Standard Films
Standard Films is a privately held snowboarding and action sports film production company founded in 1991 by Mike Hatchett, producing feature films, broadcast television series, branded documentaries, and stock footage licensing for TV networks, Hollywood features, and lifestyle brands.
- Company typePrivate
- Founded1991
- HeadquartersCarnelian Bay, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Standard Films does
Standard Films is a privately held snowboarding and action sports film production company founded by Mike Hatchett in 1991 and headquartered in Carnelian Bay, California (North Shore Lake Tahoe). The company produces high-action snowboarding cinematography, anchored by its flagship Totally Board film series (20+ films released between 1991 and 2012), and has extended into serialized television programming (The Standard Snowboard Show for FUEL TV across 9 seasons, Locals for Outside TV, and Standard Definition for EPIC TV), branded documentary work (notably Vans' 20 Years on Snow), and stock footage licensing to television and major feature films. Its content library spans 25+ years and includes over 100 first descents filmed in remote Alaskan wilderness using high-altitude helicopter cinematography and 16mm/Super 8 capture.
The business operates three revenue streams: licensing of its stock footage archive (sold to television networks and Hollywood productions on a project basis), direct-to-consumer sales of digital downloads via iTunes and physical discs ordered through email, and custom commercial production for brands such as Trina Solar, Vans, Swatch, and Manduka. Pricing is quote-based and not publicly disclosed. The company has no software platform, no SaaS offering, and no external investment; ownership and operations remain with founder Mike Hatchett, who also serves as a second-unit director for Hollywood feature films. Marketing is driven by a portfolio website, word-of-mouth through the snowboarding industry, and broadcast partner relationships.
Standard Films firmographics
Firmographics- Name
- Standard Films
- Legal name
- Standard Films
- Website
- https://standardfilms.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Short description
- Standard Films is a privately held snowboarding and action sports film production company founded in 1991 by Mike Hatchett, producing feature films, broadcast television series, branded documentaries, and stock footage licensing for TV networks, Hollywood features, and lifestyle brands.
- Ownership category
- akta.pro rank
Where Standard Films is headquartered
LocationHeadquarters
- HQ city
- Carnelian Bay
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Standard Films business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Stock Footage Licensing: Licensing of snowboarding footage library to snowboard industry, television, and major feature films. Huge archive of action content available for licensing.
- Movie Sales: Sales of digital downloads and hard copy movies. Contact-based purchasing via email for both digital and physical media.
- Commercial Production: Custom commercial production work for brands including Trina Solar, Vans, Swatch, Manduka, and Panama. Branded content and advertising production services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contact for custom quote |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Standard Films product offering
Product offeringCore offering
Standard Films produces, distributes, and licenses snowboarding and mountain-sports film content, including the flagship Totally Board movie franchise spanning 20+ films since 1991. The company licenses its extensive stock footage archive to television networks and feature film productions, creates original TV series (The Standard Snowboard Show, Locals, Standard Definition), and produces custom commercial content for brands such as Vans, Trina Solar, Swatch, and Manduka. Movies are also sold directly to consumers via digital downloads (iTunes) and physical DVDs.
Product overview
Standard Films is a snowboarding and mountain sports film production company that has operated since 1992. The company produces a unified portfolio centered on its signature Totally Board Series of snowboard movies, complemented by television shows (The Standard Snowboard Show for FUEL TV, LOCALS for Outside TV, Standard Definition for EPIC TV), commercial content for brand clients, and a stock footage licensing service. The company also sells digital downloads via iTunes and physical DVDs directly. The product ecosystem revolves around high-action snowboarding cinematography, with Mike Hatchett as the founder, filmmaker, and director. There is no software platform or SaaS product; all offerings are film/media content and licensing services.
Differentiator
Problem solved
Functional benefit
Products and services
- Totally Board Series Standard Films' flagship snowboard movie franchise featuring professional riders performing extreme snowboarding across global mountain locations; over 20 films released from 1991 to 2011, pioneering big-mountain snowboarding cinematography. Targeted at snowboarding enthusiasts, the snowboard industry, and action-sports audiences.
- Movie/Media Stock Footage Licensing Licensing service granting television networks, film studios, and brands access to Standard Films' archive of snowboarding, mountain-sports, and extreme-sports motion media for use in broadcasts, documentaries, feature films, and commercial productions.
- The Standard Snowboard Show Original television series capturing elite professional snowboarders in cutting-edge filmmaking at exotic locations; 50 episodes across nine seasons produced for and aired on FUEL TV.
- Locals Series Original television series produced for Outside TV showcasing outdoor communities and hidden gems in locations from Jackson Hole to Cape Town, directed by Mike Hatchett.
- Standard Definition Series Original television series for EPIC TV chronicling the greatest snowboarding stories with inside accounts from pro riders.
- Digital Downloads & DVDs (Shop) Direct-to-consumer sales of Standard Films' movie catalog via digital downloads on iTunes and physical DVD/hard copy purchases arranged by email through [email protected].
- Commercial Production Services Custom commercial production and branded content services for brands including Trina Solar, Vans, Swatch, and Manduka; includes athlete-driven storytelling and branded documentary production (e.g., Vans' 20 Years on Snow).
