Deicorp
Deicorp is a privately-owned Sydney-based property developer and builder, founded in 1999, that designs, develops, and delivers transport-connected residential and mixed-use projects across more than 40 Sydney suburbs, serving first home buyers, families, downsizers, investors, and essential workers.
- Company typePrivate
- Founded1999
- HeadquartersRedfern, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Deicorp does
Deicorp is a privately-owned Australian property development and construction group founded in 1999 by Fouad Deiri OAM and headquartered in Redfern, Sydney. The company operates an integrated developer-and-builder model under a single builder's licence, controlling site acquisition, planning and design, construction, sales, and post-settlement customer care end-to-end. Its portfolio spans over 40 Sydney suburbs and includes approximately 12,000 apartments delivered to date, with 4,700+ currently under construction across a pipeline of named projects valued at roughly $4.3B (Kings Bay Village $1.8B, Showground Pavilions $1B, The Avenues $874M, Falcon & Alexander $640M).
The company generates revenue primarily through one-time off-the-plan and completed apartment sales to a fragmented retail buyer base of first home buyers, families, downsizers, and investors, with entry pricing around $1.3M at Falcon & Alexander. Distribution is conducted via owned display apartments, sales offices, and information sessions, supported by a multi-channel marketing presence. Recent expansion into Build-to-Rent (Westmead with AXA IM Alts and SGCH), student accommodation (Scape at The Avenues), affordable housing for essential workers (830+ dwellings in pipeline), and a Marriott-anchored hotel component (Courtyard by Marriott at Falcon & Alexander) signals diversification of both revenue streams and counterparty types.
There is no disclosed revenue, no external institutional or PE backing, and no AI/ML technology layer; the company's defensibility rests on its iCIRT rating (first awarded to any NSW developer), ISO 9001/45001/14001 certifications, founder-led continuity, and integrated construction capability. Two legal entities (Deicorp Properties Pty Ltd and Deicorp Pty Ltd) operate the platform, and the company employs between 120 and 200 industry professionals across development, construction, sales, and client care.
Deicorp firmographics
Firmographics- Name
- Deicorp
- Legal name
- Deicorp Properties Pty Ltd
- Website
- https://deicorp.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Deicorp is a privately-owned Sydney-based property developer and builder, founded in 1999, that designs, develops, and delivers transport-connected residential and mixed-use projects across more than 40 Sydney suburbs, serving first home buyers, families, downsizers, investors, and essential workers.
- Ownership category
- akta.pro rank
Where Deicorp is headquartered
LocationHeadquarters
- HQ city
- Redfern
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Deicorp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Property Sales: Deicorp generates revenue through the sale of residential, commercial and retail properties. As both developer and builder, they design, develop and deliver apartments across Sydney suburbs, selling off-the-plan and completed properties to purchasers including first home buyers, investors, families, and downsizers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Falcon & Alexander - 1, 2 & 3 bedroom apartments starting from $1.3M |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Deicorp product offering
Product offeringCore offering
Deicorp is a property development and construction company that operates as both developer and builder, delivering residential, commercial, and retail property projects across Sydney. The company manages the full lifecycle from site acquisition, planning and design, construction, sales, and post-settlement customer care. Projects include high-rise apartments, mixed-use precincts, affordable housing, and build-to-rent developments, typically located within walking distance of public transport including Sydney Metro stations.
Product overview
Deicorp is a privately-owned Australian property development and construction group founded in 1999, operating as a platform of distinct residential and mixed-use project brands rather than a single unified product. Its portfolio spans over 40 Sydney suburbs and includes high-rise towers (Hyde Metropolitan), village-style mixed-use precincts (Falcon & Alexander, The Avenues, Kings Bay Village, Showground Pavilions, Hills Showground Village, Tallawong Village), boutique apartment buildings (The Anders, The Rothschild, The Banks, South Village, Downtown, TNT, Proximity, Cosmopolitan, Marquet & Mary, The Ashford), large-scale retail and residential precincts (Melrose Central), and affordable/Build to Rent housing (Westmead Build to Rent). Projects are consistently located near transport infrastructure including Sydney Metro stations, train lines, and light rail. The company acts as both developer and builder, managing site acquisition, planning and design, construction, sales, and post-settlement customer care end-to-end. Deicorp also partners with hotel operators (Courtyard by Marriott at Falcon & Alexander) and institutional investors (AXA IM Alts, St George Community Housing, Scape) for select projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Falcon & Alexander
Quantifiable outcome
- Delivered over 12,000 apartments across 40+ Sydney suburbs since 1999
- +3 more outcomes
Companies that use Deicorp
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Deicorp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deicorp partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Trilogy HotelscoreDeicorp partnered with Trilogy Hotels and Marriott International to open a 100-room Courtyard by Marriott hotel in Sydney's Crows Nest, anchoring the $640M Falcon & Alexander mixed-use project. This is the second collaboration between Deicorp and Trilogy Hotels following their AC by Marriott Hyde Metropolitan project on Liverpool Street.
- Marriott InternationalcorePartnership with Marriott International to bring Courtyard by Marriott brand back to Sydney, with the hotel occupying first three levels of Falcon & Alexander development featuring 212 apartments and ground-level retail/dining. Marks Marriott's return of Courtyard brand to Sydney.
- St George Community Housing (SGCH)corePartnership with SGCH for Westmead Build to Rent project delivering 397 dwellings. Fifty per cent of units allocated for low- and moderate-income earners and essential workers including teachers, emergency service workers, and healthcare workers.
