industrialvehicles
- Company typePrivate
- Founded1976
- HeadquartersMaribyrnong, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
industrialvehicles firmographics
Firmographics- Name
- industrialvehicles
- Legal name
- Warequip Solutions Pty Ltd
- Website
- https://industrialvehicles.com.au
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
industrialvehicles industry classification
Industry- Product category
- Industrial Vehicles
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Truck & Bus Bodies (3713), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)
- akta.pro secondary industries
- Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
Keywords
Where industrialvehicles is headquartered
LocationHeadquarters
- HQ city
- Maribyrnong
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
industrialvehicles business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Industrial Vehicle Sales: Sale of new and second-hand industrial utility vehicles, tow tractors, people movers, burden carriers, and stockchasers from brands including Taylor-Dunn, Polaris, EMC, GEM, Goupil, and Columbia.
- Custom Vehicle Manufacturing: Design and manufacture of custom vehicles to match exact customer specifications, including special cabins, paint colours, frame modifications, and specialty trailers.
- Vehicle Hire: Short-term and long-term hire fleet through hireitnow.com.au, allowing customers to trial vehicles or manage short-term project needs without full purchase commitment.
- Aftermarket Parts & Service: Spare parts sales through dedicated parts website (industrialvehicleparts.com.au) and service/maintenance contracts including preventive maintenance and scheduled servicing.
- On-site Service & Mobile Mechanics: Mobile service team provides on-site repairs at customer locations, plus workshop servicing at their Maribyrnong facility. Service contracts available for predictable costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Direct Purchase - New Vehicles |
| Other | Pay-as-you-go | Vehicle Hire - Short and Long Term |
| Subscription | Annual | Service Contracts |
| Unit Pricing | Pay-as-you-go | Vehicle Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
industrialvehicles product offering
Product offeringCore offering
Industrial Vehicles distributes and supplies industrial utility vehicles, tow tractors, people movers, burden carriers, and stockchasers as the authorised Australian distributor for Taylor-Dunn, Polaris Commercial, EMC, GEM, Goupil, and Columbia brands. The offering is complemented by in-house custom vehicle design, engineering, fabrication, spray painting, and modification services, plus a hire fleet, spare parts, and mobile on-site service and maintenance contracts for Australian business customers across manufacturing, mining, healthcare, government, hospitality, and facilities management sectors.
Product overview
Industrial Vehicles is a product portfolio operated by Warequip Solutions, offering Australia's largest range of industrial utility vehicles. The offering is organized around six major branded product lines—Taylor-Dunn (utility vehicles, tow tractors, personnel carriers, stockchasers since 1949), Polaris Commercial (diesel PRO XD and electric RANGER XP Kinetic), EMC Electric Vehicles (80+ configurations including Vantage, Elite, MediCart), GEM (all-electric street-legal e2/e4/e6/el XD passenger and utility vehicles), Goupil (G2/G4/G6 electric utility), and Columbia (JourneyMan and Chariot). These are complemented by over 40 vehicle accessories, in-house custom vehicle solutions with fabrication and engineering capabilities, and flexible hire options through HireitNow.com.au. The portfolio serves industries including manufacturing, mining, construction, healthcare, government, hospitality, and facilities management.
Differentiator
Problem solved
Functional benefit
Products and services
- Taylor-Dunn Industrial Vehicles Taylor-Dunn gas and electric industrial vehicles including utility vehicles, tow tractors, personnel carriers, and stockchasers with industry-leading towing capacities up to 54 tonnes. Known for durability and dependability with vehicles still operational after 20+ years. Targeted at industrial customers needing rugged towing and load-carrying solutions.
- Polaris Commercial Vehicles Polaris commercial utility vehicles including PRO XD diesel and RANGER EV/RANGER XP Kinetic electric models, built for tough duty cycles with heavy-duty features, all-wheel drive options, and payloads up to 567kg. Targeted at worksites requiring rugged commercial utility vehicles.
- EMC Electric Vehicles EMC Electric Vehicles specialises in electric low-speed vehicles with over 80 configurations, offering the Vantage, Elite, Express, Explore, Scout, and MediCart lines for industry, government, and hospitality applications. Targeted at customers needing low-speed electric transport for indoor and outdoor environments.
- GEM Electric Vehicles GEM (Global Electric Mobility) manufactures all-electric, street-legal low-speed vehicles including the e2, e4, e6 passenger models and el XD utility vehicle, with features like conditional registration, safety belts, and automotive glass. Targeted at commercial customers needing zero-emission street-legal transport.
Quantifiable outcome
- Vehicles lasting 15+ years with Taylor-Dunn known for durability and dependability
- +4 more outcomes
Companies that use industrialvehicles
Customer profileSegments6 records
Ideal customer profiles6 records
industrialvehicles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
industrialvehicles partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- PolariscoreWarequip Solutions became a Polaris franchise in 2014, gaining access to Polaris brands including GEM and Goupil. Polaris is a world leader in powersports and off-road innovation, offering commercial utility vehicles including PRO XD diesel and RANGER XP Kinetic electric models.
- GoupilcoreGoupil, based in Southwest France, invented the concept of neighbourhood utility electric vehicles. Part of Polaris Group since 2011, Goupil designs and manufactures vehicles for local authorities, industrial sites, resorts, and last-mile delivery. Distributed in 35 countries, with models G2, G4, and G6.
- Taylor-DunncoreTaylor-Dunn is a flagship product line for Industrial Vehicles, with Warequip Solutions having represented Taylor-Dunn for over 20 years. Taylor-Dunn has manufactured industrial vehicles since 1949, offering vehicles with towing capacities up to 54 tonnes. Industrial Vehicles holds the largest fleet of Taylor-Dunn vehicles in operation in Australia.
