Euroquip

What Euroquip does

Euroquip (legal entity EUROQUIP SA DE CV) is a privately held Mexican distributor and manufacturer of commercial food-service equipment, founded in 1985 and headquartered at Misión de Landa 1, Parque Industrial Bernardo Quintana, in El Marqués, Querétaro. The company manufactures and commercializes a broad portfolio of equipment for commercial kitchens, cafeterias, bakeries, and food-processing operations, including coffee machines, grills, griddles, commercial ovens, dough and industrial mixers, blenders, meat grinders, food processors, slicers, meat saws, bain-marie units, preparation tables, refrigeration equipment, and commercial furniture. Its own-brand sub-brands include Drago (gas-powered crepe makers) and Megatop (preparation tables, including the 2024 launch of model MEMT-1P-SS-01), and it also carries partner brands such as Ice Haus, with an upcoming KEGO "Kitchen Equipment to Go" line in development.

The company operates a two-pronged go-to-market: a domestic Mexican distributor network that it actively recruits and supports with a formal warranty policy, and direct e-commerce via its euroquip.com.mx website, with pricing handled on a quote basis rather than publicly listed. Revenue is generated through two streams: hardware sales of cooking, processing, beverage, refrigeration, and furniture equipment, and a captive technical-service and spare-parts operation (Asistencia Técnica y Refacciones) staffed by brand-certified personnel. The company employs 51-100 staff, has no disclosed funding rounds or institutional investors, and reports no M&A, leadership changes, or public-company ambitions in the available data. The technology stack is industrial/mechanical rather than digital, with no APIs, no mobile app, and no AI/ML capabilities disclosed.

Name

Euroquip

Legal name

EUROQUIP SA DE CV

Website

https://euroquip.com.mx

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Euroquip is a Mexican distributor and manufacturer, founded in 1985 in Querétaro, that supplies commercial cooking, refrigeration, beverage, and food-processing equipment to SMBs such as restaurants, cafeterias, bakeries, and food processors through a national distributor network, own-brand lines (Drago, Megatop), and an aftermarket service-and-parts operation.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (3333), Food Product Machinery Manufacturing (333241), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Special Industry Machinery (No Metalworking Machinery) (3550), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Commercial kitchen equipment
• Food service supplies
• Refrigeration equipment
• Cooking equipment distribution
• Bakery equipment

Headquarters

HQ city

El Marques

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment sales: Euroquip manufactures and commercializes leading brands of food service equipment including cooking equipment, ovens, beverage machines, processing equipment, and furniture for kitchens, cafeterias, bakeries, and pastry shops.
2. Technical service and parts: Euroquip provides specialized technical assistance and parts/replacement components for all their equipment. They maintain stock of spare parts and can source additional pieces as needed to support equipment maintenance and repair.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Euroquip manufactures and commercializes food service equipment for commercial kitchens, cafeterias, bakeries, and food processing industries. The product range includes cooking equipment (grills, griddles, ovens, crepe makers), beverage equipment (coffee machines, cold beverage dispensers), food processing machines (mixers, blenders, meat grinders, slicers, meat saws, food processors), refrigeration and freezing equipment, preparation tables, and commercial furniture. The company also provides certified technical support, maintenance services, and spare parts for all its equipment.

Product overview

Euroquip is a Mexican food service equipment distributor and manufacturer offering a comprehensive portfolio of commercial kitchen equipment. The product line includes cooking equipment (grills, griddles, ovens, crepe makers), food processing machines (mixers, industrial blenders, meat grinders, food processors, slicers, meat saws), beverage equipment (coffee machines), refrigeration units, preparation tables, and commercial furniture. The company operates as a one-stop source for equipping kitchens, cafeterias, bakeries, and food preparation industries, providing both manufactured brands and commercialized leading brands in the Mexican market.

