Skinny Louie

Fast-Casual Restaurantsskinnylouie.com

Skinny Louie is a privately held smash burger restaurant chain operating 12+ locations across Florida and New York City, serving a narrow menu of fresh Black Angus smash burgers, fries, and milkshakes to mainstream casual and late-night diners.

Company typePrivate
Founded2024
HeadquartersMiami, United States
Headcount101–250
GTM typeB2C
OfferingServices

What Skinny Louie does

Skinny Louie is a privately held, Miami-originated smash burger restaurant chain operating 12+ company-owned locations across Florida (Wynwood, Little Havana, Coral Gables, West Palm Beach, Aventura, Dania Beach, South Miami, with announced Doral and Fort Lauderdale) and New York City (NoMad, West Village, Upper East Side, plus announced Park Slope and Penn Station). The concept is built on a deliberately narrow menu of three smash burgers (Skinny Louie Cheeseburger, Classic, Applewood Bacon) made with 100% fresh Black Angus beef, plus fries, three milkshake flavors, and beverages, with gluten-free bun and Impossible plant-based substitutions. The company holds a venue partnership with the Kaseya Center (Miami Heat Arena), where it operates four burger points-of-sale and a full milkshake bar during games and events.

The underlying technology stack is commodity fast-casual: ordering is handled via in-store point-of-sale, the company website links to a third-party order.store storefront, catering runs on the ToastTab platform, and delivery is fulfilled through UberEats, DoorDash, and Postmates. There is no proprietary technology, no public or partner-facing API, no mobile app, and no disclosed AI/ML capabilities. The differentiated technical component is the smash-burger preparation method itself — fresh, never-frozen 100% Black Angus beef cooked without oil or butter and seasoned with kosher salt and pepper, paired with a house-made signature Louie sauce.

Skinny Louie monetizes through transactional food and beverage sales across its restaurant footprint, plus three adjacent revenue streams: event catering with a $350 minimum order processed via ToastTab, branded merchandise sales (apparel, headwear, accessories, stickers) priced from $0.99 to $36.99 through its own e-commerce storefront, and high-volume concessions inside the Kaseya Center. The target customer is mainstream late-night and casual diners, foodies, and neighborhood locals across the company's Florida and NYC trade areas, with extended operating hours (until 2am–5am on weekends) used as a key positioning lever against competitors. Marketing is concentrated on organic social (Instagram, TikTok) and earned media coverage in regional press outlets; no formal advertising spend is disclosed.

Skinny Louie firmographics

Firmographics

Name: Skinny Louie
Legal name: Skinny Louie
Website: https://skinnylouie.com
Company type: Private
Founded year: 2024
Operating status: Operating
Headcount range: 101–250 employees
Short description: Skinny Louie is a privately held smash burger restaurant chain operating 12+ locations across Florida and New York City, serving a narrow menu of fresh Black Angus smash burgers, fries, and milkshakes to mainstream casual and late-night diners.
Ownership category
akta.pro rank

Skinny Louie industry classification

Industry

Product category: Fast-Casual Restaurants
NAICS: Limited-Service Restaurants (722513)
SIC: Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Burger Fast Casual (THAFABAA)
akta.pro secondary industry: Burger QSR (THAFAAAA)

Keywords

Smash burger restaurant
Fast casual dining
Burger chain
Catering services
Branded merchandise

Where Skinny Louie is headquartered

Location

Headquarters

HQ city: Miami
HQ country: United States
HQ region: North America

Offices15 records

Markets served

Skinny Louie business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

Restaurant Food & Beverage Sales: In-restaurant and takeout sales of smash burgers, sides, milkshakes, and beverages at multiple Florida and New York locations
Third-Party Delivery: Online orders fulfilled through UberEats delivery platform
Catering Services: Off-site catering for events with minimum $350 order, includes full menu items
Merchandise Sales: Online merchandise sales including apparel (tees, hoodies, hats), accessories (bags, socks), and stickers

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	One time	Catering minimum order
Unit Pricing	One time	Merchandise items
Other	One time	Food and beverage items

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Skinny Louie product offering

Product offering

Core offering

Skinny Louie operates a multi-location fast-casual restaurant chain specializing in American-style smash burgers, hand-spun milkshakes, crinkle-cut fries, and soft drinks. The company sells these items through dine-in, takeout, and delivery channels, and offers event catering for group orders. It also sells branded apparel and accessories through an online merchandise store.

Product overview

Skinny Louie is a smash burger restaurant chain offering a simple, focused menu centered on three signature smash burgers made with 100% fresh Black Angus beef (with Impossible plant-based patty and gluten-free bun options), crispy fries, three milkshake flavors, and basic beverages. The company operates multiple restaurant locations across Florida (Wynwood, Little Havana, Coral Gables, West Palm Beach, Aventura, Dania Beach, South Miami) and New York (West Village, Upper East, NoMad, Penn, Park Slope). Beyond its core food service, Skinny Louie provides catering services for events with a $350 minimum order and 3-day advance notice, and sells branded merchandise including apparel (t-shirts, hoodies, crewnecks), headwear, socks, tote bags, and stickers. The brand positions itself on simplicity, quality ingredients, and fast service with late-night hours.

