Lieberman Family Chiropractic

What Lieberman Family Chiropractic does

Lieberman Family Chiropractic (LFC) is a family-owned chiropractic practice founded in 1997 by Dr. Brian Lieberman and headquartered in the historic Owens Hardware building at 421 Broad Street in downtown Rome, Georgia. The clinic operates from a single physical location serving Rome and the surrounding Northwest Georgia corridor. It employs three licensed chiropractors—Dr. Brian Lieberman, Dr. Rebecca Yaun, and Dr. Bre Lieberman—and five support staff, delivering direct-to-consumer family chiropractic care across all age groups, with an unusually high pediatric mix exceeding 40% of patients.

LFC delivers chiropractic adjustments using five distinct techniques—Thompson (drop-table), Activator (instrument-assisted, low-force), Full Spine Diversified, Toggle Upper Cervical, and Webster Technique—and operates on-site digital X-ray analysis plus thermography for nervous-system assessment. Its service mix combines per-visit new-patient exams and first adjustments at $28 each, X-ray imaging at a $28 deposit with $27 per additional image, and recurring wellness care plans. Customer segments include families, infants and children, expecting mothers, athletes, office workers, auto-injury patients, and workers' compensation cases.

The business model is direct-to-consumer, with patient acquisition driven primarily by word-of-mouth referrals and supplemented by the practice website (romechiropractic.com), online appointment booking, an e-commerce storefront for service prepayments, social media presence, and an email newsletter. Dr. Brian Lieberman was named Georgia Chiropractor of the Year in 2011 and served on the Georgia Chiropractic Council board from 2011 through 2022, including as President from 2015 to 2022; Dr. Rebecca Yaun received the 2022 GCC Chiropractor of the Year award. The practice has been voted Best of Rome Best Chiropractor for seven consecutive years and describes itself as the busiest chiropractic office in the Rome, Georgia area.

Name

Lieberman Family Chiropractic

Legal name

Lieberman Family Chiropractic

Website

https://romechiropractic.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Lieberman Family Chiropractic is a family-owned chiropractic practice in Rome, Georgia, founded in 1997, delivering multi-technique spinal adjustments, on-site digital X-ray analysis, and wellness care plans to families, expecting mothers, pediatric patients, and seniors across Northwest Georgia.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAC

Pediatric & Family Chiropractic

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAD

Prenatal & Postpartum Chiropractic

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAJ

Functional Neurology & Upper Cervical Chiropractic

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAH

Auto Injury & Personal Injury Chiropractic (Whiplash)

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

• Chiropractic services
• Spinal adjustments
• Pediatric chiropractic
• Prenatal chiropractic
• Wellness care plans

Headquarters

HQ city

Rome

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic Adjustments: One-time adjustment services for new and returning patients, including specific chiropractic adjustments to correct vertebral subluxations
2. New Patient Examination: Initial consultation, comprehensive exam, and health history assessment for new patients
3. Diagnostic X-rays: Digital X-ray imaging services for spinal assessment and subluxation analysis
4. Wellness Care Plans: Ongoing chiropractic care plans for consistent spinal maintenance and nervous system optimization

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lieberman Family Chiropractic provides chiropractic adjustment services for back pain, neck pain, headaches, and general wellness, with specializations in pediatric and prenatal care. The practice offers new patient examinations, diagnostic X-rays, and recurring wellness care plans delivered through a single physical office location in Rome, Georgia. Three licensed chiropractors deliver techniques including Thompson, Activator, Full Spine Diversified, Toggle Upper Cervical, and Webster.

Product overview

Lieberman Family Chiropractic is a family-focused chiropractic care practice offering a range of treatment services including spinal adjustments, diagnostic imaging, and therapeutic care for patients of all ages. The practice utilizes multiple chiropractic techniques (Thompson, Activator, Diversified, Toggle Upper Cervical, and Webster) to address various conditions. Services are delivered through scheduled office visits with individual products for new patient exams, adjustments, and diagnostic X-rays available for purchase online.

Differentiator

Problem solved

Functional benefit

Products and services

• X-rays (Diagnostic X-rays) X-ray imaging service used for diagnostic analysis of spinal conditions and subluxations. Priced as a $28 deposit for X-rays, with additional X-rays at $27 each.
• 1st Adjustment Initial chiropractic adjustment service for new patients who have not been previously adjusted at the practice. Special introductory offer of $28, valid only for new patients.
• New Patient Exam Comprehensive new patient examination including consultation and physical exam for new patients. Priced at $28, with X-rays available as an additional add-on ($27) if deemed necessary by the doctor.
• Wellness Care Plans Ongoing chiropractic care plans for consistent spinal maintenance and nervous system optimization, offered on a recurring/subscription basis for patients seeking continuous wellness care.
• Thermography (Thermal Imaging Assessment) Thermal imaging technology used for nervous system assessment, supporting diagnosis and treatment monitoring alongside chiropractic adjustments.

Quantifiable outcome

• Over 40% of patients are children, demonstrating trust and specialization in pediatric care
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Healing Hands Massage TherapyminorStrategic or Co-development PartnerRachel Lieberman, co-owner of Lieberman Family Chiropractic, is also a licensed massage therapist and owner of Healing Hands Massage Therapy, located right next door to LFC. This creates a seamless holistic health experience where patients can receive both chiropractic and massage services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Joint Chiropractic: National chiropractic franchise chain offering direct-to-consumer spinal adjustments in a walk-in retail model. Directly comparable in core service (chiropractic adjustments) and customer type (consumer families) but operates at vastly greater scale.
• HealthSource Chiropractic: Chiropractic franchise network offering corrective care, wellness, and rehab services to families. Directly comparable in service breadth (adjustment plus rehab) and consumer positioning.
• Chiro One Wellness Centers: Multi-location chiropractic group practice serving families across the Midwest with multi-technique care and wellness plans. Directly comparable in patient-centric, family-focused chiropractic delivery model.
• 100% Chiropractic: Chiropractic franchise emphasizing family and pediatric care with multi-technique offerings. Directly comparable given Lieberman Family Chiropractic's pediatric-heavy mix (40%+ children).
• Tuck Chiropractic Clinic: Regional multi-location chiropractic group serving Virginia communities with family-focused care. Comparable in community-clinic model and family patient base, though operating in a different geography.

Others

• Life University: Chiropractic university where all three Lieberman doctors trained; an ecosystem enabler and pipeline source of chiropractors, but not a direct competitor in patient care.

Regional players

• Pizzolato Chiropractic / Family Chiropractic Practices: Independent family chiropractic practices similar in scale and service mix. Comparable in single-location, doctor-led, community-anchored model, though specific named regional practices vary by market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/romechiro
• LinkedInlinkedin.com/company/lieberman-family-chiropractic-rome

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lieberman Family Chiropractic