Wandahome
Wandahome is a privately held, 70+ year UK caravan, motorhome, and campervan dealership in South Cave, East Yorkshire, selling new and used vehicles from ten brands alongside aftersales servicing, secure storage, and an onsite campsite.
- Company typePrivate
- Founded1952
- HeadquartersKingston upon Hull, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wandahome does
Wandahome (South Cave) Ltd is a privately held UK caravan, motorhome, and campervan dealership and service center headquartered in South Cave, East Yorkshire. Established in 1952 and trading continuously for over 70 years, the company operates from a 16-acre woodland site that integrates a vehicle showroom, an accessory shop, an AWS-approved workshop, a CaSSOA-approved secure storage facility, and an onsite holiday park. The legal entity is Wandahome (South Cave) Ltd, registered in England (company number 3995919), independently owned with no disclosed parent company, subsidiaries, or external funding.
Wandahome is an approved multi-brand dealer carrying stock from ten OEMs spanning British, German, Italian, French, and Slovenian manufacturers: Adria, Bailey, Coachman, Swift, Westfalia, ACE (new for 2026), Dethleffs (new for 2026), Fleurette/Florium, Giottiline, and Sun Living. Current inventory stands at approximately 188 vehicles, including 52 caravans and 136 motorhomes and campervans. Pricing ranges from ~£17,995 for used vehicles to £129,480 for premium new motorhomes, with 2026 new caravans starting at £19,495. The company holds recommended workshop status for Swift and Coachman warranty work and is a National Caravan Council dealership member.
The business model is a traditional multi-channel retail and services operation. Revenue is generated through one-time new and used vehicle sales, finance intermediation via Black Horse Finance (HP and PCP, representative 9.9% APR, 12-120 month terms), aftersales servicing and warranty repairs, secure storage subscriptions, holiday park stays, and accessory sales. Distribution combines a physical showroom with an e-commerce website and presence at major UK exhibitions (NEC Motorhome and Caravan Show, Caravan, Camping and Motorhome Show). Customers are individual consumers — primarily touring enthusiasts and family tourers — served across the UK with a core catchment in East Yorkshire and Lincolnshire.
Wandahome firmographics
Firmographics- Name
- Wandahome
- Legal name
- Wandahome (South Cave) Ltd
- Website
- https://wandahome.online
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wandahome is a privately held, 70+ year UK caravan, motorhome, and campervan dealership in South Cave, East Yorkshire, selling new and used vehicles from ten brands alongside aftersales servicing, secure storage, and an onsite campsite.
- Ownership category
- akta.pro rank
Where Wandahome is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Wandahome business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Vehicle Sales: Primary revenue from selling new and used caravans and motorhomes. The company stocks multiple brands including Adria, Bailey, Coachman, Fleurette, Giottiline, Swift, Westfalia, ACE, Dethleffs, and Sun Living. Both new (2026 models) and pre-owned vehicles are available.
- Financing Services: Provides Hire Purchase (HP) and PCP financing options through Black Horse Finance, enabling customers to spread vehicle costs over 12-120 months with fixed monthly payments.
- Aftersales Services: AWS (Approved Workshop Scheme) approved servicing, repairs, warranty work, and maintenance services. Includes qualified gas and electrical repair work.
- Accessory Sales: Onsite accessory shop selling awnings (full, porch, canopy), plus additional leisure vehicle accessories.
- Storage and Camping: Onsite holiday park/campsite with facilities, and CaSSOA approved secure storage for caravans and motorhomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Motorhomes and Campervans - £51,995 to £129,480 |
| One time/ perpetual license | Pay-as-you-go | Used Motorhomes and Campervans - £17,995 to £69,995 |
| One time/ perpetual license | Pay-as-you-go | New Caravans - £19,495 to £35,590 |
| Transaction based/ take rate | Monthly | Finance Options - Black Horse Finance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Wandahome product offering
Product offeringCore offering
Wandahome is an East Yorkshire-based caravan, motorhome, and campervan dealership that sells new and used leisure vehicles from ten manufacturers (Bailey, Coachman, Swift, ACE, Adria, Dethleffs, Fleurette/Florium, Giottiline, Sun Living, Westfalia). Beyond vehicle retail, the company operates an AWS-approved aftersales and repair workshop, a CaSSOA-approved secure storage facility, an onsite holiday park, an awnings and accessories shop, and finance brokerage through Black Horse Finance. The 188-vehicle inventory is supported by part-exchange and 70-point inspection on all used stock.