Differentiator

Problem solved

Functional benefit

Brands

• Drago: Gas-powered crepera (crepe maker) product line.
• Megatop

Products and services

• Coffee Machines (Máquinas de café) Coffee machines for beverage preparation in commercial settings such as cafés, cafeterias, and restaurants.
• Grills and Broilers (Asadores) Grills and broilers for commercial cooking applications in restaurants and food service establishments.
• Commercial Griddles (Planchas) Commercial griddles for cooking foods such as meats, eggs, and vegetables in professional kitchens.
• Commercial Ovens (Hornos) Commercial ovens including convection ovens for baking and cooking applications in bakeries, restaurants, and food service operations.
• Industrial Dough Mixers (Amasadoras) Industrial dough mixers for bakeries, pastry shops, and food preparation facilities requiring high-capacity dough production.
• Industrial Beaters and Mixers (Batidoras) Industrial beaters and mixers for food preparation in commercial kitchens, bakeries, and food processing operations.
• Industrial Blenders (Licuadoras Industriales) Industrial blenders for commercial food processing operations, including beverage and ingredient preparation.
• Meat Grinders (Molinos de carne) Meat grinders for butchery, meat shops, and food preparation establishments requiring ground meat production.
• Food Processors (Procesador de alimentos) Food processors for chopping, slicing, and shredding food items in commercial kitchens and food preparation facilities.
• Commercial Slicers (Rebanadoras) Commercial slicers for cutting meats, cheeses, and other food products in delis, restaurants, and food service operations.
• Meat Saws (Sierras Carniceras) Meat saws for butchery and meat processing operations requiring cutting of bone and frozen meat.
• Bain-Marie Water Baths (Baños María) Bain-marie water bath equipment for maintaining food at safe serving temperatures in buffets, cafeterias, and commercial food service.
• Megatop Preparation Table (Mesa de preparación Megatop) Preparation table for commercial kitchen food preparation tasks. Part of Euroquip's own Megatop brand.
• Drago Gas Crepe Maker (Crepera a gas Drago CM-1G) Gas-powered crepe maker manufactured under the Drago brand for commercial crepe preparation in restaurants, cafés, and food service establishments.
• Commercial Furniture (Mobiliario) Commercial furniture for food service establishments including tables, counters, and storage units used in commercial kitchens and dining areas.
• Technical Service and Parts (Asistencia Técnica y Refacciones) Specialized technical assistance and spare parts/replacement components for all Euroquip equipment. Personnel are trained and certified on multiple brands to maintain equipment durability and proper functioning.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ice HausminorOthersIce Haus is referenced as a partner brand on Euroquip's website, appearing alongside other equipment brands in their product portfolio showcase.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bravilor Bonamat: Bravilor Bonamat specializes in beverage preparation equipment (coffee, hot water, cold brew) for professional foodservice. It competes with the beverages/coffee-machine line that Euroquip distributes for cafeterías and cafés in Mexico.
• Hatco Corporation: Hatco manufactures specialty foodservice equipment such as holding cabinets, toasters, grills and warming equipment. It is a niche but overlapping competitor in cooking and holding equipment that Euroquip supplies to Mexican commercial kitchens.
• Rational AG: Rational is the global specialist in combi-ovens and is expanding its own sales/service network across Latin America. It competes specifically with Euroquip's commercial oven category and represents a premium-tier rival for bakery and commercial-kitchen customers in Mexico.

Broad incumbents

• Fagor Industrial: Fagor Industrial is a Spanish-origin manufacturer of commercial cooking, refrigeration and food-service equipment with a strong distribution footprint across Latin America. Its portfolio aligns closely with Euroquip's cooking and refrigeration categories.
• Electrolux Professional: Electrolux Professional manufactures and distributes commercial kitchen and laundry equipment globally, with growing Latin American presence. Its cooking, food-prep, and refrigeration lines directly overlap Euroquip's Mexican customers.
• Middleby Corporation: Middleby is a global manufacturer of commercial foodservice equipment (cooking, refrigeration, beverage, food prep) with extensive distribution in Latin America. It competes with Euroquip across many of the same SKU categories but operates on a far broader portfolio and global scale.
• Hoshizaki: Hoshizaki is a leading global manufacturer of commercial refrigeration, ice machines and beverage equipment, with established sales in Mexico. It overlaps Euroquip's refrigeration/freezing and beverage dispenser lines, serving the same foodservice end customers through distribution.
• Manitowoc Foodservice (Dover): Manitowoc Foodservice (now part of Dover) supplies cooking, refrigeration, ice and beverage equipment globally with Latin America reach. It overlaps Euroquip's cafeteria/kitchen and food-prep equipment lines.
• Ali Group / Welbilt: Ali Group (which acquired Welbilt) is one of the largest global foodservice equipment manufacturers, offering cooking, refrigeration, ice, beverage and food-prep equipment with distribution across Mexico. It competes broadly with Euroquip's portfolio and brands.

Direct peers

• Servinox: Servinox is a Mexico-based manufacturer and distributor of stainless steel commercial kitchen equipment (furniture, workstations, hoods, storage) serving restaurants, cafeterias and industrial kitchens. It directly overlaps Euroquip in product mix, customer base, and Mexican territory, making it the closest head-to-head competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBwrtGxc0mwGPIHtfgRGlUw/videos
• Facebookfacebook.com/euroquipmx
• Instagraminstagram.com/euroquipmx
• Xx.com/euroquipmexico
• LinkedInlinkedin.com/company/euroquip-s-a-de-c-v-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euroquip