Woody's

What Woody's does

Woody's Timber and Boards (Pty) Ltd is a South African specialist merchant of timber, boards, worktop surfaces, and cabinetmaking hardware, founded in 1978 and headquartered at 15 Broad Street, North End, Port Elizabeth, with an additional branch in Uitenhage. The company supplies trade professionals (cabinetmakers, kitchen designers, installers, carpenters) and DIY homeowners across the Eastern Cape, Garden Route, and intermittently into Gauteng and Free State. Its offering is structured around three product groupings — board materials (MDF, melamine-faced boards, plywood, OSB, chipboard, softboard, Masonite), worktop surfaces (Caesarstone, Eezi Quartz, Pro Quartz, Formica, granite, marble), and fittings/accessories (LED lighting, sliding systems, closet organization hardware, hinges from Salice, Grass, Aximat) — reinforced by a marble and granite fabrication and installation arm acquired in 2012.

Operationally, Woody's runs two physical showrooms and a fabrication facility equipped with modern PLC-driven cutting and edge-banding machinery used to deliver cut-to-size and finished components. The company positions itself as the only full-service supplier in the Eastern Cape where boards, timber, fittings, and counter surfaces can be sourced from a single stockist, supported by extensive stock holdings that enable fastest regional turnaround times. It also operates an embedded referral network of recommended cabinetmakers, kitchen designers, architects, developers, and quantity surveyors, blurring the line between supplier and project enabler.

Revenue is generated almost entirely through one-time sales of building materials and complementary marble/granite supply-and-installation services. Pricing is quote-based, with credit terms of 30 days extended to trade customers on a monthly billing cadence. No public pricing tiers, digital self-service channels, or SaaS/recurring revenue streams are present. The company is privately held under South African proprietary limited company structure, with no institutional or venture backing disclosed, and is operated under the leadership of Managing Director Jason Bekker following a multi-generational ownership transition.

Name

Woody's

Legal name

Woody's Timber and Boards (Pty) Ltd

Website

https://woodys.co.za

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Woody's Timber and Boards (Pty) Ltd is a Port Elizabeth-based specialist merchant supplying boards, worktops, marble, granite, hardware, and fittings to trade professionals and DIY homeowners across South Africa's Eastern Cape region.

Ownership category

akta.pro rank

Product category

Building Materials Supply

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Building Material and Garden Equipment and Supplies Dealers (444), Cut Stock, Resawing Lumber, and Planing (321912)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Retail-Building Materials, Hardware, Garden Supply (5200), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)

akta.pro secondary industries

Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

Keywords

• Timber and board merchant
• Cabinetmaking materials supply
• Stone worktop fabrication
• Shopfitting hardware distributor
• Kitchen countertop materials

Headquarters

HQ city

Port Elizabeth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Sales: Sale of timber, boards, worktops, marble, granite, hardware, and fittings to trade professionals and DIY consumers
2. Marble and Granite Installation: Supply and installation of marble and granite worktops

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Woody's is a timber, board, and stone surface merchant supplying boards, worktops, marble, granite, hardware, and fittings for cabinetmaking, kitchen, bathroom, living-area, and shopfitting projects. Operating showrooms in Port Elizabeth and Uitenhage with in-house fabrication facilities, the company serves both trade professionals (cabinetmakers, kitchen designers, installers, carpenters, architects, developers) and DIY homeowners, offering materials cut to size and finished, marble/granite supply and installation, and referrals to recommended cabinetmakers across the Eastern Cape and Garden Route.

Product overview

Woody's operates as a timber and board merchant offering a comprehensive range of materials for cabinetmaking, shopfitting, and home improvement. The business operates across three divisions: (1) Core board materials including Masonite, MDF (High Gloss, Raw, Supa Matt, Supa Texture), Melamine Faced Boards, Oriented Strand Board, Plain Chipboard, Plywood, and Softboard; (2) Worktop and surface products spanning Caesarstone, Eezi Quartz, Formica (Gloss and Textured Worktops), Granite, Marble, and Pro Quartz; and (3) Fittings and hardware including LED Lighting, Sliders, Closet Organisation systems, and Hinges from brands like Salice, Grass, and Aximat. The Marble & Granite Designs division, acquired in 2012, provides a one-stop-shop experience where customers can purchase polished stone surfaces alongside boards, timber, fittings and accessories. Services extend to supply-and-install for marble and granite worktops, with recommended cabinetmakers and carpenters for completed installations.

Differentiator

Problem solved

Functional benefit

Brands

• Marble and Granite Designs: Marble and granite supply, design, manufacture and installation division for kitchens, bathrooms, staircases, fireplaces, wall cladding, and countertops

Products and services

• Board Materials
• Worktop and Countertop Surfaces
• Fittings, Hardware and Accessories
• Marble and Granite Designs - Fabrication and Installation

Quantifiable outcome

• Quickest turnaround times in the region

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Marble and Granite DesignscoreStrategic or Co-development Partner · 1 January 2012Acquired in 2012, Marble and Granite Designs enables Woody’s to offer a complete one-stop-shop experience where customers can purchase timber, board and counter surface products from one stockist - a first in Port Elizabeth and the Eastern Cape.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• PG Bison: South Africa's largest manufacturer of board products including MelaWood, SupaWood, and MDF — actually a key upstream supplier to Woody's. Relevant as the broad incumbent in the local panel value chain and as a benchmark for board product positioning, pricing, and brand strength in the SA market.
• Buco: South African franchise chain of building materials and hardware outlets serving both DIY and trade. Comparable on customer mix (DIY + trade professionals) and product breadth (timber, boards, hardware, fittings), though with a wider hardware and tool assortment than Woody's specialty focus.
• Builders Warehouse: South Africa's largest home improvement and building materials retail chain, part of the Massbuild/ITL group. Overlaps with Woody's on boards, timber, fittings, and increasingly kitchen/bath showrooms — represents the scale threat from national DIY retail that could encroach on Port Elizabeth.

Direct peers

• Timbercity: South African national chain of timber and board merchant outlets selling lumber, boards, and related building materials to trade and DIY customers. Closest direct comparable to Woody's in terms of product mix, target customer, and merchant-with-showroom model, though at significantly larger national scale.

Peers

• Leroy Merlin South Africa:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woodyspe
• LinkedInlinkedin.com/company/woodys-port-elizabeth
• Instagraminstagram.com/woodyspe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woody's