Differentiator

Problem solved

Functional benefit

Products and services

Skinny Louie Cheeseburger Signature smash burger topped with cheese; a flagship menu item sold across Skinny Louie's restaurant locations for dine-in, takeout, and delivery.
Classic Burger Traditional smash burger sold at all Skinny Louie restaurant locations for dine-in, takeout, and delivery.
Applewood Bacon Burger Smash burger featuring applewood-smoked bacon; sold at all Skinny Louie restaurant locations for dine-in, takeout, and delivery.
French Fries Crinkle-cut french fries offered as a side at Skinny Louie restaurant locations for dine-in, takeout, and delivery.
Milkshakes Hand-spun milkshakes sold at all Skinny Louie restaurant locations for dine-in, takeout, and delivery.
Soft Drinks and Bottled Water Bottled water and standard soft drinks offered as beverage options at Skinny Louie restaurant locations.
Catering Services Group catering service for events and parties, with orders managed via a dedicated catering platform. Available in markets served by Skinny Louie restaurants.
Branded Apparel and Accessories Branded apparel and accessories (t-shirts, caps, hoodies, beanies, totes) sold online through skinnylouie.com for individual consumers and brand enthusiasts.

Companies that use Skinny Louie

Customer profile

Segments2 records

Ideal customer profiles3 records

Skinny Louie technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Skinny Louie partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Kaseya Center (Miami Heat Arena)coreChannel Partner/ Reseller/ DistributorSkinny Louie operates 4 locations plus a full milkshake bar inside the Kaseya Center (home of the Miami Heat), serving customers during games and events. This is a venue partnership for exclusive food service at the arena.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Skinny Louie competitors and assessment

Company assessment

Broad incumbents

Cava Group: Public fast-casual Mediterranean concept that shares Skinny Louie's fast-casual category discipline, fresh-ingredient brand, and multi-state expansion playbook (relevant as a comparable public-market comparable for a private fast-casual chain at similar scale).

Direct peers

Wayback Burgers: Smaller fast-casual burger franchise with a tight menu of smash-style burgers, shakes, and fries. Comparable peer on operating model, menu simplicity, and franchise-friendly format.
Bareburger: NYC-based fast-casual chain specializing in customizable burgers with organic, plant-based, and traditional options. Comparable peer in NYC premium burger competition and dietary-inclusive positioning.
Smashburger: Direct smash-burger-specialist peer operating multi-state stores with similar cooking technique and menu positioning. Closest head-to-head competitor on product format and category.
Five Guys: Established premium burger chain with handmade patties, simple menu, and broad national footprint. Direct competitor in the better-burger fast-casual space that Skinny Louie competes in for consumer mindshare.
Shake Shack: Public premium fast-casual burger chain with similar menu discipline, fresh-ingredient positioning, and urban real estate strategy. Most directly comparable peer given shared focus on smash-style burgers, milkshakes, and fries, and its dominance in NYC.
The Habit Burger Grill: Yum! Brands-owned char-grilled burger chain with California roots and a focused menu of burgers, sandwiches, and shakes. Comparable peer on limited-menu discipline and premium-burger positioning.
BurgerFi: Florida-founded premium fast-casual burger chain serving natural Angus and plant-based burgers with a focused menu. Comparable in geography of origin, menu simplicity, and better-ingredient positioning.

Regional players

Pincho: Miami-based burger and kebab chain that shares Skinny Louie's South Florida regional turf. Comparable regional peer in terms of Miami growth story and Latin-influenced street-food positioning.

Emerging players

MrBeast Burger: Virtual delivery-only burger brand leveraging massive social-media reach. Comparable peer in the emerging digital/delivery-only burger segment that competes for the same late-night and convenience-occasion demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Skinny Louie financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Skinny Louie leadership team

Management profile

Number of profiles

Skinny Louie funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Skinny Louie M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skinny Louie

What does Skinny Louie do?

Is Skinny Louie a public or private company?

Skinny Louie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Skinny Louie founded?

Skinny Louie was founded in 2024. It employs 101 to 250 people.

Where is Skinny Louie based?

Skinny Louie is headquartered in Miami, United States, in the North America region.

How does Skinny Louie make money?

Four revenue lines are on record. Restaurant Food & Beverage Sales are the primary driver. The others are third-Party Delivery, catering Services and merchandise Sales.

Who are Skinny Louie's main competitors?

Cava Group is listed as a broad incumbent. Direct peers are Wayback Burgers, Bareburger, Smashburger, Five Guys, Shake Shack, The Habit Burger Grill and BurgerFi. Pincho is listed as a regional player. MrBeast Burger is listed as an emerging player.

Does Skinny Louie have an API?

No public API is recorded for Skinny Louie.

What industry is Skinny Louie in?

Skinny Louie's product category is Fast-Casual Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual, with a secondary code of THAFAAAA, Burger QSR. Its NAICS code is 722513 and its SIC code is 5810.