Name

Level 1

Legal name

Level 1

Website

https://level1productions.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Media and Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Motion Picture and Video Production (512110), All Other Amusement and Recreation Industries (71399)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industries

Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Ski film production
• Freestyle ski media
• Ski apparel brand
• Action sports content
• Ski competition events

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ski Films and Movies: Sale of ski movies on DVD, Blu-Ray, and digital download formats. Catalog includes titles from 2000-2024 including Wasteland, Full Circle, Romance, Zig Zag, Habit, Pleasure, and many more.
2. Apparel and Merchandise: Direct-to-consumer sales of branded apparel including hoodies, shirts, long sleeves, pants, shorts, gloves, mittens, headwear, accessories, stickers, posters, patches, and skate decks through their e-commerce storefront
3. Brand Collaborations: Co-branded products with partners like Giro (helmets, goggles), Autumn Headwear, SORTA, Trevor Kennison, and Wells Lamont (gloves/mittens) that are sold through the Level 1 store
4. Production Services: Commercial production services for external clients including campaign development, post-production, commercials, documentaries, music videos, short films, features, and social media marketing content

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Level 1 is a ski production company that creates and distributes annual freeski feature films documenting freestyle skiing. The company sells branded apparel, accessories, and collaborative gear products through its e-commerce store and Denver retail showroom. Level 1 also operates the SuperUnknown annual amateur talent contest, the Freeski Film Tour (multi-city screening tour), and First Friday Movie Nights community events in Denver.

Product overview

Level 1 is a ski/freeski production company and apparel brand founded in 1999, centered around documenting freestyle skiing. The product portfolio consists of three main pillars: (1) Ski Movies and Films — annual feature-length ski movies and archival releases available as DVDs, Blu-rays, digital downloads, and the Complete Movie Collection bundle; (2) Branded Apparel and Accessories — including hoodies, t-shirts, gloves, mittens, headwear (beanies, caps), printed goods (stickers, posters, patches), and skate decks; and (3) Collaborations — co-branded products with partners including Giro (helmets, goggles), SORTA (beanies), Autumn Headwear (visor beanies), and Trevor Kennison (adaptive skiing merchandise). Beyond merchandise, Level 1 runs the SuperUnknown amateur talent contest, the annual Freeski Film Tour screening event, First Friday Movie Nights in Denver, and produces the Another Level podcast. The company operates a direct-to-consumer e-commerce store (level1productions.com) and a physical showroom in Denver, Colorado.

Differentiator

Problem solved

Functional benefit

Brands

• SuperUnknown: Annual video talent search contest started in 2004, giving amateur skiers exposure and sponsorship opportunities outside traditional competition scene.
• Freeski Film Tour
• First Friday Movie Nights
• Another Level Podcast Series

Products and services

• Level 1 Ski Movies Annual and archival freeski feature films documenting the best in freestyle skiing. Films are available as DVDs, Blu-rays, digital downloads, and combo packs.
• Complete Movie Collection Comprehensive DVD and digital download bundle containing all Level 1 ski movies in one package, offered at a discounted price compared to individual purchases.
• Apparel (Hoodies, T-Shirts, Pants) Branded streetwear and outdoor apparel including hoodies, pullover sweatshirts, crewnecks, t-shirts, long sleeve shirts, rugby shirts, pants, and shorts featuring Level 1 logos and graphics.
• Gloves and Mittens Ski gloves and mittens including Level 1 branded All Mountain Mittens and Wells Lamont collaboration products in various colors and sizes.
• Headwear (Beanies, Caps, Hats) Winter headwear including beanies, cadet caps, dad hats, 5-panel hats, snapback hats, hiker hats, hexagon snapbacks, fleece earflap caps, balaclavas, and visor beanies.
• Giro Collaborations (Helmet and Goggles) Co-branded ski helmets and goggles produced in partnership with Giro, including the Level 1 x Giro Ledge Mips Helmet and Level 1 x Giro Method Goggle with MIPS safety technology.
• SORTA Skull Beanie Collaboration Skull-fitting beanie made in collaboration with SORTA snow, featuring a fleece liner headband for warmth, 8.5-inch height, 100% acrylic construction.
• Autumn Headwear Visor Beanie Collaboration Visor beanie produced in partnership with Autumn Headwear, combining Level 1 branding with Autumn's headwear design expertise.
• Trevor Kennison Collaboration Products Sit ski-themed merchandise including the Trevor Kennison Sit Ski Boss Hat and Sit Ski Boss Face Tube, celebrating the adaptive skier and content creator.
• Printed Goods (Stickers, Posters, Patches) Decorative merchandise including sticker packs, individual stickers, posters, embroidered patches, die-cut decals in various sizes, and photo books.
• Skate Decks Mini ramp skate decks featuring Level 1 graphics and branding.
• SuperUnknown Competition The original video talent search contest started in 2004, providing amateur skiers an alternate route to exposure outside traditional competition. The annual event selects finalists for a finals week where they shoot with Level 1 and vote for winners.
• Freeski Film Tour Annual touring event bringing ski movies to the big screen in cities nationwide, featuring screenings, free stuff, raffles, and poster signings with professional skiers.
• First Friday Movie Nights Free monthly outdoor movie screening event held at Level 1's Denver office parking lot, running June through September with free Pub Beer, refreshments, and ski movies.
• Another Level Podcast Podcast series hosted by Freedle Coty, Parker White, and Conor Smith discussing ski movie culture, ranking top movies of the year, and featuring athlete interviews. Available on Apple Podcast, Spotify, and Soundcloud.
• Production Services Full-service video production for external clients including campaign development through post-production polish for commercials, features, documentaries, TV/web series, and social media content.