Companies that use Standard Films
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Standard Films technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Standard Films partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- SwatchminorJeremy Jones and Standard Films collaboration on recent production for Swatch watch brand.
- VanscoreStandard Films produced 20 Years on Snow documentary paying homage to pivotal period in snowboarding culture as told by original Vans riders including Jamie Lynn, Shaun Palmer, Circe Wallace and Kurt Wastell.
- Outside TVcoreStandard Films produces Locals series for Outside TV, showcasing hidden gems and outdoor communities from Jackson Hole to Cape Town.
- EPIC TVcoreStandard Definition series brought to viewers through EPIC TV platform, chronicling greatest snowboarding stories with inside accounts from riders.
- Trina SolarminorStandard Films produced commercial content for Trina Solar, a leading solar module manufacturer listed on NYSE. Trina Solar specializes in crystalline silicon photovoltaic modules and system integration.
- FUEL TVcoreStandard Snowboard Show captured elite professionals in cutting edge filmmaking at exotic locations. 50 episodes spanning 9 seasons aired on FUEL TV.
- MandukaminorStandard Films produced content for Manduka, yoga and wellness brand (#MADEforYOGA).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Standard Films competitors and assessment
Company assessmentEmerging players
- Stept Studios: Stept Studios is a younger action-sports production company producing ski/snowboard films, brand campaigns, and digital content with a focus on short-form and social distribution. Comparable to Standard Films in target market (action-sports brands, athletes, broadcasters) and service offering (cinematography + commercial production), but differentiated by a digital-native distribution emphasis.
Direct peers
- Brainfarm Digital Cinema: Brainfarm Digital Cinema is an action-sports and commercial production company known for high-end cinematography in mountain, motorsport, and outdoor environments. Highly comparable to Standard Films in specialized action-sports cinematography, branded content for premium clients, and aerial/heli-capture expertise.
- MSP Films: MSP Films is a Minnesota-based ski film production company producing annual feature films, athlete-driven content, and branded edits. Closely comparable to Standard Films in operating as a creator-led winter-sports film house serving the industry, athletes, brands, and broadcast partners with annual theatrical/streaming releases.
- Matchstick Productions: Matchstick Productions is one of the most prominent ski/snowboard film production companies, producing annual feature films, TV series, and branded content with elite athletes. Directly comparable to Standard Films in business model, target audience (snowboard industry, broadcasters, brands), and product portfolio (feature films + stock footage licensing + commercial work).
- Poor Boyz Productions: Poor Boyz Productions (PBP) is a freeskiing-focused film and media production company producing annual feature films and athlete-driven content. Closely comparable to Standard Films in operating as a creator-led action-sports film house serving the winter sports industry, athletes, brands, and broadcast partners.
- Teton Gravity Research: Teton Gravity Research produces ski and snowboard films, web series, and editorial content, and operates a deep action-sports media platform with athlete relationships and global shoot locations. Highly comparable to Standard Films in production focus (big-mountain cinematography), customer segments (broadcasters, brands, athletes), and revenue model (films + licensing + commercial work).
- Level 1 Productions: Level 1 Productions is a long-running ski film production company producing annual feature films, athlete-driven content, and branded edits. Directly comparable to Standard Films in producing action-sports cinema for the same industry/brand/broadcast customer base, with similar creator-led business model.
- Absinthe Films: Absinthe Films is a snowboarding-focused film production company with a long-running film catalog and global athlete roster. Directly comparable to Standard Films in the niche of snowboard-specific feature films, athlete relationships, and industry/brand client work.
Broad incumbents
- Red Bull Media House: Red Bull Media House is a large-scale action-sports media company producing films, series, and branded content across multiple sports globally. Operates in the same broad space as Standard Films (action-sports cinematography, athlete-driven content, broadcast/stock licensing), but at vastly greater scale and across a much wider portfolio of sports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Standard Films social profiles
Digital presenceStandard Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard Films leadership team
Management profileNumber of profiles
Profiles1 record
Standard Films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard Films
What does Standard Films do?
Standard Films produces, distributes, and licenses snowboarding and mountain-sports film content, including the flagship Totally Board movie franchise spanning 20+ films since 1991. The company licenses its extensive stock footage archive to television networks and feature film productions, creates original TV series (The Standard Snowboard Show, Locals, Standard Definition), and produces custom commercial content for brands such as Vans, Trina Solar, Swatch, and Manduka. Movies are also sold directly to consumers via digital downloads (iTunes) and physical DVDs.
Is Standard Films a public or private company?
Standard Films is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Standard Films founded?
Standard Films was founded in 1991.
Where is Standard Films based?
Standard Films is headquartered in Carnelian Bay, United States, in the North America region.
How does Standard Films make money?
Three revenue lines are on record. Stock Footage Licensing is the primary driver. The others are movie Sales and commercial Production.
Who are Standard Films's main competitors?
Stept Studios is listed as an emerging player. Direct peers are Brainfarm Digital Cinema, MSP Films, Matchstick Productions, Poor Boyz Productions, Teton Gravity Research, Level 1 Productions and Absinthe Films. Red Bull Media House is listed as a broad incumbent.
Does Standard Films have an API?
No public API is recorded for Standard Films.