- Aboriginal Housing CompanycoreLong-standing partnership with Aboriginal Housing Company to deliver the award-winning Pemulwuy Project in Redfern, providing 62 affordable housing dwellings for Aboriginal and Torres Strait Islanders together with childcare, sporting facilities and Indigenous art gallery.
- ScapemajorPartnership with Scape for build-to-rent and purpose-built student housing at The Avenues project in Zetland, supporting key workers, students and long-term renters in the high-demand inner-city location.
- LandcomcorePartnership with Landcom and Sydney Metro for Hills Showground Station Precinct urban renewal initiative. Deicorp selected to deliver both East (Showground Pavilions) and Village precincts, delivering over 1,300 new dwellings with $2 billion economic impact.
- Candalepas AssociatesmajorAward-winning architectural firm designing The Avenues project. Director Angelo Candalepas stated the project draws from site's layered history, creating calm, sunlight-responsive spaces in contemporary urban form.
- FK (Fender Katsalidis)majorArchitectural partner for The Avenues project, creating three boutique scaled buildings distinguished by refined brick architectural expression set amongst landscaped private gardens and tree-lined streets.
- Turner StudiomajorAward-winning architecture firm designing Showground Pavilions project and Falcon & Alexander project. Known for creating landmark buildings with considered design principles shaped by site's natural context.
- GroupGSAmajorArchitecture firm partnering on Showground Pavilions project delivering 873 new homes across five residential buildings with 44 affordable dwellings and 3,500sqm public park.
- Nordon JagomajorArchitectural firm co-designing Kings Bay Village project with Turner Studio, creating six buildings inspired by Five Dock's industrial legacy.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Deicorp competitors and assessment
Company assessmentOthers
- Multiplex: Major Australian construction contractor (part of Brookfield) with extensive Sydney high-rise apartment construction experience. Comparable in construction execution capability on Sydney high-rise residential projects but operates as a contractor rather than a developer-builder capturing sales margin.
- Cbus Property: Australian institutional property developer (backed by Cbus super fund) developing residential, mixed-use and commercial projects including Sydney precincts. Comparable in mixed-use precinct development strategy but operates as an institutional investor-developer rather than targeting individual off-the-plan purchasers.
- Landcom: NSW Government land and property development agency partnering with Deicorp on Hills Showground Station Precinct. Comparable in Sydney residential precinct strategy but operates as a public-sector land developer rather than a private for-profit builder.
Direct peers
- Meriton: Australia's largest apartment developer, headquartered in Sydney with a 60+ year track record of high-rise for-sale residential apartments across Sydney suburbs. Directly comparable to Deicorp in target market (Sydney owner-occupiers and investors), product type (off-the-plan high-rise apartments), and integrated developer-builder model.
- Billbergia: Privately-held Sydney-based property developer focused on residential apartments and mixed-use precincts across Sydney, including transport-connected developments. Closely comparable mid-tier Sydney developer with similar apartment product, geographic concentration in Sydney, and integrated developer-builder model.
- Grocon: Privately-held Australian property developer and builder with Sydney apartment and mixed-use focus. Comparable in integrated developer-builder model and Sydney high-rise residential focus, although currently in restructuring.
- Frasers Property Australia: Australian arm of Frasers Property, developing residential apartments, mixed-use precincts and build-to-rent projects across Sydney and other Australian capitals. Directly comparable in residential and mixed-use product lines, including transport-connected precincts.
- Toplace Group: Privately-held Sydney-based property developer and builder operating across residential apartments and mixed-use projects, with comparable transport-connected apartment strategy. Similar mid-tier scale and integrated developer-builder operating model.
Broad incumbents
- Mirvac Group: ASX-listed diversified Australian property developer with major apartment, mixed-use and build-to-rent pipelines across Sydney. Comparable in residential product and BTR strategy but operates at significantly larger scale and includes commercial, retail and office development across multiple Australian cities.
- Lendlease: ASX-listed global property and infrastructure group with substantial Sydney apartment and urban regeneration pipeline. Comparable in mixed-use precinct development (e.g. Barangaroo) and integrated development capability but operates globally across residential, commercial, retirement and infrastructure.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Deicorp social profiles
Digital presenceDeicorp compliance and trust
Trust signalCompliance3 records
Deicorp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deicorp leadership team
Management profileNumber of profiles
Profiles9 records
Deicorp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deicorp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deicorp
What does Deicorp do?
Deicorp is a property development and construction company that operates as both developer and builder, delivering residential, commercial, and retail property projects across Sydney. The company manages the full lifecycle from site acquisition, planning and design, construction, sales, and post-settlement customer care. Projects include high-rise apartments, mixed-use precincts, affordable housing, and build-to-rent developments, typically located within walking distance of public transport including Sydney Metro stations.
Is Deicorp a public or private company?
Deicorp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deicorp founded?
Deicorp was founded in 1999. It employs 51 to 100 people.
Where is Deicorp based?
Deicorp is headquartered in Redfern, Australia, in the Oceania region.
How does Deicorp make money?
One revenue line is on record: property Sales.
Who are Deicorp's main competitors?
Others on record are Multiplex, Cbus Property and Landcom. Direct peers are Meriton, Billbergia, Grocon, Frasers Property Australia and Toplace Group. Broad incumbents are Mirvac Group and Lendlease.
Does Deicorp have an API?
No public API is recorded for Deicorp.