliant research infrastructure, and has supported client work that has won 20+ RedDot, iF, and DME awards, including an iF Design Award in 2023 for the Luxembourg National Communication Plan.
Revenue is generated solely through professional services billings on consulting, implementation, and co-creation engagements; pricing is quote-based with multi-year contract cadences typical for public-sector clients. The firm recently extended into AI-related services (prompt design, AI-assisted content creation, computational linguistics consulting) and maintains content marketing through its website, a quarterly newsletter, LinkedIn/Facebook presence, and Service Design Drinks events in partnership with the Service Design Network. No institutional investment, parent company, or M&A activity is disclosed.
Sensity firmographics
Firmographics- Name
- Sensity
- Legal name
- Sensity S.à r.l.
- Website
- https://sensity.eu
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sensity is a Luxembourg-based strategic design consultancy with offices in Luxembourg City and Cologne, Germany. Founded in 2012, it offers research, UX, branding, communication design, and citizen participation services to European enterprises and public-sector clients.
- Ownership category
- akta.pro rank
Sensity industry classification
Industry- Product category
- Design Consulting Services
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Graphic Design Services (541430), Other Specialized Design Services (54149), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industries
- Public Diplomacy, Cultural Diplomacy & Strategic Communications (BPAIAIAE), Cultural Consulting & Market Suitability Review (MPAAANAF)
Keywords
Where Sensity is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices2 records
Markets served
Sensity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting Services: Project-based consulting engagements ranging from 3 weeks to 3 years, offering strategy, research, design, and implementation services to private and public organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Sensity product offering
Product offeringCore offering
Sensity is a strategic design consultancy offering design strategy, UX/CX design, content production, citizen participation tooling, communication/branding, and project management to cities, ministries, and private companies. The firm pairs traditional consulting with proprietary offerings such as the SensityCity participation platform and published works including "Die neue Beteiligung" and "Explain", and supports clients across Luxembourg, Germany, Switzerland, and Austria.
Product overview
Sensity is a strategic design consultancy offering a portfolio of specialized products and services. The core products include 'The New Participation' for citizen engagement in municipal projects, 'Explain' for user-friendly communication planning, and 'SensityCity' for city-specific participation solutions. The company also provides services across Innovation & Design, Cities & Governments, UX & CX Design, Content & Quality, Communication & Brand, Project & Design Management, and Research & Strategy. The offering combines consultancy services with product solutions tailored for European public and private sector organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Innovation & Design service line Strategic and design consulting service for organizations seeking innovation, transformation, and creative direction, served by Sensity designers and strategists in Luxembourg and the DACH/Benelux region.
- Cities & Governments service line Consulting service dedicated to public-sector clients, focused on citizen participation, digital service design, and program delivery for cities, ministries and agencies.
- UX & CX Design service line User experience and customer experience design consulting across digital channels and customer journeys, executed by Sensity's UX specialists for private and public-sector clients.
- Content & Quality service line Content production and quality-assurance services covering editorial, microcopy, and content quality for digital and service-design projects.
- Communication & Brand service line Strategic communication and brand consulting covering positioning, messaging, and creative communications for public and private-sector clients.
- Research & Strategy service line Research and strategy consulting including ethnographic research, benchmarking, and qualitative/quantitative methods to support service and design projects.
- Project & Design Management service line Project, program and design management services overseeing multi-stakeholder design and transformation initiatives, including program leadership and governance.
- SensityCity citizen participation platform A standalone citizen-participation platform built by Sensity for cities and public-sector clients to enable online participation, engagement, and consultation processes.
- Die neue Beteiligung / The New Participation A book authored by Managing Partner Guido Wolff on the topic of citizen participation, used to support consulting, training, and thought-leadership for public and private-sector clients.
- Explain A standalone offering described as a tool or method by Sensity, supporting explanation/explainer services within the firm's content and UX practice.
Quantifiable outcome
- 600+ successful user experience projects completed
- +2 more outcomes
Companies that use Sensity
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Sensity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Sensity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Service Design NetworkminorSensity hosts Service Design Drinks events featuring Service Design Network community members. The December 2025 event includes networking with SDN members following the Service Design Global Conference 2025 in Dallas.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Sensity competitors and assessment
Company assessmentEmerging players
- zebralog: German specialist in online citizen participation and digital democracy. Comparable niche overlap with SensityCity/'The New Participation' within German municipal market.
- IFOK: German dialogue and participation consultancy specializing in citizen engagement and stakeholder processes. Direct overlap with Sensity's 'The New Participation' and SensityCity offerings in the DACH market.
Direct peers
- Smart Design: Boutique product and experience design consultancy serving multinational enterprises across consumer-facing industries. Comparable on design strategy for enterprise clients like ABB and Deutsche Telekom.
- IDEO: Global strategic design consultancy combining research, design, and innovation services for private and public clients. Most directly comparable to Sensity on design strategy, research-driven methods, and cross-sector client base.
- Pentagram: Independently-owned design consultancy working across brand, communication, and experience design. Comparable independent, partner-led model and broad enterprise/government client base.
- frog (frog design): Design and engineering consultancy delivering service, product, and brand design with strong European presence. Directly comparable on integrated research-to-implementation model and enterprise clientele.
- ustwo: Independently-owned digital product and experience studio with public sector and enterprise work. Comparable boutique-style consultancy combining strategy, design, and product delivery.
- Livework: European service design studio with offices in multiple countries serving public and private sector clients on citizen-centric services. Closely matches Sensity's service design and citizen participation positioning.
- Method (Designit): Global experience-driven design consultancy with public sector and enterprise mandates. Comparable on integrated research, strategy, and implementation service lines.
Broad incumbents
- Fjord (Accenture): Design and innovation arm of Accenture operating at much larger scale. Overlaps with Sensity on service design and public sector transformation but within a broader consultancy portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sensity social profiles
Digital presenceSensity compliance and trust
Trust signalCompliance2 records
Sensity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensity leadership team
Management profileNumber of profiles
Profiles3 records
Sensity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensity
What does Sensity do?
Sensity is a strategic design consultancy offering design strategy, UX/CX design, content production, citizen participation tooling, communication/branding, and project management to cities, ministries, and private companies. The firm pairs traditional consulting with proprietary offerings such as the SensityCity participation platform and published works including "Die neue Beteiligung" and "Explain", and supports clients across Luxembourg, Germany, Switzerland, and Austria.
Is Sensity a public or private company?
Sensity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sensity founded?
Sensity was founded in 2012. It employs 11 to 50 people.
Where is Sensity based?
Sensity is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does Sensity make money?
One revenue line is on record: consulting Services.
Who are Sensity's main competitors?
Emerging players on record are zebralog and IFOK. Direct peers are Smart Design, IDEO, Pentagram, frog (frog design), ustwo, Livework and Method (Designit). Fjord (Accenture) is listed as a broad incumbent.
Does Sensity have an API?
No public API is recorded for Sensity.
What industry is Sensity in?
Sensity's product category is Design Consulting Services. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of BPAIAIAE, Public Diplomacy, Cultural Diplomacy & Strategic Communications. Its NAICS code is 5416 and its SIC code is 8742.