Piar İletişim

What Piar İletişim does

Piar İletişim is a privately held Turkish communications and public relations agency headquartered in Kadıköy, İstanbul. Founded in 2014 by Selin Oran, it operates as the exclusive Turkey affiliate of global communications agency Hotwire, providing integrated PR, digital and social media, corporate events, production, personal brand consultancy, and influencer/leadership communication services to enterprise and mid-market clients.

The agency's service portfolio spans six core offerings: strategic communication (brand positioning, reputation management, message strategy), digital and social media management (content planning, crisis management, performance monitoring), personal brand consultancy, corporate events (launches, press conferences, networking events), production and creative content (promotional films, photography, post-production), and influencer and leadership communication (LinkedIn content, media visibility, speech writing). Notable enterprise clients referenced include Teknoser/Hitay Holding, Zoom, ASUS, Zyxel Networks, White & Case, Esmiyor, and Sensormatic, spanning technology, financial services, and security sectors.

Piar İletişim generates revenue through professional services fees, with quote-based, project-and-retainer pricing aligned to scope and client requirements. The go-to-market relies on direct consultative sales, industry referrals, and inbound leads driven by the Hotwire partnership and thought leadership content. The team consists of six named professionals led by Founder/Agency Chairman Selin Oran, and the agency has no disclosed external funding, subsidiaries, or M&A activity.

Name

Piar İletişim

Legal name

Piar İletişim

Website

https://piariletisim.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Piar İletişim is a privately held Turkish PR and communications agency in Kadıköy, İstanbul, operating as Hotwire's exclusive Turkey affiliate. It provides strategic communication, digital PR, corporate events, and personal brand consultancy to enterprise clients in technology, financial services, and security sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Umraniye

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communication Consulting: Fees for brand positioning, reputation management, message strategy, and communication planning services provided to corporate clients.
2. Digital & Social Media Services: Fees for content planning, social media management, crisis management, and performance monitoring services.
3. Corporate Events Management: Fees for organizing launches, press conferences, networking events, and special organizations for corporate clients.
4. Production & Creative Content: Fees for promotional films, photography, social media content, and editing & post-production services.
5. Personal Brand Consultancy: Fees for personal brand strategy, narrative development, and digital visibility services for executives and entrepreneurs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Piar İletişim is a Turkish B2B communications agency that delivers integrated public relations, digital and social media management, corporate event management, creative content production, and personal brand consultancy services. It serves enterprise and mid-market clients across technology, financial services, industrial, energy, and retail sectors as the exclusive Turkey partner of global communications agency Hotwire. Engagements are delivered as project-based and retainer professional services rather than as software products.

Product overview

Piar İletişim is a global communications agency and Hotwire's business partner in Türkiye, offering integrated communication solutions as a unified service portfolio rather than a software product. The company provides six core service offerings: Strategic Communication (brand positioning, reputation management, message strategy, communication planning), Digital & Social Media (content planning, social media management, crisis management, performance monitoring), Personal Brand Consultancy, Corporate Events (launches, press conferences, networking events), Production & Creative Content (promotional films, photography, social media content, post-production), and Influencer & Leadership Communication. These services work together to enable brands to strengthen their visibility and reputation in the digital future.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication Goal-oriented communication solutions aligned with the client's brand vision, covering brand positioning, reputation management, message strategy, and communication planning for corporate clients.
• Digital & Social Media Content creation tailored to each platform's dynamics, including content planning, social media management, crisis management, and performance monitoring for brands.
• Personal Brand Consultancy Helps individuals clarify their story, refine their communication style, and strengthen visibility in the digital world through strategic personal branding, including LinkedIn and media visibility.
• Corporate Events Meticulously crafted events including product launches, press conferences, networking events, and special organizations designed to bring brands to the spotlight.
• Production & Creative Content Visual storytelling services including promotional films, photography, social media content, and editing & post-production to bring a brand's story to life.
• Influencer & Leadership Communication Builds partnerships with influencers and turns leaders into strong brand representatives through influencer collaborations, LinkedIn content, media visibility, and speech writing.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HotwireprimaryGTM or Marketing Partner · 1 January 2014Piar İletişim is the exclusive business partner of Hotwire in Turkey. Hotwire is a global communications agency that enables Piar to serve international clients and provide global-standard communication services with local Turkish expertise. This partnership provides access to Hotwire's international network, methodologies, and client referrals across global markets.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Edelman: World's largest PR firm with operations in Istanbul, offering strategic communications, digital and reputation management to enterprise clients across technology and financial services — Piar's primary verticals. Comparable as a broad incumbent in the same space.
• FleishmanHillard: Global PR and communications network with offices in Istanbul. Directly comparable as a multi-service B2B communications agency serving enterprise clients in technology, financial services and capital markets — overlapping with Piar's core verticals but at significantly larger scale.
• Weber Shandwick: Global PR network with a Turkey presence, competing for the same enterprise technology, financial services and corporate communications mandates. Directly comparable service portfolio (strategy, digital, crisis, influencer/leadership comms).
• Ketchum: Global communications agency operating in Turkey. Offers the same integrated mix of strategic communications, digital PR, and corporate positioning that Piar provides, but as part of a much broader international network serving global enterprise clients.
• MSL (Publicis Groupe): Global PR and public affairs network within Publicis with operations across EMEA, offering strategic communications and digital PR to corporate clients. Comparable in service mix and enterprise focus to Piar.
• Hill+Knowlton Strategies: Global communications consultancy with a Turkey office providing integrated PR, public affairs, and digital communications to enterprise clients. Comparable in scope and client type to Piar, though at much larger scale.

Direct peers

• Hotwire: Global communications and PR agency that is Piar's exclusive partner in Turkey. Operates the same B2B communications, digital PR, and tech-sector positioning play at a global scale; comparable as the upstream partner that defines Piar's service methodology and client flow.
• Marjinal Porter Novelli: Long-standing Istanbul-based PR and communications agency affiliated with the Porter Novelli global network. Directly comparable as a Turkish competitor targeting similar enterprise clients across technology, finance, and corporate sectors.
• ICR Turkey: Communications advisory firm with strong tech, capital markets and IR communications practice and Turkey-relevant client roster. Comparable as a specialized competitor serving enterprise tech and capital markets clients with integrated communications.

Regional players

• Brand Union Istanbul: Brand and communications consultancy with Istanbul presence, offering brand strategy and integrated communications to corporate clients in Turkey. Comparable in integrated service mix and enterprise client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/piariletisim
• LinkedInlinkedin.com/company/piariletisim
• Instagraminstagram.com/piariletisim

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piar İletişim