Product overview
Wandahome is a caravan and motorhome dealership based in South Cave, East Yorkshire, trading for over 70 years. The company sells new and used caravans, motorhomes, and campervans from multiple European and British brands including Bailey, Coachman, Swift, ACE, Adria, Dethleffs, Fleurette/Florium, Giottiline, Sun Living, and Westfalia. The portfolio spans entry-level Sprite caravans to premium motorhomes like the Bailey Adamo XL, with new brands ACE (British-built) and Dethleffs (German engineering) added for 2026. Beyond vehicle sales, Wandahome offers an onsite holiday park, CaSSOA-approved secure storage, aftersales servicing (AWS-approved workshop), and an accessory shop. Finance is available through Black Horse Finance. The company operates from a 16-acre woodland site and attends major shows including the NEC Motorhome and Caravan Show.
Differentiator
Problem solved
Functional benefit
Products and services
- New Caravans New touring caravans from Bailey, Coachman, and Swift, with 2026 models featuring updated designs, improved insulation, modern kitchens, and contemporary interiors.
- Used Caravans Pre-owned touring caravans, all subject to a 70-point inspection and preparation before sale regardless of age or mileage.
- New Motorhomes New coachbuilt and low-profile motorhomes from ACE, Adria, Bailey, Coachman, Dethleffs, Fleurette/Florium, Giottiline, Swift, Sun Living, and Westfalia for the 2026 season.
- Used Motorhomes Pre-owned motorhomes with full preparation and pre-delivery inspection.
- New Campervans Van-based motorhomes and campervans from ACE, Adria, Dethleffs, Giottiline, Swift, and Westfalia, including compact models with pop-top roofs.
- Aftersales and Servicing AWS-approved workshop with combined engineer experience exceeding 50 years, qualified for Swift and Coachman warranty work, gas and electrical repairs, ingress repairs, and caravan security including alarms and trackers.
- Secure Storage CaSSOA-approved secure storage facility for caravans and motorhomes year-round.
- Onsite Holiday Park
- Awnings and Accessories Onsite accessory shop and online store stocking full awnings, porch awnings, and canopy awnings alongside other leisure vehicle accessories.
- Finance Services Finance brokerage offering Hire Purchase (HP) and PCP options through Black Horse Finance for caravan and motorhome purchases over 12-120 months at a representative 9.9% APR.
Companies that use Wandahome
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Wandahome technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Wandahome partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered new, core, standard and minor.
- ACE MotorhomesnewNew British motorhome brand joining Wandahome for 2026. Manufactured in East Yorkshire. Initial range includes 1500 motorhome (4 models) and 1200 campervan (3 models). Represents fresh British-built option in the market.
- DethleffsnewGerman motorhome and campervan manufacturer joining Wandahome for 2026. Known for German engineering, practical family layouts, and strong build quality. Initial stock includes Globetrail campervans and Trend motorhomes.
- AdriacoreApproved Sales Dealership for Adria motorhomes and campervans. Wandahome stocks new Adria vehicles including Twin Max, Twin Supreme, and Sonic models. The partnership provides customers with access to Slovenian-manufactured Adria products known for modern design and quality construction.
- BaileycoreApproved Sales Dealership for Bailey caravans and motorhomes. Stocks Bailey Unicorn, Adamo, and Autograph ranges. Bailey is a UK manufacturer known for alutech construction technology and practical touring layouts.
- CoachmancoreApproved Sales Dealership for Coachman caravans and motorhomes. Stocks Coachman VIP, Laser, and Travel Master ranges. Recommended workshop for Coachman caravan service and warranty work.
- SwiftcoreApproved Sales Dealership for Swift caravans and motorhomes. Exclusive special editions available (Swift Ace and Corniche). Recommended workshop for Swift caravan service. Stocks Sprite, Escape, Voyager, and Carrera ranges.
- WestfaliacoreApproved Sales Dealership for Westfalia motorhomes and campervans. Stocks popular models including Kelsey, Sven Hedin, Columbus, and Jules. Westfalia is known for high-quality German engineering and innovative campervan designs.
- Fleurette/FloriumstandardApproved Sales Dealership for Fleurette/Florium motorhomes. French manufacturer known for premium build quality and refined interiors including Mayflower and Baxter ranges.
