The Beach Bar
The Beach Bar St. John is a private beachfront restaurant and bar in Cruz Bay, St. John, USVI, serving walk-in tourists and locals with casual island food, signature cocktails, and near-nightly live music, supplemented by a Shopify merchandise shop and Beach Bar Radio streaming service.
- Company typePrivate
- Founded2000
- HeadquartersSt. John's, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Beach Bar does
The Beach Bar St. John is a privately held beachfront restaurant and bar operating from a single physical location at 4A Cruz Bay Quarter, Wharfside Village, in Cruz Bay, St. John, U.S. Virgin Islands. It serves walk-in tourists — primarily those arriving via the adjacent Cruz Bay Ferry Dock — and local St. John residents with a casual American and island-inspired menu (brunch, burgers, tacos, beach baskets), a full bar featuring branded signature cocktails (World Famous Painkillers, Bushwackers, Pirate Punch), and a near-nightly live music calendar on an outdoor beach stage. The business explicitly does not accept reservations and applies a 4% surcharge to non-cash payments, with happy hour pricing during brunch (8:30am–Noon) and sunset (3pm–7pm) windows.
The company's technology footprint is modest and consumer-facing rather than proprietary: a Shopify-powered online merchandise shop (T-shirts, rashguards, hats, drinkware, license plates), a 24x7 streaming radio product branded Beach Bar Radio (delivered via browser, iOS app, and a public streaming URL, with stated plans for Android and Alexa support), and four HD live webcams streaming the bar, stage, panoramic beach, and Bay Street continuously to YouTube. These digital surfaces function as low-cost marketing infrastructure that exposes the brand to remote audiences and former visitors rather than as core revenue-generating platforms.
Revenue is generated almost entirely on-site through one-time food and beverage transactions at the bar, with a secondary e-commerce line from merchandise. The go-to-market motion is direct-to-consumer walk-in, supplemented by word-of-mouth, the live-music calendar, and digital touchpoints (radio, webcams, Shopify). Customer segmentation is horizontal: tourists and local residents consume essentially the same offering. The company operates as a sole proprietorship or small local enterprise with no disclosed parent company, institutional investors, or M&A activity, and no public financial disclosures.
The Beach Bar firmographics
Firmographics- Name
- The Beach Bar
- Legal name
- Beach Bar St. John
- Website
- https://beachbarstjohn.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Beach Bar St. John is a private beachfront restaurant and bar in Cruz Bay, St. John, USVI, serving walk-in tourists and locals with casual island food, signature cocktails, and near-nightly live music, supplemented by a Shopify merchandise shop and Beach Bar Radio streaming service.
- Ownership category
- akta.pro rank
The Beach Bar industry classification
Industry- Product category
- Beach Bar & Restaurant Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
- akta.pro secondary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where The Beach Bar is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
The Beach Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Primary revenue stream from selling fresh casual food menu items including brunch, burgers, tacos, beach baskets, and alcoholic/non-alcoholic beverages including their World Famous Painkillers, Bushwackers, and draft/beer selection.
- Merchandise Sales: Online shop selling Beach Bar branded merchandise including T-shirts, rashguards, hats, visors, insulated cups, license plates, and assorted swag through Shopify storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Build Your Own Breakfast |
| Unit Pricing | Pay-as-you-go | Brunch Cocktail Specials |
| Unit Pricing | Pay-as-you-go | Signature Cocktails |
| Unit Pricing | Pay-as-you-go | Beach Bar Burger |
| Unit Pricing | Pay-as-you-go | Veuve Burger |
| Unit Pricing | Pay-as-you-go | Premium Menu Items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Beach Bar product offering
Product offeringCore offering
The Beach Bar St. John operates a beachfront restaurant and bar in Cruz Bay, St. John, USVI, serving fresh casual American and Caribbean-inspired food (brunch, burgers, tacos, beach baskets) alongside signature tropical cocktails such as the World Famous Painkiller and Bushwackers. It also provides nightly live music entertainment and complements the on-premises experience with a 24x7 streaming radio (Beach Bar Radio), HD live webcams streamed to YouTube, and a Shopify-powered branded merchandise store.
Product overview
The Beach Bar is a beachfront restaurant and bar located in Cruz Bay, St. John, USVI, offering food and drink hospitality services, live music entertainment, and digital streaming products. The core offering is the physical beach bar and restaurant experience with a menu of Caribbean cuisine, signature cocktails (World Famous Painkillers, Bushwackers), and live music performances. Digital products include Beach Bar Radio (24x7 music streaming with iOS app), Beach Bar Webcams (4 live HD streams to YouTube), and an online merchandise shop on Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Food & Drink Service at The Beach Bar Restaurant and bar service offering fresh casual American and island-inspired food (brunch items like Build Your Own Breakfast, Benedict Burrito, Avocado Toast, BLT; baskets like Chicken Basket, Burger Basket, Shrimp Basket; signature cocktails such as World Famous Painkiller, Bushwackers, Pirate Punch, frozen drinks, beer, and wine) served to walk-in guests at the beachfront location in Cruz Bay, St. John.