- GEM (Global Electric Motorcars)coreGEM is a brand under Polaris Industries (established 1954), manufacturing multipurpose 100% all-electric transportation and utility vehicles in Anaheim, CA. GEM vehicles offer zero emissions, hundreds of customisation options, and are conditional-registration eligible with speeds up to 50km/h.
- EMC Electric VehiclescoreEMC Electric Vehicles specialises in electric low-speed vehicles, offering over 80 electric vehicle configurations. Provides desirable, effective, and economical transport solutions for industry, government, commerce, and community applications. Product lines include Vantage, Express, Explore, Elite, Scout, and MediCart.
- Columbia Vehicle GroupcoreColumbia has manufactured vehicles in America for over 70 years, enhancing productivity, comfort, and utility. Their pure electric vehicles help achieve peak operational performance in transporting, carrying, and towing with zero emissions. Products include JourneyMan (2-6 passengers) and Chariot stand-up personnel carrier.
- Hire it NowminorHire it Now is brought to you by Warequip Solutions and offers short-term and long-term vehicle hire. Provides flexibility for customers who need vehicles for short-term projects or wish to trial vehicles before committing to purchase.
Scale indicators7 records
Expansion highlights4 records
industrialvehicles competitors and assessment
Company assessmentBroad incumbents
- Hyster-Yale Group: Global designer and manufacturer of lift trucks and materials handling equipment under Hyster and Yale brands. Comparable as a broad incumbent industrial truck OEM that competes with Taylor-Dunn and other Industrial Vehicles brands in warehouse and distribution environments.
- Crown Equipment: One of the world's largest material handling companies, manufacturing forklifts and warehouse equipment. Compares as a broad incumbent competing for similar warehouse, distribution, and manufacturing customers with deeper product breadth and connected-fleet offerings.
- Linde Material Handling Australia: Subsidiary of KION Group, one of the largest global industrial truck manufacturers. Compares as a broad incumbent with deeper R&D, connected-fleet technology, and full-line product depth, competing for similar fleet buyers.
- Jungheinrich Australia: German intralogistics provider with significant Australian presence in forklifts, warehouse equipment, and AMR solutions. Comparable as a broad incumbent industrial truck player introducing automation (AGVs/AMRs) that overlaps with Industrial Vehicles' warehouse material handling business.
- Toyota Material Handling Australia: Australian arm of the global forklift and materials handling leader. Compares to Industrial Vehicles as a broad-line industrial truck distributor with deeper capital, broader product portfolio, and stronger brand, but with less focus on specialty utility/tow vehicles.
Direct peers
- Motrec: North American manufacturer of electric industrial tow tractors and burden carriers. Direct product peer to Industrial Vehicles' Taylor-Dunn tow tractor and burden carrier lines in material handling applications.
- Club Car: Manufacturer of small-wheel electric utility and people-mover vehicles for commercial, hospitality, and resort use. Direct product comparable to Industrial Vehicles' GEM, Columbia, and EMC passenger/utility lines.
- Clark Equipment Australia: Australian distributor of Clark forklifts and materials handling equipment. Direct comparable as a country-level industrial vehicle distributor serving manufacturing and warehousing customers in Australia.
- E-Z-GO (Textron Specialized Vehicles): Manufacturer of electric and low-speed utility vehicles under Textron. Direct product peer to Industrial Vehicles' utility and people-mover portfolio across hospitality, government, and facilities management segments.
- Adaptalift Hyster: Australian distributor of Hyster forklifts and materials handling equipment. Direct comparable to Industrial Vehicles as a country-level industrial vehicle distributor serving manufacturing, warehousing, and distribution customers across similar end-markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
industrialvehicles social profiles
Digital presenceindustrialvehicles financial estimates
Financial estimateRevenue estimate
Valuation estimate
industrialvehicles leadership team
Management profileNumber of profiles
industrialvehicles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
industrialvehicles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about industrialvehicles
What does industrialvehicles do?
Industrial Vehicles distributes and supplies industrial utility vehicles, tow tractors, people movers, burden carriers, and stockchasers as the authorised Australian distributor for Taylor-Dunn, Polaris Commercial, EMC, GEM, Goupil, and Columbia brands. The offering is complemented by in-house custom vehicle design, engineering, fabrication, spray painting, and modification services, plus a hire fleet, spare parts, and mobile on-site service and maintenance contracts for Australian business customers across manufacturing, mining, healthcare, government, hospitality, and facilities management sectors.
Is industrialvehicles a public or private company?
industrialvehicles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was industrialvehicles founded?
industrialvehicles was founded in 1976. It employs 11 to 50 people.
Where is industrialvehicles based?
industrialvehicles is headquartered in Maribyrnong, Australia, in the Oceania region.
How does industrialvehicles make money?
Five revenue lines are on record. Industrial Vehicle Sales are the primary driver. The others are custom Vehicle Manufacturing, vehicle Hire, aftermarket Parts & Service and on-site Service & Mobile Mechanics.
Who are industrialvehicles's main competitors?
Broad incumbents on record are Hyster-Yale Group, Crown Equipment, Linde Material Handling Australia, Jungheinrich Australia and Toyota Material Handling Australia. Direct peers are Motrec, Club Car, Clark Equipment Australia, E-Z-GO (Textron Specialized Vehicles) and Adaptalift Hyster.
Does industrialvehicles have an API?
No public API is recorded for industrialvehicles.
What industry is industrialvehicles in?
industrialvehicles's product category is Industrial Vehicles. Its primary akta.pro industry code is IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse), with a secondary code of TLABAHAE, Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies). Its NAICS code is 33621 and its SIC code is 3537.