Quantifiable outcome

• SuperUnknown competition receives nearly 100 entries per year from talented amateurs globally
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Banff Sunshine VillagecoreStrategic or Co-development Partner · 1 January 2026Banff Sunshine Village hosted SuperUnknown 23 in April 2026 - the first time in the event's 23-year history it was held on international grounds. Over sixty pros and sixteen finalists attended.
• GirocoreGTM or Marketing PartnerGiro is a presenting sponsor of SuperUnknown 23 and co-branded partner with Level 1 on helmets and goggles (Level 1 x Giro Ledge MIPS Helmet, Level 1 x Giro Method Goggles).
• Monster EnergycoreGTM or Marketing PartnerMonster Energy is a presenting sponsor of SuperUnknown competitions and events.
• Pub BeercoreGTM or Marketing PartnerPub Beer sponsors SuperUnknown events and is featured at First Friday Movie Nights with free beer for attendees.
• TurtleboxcoreGTM or Marketing PartnerTurtlebox is a presenting sponsor of SuperUnknown competitions.
• RossignolmajorGTM or Marketing PartnerRossignol is a supporting sponsor of the Freeski Film Tour 2025.
• K2 SkismajorGTM or Marketing PartnerK2 Skis is a supporting sponsor of the Freeski Film Tour 2025.
• LOOK BindingsminorGTM or Marketing PartnerLOOK Bindings is a supporting sponsor of the Freeski Film Tour 2025.
• GoodrminorGTM or Marketing PartnerGoodr is a supporting sponsor of the Freeski Film Tour 2025.
• Autumn HeadwearminorGTM or Marketing PartnerAutumn Headwear is a supporting sponsor of the Freeski Film Tour 2025 and collaborated on the Level 1 x Autumn Headwear Visor Beanie.
• SORTAminorGTM or Marketing PartnerSORTA is a collaboration partner with Level 1 on the SORTA Skull Beanie product.
• Trevor KennisonminorGTM or Marketing PartnerTrevor Kennison is an athlete collaborator with Level 1 on products including Sit Ski Boss Hat and Sit Ski Boss Face Tube.
• ForreminorGTM or Marketing PartnerForre is a collaboration partner with Forrever Tour T-Shirt and other products.
• Wells LamontminorGTM or Marketing PartnerWells Lamont is a collaboration partner on gloves and mittens (Wells Lamont Lifty Mittens, Working Crew Gloves, etc.).
• Palisades TahoecoreStrategic or Co-development PartnerPalisades Tahoe hosted SuperUnknown 22 in April 2025.
• Mammoth MountaincoreStrategic or Co-development PartnerMammoth Mountain hosted SuperUnknown 19, 20, and 21 finals from 2022-2024.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poor Boyz Productions: Direct peer: ski film production house historically focused on park, urban, and big-mountain freeski content. Closely aligned with Level 1's genre and audience, with apparel and event-based revenue streams.
• Teton Gravity Research: Direct peer: another veteran freeski and outdoor action sports film production company producing annual ski films, apparel, and event tours. Competes directly with Level 1 for athletes, sponsors, and audience in the same niche.
• Standard Films: Direct peer: heritage ski film production company that has produced annual freeski movies since 1988. Competes directly in the ski film catalog and apparel space with Level 1.
• Matchstick Productions: Direct peer: long-running ski film production company producing annual freeski movies, apparel, and content. Closely comparable in product offering, target audience, and business model to Level 1.

Broad incumbents

• Helly Hansen: Broader incumbent: global ski apparel and outerwear brand that produces authentic skiing content and partners with athletes. Comparable to Level 1's apparel and content collaboration model but operates at much larger scale.
• Warren Miller Entertainment: Broader incumbent: legacy ski film brand producing annual ski movies and hosting nationwide film tours for over 70 years. Comparable business model of ski films plus tour-based screenings, though more mass-market than Level 1's freestyle niche.
• Patagonia: Broader incumbent: established outdoor lifestyle and ski apparel brand with authentic skiing content and athlete partnerships. Comparable only on the apparel/merchandise and brand-authenticity dimensions, not on film production.
• Red Bull Media House: Broader incumbent: large-scale action sports media production company producing ski, mountain bike, and adventure content at global scale with massive sponsorship budgets. Overlaps with Level 1's athlete content and event production but operates at much larger scale.

Others

• Monster Energy: Others: lead sponsor of Level 1's SuperUnknown competitions and a category-defining action sports marketing partner. Comparable as a stakeholder in the action sports ecosystem rather than as a direct competitor — useful context for understanding Level 1's sponsor dependency.

Emerging players

• 4FRNT Skis: Emerging player: independent ski brand that collaborates with athletes on signature products and produces authentic freeski content. Comparable in its community-driven, athlete-first brand model, though focused on hardgoods rather than film production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Level1
• Facebookfacebook.com/Level1
• Instagraminstagram.com/Level1
• TikToktiktok.com/@level1productions
• Xx.com/level1
• LinkedInlinkedin.com/company/level-1-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level 1