- Live Music Entertainment Nightly live music performances at The Beach Bar featuring local and visiting musicians playing rock, island music, bluegrass, and other genres on a beach stage in Cruz Bay. Includes karaoke nights and a public music calendar with scheduled acts.
- Beach Bar Radio 24x7 internet radio streaming service that plays the curated music played inside The Beach Bar, allowing fans worldwide to stream the same music via browser, iOS mobile app, and external audio players.
- Beach Bar HD Live Webcams Live HD webcam streams of Cruz Bay beach, bar interior, stage area, and Bay Street streamed to YouTube, allowing remote viewers to watch the venue and live music performances in real time.
- Beach Bar Online Merchandise Shop Shopify-powered online store selling Beach Bar branded merchandise including T-shirts, rashguards, hats, visors, insulated cups, license plates, and assorted Beach Bar apparel and beach gear to customers worldwide.
Companies that use The Beach Bar
Customer profileSegments2 records
Ideal customer profiles2 records
The Beach Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Beach Bar partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Beach Bar competitors and assessment
Company assessmentDirect peers
- Miss Lucy's: Beachfront restaurant and bar on St. John's north shore. Comparable as a Caribbean beachfront full-service restaurant with cocktails, casual island menu, and a strong live-music identity serving the same tourist base.
- Soggy Dollar Bar: Iconic barefoot beach bar on White Bay, Jost Van Dyke (BVI), widely credited as the originator of the Painkiller cocktail. Directly comparable to Beach Bar St. John as a Caribbean beach bar whose identity is tied to a signature rum cocktail and beachfront live music.
- Myett's Garden: Beach bar and restaurant on Cane Garden Bay, Tortola (BVI). Directly comparable as a Caribbean beachfront bar/restaurant hosting live music nightly and serving Painkillers and rum cocktails to tourists.
- Skinny Legs: Casual open-air bar and grill in Coral Bay, St. John, USVI — same island and same walk-in beach-bar positioning, serving locals and tourists with burgers and drinks. Closest geographic competitor to Beach Bar St. John's casual Cruz Bay offer.
- Woody's Seafood Saloon: Locally-owned bar and seafood restaurant in St. John, USVI. Directly competes for the same tourist and resident dining dollar on the same island, with a similar casual island-grill menu and live music program.
- Lime Inn: St. John, USVI restaurant and bar known for cocktails and live music. Competes for the same Cruz Bay-adjacent tourist traffic and the same casual dinner-and-drinks use case as Beach Bar St. John.
- Bomba's Shack: Legendary beach shack bar on Apple Bay, Tortola (BVI). Same walk-in Caribbean beach bar model with live music, rum drinks, and a graffiti-covered tourist destination identity — direct functional peer.
- Rick's Cafe: World-famous cliffside bar in Negril, Jamaica, known for sunset views, cliff jumping, and live music nightly. Comparable as a Caribbean destination bar with tourism-dependent walk-in traffic and iconic signature experience.
Broad incumbents
- Senior Frog's (Señor Frog's): International chain of high-energy Caribbean-themed bars and restaurants located in cruise ports. Comparable tourist-driven casual bar business, but operates at scale across multiple Caribbean destinations rather than a single iconic venue.
- Margaritaville Caribbean: Multi-location Caribbean resort and cruise-port bar/restaurant chain. Comparable in beach-bar casual dining and tropical cocktail identity, but operates as a broad portfolio player rather than a single-location landmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Beach Bar social profiles
Digital presenceThe Beach Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Beach Bar leadership team
Management profileNumber of profiles
The Beach Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Beach Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Beach Bar
What does The Beach Bar do?
The Beach Bar St. John operates a beachfront restaurant and bar in Cruz Bay, St. John, USVI, serving fresh casual American and Caribbean-inspired food (brunch, burgers, tacos, beach baskets) alongside signature tropical cocktails such as the World Famous Painkiller and Bushwackers. It also provides nightly live music entertainment and complements the on-premises experience with a 24x7 streaming radio (Beach Bar Radio), HD live webcams streamed to YouTube, and a Shopify-powered branded merchandise store.
Is The Beach Bar a public or private company?
The Beach Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Beach Bar founded?
The Beach Bar was founded in 2000. It employs 11 to 50 people.
Where is The Beach Bar based?
The Beach Bar is headquartered in St. John's, Canada, in the North America region.
How does The Beach Bar make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are merchandise Sales.
Who are The Beach Bar's main competitors?
Direct peers on record are Miss Lucy's, Soggy Dollar Bar, Myett's Garden, Skinny Legs, Woody's Seafood Saloon, Lime Inn, Bomba's Shack and Rick's Cafe. Broad incumbents are Senior Frog's (Señor Frog's) and Margaritaville Caribbean.
Does The Beach Bar have an API?
No public API is recorded for The Beach Bar.
What industry is The Beach Bar in?
The Beach Bar's product category is Beach Bar & Restaurant Hospitality. Its primary akta.pro industry code is THAFAEAJ, Rooftop Bars & Beach/Pool Bars, with a secondary code of THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722410 and its SIC code is 5810.