- GiottilinestandardApproved Sales Dealership for Giottiline motorhomes and campervans. Italian manufacturer stocks Siena, Toscan, and Giottivan ranges known for family-friendly layouts and contemporary design.
- Sun LivingstandardApproved Sales Dealership for Sun Living motorhomes. Part of the Adria group, offering practical touring solutions at competitive price points.
- Caravan, Camping and Motorhome ClubminorAffiliated with the Caravan, Camping and Motorhome Club, providing additional benefits and recognition for customers purchasing from Wandahome.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Wandahome competitors and assessment
Company assessmentDirect peers
- Travelworld Motorhomes & Caravans: Travelworld is a Telford-based multi-brand caravan and motorhome dealer stocking Auto-Sleepers, Swift, and other premium brands. It shares Wandahome's combination of new/used sales, aftersales, and accessories, and overlaps in servicing the central/northern UK touring market.
- Brownhills Motorhomes: Brownhills is a Hampshire-based caravan and motorhome dealership offering premium brands (Auto-Trail, Burstner, Pilote) with attached workshops. It is comparable as a multi-brand, full-service dealer in the mid-to-large size tier that Wandahome operates in.
- Marquis Leisure: Marquis is the UK's largest network of caravan and motorhome dealerships with 12 branches nationwide, stocking most of the same premium brands (Bailey, Swift, Coachman) as Wandahome. It is the closest scaled-up analogue of Wandahome's showroom-and-franchise model and the most direct competitive comparison.
- Lowdhams: Lowdhams is a family-run caravan and motorhome dealer in Huddersfield, West Yorkshire, also serving northern England. With multi-brand new and used stock, aftersales, and storage, it directly competes with Wandahome for the same touring-enthusiast demographic across the broader Yorkshire/North-East catchment.
- Don Amott Leisure Kingdom: Don Amott is a multi-brand caravan, motorhome, and holiday-home retailer in the East Midlands with onsite facilities broadly analogous to Wandahome's holiday park and storage. It directly competes for the same family-touring and retiree segments across a similar geographic radius.
- SMC Motorhomes: SMC is a long-established Newark-based motorhome dealer offering new and used motorhomes, servicing, and part-exchange. It competes directly with Wandahome in the East Midlands / northern England touring market with a similar premium-brand portfolio and multi-stream revenue model.
Regional players
- Dicksons International: Dicksons is a Northern Ireland-based multi-brand caravan dealer (Swift, Bailey, Coachman, Lunar, Elddis) with a similar focus on touring-enthusiast customers. It is comparable in product range and dealership model but operates in a separate regional market to Wandahome.
Broad incumbents
- Auto Trader UK: Auto Trader is the UK's dominant online vehicle marketplace, listing caravans and motorhomes alongside cars. It is not a direct competitor for new-vehicle sales but serves as the primary digital discovery channel that increasingly bypasses single-site showrooms and shapes dealer pricing power.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wandahome social profiles
Digital presenceWandahome compliance and trust
Trust signalCompliance5 records
Wandahome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wandahome leadership team
Management profileNumber of profiles
Profiles1 record
Wandahome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wandahome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wandahome
What does Wandahome do?
Wandahome is an East Yorkshire-based caravan, motorhome, and campervan dealership that sells new and used leisure vehicles from ten manufacturers (Bailey, Coachman, Swift, ACE, Adria, Dethleffs, Fleurette/Florium, Giottiline, Sun Living, Westfalia). Beyond vehicle retail, the company operates an AWS-approved aftersales and repair workshop, a CaSSOA-approved secure storage facility, an onsite holiday park, an awnings and accessories shop, and finance brokerage through Black Horse Finance. The 188-vehicle inventory is supported by part-exchange and 70-point inspection on all used stock.
Is Wandahome a public or private company?
Wandahome is a private company. It is classified as family owned and is currently operating.
When was Wandahome founded?
Wandahome was founded in 1952. It employs 11 to 50 people.
Where is Wandahome based?
Wandahome is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Wandahome make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are financing Services, aftersales Services, accessory Sales and storage and Camping.
Who are Wandahome's main competitors?
Direct peers on record are Travelworld Motorhomes & Caravans, Brownhills Motorhomes, Marquis Leisure, Lowdhams, Don Amott Leisure Kingdom and SMC Motorhomes. Dicksons International is listed as a regional player. Auto Trader UK is listed as a broad incumbent.
Does Wandahome have an API?
No public API is recorded for Wandahome.