Autofactoria
Autofactoria is a privately-held German automotive services company, founded in 2014 and based in Saarlouis, offering marketing, rental, trade-in, and financing solutions for year-old and recently used cars in Germany.
- Company typePrivate
- Founded2014
- HeadquartersSaarlouis, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Autofactoria does
Autofactoria is a privately-held German automotive services company, founded in 2014 and headquartered in Saarlouis, Germany. Per its stated short description, it offers marketing, rental, trade-in, and financing solutions for year-old and recently used cars, positioning it as a multi-service intermediary in the used-vehicle value chain targeting likely both consumers and automotive dealers in regional Germany.
The company operates with a headcount of 51-100 employees. No further information is available regarding its product platform, pricing structure, revenue model, customer base, partnerships, funding history, or leadership team from the provided source data. The firm's primary digital channel, autofactoria.de, is currently displaying an OVHcloud "Site en construction" placeholder page rather than a live corporate website, which materially limits public visibility into its operations, product surface, and current commercial activity.
The business model mechanics — how Autofactoria charges for marketing services, generates margin on rentals, prices trade-ins, or structures financing — are not disclosed in the source material. There is no evidence of disclosed pricing, named customer logos, channel partnerships, or operating geographies beyond the Saarlouis base. The combination of an offline web presence and the absence of any other corroborated data signals (no funding rounds, no M&A, no leadership bios, no patents, no awards) suggests limited public-market visibility for the entity at this time.
Autofactoria firmographics
Firmographics- Name
- Autofactoria
- Website
- https://autofactoria.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Autofactoria is a privately-held German automotive services company, founded in 2014 and based in Saarlouis, offering marketing, rental, trade-in, and financing solutions for year-old and recently used cars in Germany.
- Ownership category
- akta.pro rank
Autofactoria industry classification
Industry- Product category
- Used Car Services
- NAICS
- Used Car Dealers (44112), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Autofactoria is headquartered
LocationHeadquarters
- HQ city
- Saarlouis
- HQ country
- Germany
- HQ region
- Europe
Markets served
Autofactoria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Autofactoria product offering
Product offeringCore offering
Autofactoria offers marketing, rental, trade-in, and financing solutions aimed at year-old and recently used cars. The company bundles these four service categories to support customers across the lifecycle of purchasing, renting, exchanging, or financing pre-owned vehicles.
Product overview
The website for Autofactoria (autofactoria.de) is currently a construction/placeholder page hosted on OVHcloud. No product information, services, or company offerings are available on this page.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Car Marketing Solutions
Companies that use Autofactoria
Customer profileIdeal customer profiles1 record
Autofactoria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Autofactoria partnerships and signals
Strategic signalRecent moves1 record
Autofactoria competitors and assessment
Company assessmentBroad incumbents
- mobile.de: Leading German used-car marketplace owned by Adevinta. Comparable on the marketing/discovery side of Autofactoria's offering and the dominant incumbent Autofactoria must compete against for dealer and consumer mindshare.
- Auto1 Group: Berlin-based used-car platform operating a B2B remarketing business and a branded retail platform (Autohero). Comparable across the full used-car transaction stack — purchase, reconditioning, financing, and delivery — overlapping with all of Autofactoria's stated services.
- Check24 Auto: Major German comparison portal with a substantial automotive vertical covering insurance, financing, and used-car search. Comparable on the consumer-facing comparison/financing side of Autofactoria's business.
- AutoScout24: Germany's largest online marketplace for new and used cars, with adjacent financing and trade-in tools. Directly comparable as a used-car discovery and transaction platform serving the German market.
- Sixt Leasing: German vehicle leasing and fleet management provider offering both personal and corporate leasing. Comparable on the rental/leasing component of Autofactoria's offering and the most relevant incumbent in that vertical.
Emerging players
- Cazoo: Online used-car retailer offering buying, financing, and home delivery. Comparable on the bundled used-car transaction model, though UK-focused — useful as a strategic reference for Autofactoria's integrated offering.
- Drivy (Getaround): Peer-to-peer car rental marketplace operating across Europe. Comparable on the rental side of Autofactoria's business, particularly the consumer rental use case for year-old and recently used vehicles.
Direct peers
- Heycar: German online marketplace focused on quality-checked used cars from franchised dealers. Highly comparable as a curated used-car platform targeting the same near-new / well-maintained inventory segment that Autofactoria focuses on.
- Carwow: UK-origin but operating in Germany, Carwow runs an online platform for new and used car transactions including financing and part-exchange. Comparable as a multi-service (marketing + financing + trade-in) used-car platform.
Regional players
- Autohaus24 / Bank11: German auto financing specialist closely tied to dealer networks, offering purchase financing and refinancing for used cars. Comparable to the financing arm of Autofactoria's business model.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Autofactoria social profiles
Digital presenceAutofactoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autofactoria leadership team
Management profileNumber of profiles
Autofactoria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autofactoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autofactoria
What does Autofactoria do?
Autofactoria offers marketing, rental, trade-in, and financing solutions aimed at year-old and recently used cars. The company bundles these four service categories to support customers across the lifecycle of purchasing, renting, exchanging, or financing pre-owned vehicles.
Is Autofactoria a public or private company?
Autofactoria is a private company. It is classified as unknown and is currently operating.
When was Autofactoria founded?
Autofactoria was founded in 2014. It employs 51 to 100 people.
Where is Autofactoria based?
Autofactoria is headquartered in Saarlouis, Germany, in the Europe region.
Who are Autofactoria's main competitors?
Broad incumbents on record are mobile.de, Auto1 Group, Check24 Auto, AutoScout24 and Sixt Leasing. Emerging players are Cazoo and Drivy (Getaround). Direct peers are Heycar and Carwow. Autohaus24 / Bank11 is listed as a regional player.
Does Autofactoria have an API?
No public API is recorded for Autofactoria.
What industry is Autofactoria in?
Autofactoria's product category is Used Car Services. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 44112 and its SIC code is 7510.